TRS Direct (Threat Response Solutions) has been one of the premier martial arts and self-defense marketers since the turn of the 21st Century. There are a dozen sales letters in this compilation. Only the top one is a letterbox pitch -- the rest … [Continue reading]
“When Doctors ‘Feel Rotten’ — This is What They Do!” Racking Up Sales…
Who says you can't profitably swipe the classics today? I have a marketing colleague who began hitting it out of the park with this idea in 2019. He's asked me to keep the ad (and his identity) under wraps. This swipe packs a powerful proof … [Continue reading]
A Model Dan Kennedy Weight Loss Ad
Today I've been reflecting on the news about Dan Kennedy. His oeuvre will keep marketers around the globe busy for a generation. Here's a story Dan recounted many times. He was working as a consultant for Weight Watchers and the CEO pulled … [Continue reading]
Dan Kennedy is BACK
So, I published this page on August 22nd, 2019 with the title: "Dan Kennedy in Hospice and Near Death." Several emails went out from a variety of sources declareding Dan had passed away. At the time of this writing on 02/02/2020 the latest is … [Continue reading]
“Watch Me Commit Career Suicide on Camera…” (Short Sellers Trading Advisory)
Here's the latest and greatest from the fine folks at Agora Financial. This package is a pitch for Rickard's Crash Speculator at a hefty $2,995 a year. You've read about this "Pentagon Insider" before and now he's the pitchman for the summer … [Continue reading]
FABULOUS Fascination Ringing the Register… 9 YEARS and Counting!
You just can't beat the latest and greatest in American direct mail. Unfortunately, it's not so easy to come by outside of the States. And I'm not talking about far flung places like Western Tasmania. Even Canadian marketers suffer a shortage … [Continue reading]
GRUESOME Lead Gen Ad = GREAT Response
Here's a full page lead generation ad that's had HUNDREDS of insertions from May 2015 to present. A picture is worth a THOUSAND words... and this ad has gotten thousands of respondents to pick up the phone. Why? It's IMPOSSIBLE to ignore -- … [Continue reading]
Magic Subject Line Making a MINT!
Here's a subject line lifted from some of the best guys in the biz. Its first incarnation was as a headline for a print ad back in the early 1990s. It's now hitting inboxes far and wide and consistently getting HIGH open rates. … [Continue reading]
Imprisoned Infomercial Marketer’s AMAZING 2023 Comeback!
Kevin Trudeau is one of the most unique figures in the gallery of direct marketers. EVERY American who ever channel surfed in the 1990s and 2000s knew his face from his ever present infomercials. His books and print ads usually bore the … [Continue reading]
GIANT July Magic Subject Lines (Anti-Aging)
Here's a BIG basket of subject lines in beauty and rejuvenation. Anti-Aging Doctor: Americans missing THIS in modern diet (Lee Bellinger) How to lift saggy skin, without surgery (Courtney & Mike) Collagen DOESN'T work (unless) (Money and … [Continue reading]
Anti-Aging Magalog with Product Sample Included
Claude Hopkins wrote in My Life in Adverting: "No argument in the world can ever compare with one dramatic demonstration." This 25-page anti aging pitch is like a long form infomercial in print. And there's one thing you can do with the mail … [Continue reading]
Big Mailer’s Tricks for Keeping Controls HOT (August 2019 Alt-Health Bookalog)
If you have a NetFlix account, you've surely noticed this. You'll see a title one day and the next day, the thumbnail with the same title has completely different cover art. NetFlix is testing to see what you'll hover over... and what you'll … [Continue reading]
The “C-V2X” Revolution (Futurist Investments)
Here's a BIG promise investment pitch hot off the presses. If futurist technology investment newsletters are part of your present... or future... check this one out. … [Continue reading]
Popular Headline Swiped by Supplement Sellers Nationwide
The great thing about copy chiefs? They'll never let you blatantly swipe headlines out in the open. In fact, they won't let you swipe period. The bad thing about copy chiefs? They'll never let you blatantly swipe headlines out in the … [Continue reading]
11 Amazing Secrets That Can Make Huge Profits For Any Business in Greenville!
We've got to stretch back in time several decades to unearth one of the truly GREAT business development and seminar marketing ads that ever appeared in print. I'll make a confession. If I'm around in ten years, I'll still be trumpeting print … [Continue reading]
Event Marketing Magic That Built The World’s Largest Retail Store
The retail apocalypse continues in the States. Many of the oldest and most prestigious retailers are calling it quits, while other are just holding on by a thread. … [Continue reading]
$32,000 Sales Training Manual… YOURS FREE!
A rare copy of this 76-page training manual went up for auction in London. Bidding started at £1,000 and finally ended at £25,000. Here's a digital copy of this $250 million rouge firm's playbook. Yours free! … [Continue reading]
Lawrence’s Lessons On LIFETIME Offers
I don't claim to know it all -- not by a long shot. But I know a thing or two about offering LIFETIME memberships and subscriptions. If you ever find yourself contemplating such a zany notion, my succinct advice is this... … [Continue reading]
The World’s Greatest Treasury of House Advertising
This is surely one of the all time great collections of advertising for copywriters, consultants and freelancers of all stripes. In this 32-pager, you'll find the interview I hosted with the one time CEO of this legendary agency. There's a ton … [Continue reading]
Around The World In 180 Days (Selling High Ticket Travel)
This direct mail piece has everything you'd expect for selling a high end, around the world cruise. The production values, photography, ad copy and offer all come together in this package. The fares range from $39,999 for an Inside Stateroom to … [Continue reading]
Rare African Herb Triggers 18 Times More Weight Loss
Dr. Sears is one of the rare alternative health gurus who has as big a presence in print as direct mail. He's got one of the biggest print ad spends in this closing chapter of printed newspapers in the United States. This ad has been going … [Continue reading]
Little Lines of Lead Gen Copy… Worth MILLIONS
You've seen the supplement advertorials stuffing the pages of American newspapers. There are only TWO target audiences for these ubiquitous insertions -- boomers and seniors. Obvious, right? When's the last time you've seen a millennial reading … [Continue reading]
Big Bookalog for Super Supplement Selling (52 Pages)
When you've got a blockbuster supplement that can tackle not one... but ONE DOZEN different areas of health... you need a LOT of real estate for LONG FORM copy. Take this 52-pager going through the mail in July 2019. Here's the gamut of support … [Continue reading]
Maria Duval… and that Buncha Bunk that Made Millions (UPDATED)
“When it comes to your future, this extraordinary seer is able to see things that you can‘t even conceive!” Welcome to the wacky world of Maria Duval. "Who is Maria Duval? How can she dare pledge to predict your lucky numbers so you can win the … [Continue reading]
Jumbo June Magic Subject Lines
Use this SEC loophole to invest in Pre-IPO companies (Bonner & Partners) Readers are ALWAYS fascinated with loopholes that MAKE them money and SAVE them money. STUNNING: Turn $50 Into Pot Stock Fortune (Technology Profits Daily) Another tried … [Continue reading]
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