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“Will your retirement dreams be in ruins when the Reagan Era gives way to the Recession of 1989?”

By

You don’t run across a direct mail package from 1989 every day, do you?

This one hails from the glory days of Phillips Publishing and is most likely written by the mightiest financial copywriter at the time.

The opening reads like a first cousin of the “November Surprise” advertising lead. [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Financial Favs, Investing & Retirement, Mailbox Hits

“I ‘Bearly” Made It Out Alive”

By

Here's a recent insertion from the marketing dynamos at Stauer-Govmint.com. Guess the "Grizzly Hunting Knife" straddles the line of "precious metal" and costume jewelry? After consuming scores of their brilliant "story ads" over the years, I've … [Continue reading]

Filed Under: Print Advertising, Story Selling

A Hidden GEM of An Advertorial for an UNUSUAL Product (10th Year Running)

By

It just occurred to me this advertorial or "Dear Abbytorial" as I like to call it -- since this advertorial is formatted to look like an advice column -- has been going strong since 2012. "Dear Abby is an American advice column founded in 1956 by … [Continue reading]

Filed Under: Advertorials, Beauty & Anti-Aging, High Ticket, Print Advertising

Copy Ideas… AFTER You’ve Scaled Everest (Plus Biblical Selling Secrets)

By

Want to know the secret for staying on TOP... after you've scaled Everest? There's no better answer than this latest package from one of my favorite direct mail marketers and super supplements sellers. I'm talking about the Sinatra Nutrition … [Continue reading]

Filed Under: Alternative Health Hits, Blockbuster Products, Books, Home Study, Info Products & Newsletters, Crisis Copywriting, Survivalism & Legal, Great Leads, Mailbox Hits, Proof Element Powerhouses, Supplements

“Burn This Letter”

By

The "Burn This Letter" portion of this headline evokes book titles like Steal This Book or Burn This Book. Here we've got an information marketing offer in which the copy flows from the surgically targeted voice of the newsletter publisher, who is … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Crisis Copywriting, Survivalism & Legal, Fabulous Fascinations, Great Leads

“How Almost Anyone Can Profit From Inflation, Recessions And Depressions”

By

I bumped into this fantastic lead in mid-2022 and was really captivated by it. Besides the fact that this ad is apropos for the chaotic mess of a world we live in, it really speaks to marketers and publishers. … [Continue reading]

Filed Under: Crisis Copywriting, Survivalism & Legal, Financial Favs, Investing & Retirement, Print Advertising

Charlie Allen’s AMAZING Golf & Fishing Advertorials

By

This was one of the most successful advertorial series of all time. NGC Sports were BIG TIME in sport fishing and golf and had TENS of thousands of insertions in everything from local newspapers... to trade publications like Oklahoma Farm … [Continue reading]

Filed Under: Advertorials, Fitness, Sports & Self Defense, Print Advertising

“I Love You, Lawrence Bernstein” & Titillating Teaser Copy (Plus “Please open this envelope as soon as you have read my letter)

By

"Do People Still Purchase Health Info Products in 2022?" You bet they do! More on that here. … [Continue reading]

Filed Under: Alternative Health Hits, Books, Home Study, Info Products & Newsletters, Fabulous Fascinations, Mailbox Hits

Why Some Copywriters Are STILL Making Bank With This 66-Year-Old Headline!

By

I've really grown to detest the popular copywriting term, "swipe"... even though I've been a decades-long exponent of it. It's not that it sounds larcenous, but it suggests someone who's uncultured, instead of the very opposite. … [Continue reading]

Filed Under: A-Z Swiping & Video Series, Alternative Health Hits, Financial Favs, Investing & Retirement, Print Advertising, Supplements

“She was detained by border control because of the extremely effective anti-aging facial care invented by her daughter” (Secrets of Swipes That SELL!)

By

My friend and client in the Far East was such a fan (and discerning marketer!) he bought Green Tree Press from the late Dr. Weckesser's estate. … [Continue reading]

Filed Under: Banners that Bring It, Beauty & Anti-Aging, Print Advertising, Video Sales Letters & Funnels, Weight Loss & Diet

Inflation Rocket Train “Accelerating Fast” (Plus “Bullets That Bring It” for Info Products)

By

Sometimes you can learn more about marketing from watching what one GREAT marketer/publisher does... Than trying to keep tabs on what everyone is doing. So it is with this venerable direct response player and newsletter publisher... going … [Continue reading]

Filed Under: Business Development, Crisis Copywriting, Survivalism & Legal, Fabulous Fascinations, Magic Subject Lines

“Dawn of the Entrepreneurial Golden Age”

By

Here's another DM package from the sweet spot of business development and self-help. The old school of direct mail marketing is exemplified with the ever present: … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Killer Teaser Copy, Mailbox Hits, Self-Help & Wealth Creation

“Had ENOUGH?”

