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Gary’s BIG Backend Bucks & SMASHING “Stick Letter” (4 steps for turning $39.95… into $289… into $4,046 UPDATED)

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“Hark unto me, Buckwheat!”
Upsell + Stick Letter… All in One

Here’s Part II of the amazing Halley’s Comet commemorative coin case study.

It’s the ESSENCE of what being a COMPLETE marketer is all about. [Continue reading]

Filed Under: Direct Response Dynamite, USPs & Positioning, Print Advertising

How to Hook 3 MILLION Paying Subscribers!

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“Do You Come From Royal Blood, ? This has been one DYNAMITE appeal for Ancestry.com which takes in $1 billion a year in sales... according to its new owners, Blackstone Inc., the international private equity behemoth that now makes the "vampire … [Continue reading]

Filed Under: Banners that Bring It, Continuity Selling: Subscriptions, Alerts & Memberships, Story Selling

SimpleHeartTest.com (Lead Generation with Surveys, the Newsmax IPO, and MarketWise Metldown)

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Some people balk at the slightly dated look of these Newsmax landers. … [Continue reading]

Filed Under: Continuity Selling: Subscriptions, Alerts & Memberships, Lead Generation, Supplements & Serums, Video Sales Letters & Funnels

They LAUGHED at Him on National TV… Till He Made a Killing in the Survival Market (Video Vaporized)

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This entry is about a fantastic marketer - not the celebrity talk show host who took the opportunity to lampoon the marketer's survival seed bank short-form infomercial. While few recall this early 2010 episode, the company mocked before millions … [Continue reading]

Filed Under: A-Z Swiping & Video Series, Biz-Op, Crisis Copywriting, Survivalism & Legal, Dangerous Advertising, Direct Response Dynamite, USPs & Positioning, Great Leads, Personality in Copy, Print Advertising, Story Selling, Supplements & Serums, Weight Loss & Diet

“The Little Black Book Of IRA Secrets”

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I had an acquaintance named Ira when I lived in Tucson. He had a wry sense of humor, but swore this actually happened. Ira was traveling through Heathrow Airport during the era of The Troubles and was stopped by security after passing through … [Continue reading]

Filed Under: A-Z Swiping & Video Series, Financial Favs, Investing & Retirement, Mailbox Hits, Seniors & Boomers

“With the Cops in Hot Pursuit, the Escaped Convict Ran into the Rental Unit”

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Talk about a jolting lead. This one is right up there with some of the best story selling ads ever to hit a mailbox. It had a long mailing track record. … [Continue reading]

Filed Under: Crisis Copywriting, Survivalism & Legal, Financial Favs, Investing & Retirement, Great Leads, Story Selling

“The Magnificent Obsession That Produced The Coffee Favored By Kings” (UPDATED: Includes Reply Card)

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In the mid-1980s, Gevalia was on the cusp of breaking into the North American market. The venerable Swedish brand, with a storied history, began running double-page spreads like this one alongside the pioneering launch of the  subscription model … [Continue reading]

Filed Under: Food Copy, Origin Marketing Magic, Print Advertising, Story Selling

Law and Order… Frontier Style (Bygone Book Advertising)

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Here's another DPS (double page spread) from the once mighty Time-Life Books. Full expose coming soon on the downfall of this one-time direct response selling dynamo. … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Continuity Selling: Subscriptions, Alerts & Memberships, Print Advertising

“U.S. residents hit Jackpot with ‘Old Vegas’ Casino Rolls” (Double-Page Barn Burner in 2025)

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You don't run full-color double-page spreads in print unless an ad is bringing home the bacon. This one has been going strong since early 2024. … [Continue reading]

Filed Under: Biz-Op, Coins, currency & collectibles, Direct Response Dynamite, USPs & Positioning, Print Advertising

Bill Glazer: Direct Response & Business Dynamo

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I vividly recall sitting in the cavernous conference room for the Glazer-Kenney-Insider Circle Summit at the Sheraton Park Central Hotel in Dallas in 2005. The big red banner on the wall of the conference room read: … [Continue reading]

