First there was the mighty Phillips Health, almost single-handedly launched by Clayton Makepeace’s ad copy in the early 1990s.
Then it became Healthy Directions after one of those private equity deals in 2005.
Then Helen of Troy bought Healthy Directions for $195 million in 2014… and promptly sold it for a $42 million loss a little over three years later.
It’s impossible to keep track of all these transactions… and not necessary. [Continue reading]