By

It's not enough that the second word in this two-word headline is in CAPS, but it's also underlined. It's hard to pack more punch into a such a compact headline as this. And there's no shortage of frustrations in most markets to deploy a … [Continue reading]

Filed Under: Alternative Health Hits, Books, Home Study, Info Products & Newsletters, Mailbox Hits

Fight Tech Neck

By

Here's a long copy double page spread for Strivectin neck cream. Of course, "long" is a relative term in the world of direct response, but since so much anti-aging advertising is in the realm of big brand, image advertising, this is still a model … [Continue reading]

Filed Under: Beauty & Anti-Aging, Print Advertising

My Copywriting “Blasphemies” Against Eugene Schwartz (Plus “A Used Advertising Book For $900?” and Selling Million Dollar Copywriting Courses)

By

In this possibly convoluted entry, , I'm going to show you the promos which sold several million bucks worth of information products back in the mid-2000s. These straightforward sales letters are among the BEST TEMPLATES I've seen for selling … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Copywriting & Marketing, Dangerous Advertising, Print Advertising

“Released to the Public: Bags of Vintage U.S. Coins Dating as Far Back as the 1800s!”

By

Here's a coin offer from the sister company of the costume jewelry king, Stauer. Govmint.com gets a ton of leads from print ads like these and you'll notice something interesting. … [Continue reading]

Filed Under: Coins, currency & collectibles, Lead Generation, Print Advertising

Business vs. Biz-Op… The “MEDIUM OF MONEY” in Marketing from (Marshall McLuhan)… “Cheap Tricks” & The World’s Greatest GRABBER! (Part 1 of 2)

By

Sorry for the head-spinning title! Not only did I achieve another alliterative accomplishment. :-) But at last, I got the chance to "think on paper" about direct mail marketing during the tumultuous times we find ourselves in. It's often … [Continue reading]

Filed Under: Biz-Op, Direct Response Dynamite, USPs & Positioning, Print Advertising

Lead Magnets That LAND 150,000 Paying Subscribers (UPDATE)

By

A single good lead magnet can build a GREAT business. But today, having MULTIPLE response-getting lead magnets, like Fisher Investments for example, beats just one. As of mid 2022, this fee-only investment advisor manages $197 billion in … [Continue reading]

Filed Under: Continuity Selling: Subscriptions, Alerts & Memberships, Lead Generation, Print Advertising

Book Selling Bonanza & The Irresistible Offer

By

You almost can't go wrong with the "Don't (blank) until you read this book... watch this video" headline template. What's more, you're not constrained by market because you can use it in ANY industry in which you can reach bonafide prospects. … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Continuity Selling: Subscriptions, Alerts & Memberships, Crisis Copywriting, Survivalism & Legal, Fabulous Fascinations, Financial Favs, Investing & Retirement, Great Leads, Killer Teaser Copy, Mailbox Hits

Joint Pain Print Ad With JUICE (June 2022)

By

Supplements print insertions are just a small fraction of what they were three years ago. All the more reason to tear into a control like this one from Jeff McGeary for Dr. Sears. … [Continue reading]

Filed Under: Alternative Health Hits, Great Leads, Print Advertising, Supplements

How to Hook 3 MILLION Paying Subscribers!

By

“Do You Come From Royal Blood, ? This has been one DYNAMITE appeal for Ancestry.com which takes in $1 billion a year in sales... according to its new owners, Blackstone Inc., the international private equity behemoth that now makes the "vampire … [Continue reading]

Filed Under: Banners that Bring It, Continuity Selling: Subscriptions, Alerts & Memberships, Story Selling

“The Secret to Attracting Money”… and the L.O.A. Craze from Yesterday

By

Hop back in a time machine to 2006 and this is the sort of ad that filled mailboxes and inboxes alike. Law of attraction (LOA) was so omnipresent that many coaches and copywriters made it the focus of their business. Joe Vitale was one of the … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Mailbox Hits, Self-Help & Wealth Creation

“My breathing is clear.”

