“Is your business suffering profit decline and morale decay due to the recession?
Perhaps, it’s time to try a new agenda. Perhaps it’s time to adopt the new but proven system that can bring you great business in tough times.
Martin Edelston’s I-POWER
The business system to rebuild America has just reached America’s booksellers in all 50 states. [Continue reading]
What a great lead with a WIDE fishing net... ready to pull in almost any reader. You can certainly see the influence of Paul Michael's amazingly evergreen, “How You Can Make a Killing in Coins” in this direct mail package. Few writers can … [Continue reading]
This was one of the most successful advertorial series of all time. NGC Sports were BIG TIME in sport fishing and golf and had TENS of thousands of insertions in everything from local newspapers... to trade publications like Oklahoma Farm … [Continue reading]
This isn't the kind of ad you see any longer today, neither on the West Coast of the United States nor the Gold Coast of Queensland. But it's one heck of a story selling ad. "The date was 18th March 1983. The curtain was about to go up on … [Continue reading]
(Yes, believe it or not, DVDs still play a role in lead generation, even today.) Looking for business development and lead generation ideas for 2021? Look no further than 2010! Ecclesiastes proves right again: "Nothing is new under the sun!" … [Continue reading]
"In the early 70s, Mel Martin was hired as a copywriter by Herb Nagourney, the toothy publisher of The New York Times book division whose business was built on running coupon ads in unsold space in the Times. While there, Martin created what Edelston … [Continue reading]
How do you sell a $14,615 piece of exercise equipment by space advertising? Rom of North Hollywood, California has shown how since 1990. … [Continue reading]
Mere book? Not on your life! Book advertisers learned over a century ago that you should NEVER conceal the fact that your product is a book... when you're selling a book. Why? Now matter how giant or accurate your claims may be... you … [Continue reading]
You know how penny stock pitches work. What seems like it's for offer is NOT the real thing being offered. Have a look at Boiler Room on Paper… 5,832 Word Penny Stock Pitch for the lowdown on this market. For now, here's the latest penny … [Continue reading]
Is this the most irresistible envelope teaser copy of 2021? It's a bit like juggling live hand grenades... with the pins removed. These are bizarre times indeed, . … [Continue reading]
This is without a doubt one of the GREAT food membership newsletters that rides along with members' quarterly product shipments. And it hails from one of the greatest advertising copywriters ever to pick up a pen. … [Continue reading]
In February of 2010, (Yes, years ago but it was a great interview!) I had the chance to chat with author and former Ogilvy & Mather CEO, Ken Roman, at the invitation of my friend, Byrne Hobart. (I'm reposting with some edits in March of … [Continue reading]
This Weiss Research banner is all over the place in April 2021. Here are both the VSL and the old school sales letter. … [Continue reading]
The product has been on the market since 1967. The headline has been SELLING it by the bushel since 1977. How does an ad sell for almost a half-century without the slightest sign of fatigue? Here's the instructive April 2021 full page … [Continue reading]
If one of the world's best financial copywriters can spend two weeks preparing a sales pitch... and FALL on his face... Then FALL AGAIN a month later... working on the same pitch... Before coming up with a method so brilliant as it is simple... … [Continue reading]
Talk about an irresistible headline... This bookalog may be from yesteryear but the product is still front burner HOT and sells like hotcakes to this day. The Drugs No Senior Should EVER Take The shocking BLACKLIST of dangerous … [Continue reading]
Insurance boasts some of the greatest lead generation and compelling offers of any category in advertising. It's surely due for a category of its own here. This ad by Sun Life ran as a full page insertion in British tabloids in 1987. The … [Continue reading]
In May of 2018, I gave a presentation to Perry Marshall's peeps. Up until a few days before the webinar, I was stuck. What could I talk about that would be RELEVANT, but almost unknown to most? Ah, AdWords On Paper! Yes, I know it's not … [Continue reading]
This press ad is taking off like a rocket. My friend, Jeff McGeary, is the powerful pen behind this super supplement from Doctor Al Sears. Why is this ad so hot at the time of this writing in April of 2021? I'll take a stab at it. … [Continue reading]
This may not be a high ticket offer, but it boasts a strong PRESTIGE appeal in the mold of the Bonner Private Portfolio. "I’d like to invite you to join us at special kind of “round table.” At this table, you’ll meet millionaire businessmen and … [Continue reading]
There are several great things about mail order that will never go away. First off, a GREAT direct mail package that lands in the RIGHT prospect's hands creates a private bubble... FREE of the myriad of digital distractions that surround online … [Continue reading]
“A gifted product is mightier than a gifted pen.” Gary "the Great" Bencivenga laid this zinger on the direct response world in 2004 in his Bullets and expanded on it in his Retirement Seminar, a year later. (I'm looking at the quarter ounce … [Continue reading]
Caples on Copy, published in 1978, was part of the brilliant “The Wall Street Journal. It Works.” campaign. This print ad is like getting a bite size version of Tested Advertising Methods. (Note: the 4th edition or earlier of that book is the way … [Continue reading]
There's no one size fits all in copy or marketing, but there sure are plenty of universal principles that are as close as it gets to "money in the bank." Here's one of my favorite direct mail promoters who is riding HIGH during the covid … [Continue reading]
I'd give my eyeteeth to head out for a marketing seminar after years of cooling my heels -- especially after the tediously long year of 2020. I came upon this seminar program just yesterday in my archive room. The late Corey Rudl hosted this … [Continue reading]