Marshall McLuhan said: "The medium is the message." Whether it's a millennial on a mobile, or a boomer with a newspaper, the medium plays a BIG role in how the message is received. That's why newspaper mailings have been HOT for the last few … [Continue reading]
“Take Two and Call Me When You’re 100!” (Part 1 of 3)
It's a blockbuster product backed up by a headline with a familiar twist. Here's how you create a SUPER supplement. … [Continue reading]
Magic Subject Lines for Week of June 18th
Here are some "Magic Subject Lines" for this week. My favorite of the batch? "British government rejects payments in its own currency" … [Continue reading]
Blockbuster Supplement Keeps on SELLING
This one's been HOT for over 10 years. And it shows no signs of slowing down. Chalk it up to constant testing and tweaking. … [Continue reading]
Ad Lessons from the LARGEST Book Publishing Enterprise EVER in Existence (224-page “Dirty Dossier”)
It takes some moxie to run an ad with the headline: "Do You Realize XYZ is the Largest Book Publishing Enterprise Ever in Existence?" But when you've sold over 100 MILLION titles, you're allowed to boast a bit. Who was he? … [Continue reading]
New King of the Bookalog Block for 2018?
Is this bookalog the new End Of America for 2018? What's the End of America? Some prepper pitch about humanity outfitting cars with machine guns a la Mad Max, and surviving in underground bunkers? … [Continue reading]
Magic Subject Lines for Week of June 4th
Delay is the death of the sale! We need deadlines... deadlines... deadlines! Both for ourselves and more importantly for our prospects. Here are some powerful URGENCY based subject lines for when you need response NOW! … [Continue reading]
Giant Alt-Health Mailbox Winner of 2018
Here's another HOT Alt-Health magalog my mailman must recognize by now. This tabloid winner has everything, from an arresting story-selling lead, to powerful proof elements throughout to world class bullets. … [Continue reading]
Secrets of an Alt-Health Control That RULED Mailboxes for 10 Years
How do you write a piece of copy that mails for ten years? Don't ask me. Just dig into this mailbox winner and study it over and over again. Why did this tabloid sized magalog have one of the longest tenures in recent direct mail? Easy to … [Continue reading]
(Almost) LOST 100 Year Old Response Booster SMASHES Your Prospect’s Most Common (and Hidden) Objection
Have you ever wondered about this? Why do some prospects get EVER SO CLOSE TO BUYING… but don’t? They almost buy… but. Here’s the problem with these prospects. …They believe your claims about your product or service… …They believe your … [Continue reading]
Magic Subject Lines for Week of May 28th
The continuing battle for your customers' attention in a cluttered Inbox DEMANDS a variety of attack strategies. Here's some food for thought for this week. My favorite of the batch? "How this Kansas farm boy "milks" the market for millions" … [Continue reading]
Magic Subject Lines for Week of May 21st
OVERLOAD has only gotten worse in email marketing so you need a variety of attack strategies to get your emails noticed, let alone opened. Ogilvy wrote “On the average, five times as many people read the headline as read the body copy. It follows … [Continue reading]
Billion Dollar “Senior Swipes” (122 GIANT Ads)
Almost every product and service under the sun can be found in this GIANT collection of ads. Yes, you'll find the obligatory memory and joint pain pills, life alert pendants, walk-in bathtubs, adult diapers, arthritis remedies, reverse mortgages, … [Continue reading]
MAGIC Subject Line from Quarter BILLION Dollar Company… Yanks Response from ANY List
This is a MAGIC subject line that works so well... they turned it into a powerful direct mail package. … [Continue reading]
World’s Greatest USP & Reason Why 100-Page “Dirty Dossier” of WINNING Ads
A good unique selling proposition can be the difference between success and failure. And a great one? A great USP can create an industry disrupter in short order. This 102 page "Dirty Dossier" tells you all you'll ever need to know. … [Continue reading]
Human Engineering Print Ad Secret 99% of Online marketers NEVER TEST
99% of online marketers will never test it... even though thousands of print insertions have PROVEN it boosts sales. Most are possibly leaving a small fortune on the table. What is it? … [Continue reading]
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