Use this SEC loophole to invest in Pre-IPO companies (Bonner & Partners) Readers are ALWAYS fascinated with loopholes that MAKE them money and SAVE them money. STUNNING: Turn $50 Into Pot Stock Fortune (Technology Profits Daily) Another tried … [Continue reading]
The USA Today Has Shrunken Away & Killer Cannabis Copy
Since its first day of issue way back in 1982, USA Today has been a stomping ground for direct response players. It has paid circulation Monday–Friday of 726,906. But the print edition has been steadily shrinking. I'm afraid Warren Buffett's … [Continue reading]
The King of Residential Real Estate Copywriting (New Category)
Most real estate copy seems devoid of the flair and fireworks many of us love about direct response advertising. We're not merely after informing when it comes to ad copy. No. We're looking to CHANGE the state of qualified prospects... and turn … [Continue reading]
Boardroom’s Irresistible Reactivation Offers in 2019
Marty Edelston built Boardroom into a world class publisher and THE direct mail operator to watch. Boardroom is a leaner company than it was at his peak in the mid-1990s. And its advertising has certainly evolved over the years since that high … [Continue reading]
The End of CNN
"Trump Derangement Syndrome" "Minimum Wage Millionaires" "The Government is secretly stealing your DNA" That's exactly what you'd expect from this publisher who's been in the mail since 1969. … [Continue reading]
Copywriting Evolution of a Blockbuster Product (50-Page Swipe File)
Who would believe these two ads sell the SAME product? They are night and day different leads... and a powerful lesson in the evolution of copy for selling a super successful dietary supplement. There are than 29,000 different dietary … [Continue reading]
The Sales Liberator Video #1 (The Most Prolific Marketer in History?)
Here's the direct response marketer who may have conquered more markets than any other marketer past or present. And this is just a partial list! Supplements, health devices, weight loss, exercise equipment, golf, flags, numismatics, heaters, … [Continue reading]
The Billion Dollar Boys of Direct Response (MEGA Ad Collections)
Here's the 200-page ad collection with not just one... but TWO billion dollar products. What's more... each product sells for TEN TIMES the price of the commodity product they're based on. And that's just the beginning! UPDATES: October 10, … [Continue reading]
Boiler Room on Paper… 5,832 Word Penny Stock Pitch
Penny stock promos are a world unto their own. Here we've got a nearly 6,000 word, 20-page (!) tabloid sized newspaper mailing for a technology company stock, selling for a whopping $1.57 a share at the time of this writing (May 19, … [Continue reading]
Marvelous May Magic Subject Lines
In this big batch of subject lines... the world's most popular email signature... turned into a subject line... dozens of straight laced subject lines from behemoths like Forbes, as well as the scatologically inspired "your POOP: floater vs. sinker + … [Continue reading]
Even More Tales of Terrific Teaser Copy
Here's the latest version of what's becoming a perennial direct mail package. This mailing's got everything -- fabulous fascinations, killer teaser copy and an irresistible offer. … [Continue reading]
44-Page Ultimate Anti-Aging Advertising
This collection is a master course in so many things -- from world class health and beauty copy to luscious layouts to pitching product lines in print and to product naming and positioning. And it hails from the greatest off the page beauty … [Continue reading]
Renegade Rabbi’s $1.5 Billion Fabulous Fundraising
Sometimes, the market you "think" is your ideal target market turns out to be 180 degrees different. When I met this "renegade Rabbi" in January 2017, he shared one of the greatest direct mail marketing case studies I'd ever heard, along with so … [Continue reading]
The Copywriter Whose Clients Bought Him A Mansion
He was the mid 1980's diet kingpin -- who became a jailbird -- who became the world's greatest "off the page" beauty copywriter. Ask a roomful of direct response people, "Who's the most successful working copywriter today?" and you'll get a … [Continue reading]
From Jailbird Diet Kingpin to Billion Dollar Health and Beauty Copywriter
This should be a required case study for anyone getting into direct response -- particularly what kind of advertising claims NOT to make. Even by the standards of the 1980s, Mitch Friedlander's ads were over the top. For example, the word "cure" … [Continue reading]
Amazing April Magic Subject Lines
Alert: This Stock Is Too Cheap to Be Ignored (Wealth Insider Alert) This one's got a strong curiosity pull -- one of the most reliable appeals in email marketing. Regarding Your Account: Claim your $6,495 "Payout" (From the Office of Jim Rickards) … [Continue reading]
They Keep Laughing… But This Headline (Still) Keeps Working
This ad hails from one of the greatest "under the radar" direct marketers I know, James D., of James Direct. James Direct specializes in alternative health publications and champions print advertising. Yes, print is still alive and well. … [Continue reading]
Ugly Layouts in a World of Beauty and $238 Biz-Op Books
Eugene Schwartz revealed this gem in a lecture to Rodale Press in the early 1990s. “The ugly thing in a world of beauty stands out.” You won't find uglier than this magalog... for a $238 biz-op book no less. … [Continue reading]
EXPOSED: 3 of America’s Darkest Secrets the Deep State Hopes You Never Discover!
There's nothing like frightening teaser copy about the terrors of the "Deep State" to snap a prospect to attention. … [Continue reading]
B2B Marketing: Payroll Law 2019
It's the hottest new mailing from Fred Pryor Seminars. Okay... maybe not. It's about as much fun as watching grass grow. … [Continue reading]
55 Trillion Emails NEVER Opened (March Magic Subject Lines)
The truth is sobering. Especially for us marketers. 78% of emails NEVER get opened. A whopping 55 trillion emails each year never see the light of day. They inhabit a virtual junkyard and are doomed to remain there for an eternity. What's … [Continue reading]
The DEAD WRONG “Melt Up” Package (March 2019, 47-Page Bookalog)
It's the bookalog that's sweeping the nation. If you want to learn the art of the copywriting mark up, look at this package. Here's Stansberry's red hot "Melt Up" mailing. … [Continue reading]
Forget Fish Oil Forever
Here's a current supplements package from the ever prolific Dr. Sears. We've got something interesting here from the continuity perspective because the offer combines inventory loading (a 6 month supply of the product) plus a "Membership in our … [Continue reading]
How to Legally Collect up to $6,129 a Month in Mortgage Refunds
Here's more direct response dynamite in the mold of the long time control, Canadian Social Security. This one's been mailing for several months and still going in February of 2019. Here's why this package is hot right now. Like the above … [Continue reading]
Magic Subject Lines for the Week of February 11th
Lawrence, Should We Make This Change to Your Account? (Customer Care Director For Agora Financial) The "official" approach is trendy right now for getting an email opened. Of course, this type of subject line lends itself to bigger companies verses … [Continue reading]
- « Previous Page
- 1
- …
- 35
- 36
- 37
- 38
- 39
- …
- 41
- Next Page »