
Just look at the composite words of this headline:
You… BIG MONEY… home… TV. [Continue reading]
By
Just look at the composite words of this headline:
You… BIG MONEY… home… TV. [Continue reading]
By
$4,997 for a newsletter subscription... $3,200 for a skin cream... $4,000 for an anti-aging supplement... $9,990 for a power supply backup... And cosmetic dentistry that makes them all look like bargains. Whether you're marketing … [Continue reading]
By
I've done my share of tours in the anti-aging market and have seen (and written) almost every advertising lead out there. To the outsider, a claim like "... Takes 10 Years Off Your Face in Just 10 Minutes" sounds fanciful to the point of … [Continue reading]
By
The days of Fisher Investments' glorious lead generation ads in print are over—the readership is gone. But don’t think for a second these full-page ads lack the gusto you need to build a database to the cosmos. … [Continue reading]
By
Claude Hopkins, eat your heart out. When Claude Hopkins was hired by Schlitz, he toured the brewery and noticed the purification process: the beer was steam-cleaned, the bottles were sterilized, and the water was filtered through layers of wood … [Continue reading]
By
Some people have their favorite songs, novels, sporting teams and travel destinations. Others have their favorite direct mail packages. One of my all-time favorite magalogs in alt-health is still “Killed By Conventional Medicine." … [Continue reading]
By
The mark of a GREAT advertising copywriter is versatility. Admittedly, that's hard to pull off nowadays with the intense pressures to specialize, driven by steep competition. And realistically, you wouldn't expect your average copywriter to churn … [Continue reading]
By
Times and technology may change. But business development rarely shifts from its main axis of MORE offers... in front of MORE customers and prospects... MORE often. CDs or audio-cassettes... the choice is yours! … [Continue reading]
By
Most self-help marketers today have little idea about the treasure trove of ad copy that sold untold thousands of books and courses... long before the Web. Here's an ad that ran in 1972 for the book, Games Alcoholics Play. The ad does justice to … [Continue reading]
By
No rented list comes even close to the response-producing power of your own list—aka your house file—whether you've got fifty or five million names in your database. … [Continue reading]
By
Long before crowdfunding, print was the go-to medium for on-the-fly fundraising. Nostalgia is a big appeal in this ad underpinned by urgency. It presented the potential fate of an important historical film studio, the original Lasky-DeMille … [Continue reading]
By
Here's a sales letter from the great (now retired) direct response genius, self-publishing dynamo, and early-days member marketing and video marketing expert, Bill Myers. Bill Myers shared the stage with Gary Halbert and Jay Abraham in the '80s … [Continue reading]
By
In 1962, Prince Karim Aga Khan IV envisioned Costa Smeralda (in Northern Sardinia) as an exclusive destination for the well-to-do. By 1968, he and a consortium of investors had pumped £30 million into the project including high priced ad … [Continue reading]
By
Maybe Prudential plc, founded in London in 1848, doesn't leap to mind when you think of financial copywriting. But this lead generation ad for Prudential Investment Bond almost reads like a business opportunity ad at first. This is excellent … [Continue reading]
By
Here's a loaded headline. It's reminiscent of leads like: "Get paid to lose weight" and “The Perfect Retirement Business.” … [Continue reading]
By
The late Joseph Segel made a mint as the founder of Franklin Mint which he founded in his garage in 1966. He briefly retired in 1974 at the age of 43 before later founding the giant QVC television shopping channel, along with numerous other … [Continue reading]
By
Who's ever heard of a 2,000-word, full page business opportunity ad in a mainstream newspaper? Okay, I've got kids in the household who've only heard of a newspaper because they've got a throwback for a father. But if you wound the time machine … [Continue reading]
By
Here's a current (January 2025) men's health pitch that runs the gamut of claims. I wondered, a la the Hunza and the origin marketing approach, has the advertiser tested this as a lead? It has a greater array of proof elements than similar … [Continue reading]
By
This "faux issue"—made to look like a standard newsletter or magazine—mailed just after 9/11. The former control with the headline "The Smartest Way to Get Rich on Wall Street" was written by KCI's in-house copywriter, Dan Moser and mailed for … [Continue reading]
By
Here's an ad for the sequel to the million-copy bestseller Drawing on the Right Side of the Brain. The 98 year old Betty Edwards IS the brand. Frankly, I miss old school print ads like this, especially in the realms of self-help and creative … [Continue reading]
By
The fabulous LIVE MAINE LOBSTERS print ad got me hungry for some food copy. What could be better than a Hancock Gourmet Lobster catalog? Gourmet food promos almost always have great photography (similarly with travel and real estate … [Continue reading]
By
Keeping an alternative health control in the mail for 10 years and longer? Not a problem! But a direct mail package for an investment newsletter? Now that's something to write home about. A-List extraordinaire copywriter, Jim Rutz, was … [Continue reading]
By
This is a textbook AREA exclusive, high ticket offer from back when GKIC was in the heat of promoting local chapters for sale. Essentially they were locally based "clones" of the Glazer-Kennedy Insider's Circle business. … [Continue reading]
By
Here's Part II of the amazing Halley's Comet commemorative coin case study. It's the ESSENCE of what being a COMPLETE marketer is all about. … [Continue reading]
By
Time-Life's Beethoven Bicentennial Collection was such a smash it sold by the boatload in the bicentennial year of Beethoven's birth in 1970. And it continued selling like mad in 1971... 1972... all the way through 1977. … [Continue reading]