My friend, Craig, ran this ad in the real estate agent magazines for ten long years.
It sucked up leads like crazy.
Why? [Continue reading]
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My friend, Craig, ran this ad in the real estate agent magazines for ten long years.
It sucked up leads like crazy.
Why? [Continue reading]
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Dr. Chris Tomshack is a business development and practice management genius. He quickly built one of the largest chiropractic franchises, starting in the mid-2000s with the power of long copy... just like in this lovely ad! … [Continue reading]
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Thankfully I can still go to "the well" (my archive room) and unearth alternative-health book advertising treasures like this Rodale classic for Dr. Arthur Brownstein's "EXTRAORDINARY HEALING." The Rodale of yore with direct mail as its backbone … [Continue reading]
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From this moment on, forget everything you've ever read or been told about writing breakthrough copy that storms the gates of a HOT NEW market and yanks down record response. Sound impossible? Well it's not. Let me explain. … [Continue reading]
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"OILFLATION" is one of those one-word portmanteau headlines popular in financial direct mail, to use a high-falutin word that would never come up in ad copy, meaning a word blending the sounds and combining the meanings of two others. OPECALYPSE … [Continue reading]
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The technology may be new -- an app or streaming online course instead of paper and ink or cassettes -- but the market has been around for over a century. … [Continue reading]
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"THINK If you could do one thing today to improve the health and function of the most important part of your body at no risk ... Wouldn't it be smart to do it? … [Continue reading]
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Even if you never dip your toe in the waters of the weight loss market, you can ALWAYS learn something from a successful ad. And this one had THOUSANDS of insertions from 2014 to 2019. … [Continue reading]
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Here's a stellar example of subscription (renewal) selling for a newsletter in our current inflationary world. There are some things our customers and prospects can afford to be without during an economic squeeze. No matter what you're … [Continue reading]
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Here's a full page insertion that's been big in the UK for over a year. Notice this is an old school two-step ad with two response mechanisms: Freephone and postal mail reply coupon. This Hidden Hearing ad for "spectacle hearing aids" … [Continue reading]
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Inspiration abounds in the world of direct mail marketing... with things like: - Bonus overload - Fascinating "see-page" bullets and... - Dimensionalizing the value of an offer... so your prospect is eager to buy NOW … [Continue reading]
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Canna LS is going on five years (as of April 2024) in the ever dwindling pages of newspaper print in the USA. This advertiser has a strong presence in this market and always brings something worthwhile to the table of copywriting ideas. … [Continue reading]
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Here's a Second Opinion supplements lead making the rounds in April 2024. Dr. Frank Shallenberger's newsletter excels at using the publication as a springboard for pushing supplements products. This is one of those "fix the root cause" pitches. … [Continue reading]
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Want to learn how to sell software as a service aka SAAS? These guys have been doing it since 1988. They're one of the biggest mailers in the trading software category. … [Continue reading]
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This package mailed in 1997 from Sam Biser's "University of Natural Healing." … [Continue reading]
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It feels like only yesterday that I was standing atop the Saint Regis Roof and Penthouse chatting with the great Carline Anglade-Cole and the "Brazilian Jujitsu chiro copywriter" during Gary Ben's Retirement Seminar in May 2005. Pardon the … [Continue reading]
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"SNAP! Change Your Personality in 30 Days" is a pretty whimsical title, even for a big-promise self-help book. While the ad copy for this offer is classic book advertising... any 20th Century advertiser would recognize... the goal is loftier, as … [Continue reading]
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Woody Allen once said: “I took a course in speed reading. They taught me how to read down the center of the page. At the end of the course I read ‘War and Peace’ in 20 minutes. It deals with Russia.” But Evelyn Wood’s Reading Dynamics was no … [Continue reading]
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Great advertising ideas are timeless. They're independent of technology, platforms and the latest shiny objects. Here's a classic campaign. How do you build the biggest and best known speed reading franchise in history? By riding popular … [Continue reading]
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You've just mailed a 124-page bookalog for a high ticket offer... And the prospect hasn't responded. What should you do? … [Continue reading]
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What do advertising and martial arts have in common? A lot actually. The world of general advertising is still largely clueless about sales. Many advertisers never make an offer or ask for the sale, so they have no idea whether their ad's been … [Continue reading]
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Successful selling is about so much more than big promises or features and benefits. Fundamentally, it's a connection of one human being to another, whether it's an in person, one-to-one sales presentation... or selling remotely … [Continue reading]
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The worldwide hair care market amounts to a whopping $91.2 billion in 2024 and continues to soar higher. In all likelihood hair care products have been around since the time of Cleopatra over two thousand years ago. So while these 1990s and … [Continue reading]
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Stan Weinstein was a veritable one man band in the investment newsletter business in the 1970s and 1980s, amidst publishing giants like Value Line, The Wall Street Transcript, and the Merrill Lynch Market Letter. Weinstein's Professional Tape … [Continue reading]
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I realize it's a bit of an exaggeration to say Dr. Al Sears is the "last man standing" in print newspaper advertising in the States in 2024. But not buy much when you consider there were ten fold the number of newspaper supplement ads a decade ago … [Continue reading]