Course copywriting and educational advertising doesn’t get any better than this.
This particular 52-page catalog with the 80% off offer had one goal — to move a mountain of product. [Continue reading]
UPDATE: September 2023. I'm still mesmerized by the power of this evergreen financial pitch. And hailing from Gary Bencivenga, how could it be anything but a perfect pitch? You won't find any fancy graphic design or embellishments … [Continue reading]
Dr. William Fischer turned to Ted Nicholas when he ran into a brick wall with two failed book promos. Here's what the late, great Ted Nicholas wrote about it in his November 15, 2009 issue of "The Success Margin." "Bill Fischer, for example, … [Continue reading]
I have a big "mea culpa" for this entry. There's no envelope and no order form for this HOT high ticket offer. Or to be more precise, I think they can be located, but it'll take a minor archeological expedition to locate them in my archival … [Continue reading]
This was a perennially successful offer for an evergreen, in demand interview product from trading publisher, Tradewins. So much so there were multiple promos and bundles of Jack Schwager's "Market Wizards" with other products. "Discover Dozens … [Continue reading]
Here's a successful envelope package received multiple times over 2022 and 2023. It's even got the old school lift letter with: "Open this if you're still undecided about..." … [Continue reading]
Travel advertising doesn't get much better than this. High ticket selling doesn't get any better. Here's Nat Geo's Africa By Private Jet. … [Continue reading]
Gary "the Great" Bencivenga called the Hume Financial press ad series, "uniformly great." Hume was a dynamo in investing home study courses and direct mail marketing for decades. Hume's pinnacle was in the mid 1980s when they were GIANTS in … [Continue reading]
"THINK If you could do one thing today to improve the health and function of the most important part of your body at no risk ... Wouldn't it be smart to do it? … [Continue reading]
The mark of a GREAT advertising copywriter is versatility. Admittedly, that's hard to pull off nowadays with the intense pressures to specialize, driven by steep competition. And realistically, you wouldn't expect your average copywriter to churn … [Continue reading]
The late, great adman and entrepreneur, Joe Sugarman, gave us the maxim about making the complex simple and the simple complex in direct response advertising. What could be more complex for the average layman than Einstein's E=mc2? … [Continue reading]
What's the ULTIMATE advertising approach for getting your prospect out of inertia and getting him to take ACTION? Surely, the PROSPECT DRIVEN approach is near the top of the list. What's the prospect driven lead? … [Continue reading]
You can tell by the look and layout that this is a turn of the century ad. What's it selling? It's for a beauty device known as a "facial toning system." … [Continue reading]
Brain Kurtz sure came up with a zinger when he decided to swerve into the direct response television FAST LANE in 2008. The multi-channel success story combined direct mail (which Boardroom and Bottom Line seemed to "corner the market on" at its … [Continue reading]
The full page ad for the FastHelp medical assistance device for seniors has been going strong since July 2017 with tens of thousands of insertions. It's one of the most successful gadgets advertised in print because of the almost exclusively … [Continue reading]
It seems like marketers can go to the well forever with offers like, collecting from social security at any age. This full page ad for "Veterans Benefits for You" is a first cousin. While it was possible to bump into an ad like this in a … [Continue reading]
Ogilvy famously said: “Originality is the most dangerous word in the advertiser's lexicon." Perhaps that's doubly true in the information product world. I'd love to get back just a fraction of the dollars (and time!) squandered on brilliant ideas … [Continue reading]
Here's another BLAST from the past. This one comes right out of the pages of the March 1995 issue of Success as a full blown 24-page insert... for a $5K seminar no less. Anyone who's been around the block already recognizes the man on the cover … [Continue reading]
Here's a new lead magnet I just discovered on LinkedIn from Fisher Investments, now with $211 billion in funds under management. As you may know, I'm a huge fan of Fisher's lead gen, both in print and online. Since there's little readership in … [Continue reading]
You can learn some valuable lessons from marketers who do transactions in the hundreds of thousands of dollars. Sure the margins might be small in the precocious metals market, but the volume is head-spinning. … [Continue reading]
It's interesting to see the giant purveyor of collectibles and costume jewelry, the Bradford Exchange, getting into the CBD/pain relief market. There's no mistaking what's on tap with an envelope like this, is there? … [Continue reading]
Just because you see an ad running far and wide doesn't mean it's ripe for the picking, even a decade later. To understand why an ad or headline "works" you've got to know "the deal" first. … [Continue reading]
Consider this. How many advertisers in the language learning market are pounding their heads right now... trying to create new ideas? Meanwhile, there's a bounty of treasure right under their noses -- ideas that could be getting them LOTS more … [Continue reading]
This is a textbook "testimonial headline" in the world of book advertising. Book advertising in 2023? YES... it will continue to matter because it's a TRUE test of a an ad writer's mettle. As we've seen with the late 20th Century copy … [Continue reading]
It pays to escape your own echo chamber once in a while. In my case, my very sanity rides on it. Because the solitary world many of us inhabit -- be it copywriting, programming or archiving -- can be as suffocating as it is solitary. As a … [Continue reading]