By

Maybe it's me, but I'm noticing a lot more testimonial type or "prospect parlance" headlines. This is no minor nuance because unlike a headline that makes a claim, say "10 days to clear breathing"... This one sounds like it came straight from … [Continue reading]

Filed Under: Alternative Health Hits, Mailbox Hits, Supplements

$20 Million Book Bonanza (Multi-Channel Sales Madness)

By

Brain Kurtz sure came up with a zinger when he decided to swerve into the direct response television FAST LANE in 2008. The multi-channel success story combined direct mail (which Boardroom and Bottom Line seemed to "corner the market on" at its … [Continue reading]

Filed Under: Alternative Health Hits, Books, Home Study, Info Products & Newsletters, Fabulous Fascinations, Proof Element Powerhouses

Blockbuster BITCOIN Book Bonanza for 2022

By

There's a reason this headline template hasn't run out of gas over the years. Because it works. This package for the "The Big Book of Crypto" pulls out all the stops... … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Fabulous Fascinations, Financial Favs, Investing & Retirement

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From the days of
the “LOA” craze

Case Studies in Cash Creation

  • “Will your retirement dreams be in ruins when the Reagan Era gives way to the Recession of 1989?”
  • “I ‘Bearly” Made It Out Alive”
  • A Hidden GEM of An Advertorial for an UNUSUAL Product (10th Year Running)
  • Copy Ideas… AFTER You’ve Scaled Everest (Plus Biblical Selling Secrets)
  • “Burn This Letter”
  • “How Almost Anyone Can Profit From Inflation, Recessions And Depressions”
  • Charlie Allen’s AMAZING Golf & Fishing Advertorials
  • “I Love You, Lawrence Bernstein” & Titillating Teaser Copy (Plus “Please open this envelope as soon as you have read my letter)
  • Why Some Copywriters Are STILL Making Bank With This 66-Year-Old Headline!
  • “She was detained by border control because of the extremely effective anti-aging facial care invented by her daughter” (Secrets of Swipes That SELL!)
  • Inflation Rocket Train “Accelerating Fast” (Plus “Bullets That Bring It” for Info Products)
  • “Dawn of the Entrepreneurial Golden Age”
  • “Had ENOUGH?”
  • Fight Tech Neck
  • My Copywriting “Blasphemies” Against Eugene Schwartz (Plus “A Used Advertising Book For $900?” and Selling Million Dollar Copywriting Courses)
  • “Released to the Public: Bags of Vintage U.S. Coins Dating as Far Back as the 1800s!”
  • Business vs. Biz-Op… The “MEDIUM OF MONEY” in Marketing from (Marshall McLuhan)… “Cheap Tricks” & The World’s Greatest GRABBER! (Part 1 of 2)
  • Lead Magnets That LAND 150,000 Paying Subscribers (UPDATE)
  • Book Selling Bonanza & The Irresistible Offer
  • Joint Pain Print Ad With JUICE (June 2022)
  • How to Hook 3 MILLION Paying Subscribers!
  • “The Secret to Attracting Money”… and the L.O.A. Craze from Yesterday
  • “My breathing is clear.”
  • $20 Million Book Bonanza (Multi-Channel Sales Madness)
  • Blockbuster BITCOIN Book Bonanza for 2022
  • The Power of a HOT Offer Headline… Like This One for a Financial Newsletter
  • Requests for this Massive Magalog from Yesteryear… Topic Makes Publishers Nervous Today
  • “Why Are Women Being lied to About Their Hair Loss” (Long Copy Direct Response Ads vs. Direct Response Brand Ads)
  • “Get up to $100,000 MORE From Social Security!”
  • The Multi-Millionaire’s Little Black Book of Sure Thing Profit Secrets
  • “X-RAY FILM DO NOT FOLD”
  • “Lazy High School Drop-Out Gets $ 3-Million Dollars While Relaxing in His Bathrobe and Slippers!”
  • THIS Copywriting Element Was 50% Responsible for Company’s Meteoric Rise to $250 Million
  • The World’s Most Expensive Book and Selling “The World’s Most Expensive (Blank)”
  • Blockbuster VSL and KILLER Email Campaign: “153 Stock Kill List Released…” (More MAGIC Subject Lines)
  • Perfect “Proof Element Headline” for Selling $310,000 Books(!)… Plus, the World’s Worst “Response Bleeder”
  • Secrets of an Eternally Young Beauty Brand of One (UPDATE)
  • Marty E’s AMAZING Advertorials and Soft Offer Selling Sensations
  • Self-Help SLAM DUNK from Gary Bencivenga & Marty Edelston
