Would you like to see a PERFECT PITCH for a mass market product, in which the promoter lacks any semblance of credentials… yet uses it to his advantage to sell a TON of product?
Here’s one. [Continue reading]
12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
No supplements for sale in this 1,971 word epic. This weight loss ad lasted the equivalent of several lifetimes (from 1992-2004) at a time when outrageous claims dripped off the page of almost every diet ad. This one is different. What are … [Continue reading]
The Science of Sexy
This spread hails from that under the radar copywriter who's sold over a BILLION dollars worth of health and beauty products since the early 2000s. His services are so essential to this conglomerate's revenue that they wisely bought him a MANSION. … [Continue reading]
Shameless Swipers and the Most Knocked Off Diet Copy in History (Update)
Run an ad like this today only if ORANGE is your absolute favorite color. Prison orange. Seriously, there are just too many ways to end up in HOT water with the powers that be if you're loosey-goosey with claims in the weight loss market. You need … [Continue reading]
Develop a memory so powerful, you’re like a human computer!
The 1980s through the early 2000s were a golden age for direct mail in the area of self-help. And Nightingale-Conant stood atop the Everest of the mail order world. Here is one dynamite memory improvement package. … [Continue reading]
62 Free Ways to Grow Your Business Profits (Business Development DYNAMOS)
Times and technology may change. But business development rarely shifts from its main axis of MORE offers... in front of MORE customers and prospects... MORE often. CDs or audio-cassettes... the choice is yours! … [Continue reading]
“Last Man Standing” in Newspaper Print Supplement Selling
Mass market supplement selling is a shadow of what it was five years ago. Why are there so few insertions these days? The accelerating demise of the printed newspaper in the States has been largely responsible. … [Continue reading]
“Let Your Blood Flow” (Supplements Ad Sensation)
This magalog continues mailing like gangbusters in late 2021. This alternative health hit packs the best of everything into one package: powerful proof elements galore, blockbuster product blueprints, world class design, BIG promise positioning, … [Continue reading]
Almost Certainly A Gary Bencivenga Magalog (Rodale ABA Classics)
If you're reading this, then you're likley aware of a few important things. - Gary Bencivenga is in the pantheon of ad writers and a new DM package of his doesn't surface every day. - The great Rodale Publishing, built on the back of winning … [Continue reading]
Mass Market Offers for Seniors in 2021 (Seniors born before 1956 get big boost)
He's been one of the most successful "mass marketing" masters since he struck out on his own in the year 2000. Here's a product he successfully launched in 2016 that's still a force over five years later and the November 2021 DPS (double page … [Continue reading]
Caples On Copy
Caples on Copy, published in 1978, was part of the brilliant “The Wall Street Journal. It Works.” campaign. This print ad is like getting a bite size version of Tested Advertising Methods. (Note: the 4th edition or earlier of that book is the way … [Continue reading]
“Junk Jewelry Journal” (Wear The Colors Of Italy’s Legendary Regatta)
Here's a prime specimen from what could be the last vestige of print advertising. And please, it's cosmetic jewelry! This is a PURE offer backed up by scintillating and concise copy and, of course, great pictures. The days of "fishing with … [Continue reading]
AdWords On Paper (Personal Injury Lead Gen)
In May of 2018, I gave a presentation to Perry Marshall's peeps. Up until a few days before the webinar, I was stuck. What could I talk about that would be RELEVANT, but almost unknown to most? Ah, AdWords On Paper! Yes, I know it's not … [Continue reading]
The Old “Take This Test or Quiz” Response Booster (Is poor sleep sabotaging your nights … and days?)
Here's a great example of the "take this test" copy involvement device. And it worked like a charm in this promo for the dietary supplement for better sleep, fittingly named Sleep Dissolves. It commences with an enargia setup. ✓ It's 2:40 … [Continue reading]
“Americans can finally grow hair so thick ‘It will cover up your bald spots,’ says top US Doctor”
Here's a BREAKTHROUGH ad that's had over 4,000 insertions since August of 2020... and CONTINUES its domination in print a year later. The supplements market in newspaper print is a mere shell of what it was in mid-2019 because of the collapse in … [Continue reading]
Napoleon Hill 2.0
Winning wealth creation packages never get old! And when it comes to Napoleon Hill, there's always the next generation poised to discover yesteryear's treasure trove. You've gotta love the envelope teaser copy. • How a strong SEX DRIVE could … [Continue reading]
Power Positioning and a Half Million Ad Insertions
Newspaper print may be on its way out, , but the TECHNIQUE of print will always be with us because human nature is unchanging. Shhhh! Don't tell the transhumanists. Seriously, when you run across a half a MILLION insertions -- from tinytorials … [Continue reading]
Selling Productivity in the New Year… with the Help of Old Swipes that Never Die
I've just gotten a terrible fright! New Year's Eve is a mere 8 weeks from the time of this update on November 12, 2021. Break out the self-help and personal improvement campaigns for 2022. And when it comes to selling self-help, business … [Continue reading]
All Time Top 10 Ad in Education (How to Become a Straight-A Student)
As Rosser Reeves noted: "A gifted product is mightier than a gifted pen." This evergreen book is a textbook example of that quote. Over thirty years later Getting Straight A's is still touted by students and parents alike. This ad had … [Continue reading]
“Quadruple Your Money In the Internet Apocalypse of 2001!” (Makepeace Magalog Feast)
Who's my favorite "tag team" in direct response? If you twisted my arm, I'd have to go with Clayton Makepeace and Martin Weiss. Clayton is forever enshrined in the pantheon of direct response legends and his long time client, Martin Weiss, was … [Continue reading]
The Wellington Counterfeit Diamond Part 1
Here's what happens when an ad agency couple strike gold as entrepreneurs... er make that diamonds. The Wellington Counterfeit Diamond had it all -- fantastic ad copy, unbeatable positioning and powerful proof elements. … [Continue reading]
Hibernating Headline: Tales of the Tiny Pill
It's the tried and true "tiny pill" response booster. It was a HUGE headline in print between 2010 and 2014. Currently, it's hibernating. … [Continue reading]
How to Turn Small Caliber Bullets into BIG Sales
The world at large calls them bullets because of the typographical symbol or glyph which resembles... well, ammunition. I think the direct response world is split between calling them fascinations and bullets, at least in the English … [Continue reading]
“Faux Issue” Mailbox Control (The Truth About CBD Oil)
This fake (faux, please, it's gentler!) issue mailing continues to be a winner for Bottom Line Health. It resembles a Bottom Line Health issue, yet its job is to SELL the prospect on responding to the perennially WINING offer of 3 FREE … [Continue reading]
“How Big Media & Tech Have Destroyed America”
You don't build a newsletter that lasts for over a half-century without taking a STRONG position. So if you want to avoid the bumps and bruises that may come with the newsletter business, there are plenty of other markets and products to choose … [Continue reading]
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