Filed Under: Print Advertising, Retail Copywriting Kingdom

“£125,000 ($300,000) and 2 years of loving labour went into this sumptuous Centennial Edition of THE COMPLETE WORKS OF DICKENS”

By

Mere book on offer? No way. Here's a headline that dimensionalizes what would otherwise be a prosaic promo. And it was a hit on both sides of the Atlantic, starting with The Observer in December 1968 through the Chicago Tribune in June 1974. … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Print Advertising

The “Anti” Direct Response Package

By

  Where are the fancy design elements in this package? The elaborate sidebars? The captivating photos? None to be found here. And this one hails from one of the world's most prestigious medical centers. … [Continue reading]

Filed Under: Alternative Health Hits, Continuity Selling: Subscriptions, Alerts & Memberships

“How I Turned Around My Son’s Behavior in 30 Days”

By

"Defiant Child?" is one of the all-time great ads with a compact, two-word headline — right up there with "Better Than Botox?" — and it’s also a keeper in the area of winning lead generation. While this ad lacked that level of gravitas, it … [Continue reading]

Filed Under: Blockbuster Products, Books, Home Study, Info Products & Newsletters, Lead Generation, Self-Help & Wealth Creation

“Death Begins In The Colon?”

By

Here's a successful envelope package received multiple times from 2022 through 2024. The headline is commonplace in this market and is often attributed to Russian-born French bacteriologist and Nobel prize winner, Élie Metchnikoff  … [Continue reading]

Filed Under: Alternative Health Hits, Killer Teaser Copy, Mailbox Hits, Supplements & Serums

“Stream & Lake Map of Northern California” (SMASHING Info Product… 18 Years and Counting)

By

You wouldn't think there's enough readership in a general circulation newspaper nowadays for a fisherman's stream and lake map. And yet this insertion runs in 2025. Mind you, this is no ordinary map -- and that comes screaming through loud and … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Fitness, Sports & Self Defense, Print Advertising, Proof Element Powerhouses

Somebody actually mailed this! (Chat Chatter and Copy Crits)

By

What could be more emasculating than wandering into a proper pub in the UK or Ireland and ordering a cup of tea? Well, if you're a teetotaler like me -- 6 years and counting -- you don't pay it much mind. But wearing a bright yellow "Drive on … [Continue reading]

Filed Under: Uncategorized

Massive Maths Membership Model

By

What can I say? I'm as partial to British English as I am to alliteration... so maths it is. You could just as easily call this Direct Response Vs. Everything Else. Math Magic was classic winning direct response advertising. … [Continue reading]

Filed Under: Blockbuster Products, Continuity Selling: Subscriptions, Alerts & Memberships, Direct Response Dynamite, USPs & Positioning, Education, Print Advertising, Proof Element Powerhouses

Even More Free + Shipping “The Dry Eye Remedy”

By

When it comes to "Free + Shipping" direct response, you can't beat NewsMax. You know the drill. … [Continue reading]

Filed Under: Alternative Health Hits, Books, Home Study, Info Products & Newsletters, Continuity Selling: Subscriptions, Alerts & Memberships, Print Advertising

Luscious Lift Letters That Won’t Let You Down

By

Veteran marketing maven, Ray Schultz, relates this story on his TellAllMarketing Blog about John Stevenson and his renowned copywriter. … [Continue reading]

Filed Under: Alternative Health Hits, Books, Home Study, Info Products & Newsletters, Killer Teaser Copy, Mailbox Hits

“Wouldn’t it be great to know the magic words and phrases to persuade others to do exactly what you want?”

