This is without a doubt one of the GREAT food membership newsletters that rides along with members’ quarterly product shipments.
And it hails from one of the greatest advertising copywriters ever to pick up a pen. [Continue reading]
Which of These Couples Will Die Young? (Story Selling Sensations)
None of our prospects are going out of their way to read advertising. But stories? When you tether one to a timeless direct response theme, the answer is "yes" -- a resounding "YES!" Here's an alt-health hit from yesteryear that remains a … [Continue reading]
“Regain All the Pleasures of Full Sound Without Ringing!”
Here's a successful mail package for the supplement "Reconnect." It's boasts a textbook offer lead. … [Continue reading]
“Basic training for commodity traders”
In some areas, things have changed more in a year than they have in forty years. Take seminar marketing. Platform sellers know that having warm bodies in a room they must TRAVEL to get to... beats an ocean of remote souls on a Zoom conference, … [Continue reading]
“How You Can Make $4,000.00 A Day, Sitting At Your Kitchen Table, In Your Underwear!”
In many ways, things were simpler in the marketing world 25 years ago. One of the highlights of that simpler era was the JPDK marketing model -- the Jeff Paul-Dan Kennedy model. What was the JPDK model? … [Continue reading]
The NEW NEW Thing… That’s Actually Old
Lots of marketers and copywriters are preoccupied with the latest and the greatest to the exclusion of everything else. But for those of us who've been around the block a few times, we realize that most of the time, the new wine is just an old … [Continue reading]
“New Research Reveals ‘Pandemic Stress Syndrome’ Responsible for New Wave of High Blood Sugar in Americans over 50!”
This 2021 supplement insertion is reminiscent of the cartoonish illustration in Dr. Weckesser's: “How to make your computer as easy to use as your telephone…” It's too early to speak of this ad's staying power, but it definitely must be … [Continue reading]
Selling Productivity in the New Year… with the Help of Old Swipes that Never Die
When it comes to selling self-help, business development, improvement and productivity... you can't go wrong with the classics. Because all of these areas have little to do with shiny objects and today's latest apps. It's hard to surpass the … [Continue reading]
One of the All Time GREATS in the History of Food & Beverage Advertising
The Guinness Guide to Cheese is featured in the essential Ogilvy On Advertising. Yes, this is a brand ad and a damn fine one in the annals of food advertising. The layout with the photos and summaries of the various cheeses make for irresistible … [Continue reading]
Even More… $3,200 Anti-Aging Supplements
If you desire entrée into the world of high priced serums and supplements, there are a only handful of marketers you NEED to study. This brand is on the short list. … [Continue reading]
And Advertising Admonition on Humor (Magic Subject Lines)
Some email marketers specialize in one kind of subject line. I'm a huge fan of puns. When I was growing up, The Little Rascals were running heavily in syndication on TV. In one episode, a grizzled old school teacher asks a pupil: "Can you give … [Continue reading]
“Colloidal Silver Making Machines Are About to Become Very, Very Illegal”
This is a great lead for products that could be banned or made illegal due to new regulations, laws or administrations. Think of the diet supplement, Ephedra, before it was banned in 2004. This particular package is mailing in January 2021 and … [Continue reading]
20 Year BLOCKBUSTER Headline in Foreign Language Learning
Audio-Forum ran this campaign for TWENTY solid years, starting in 1977. The great Don Hauptman was the genius behind it. ¿See that inverted exclamation point at the beginning of the headline? Quoting Rodney Dangerfield... ¡That little … [Continue reading]
“But I only care about advertising in my own market!”
Would you like to know one of the joys of archiving winning ads, ? Whenever I find an ad like this, that had thousands of insertions from 1962 to 1975, I'm compelled to ask the question: Why was this ad such a SMASH hit? … [Continue reading]
Money you didn’t even know you had!
This "hot off the presses" 2021 Bottomline Personal magalog actually arrived without a reply form. I'm not sure whether this affected just yours truly or was an error across the board. I'm almost certain the reply card did not slip out while in … [Continue reading]
“How You Can Get Super Rich In Commercial Real Estate”
How often do you see a full fledged real estate investment pitch like this in the New York Times? This ad was on fire in the Wild West of workshops in real estate investing and had thousands of insertions. … [Continue reading]
Charlie Allen’s AMAZING Golf & Fishing Advertorials
This was one of the most successful advertorial series of all time. NGC Sports were BIG TIME in sport fishing and golf and had TENS of thousands of insertions in everything from local newspapers... to trade publications like Oklahoma Farm … [Continue reading]
Learn how the Japanese have been improving their health & maintaining their slim figures for over 4,000 years
Here's one of the alternative health products du jour, the lymph node patch. The claims are numerous and BIG in this December 2020 package marked up with Japanese characters and before-and-after pictures. … [Continue reading]
Three Celebrity Business Gurus Series (Mortgage Origination)
Not much changes over time with the mechanics of business development. This print ad series was published in mortgage industry trade journals at the end of the 1990s. … [Continue reading]
“Customer service is trying to get a hold of you…” (Magic Subject Lines)
St. Paul Research really plays some HARDBALL with email marketing. In this ubiquitous world of Zoom meetings and access codes, these are the sort of subject lines that have been dominating my inbox lately. I'm anxious to test a few in the New … [Continue reading]
Tiny Bookalog… HUGE Response
This tiny bookalog captured HUGE response for well over a half-decade. In this package's case, hand addressing and a personalized lift letter played a big role in keeping this package in the mail for so long. And these supplements sell for … [Continue reading]
Ogilvy’s “Magic Lanterns” for Getting Copywriting Clients
Is it really possible for fledgling copywriters to beat out advertising veterans when it comes to drumming up business? Ogilvy's "Magic Lanterns" give any neophyte a road map. It starts with demonstrating deeper knowledge than your competitors. … [Continue reading]
The Shocking Story Of How A Combat-Hardened Special Agent Was TERMINATED
Welcome to the mad, mad world of martial arts marketing. These martial artists are also some of the best in the business at direct mail marketing. Notice this piece is mailed in a plain white #10 envelope with a hand addressed font and a good … [Continue reading]
“Are YOU unknowingly operating… a HALF business?”
You can tell a real copywriting connoisseur must have gotten his hands on this package twenty years or so ago. It's a little weather-beaten and there are some hand-written notes and mark-ups in the letter. Oh, and since this was from the early … [Continue reading]
If you’d like a wealth of new insight on 10 centuries of brilliant music, read this ad…
For educational advertising and home study marketing that SELLS -- this company is the gold standard. … [Continue reading]
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