Before Audible… before Amazon… heck, before the WEB(!)… Nightingale-Conant ruled the roost of self-help audio programs.
They also sat near the top in the world of direct mail marketing for decades.
A lot has changed since their halcyon days, but hard hitting copy for evergreen products NEVER goes out of style. [Continue reading]
Welcome to the "Mailbox Gladiatorial Games." This was one of the BIG hits of 2017-2019. If you sell anything income related to boomers and seniors pay heed, because this one mailed far and wide for TWO SOLID YEARS. A colleague asked me not … [Continue reading]
Here's a full page ad that's been going strong for over two years... with a pandemic twist. … [Continue reading]
Looking for business development and lead generation ideas for 2020? Look no further than 2010! Ecclesiastes proves right again: "Nothing is new under the sun!" … [Continue reading]
Want to learn how to sell software as a service aka SAAS? These guys have been doing it since 1988. They're one of the biggest mailers in the trading software category. … [Continue reading]
I've shared quite a few emails over the years with this eternally young brand of one. Mostly about "Schwartzy," as she likes to call him... a.k.a. Eugene Schwartz. Like a lot of overly ambitious entrepreneurs who get into the self-punishing … [Continue reading]
This was life before Yelp and Google reviews. 1971 to be precise. Restaurant reviews were an industry onto their own. … [Continue reading]
Let's spare the fanfare for the latest bookalog BLASTING through mailboxes in August of 2020. This one is replete with: - Fabulous fascinations - Weight loss copy - Food and nutritional copy Book copywriting in the alt-health arena … [Continue reading]
This EPIC bookalog from Stansberry's Investment Advisory began mailing in September of 2019. Over the last week and a half (early August 2020) , I had three (3!) inquiries about this direct mail package. One was a midnight call from a … [Continue reading]
This is a textbook "testimonial headline" in the world of book advertising. Book advertising? Yes, it will continue to matter well into this new decade because it's a TRUE test of a an ad writer's mettle. As we've seen with the late 20th … [Continue reading]
Amazon’s Audible service has disrupted many publishers like Nightingale-Conant. Of course, if you ask me, I’ll take the old school company AND the direct mail package. … [Continue reading]
Talk about copy that transcends the product for sale. Take a look at this one. This is how you sell a $199 coin by mail order. … [Continue reading]
Would you like to see a PERFECT PITCH for a mass market product, in which the promoter lacks any semblance of credentials... yet uses it to his advantage to sell a TON of product? Here's one. … [Continue reading]
Who can resist this headline and envelope teaser copy? DO NOT deposit another dollar in your bank account until you read THIS book! Anyone with a bank account is hard pressed to do so. And it's from our favorite CIA and Pentagon insider, Jim … [Continue reading]
This is a classic OLD SCHOOL direct mail package that's as relevant in this post-pandemic world, as when it mailed twenty years ago. Perhaps even more so. Take this headline: "A business strategy that may be common as dirt in one industry can … [Continue reading]
When you've got a blockbuster supplement with benefits as long as a laundry list, you need plenty of real estate to sell. And nothing beats a 24-page tabloid for selling space. … [Continue reading]
This was one HUGE "ride-along" promo that mailed with newsletter subscriptions all through 2019... into 2020. Just pulled James Altucher's newsletter out of the mailbox and this is the 2-step piece for one year of Agora Financial's (now Paradigm … [Continue reading]
Here's one of the premier direct mailers and stalwarts of crisis copywriting that's been going strong since 1969. This DM piece is one part story selling, one part crisis copywriting and one part customer reactivation. The headline is not … [Continue reading]
It's only fitting that the man who coined the term magalog -- and was its greatest champion -- is the same one who devised the irresistible "little black book" format. Of course, we're talking about Gary "the Great" Bencivenga. His Little Black … [Continue reading]
Here's an ad that EXCELS at capturing leads for prospects who would otherwise disqualify themselves... and turn the page on an offer that could surely help them. It doesn't matter how sparkling the copy is if the prospect finds a giant ESCAPE … [Continue reading]
James D. of James Direct is one of the most capable old school marketers I know... who comes from a lineage of direct marketers. James is one of the greatest proponents of A.B.T. Always be testing! He's UNDER the radar and likes it that way. … [Continue reading]
Hey, if I told you this mailing was a textbook example of enargia, you might say, "I'll take a raincheck!" I'm not projecting my own ignorance -- I was in the dark about this rhetorical term for years. What's enargia? A picture is worth a … [Continue reading]
Link corrected. Anyone with the question of... "What's positioning in marketing?"... Need look no further than the opener in this promotion for a fast answer. And at $2,995, this trading alerts service surely qualifies as a HIGH ticket … [Continue reading]
I've noticed many sales letters over the years using the term: "money in the dark." What does "money in the dark" mean? Simply put, competitors (and worse, knock-off artists) can't steal what they don't see. … [Continue reading]
Whether it's the "The One Stock to Buy in July" or any month for that matter, Forbes blasts this perennial winner to its email subscribers year round. The "claim in time frame" or "claim by date," as in RESPOND by this date, has nothing to do with … [Continue reading]