Lots of brands in the book publishing world have seen meteoric rises only to fade out with time.
Here are a few that come to mind.
Men Are from Mars, Women Are from Venus
Chicken Soup for the Soul
The 7 Habits of Highly Effective People
To be sure, these flagship books which spun off a parade of products, seminars, and coaching and consulting programs are still around but their heydays have since passed.
But this brand keeps trudging on.
What is it? [Continue reading]