By

Hey I tried it already... And she laughed in my face! But seriously, it's important to pay attention not just to copy, products and offers... but to media. And it's not everyday you'd see a full page ad for a Nightingale-Conant product in … [Continue reading]

Filed Under: Blockbuster Products, Evergreen Products, Print Advertising, Self-Help & Wealth Creation

“It’s nearly dawn in Washington, DC… a van rumbles up to the White House delivery dock…”

By

Bill Bonner is the undisputed heavyweight champ of enargia in  copywriting. Enargia may not flow off the tip of the tongue, but this word of Greek origin for "vividness," has a great track record for selling, both in direct mail and in … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Continuity Selling: Subscriptions, Alerts & Memberships, Education, Great Leads, Print Advertising

Outlawed for 41 Years — Now Legal Again (UPDATED)

By

When you've got a direct mail package that's killing it in the mail, it makes sense to give it a roll in print. Of course, this ad from the mid-2000s wouldn't be a likely newspaper insertion in 2024. … [Continue reading]

Filed Under: Continuity Selling: Subscriptions, Alerts & Memberships, Financial Favs, Investing & Retirement, Great Leads, High Ticket, Mailbox Hits, Print Advertising, Story Selling

Masterpiece of a High Ticket Info Marketing-Speaking Business Sales Letter (PLUS… When They Lose the Order Form!)

By

I have a big "mea culpa" for this entry. There's no envelope and no order form for this HOT high ticket offer. Or to be more precise, I think they can be located, but it'll take a minor archeological expedition to locate them in my archival … [Continue reading]

Filed Under: Biz-Op, Books, Home Study, Info Products & Newsletters, Business Development, Copywriting & Marketing, Evergreen Products, High Ticket, Mailbox Hits, Seminars & Workshops

“Massive Megatrend Profit Opportunity”

By

Here's your typical penny pitch for one of the industries du jour - lithium. And this package, like just about every direct mail package for penny stocks, is really a Trojan Horse. … [Continue reading]

Filed Under: Trading

A “Proper” British Ad… Only Problem? No Sales!

By

I've run across clients on both sides of the Atlantic who have a fetish for what is proper. "This isn't a supper club!" I shot back at one. "We're here to sell." … [Continue reading]

Filed Under: Evergreen Products, Print Advertising

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Lesson on Selling High Ticket Exercise Equipment from the Once Mighty ROM

