I've just stumbled on some incredible advertising from Joe Karbo... in real estate! The world's one time king of business opportunity had talent without bounds. The following article about Joe him is excerpted from an interview entitled, “The … [Continue reading]
The 4 Envelope Strategies in Direct Mail… and the Inner Envelope Secret
STRATEGY is important in direct mail. You can have the the greatest copy LASER targeted to an ideal prospect, yet still SCUTTLE the sale within the first 30 seconds of your prospect opening the envelope. Even for a marketer who's NEVER mailed a … [Continue reading]
High Blood Pressure and High Cholesterol CURED by Fidel Castro?
Welcome to the annals of CURIOSITY laden advertising leads. This tabloid sized magalog mailed for years for Bottom Line's Health News. … [Continue reading]
“How To Toughen Yourself Up In A Hurry — Mentally, Physically And Spiritually…”
Wim Hof is the Iceman. He set numerous world records for cold immersion, swimming for distance under sheets of ice and of course... climbing 7,200 meters up Mount Everest wearing nothing but shorts and shoes. Here's the testimonial laden pitch for … [Continue reading]
INCREDIBLE Investment Newsletter Pitch from a 60 YEAR Copywriting Veteran
How many copywriters do you know who've stayed at the TOP of the direct response game for nearly 60 years? I know of only one... and his copy puts the youngsters to shame. Here is the first batch in the series... and a ZINGER it is. … [Continue reading]
Now, with the proper guidance, even the beginner can master the art of Chinese Cooking
This was one of Time-Life's wildly successful offerings in its Foods of the World series that ran for over a decade in print and direct mail. Now, with the proper guidance, even the beginner can master the art of Chinese Cooking... The Cooking of … [Continue reading]
Time-Life invites you on a food lover’s “tour” of provincial France
Here's the mighty Time-Life books at its zenith of book publishing and book advertising in the late 1960s. Time-Life knew how to sell collections prospects would gobble up and their food copy is still delectable today. … [Continue reading]
“If alcohol is your problem, the next few minutes may change your life”
Most self-help marketers today have little idea about the treasure trove of ad copy that sold untold thousands of books and courses... long before the Web. Here's an ad that ran in 1972 for the book, Games Alcoholics Play. This is one of those … [Continue reading]
More Banners… from the $100 Billion Boys of Wealth Management
When a company with over $100 billion under management is doing the same (winning!) things across all media, it's worth watching what they do. You've seen their killer lead generation ads in print. Here are two banners flying far and … [Continue reading]
Deep State Coup Exposed At Last… Look Who’s Worried Now.
Maybe there's no better example of a newsletter that speaks directly to the white hot core of its readership than the Bob Livingston Newsletter. Here's the latest bookalog mailing in October of 2019. The don't get mad... get rich... theme is at … [Continue reading]
A Waterfront Island Paradise
A broad driveway sweeps through beautiful landscaping to the entrance of this spectacular cedar and copper home on its own private island with a dock and 360º views of a bay of Long Island Sound with all manner of wildlife and amazing sunsets Here's … [Continue reading]
Selling Beethoven By the BOATLOAD
Time-Life's Beethoven Bicentennial Collection was such a smash it sold by the boatload in the bicentennial year of Beethoven's birth in 1970. And it continued selling like mad in 1971... 1972... all the way through 1977. If you can MASTER … [Continue reading]
Breakthrough Stem Cell Therapy Conquers Thinning Hair
Here's a hot supplement that's been going strong for about a year. Re-Nourish is one of the big hair supplements to come on the scene in 2019. NAD+ fortifiers are a fast growing supplements category much like "stem cell" pills and creams were … [Continue reading]
The Day Harvard Health Went ROGUE with Direct Mail Marketing
Harvard Health has a reputation to uphold. You're not going to see any of those undignified direct mail promotions coming from Harvard's hallowed halls. You know the kind. ... Envelopes inked up with racy teaser copy and juicy … [Continue reading]
“Wonder Pill” That Cures EVERYTHING VS. Working Class Supplement For ONE Thing
You'd think supplement buyers would RUSH for "Wonder Drug" cure-alls that promise relief from almost every malady known to man. After all, why buy 12 supplements when you can buy one? But the reality is they're surprisingly hard to sell. … [Continue reading]
Blockbuster Supplements That Sell for SIX TIMES More
Forget those $20 dollar a bottle diet pills. Those marketers are pikers. Here's how HIGH TICKET supplement sellers do it at $119 for a 30 day supply. And this is no mere weight loss product -- it boasts a laundry list of benefits. … [Continue reading]
STOMACH Turning Fundraising Ads PULLED €295 Million with 7 Million Members
This ad campaign is NOT for those with a weak stomach. It may be the most shocking ad campaign run in mainstream publications in this generation. Read at your own discretion! … [Continue reading]
MILLIONS More Over Your Marketing Lifetime… with FINE Print Offer Copy (Subscription Selling Secrets)
Here's a bookalog HOT off the presses in September 2019. "Destroy Cancer?" is one GIANT alternative health package... with a giant claim to match. But it's NOT the pile of persuasion or technically outstanding copy in this alt-health package … [Continue reading]
Financial Control Outlasting Company’s Editors and Investment Strategists
This package was written over five years ago by the late legendary copywriter, Jim Rutz. It's so successful the publisher has made only minor modifications to the original over time and it's still mailing strong today. It's a textbook … [Continue reading]
Self-Defense & Martial Arts Magic Subject Lines
What does it take to GET THROUGH to your market with email in 2019? Well, it's a LOT harder than it was 2009... and vastly more challenging than 2003. Your email recipients' inboxes are jammed with more CLUTTER... their attention spans are … [Continue reading]
Prison-Style Pushup Program
These marketers don't mess around. They took a film crew to Alcatraz Island, the infamous maximum security prison, known as The Rock, to produce this DVD home study course. … [Continue reading]
How to Dominate Your Competition, Boost Your Income and Attract More Customers with Kettlebells
Here we have it. A business development pitch for personal trainers, tethered to the work of Russian superman and kettlebell evangelist, Pavel Tsatsouline. … [Continue reading]
How to Lead, Survive and Dominate Physically—And Reengineer Yourself As “The Complete Athletic Package”…
Here's Dragon Door's multi-page pitch for Explosive Calisthenics. There's page after page of fascinations. in this 300+ page book How to Lead, Survive and Dominate Physically—And Reengineer Yourself As “The Complete Athletic … [Continue reading]
10 Year Old Martial Arts Marketing STILL Kicking @ss
TRS Direct (Threat Response Solutions) has been one of the premier martial arts and self-defense marketers since the turn of the 21st Century. There are a dozen sales letters in this compilation. Only the top one is a letterbox pitch -- the rest … [Continue reading]
“When Doctors ‘Feel Rotten’ — This is What They Do!” Racking Up Sales…
Who says you can't profitably swipe the classics today? I have a marketing colleague who began hitting it out of the park with this idea in 2019. He's asked me to keep the ad (and his identity) under wraps. This swipe packs a powerful proof … [Continue reading]
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