In the 2000s, the supplement resveratrol was all the rage.
This direct mail package, which mailed in the millions, typified the supplement’s breakthrough commercial success.
The simple fact is, legions of boomers with disposable income are: [Continue reading]
Ah, the medical breakthrough. Straight out of the pages of The New England Journal of Medicine, or The Lancet. Or not. No. This is not your father's proof element. … [Continue reading]
Successful selling is about so much more than big promises or features and benefits. Fundamentally, it's a connection of one human being to another, whether it's an in person, one-to-one sales presentation... or selling remotely … [Continue reading]
How do you sell 100,000 home study courses at $195 to brand new customers? And do it all in the span of one year? This bookalog was the mailbox hit that did just that. … [Continue reading]
Four years ago (February of 2021) I had a conversation with a marketer/product developer who's in his eighth (8th!) decade in the marketing game. He ran into someone who had a factory filled with product he couldn't move... because he didn't know … [Continue reading]
Games People Play rode the self-help wave that surged through the 1960s. Selling over five million copies and translated into twenty languages, the book became a cultural phenomenon. … [Continue reading]
The call to action in this old-school envelope package is: "Don't Delay - You Must Act Before the Dow Hits 12,000 to Lock in the Best 'Rich Trick' Returns." The Dow Jones Industrial Average was last at 12,000 in January 2011 -- this marked a … [Continue reading]
Here's an advertising lead with staying power. It was last seen in 2012 and it's mailing again in 2025. … [Continue reading]
How do you promote an alternative health newsletter in an ever more crowded space today? Even with rock solid positioning like Dr. Al Sears, "America's #1 Anti-Aging M.D."... … [Continue reading]
Ah, the good ole' days of print advertising when you could ran an ad like this in a general circulation newspaper and get rocking response. This ad from the fine folks at Windsor had plenty of insertions in British tabloids back in 2009. The copy … [Continue reading]
Many copywriters like grabbing the spotlight. But never underestimate the power of a good layout and a great designer. It can make all the difference when it comes to copy getting READ. … [Continue reading]
You can learn some valuable lessons from marketers who do transactions in the hundreds of thousands of dollars. Sure the margins might be small in the precocious metals market, but the volume is head-spinning. … [Continue reading]
Woody Allen once said: “I took a course in speed reading. They taught me how to read down the center of the page. At the end of the course I read ‘War and Peace’ in 20 minutes. It deals with Russia.” But Evelyn Wood’s Reading Dynamics was no … [Continue reading]
This was THE Mr. X promotion. After it mailed far and wide, there were a flood of copycat Mr. X promos. Not to preserve anyone's anonymity, but because the MYSTIQUE of Mr. X led to a a lot of response. This is still an evergreen business … [Continue reading]
Self-help is a market that's smaller than many, but it's got two things going for it. First, most self-help products tend to be evergreen in nature, so a good self-help book or course can stay relevant for a decade or more. Admittedly, there are … [Continue reading]
The late, legendary direct response copywriter, Jim Rutz, wrote this unbeatable package in 2006. It was in the mail as recently as 2020 with minor modifications by my last reckoning. I don't know of many financial direct mail packages with … [Continue reading]
It's hard not to admire Littleton Coin, one of the most impressive direct marketing companies when it comes to lead generation. The company also excels at positioning itself in the role of trusted advisor to a legion of neophyte numismatists. … [Continue reading]
Listen to direct response copywriters and they’ll tell you corporate copywriters are clueless branding nuts. Corporate copywriters will tell you direct response copywriters are nothing more than peddlers of get rich quick schemes, enlargement … [Continue reading]
Hey, don't let the looks of this 1971 pitch fool you. There were some brilliant marketing minds behind this from the folks at the mighty CBS, who at the time owned Columbia House. … [Continue reading]
It's no secret. I've turned into a late in copywriting life super fan of Victor Schwab and his phenomenal advertising for his own agency. And rediscovering this "Which Ad Pulled Better?" series has only bumped it up a notch. Imagine a … [Continue reading]
Have you heard of the UNPAID newsletter, ? As the name suggests, it's not a paid newsletter subscription. … [Continue reading]
Hey, if I told you this mailing was a textbook example of enargia, you might say, "I'll take a raincheck!" I'm not projecting my own ignorance -- I was in the dark about this rhetorical term for years. What's enargia? A picture is … [Continue reading]
It's hard to fathom the upstart Motley Fool is well into its fourth decade. The company was founded in 1993 when the now-long-gone Phillips Publishing ruled the roost of financial newsletters. … [Continue reading]
Here's a winner from the pages of print from 2010-2011 which had hundreds of insertions. … [Continue reading]
My friend, Craig, ran this ad in the real estate agent magazines for ten long years. It sucked up leads like crazy. Why? … [Continue reading]