Case Studies in Cash Creation

  • Gary’s BIG Backend Bucks & SMASHING “Stick Letter” (4 steps for turning $39.95… into $289… into $4,046 UPDATED)
  • How to Hook 3 MILLION Paying Subscribers!
  • SimpleHeartTest.com (Lead Generation with Surveys, the Newsmax IPO, and MarketWise Metldown)
  • They LAUGHED at Him on National TV… Till He Made a Killing in the Survival Market (Video Vaporized)
  • “The Little Black Book Of IRA Secrets”
  • “With the Cops in Hot Pursuit, the Escaped Convict Ran into the Rental Unit”
  • “The Magnificent Obsession That Produced The Coffee Favored By Kings” (UPDATED: Includes Reply Card)
  • Law and Order… Frontier Style (Bygone Book Advertising)
  • “U.S. residents hit Jackpot with ‘Old Vegas’ Casino Rolls” (Double-Page Barn Burner in 2025)
  • Bill Glazer: Direct Response & Business Dynamo
  • “£125,000 ($300,000) and 2 years of loving labour went into this sumptuous Centennial Edition of THE COMPLETE WORKS OF DICKENS”
  • The “Anti” Direct Response Package
  • “How I Turned Around My Son’s Behavior in 30 Days”
  • “Death Begins In The Colon?”
  • “Stream & Lake Map of Northern California” (SMASHING Info Product… 18 Years and Counting)
  • Somebody actually mailed this! (Chat Chatter and Copy Crits)
  • Massive Maths Membership Model
  • Even More Free + Shipping “The Dry Eye Remedy”
  • Luscious Lift Letters That Won’t Let You Down
  • “Wouldn’t it be great to know the magic words and phrases to persuade others to do exactly what you want?”
  • “It’s nearly dawn in Washington, DC… a van rumbles up to the White House delivery dock…”
  • Outlawed for 41 Years — Now Legal Again (UPDATED)
  • Masterpiece of a High Ticket Info Marketing-Speaking Business Sales Letter (PLUS… When They Lose the Order Form!)
  • “Massive Megatrend Profit Opportunity”
  • A “Proper” British Ad… Only Problem? No Sales!
  • HOME RUN Headline (47 years and STILL Going Strong)
  • The Last of the Diaper Chieftains (Secrets of Successful Print Ads in 2025)
  • Contrarian Copy That Conquers Skepticism
  • Jay A’s Amazing 2-Page AD-VENTURE in USA Today (UPDATED)
  • “Is Spiritual Peace Worth 3 Minutes A Day To You?”
  • A Haunting Advocacy Ad from a Memorable Print Campaign (The ad that “predicted” 9/11)
  • BottomLines’s IRRESISTIBLE Reactivation Offers
  • Classic Self-Help “Spiritual Solution” Package
  • Knocking It Out of the Park with Nostalgia (“Try my Granny’s Delicious Old-Fashioned Recipes”)
  • Kings of Coin & Currency Copy
  • “One Weird Trick” for REVIVING “Clickbait” Subject Lines That SELL!
  • Case Studies in Catastrophe (When the FTC Comes a Knockin’ Part 1)
  • “But I only care about advertising in my own market!”
  • Shameless Swipers and the Most Knocked Off Diet Copy in History (Update)
  • “How to make sure you NEVER end up in a Nursing Home”
  • “How You Can Get Super Rich In Commercial Real Estate”
  • World’s Greatest USP & Reason Why 100-Page “Dirty Dossier” of WINNING Ads
  • “The Cousteau Society Collection of Stamps of the Sea” (The Genius of Joseph Segel)
  • The Little Black Book of Billionaire Secrets (UPDATED)
  • “When you have a designer, every package looks like a magalog.”
  • Thank You Mister President… For This Great Copywriting Lead
  • If I Had Only ONE Supplements Magalog on a Desert Island
  • Shoestring Direct Mail Startups and The “UNPAID” Newsletter (UPDATED)
  • They Laughed At the John Caples Swipe… Until! (UPDATED)
  • “I Ate Less from the Very First Day!” (The Case of the Disappearing Weight Loss Winner)
  • The 100% Headline Swipe
  • The 4 Envelope Strategies in Direct Mail… and the Inner Envelope Secret
  • More Legendary Lead Gen from the $294 Billion Boys at Fisher (UPDATE)
  • “Ivy League Scientists Take This Age-Defying Pill Every Day”
  • The Tiny Pill Promo that Got Them in BIG Trouble
  • Professional Practice Marketing & High Ticket Selling at Its Finest
  • Bottom Line Yearbook 2025 (Fascinations Galore and Much More)
  • His destiny was to die in poverty and disappointment.
  • Secrets of a $400 Million Subscription-Selling Coupon
  • E=mc2 (Making the complex simple and the simple complex in advertising)
  • Wanamaker’s Offer Wonders (Continuity Selling Secrets in 1900)
  • Down from Canada Came Tales of a Wonderful Heating Pad? (Plus the Exciting Wide World of Health Devices!)
  • The Art of Restaurant Review Guides… Before Google and Yelp
  • Mom’s AMAZING Pineapple Weight Loss Pitch (Kitchen Table Copywriter’s 10-Year Mailer)
  • Tiny Bookalog… HUGE Response
  • Anti-Aging Magalog with Product Sample Included
  • “Are YOU unknowingly operating… a HALF business?” (Textbook Bulleted Headline Lead)
  • Even More… Killer Lead Gen Magnets from a $295 Billion Firm
  • Men’s Health Envelope Control Package for 2 Years and Counting (“Conservative” Alt-Health Marketing)
  • “Get SHOCKED out of your comfort zone!” (When POSITIONING Takes Center Stage)
  • “TEST GOLD LIKE A JEWELER!” (Bill Myers’ Highbrow Biz-Op
  • Get Ready for the… “YEAR 2000” BOMB:
  • “We guarantee to cut 8 strokes off your game by showing you how to use your mind instead of your muscle”
  • 35 Years of Tweaking and Testing and a CRUSHING Control
  • How Commodity Copywriting KILLED One of the 20th Century’s Great Direct Response Outfits
  • “I’ll Never Give You All My Trading Secrets, But I Will Give You My Trades…”
  • From STOMACH Turning Fundraising Ads to €370 Million with 10 Million Members
  • “When was the last time you had an opportunity to buy something at 2004 prices, but guaranteed tremendous savings for up to 2 more years?”
  • “The Death of the Dollar” 2025 Reboot Package (Multi-Mailer)
  • Explore 3 millennia of genius…
  • When was the last time you thought about your veins?
  • “The Biology of Empowerment: How to Program Yourself to Success at a Cellular Level”
  • “How You Can Make $4,000.00 A Day, Sitting At Your Kitchen Table, In Your Underwear!” (The JPDK Marketing Model)
  • Almost Certainly A Gary Bencivenga Magalog (Rodale ABA Classics UPDATE)
  • Good Grief, Gary! (“An Open Letter To Every Man And Woman In America…”
  • The Golfer Struck by Lightning… and the Marketer Who Struck Millions in Mail Order (UPDATED)
  • “Send Us Your Best Ad And We’ll Send You Back A Better One.” (It Coulda Been a Contender)
  • The World of Michelangelo and The Kings of Continuity
  • “If $925,000 is within your reach do not buy anything ‘til you see this close-in NW Austin home”
  • “Life is short… or maybe not” (Hundreds of insertions for this supplements advertorial)
  • “The Fifth Greatest Trade Of All Time”
  • “WARP SPEED WEALTH” (A Vintage Internet Marketing Direct Mail Promo)
  • “How to Save $19,899,901”
  • “Lose the Wheat, Lose the Weight! Cookbook”
  • “Secrets of The Societies The Greatest Kept Secrets of All Time for Money, Power, Romantic Love!” (Part 2)
  • “Heart Repair In A Pill!”
  • “China to Attack Taiwan as Soon as May 5, 2025”