  • GREAT Financial Lead that Reaches through Time… (And sounding the trumpet LOUD and often!)
  • This 9-Letter Word Turned a Potential Best Seller… Into a Remainder Bin Book
  • “One Weird Trick” for REVIVING “Clickbait” Subject Lines That SELL!
  • “Weird Herb Shocks Doctors…”
  • “I need to pee 10 times a day, and it’s like a leaky faucet”
  • “The Side Effects EPIDEMIC”
  • How To Turn a “1-Page Catalog” Into An Advice Column Advertorial
  • 20 Years And Counting… for THIS Anti-Aging Headline (And the POWER of the Question Mark)
  • Scintillating Makepeace INFLATION Piece (Retirement RED ALERT!)
  • “How You Can Get Super Rich In Commercial Real Estate”
  • 12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
  • How to Turn Small Caliber Bullets into BIG Sales
  • Monster Eye Health Magalog
  • “It’s nearly dawn in Washington, DC… a van rumbles up to the White House delivery dock…”
  • Draw the Pirate (And the Short Film Lauded by Gary Bencivenga)
  • Interview with an Under-the-Radar SUPER STAR Who Sold 200,000 Books a Year
  • They Climbed “the Everest of Self-Help Mail Order Copy” (Develop a memory so powerful, you’re like a human computer!)
  • Age Erasers for Women… Age Erasers for Men
  • The Great Reset “Conspiracy Theory” and FORBIDDEN Direct Mail Leads
  • “Travel* Free As An Air Courier” (90’s Info Marketing Greatest Hit)
  • “Can a magazine accelerate you toward great success?”
  • Event Marketing MAGIC Case Study… Once Every 76 Years!
  • Why Some Women Will Pay Almost Anything… IF Your Beauty Product Has These 2 Things (Latest 2022 Print Ads)
  • “The Biology of Empowerment: How to Program Yourself to Success at a Cellular Level”
  • From $180 Million in Sales… to a Bright Orange Jump Suit… And 20 Years in the Slammer
  • What Are We REALLY Selling? (The Secret of 20-Inch Arms)
  • Professional Practice Marketing & High Ticket Selling at Its Finest
  • A Proof Element With STREET CRED… Selling Germ Warfare Reports… and Offer OVERLOAD
  • “Bulletproof Paychecks Mailed To You Like Clockwork For Doing Nothing”
  • Why Most “One-Pill-Wonder” Supplement Sellers FAIL… and How a Few Get Fabulously RICH
  • A BALLSY Textbox and FORBIDDEN Copy Theme… We’ll Be Seeing a LOT More Of… Soon-ish
  • Copy That TRANSCENDS the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)
  • In Memory of a Marketing Legend (Joe Sugarman 1938-2022)
  • More Fundraising FUN… How the “Distressed Gentlefolk’s Aid Association” Fished for WHALES… In the Ocean of Print
  • “Tomorrow I’m shooting four beautiful models… and I’m being paid $400.00 to do it.”
  • “The death of courses?” My @$$! (112-Year Marketer Calls BUNK on “the Gurus”)
  • Saggy Jowels? Plastic Surgeon Says: “Throw Away Your Moisturizers And Do This Instead.”
  • Attack of the Killer TINYTORIALS
  • “Designer Clothes At Giveaway Prices” (Under the Radar British Female PHENOM)
  • “The International Man”… Still Going Strong After FOUR DECADES
  • “This is the advertising job you thought you’d never see advertised”
  • “KILLERS!”
  • Selling PAIN PILLS to Boomers and Seniors
  • “28 Surprising Facts That Are Contrary to Popular Belief” (More “Pushing the Premium” to Sell the Subscription)
  • PHANTOM Copywriting Comparisons & Mathematically Impossible Claims (Blunders Even the Pros Commit)
  • “Frankly, dear public, you are being robbed. This may be put crudely, but at least it is clear.”
  • Classic “Using the Premium to Push the Subscription” Selling
  • “Slim your body by using your mind!”
  • Crypto’s Next Trillion Dollar Coin
  • A Supplements Guarantee… You Can Take to the BANK!
  • “How to Build a Fortune That’s Impervious to the Stock Market”
  • Promise + Proof = Profits
  • Is This the Single Best Biz-Op (And Pitch!) in the HISTORY of Internet Marketing?
  • I Like This Headline… Too Bad No One Else Did
  • “The Greatest Trick This BLOCKBUSTER Biz-Op Ever Pulled Was…
  • Evergreen Money Machines and Book Club Bonanzas (“Is Your Junk Now Worth a Small Fortune?”)
  • Magic Subject Lines (INFLATION)
  • TINY TWEAK Transforms “Typecast” Promoter’s Product Into A Triumph

 
 
 
 
 

Coming Soon

 
 
 
 
 
 
 
 

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