 
 
 
 
 

Coming Soon

 
 
 
 
 
 
 
 

Categories

  • A-Z Swiping & Video Series
  • Advertorials
  • Alternative Health Hits
  • Banners that Bring It
  • Beauty & Anti-Aging
  • Biz-Op
  • Blockbuster Products
  • Books, Home Study, Info Products & Newsletters
  • Business Development
  • Coins, currency & collectibles
  • Continuity Selling: Subscriptions, Alerts & Memberships
  • Copywriting & Marketing
  • Corporate Advertising
  • Crisis Copywriting, Survivalism & Legal
  • Dangerous Advertising
  • Direct Response Dirty Dossiers
  • Direct Response Dynamite, USPs & Positioning
  • Education
  • Evergreen Products
  • Fabulous Fascinations
  • Financial Favs, Investing & Retirement
  • Fitness, Sports & Self Defense
  • Food Copy
  • Fundrasing
  • Gadgets & Specialty Products
  • Great Leads
  • High Ticket
  • Killer Teaser Copy
  • Lead Generation
  • Magic Subject Lines
  • Mailbox Hits
  • Origin Marketing Magic
  • Personality in Copy
  • Print Advertising
  • Professional Practices
  • Proof Element Powerhouses
  • Real Estate
  • Religion, Philosophy & History
  • Retail Copywriting Kingdom
  • Save Money & Rebates
  • Self-Help & Wealth Creation
  • Seminars & Workshops
  • Seniors & Boomers
  • Story Selling
  • Supplements & Serums
  • The Sales Liberator Videos
  • Trading
  • Travel Advertising
  • Uncategorized
  • Video Sales Letters & Funnels
  • Weight Loss & Diet

 
 
 
 
 
 

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