The Little Black Book is one powerful and universal format. You can deploy it in any market. This 28-page promo was HOT a few short years ago. The concept is as appealing as it is simple. "Forbes Billionaire's Portfolio helps average … [Continue reading]
OFF-LABEL Supplement Selling Secrets
We'll keep covering this one till the advertiser stops... or I do. You've seen the Copywriting Evolution of a Blockbuster Product (50-Page Swipe File) For the better part of the last decade, AloeCure's advertising has looked something like … [Continue reading]
Explore the cradle of civilization in the most civilized way, on the 5-Plus Star Vistafjord.
Cruise on the Norwegian-registered Vistafjord to the very beginnings of recorded history. To Egypt, Israel, Greece, Turkey, Russia, and the Black Sea. On a 5-Plus Star cruise through time. Greece, Israel, Egypt Sailing through the Straits of … [Continue reading]
How to Beat the Joe Louis, Rocky Marciano, Mohamed Ali Alt-Health Direct Mail Champion… That OWNED Mailboxes for a Decade
What's it like to challenge a seemingly unbeatable control that mailed for a decade? The boxing equivalent would be signing up for a title fight against Joe Louis, Rocky Marciano or Mohamed Ali, after they've soundly beaten all challengers to the … [Continue reading]
Is Spiritual Peace Worth 3 Minutes A Day To You?
Evergreen products are fascinating. What would motivate a prospect to respond to an offer in 2019 that pulled big in 1949? Wide appeal and a timeless topic help. James Keller's Three Minutes A Day was such an offer. … [Continue reading]
How To Use Your Mind To Improve Your Body… And Your Life
Ladies and Gentlemen... step right up and get your very own... LOVE TAPES. For over 30 years, Effective Learning Systems has put out a menu of self-help, mind power and subliminal learning titles. This full page display ad ran as far back as … [Continue reading]
Mel Martin’s Subscription Selling and Power Pricing (UPDATE)
You KNOW it's good, timeless direct response when people are talking about an ad that ran in 1975! This OFFER headline is pure dynamite. Here's a classic from legendary copywriter, Mel Martin, when he worked for New York Times Books and direct … [Continue reading]
Another “restless” night
Not every ad of merit comes out of an ad agency or from the pen of a professional copywriter. There are plenty of professional practitioners in all sorts of markets who produce response getting ads (and products!). Here's one for a dental sleep … [Continue reading]
LETHAL Lead Generation (Blunder #10: Mismanaging Retirement Withdrawals)
Fisher Investments is the biggest player across all media using direct response advertising in its market. Here is the latest banner showing up in December 2019. Avoid Putting Your Life Savings at Risk Fishers's elegantly simple landing … [Continue reading]
French Masterpiece (Luxury Real Estate Advertising)
Here's another luxury real estate listing by David Ogilvy's son -- one of the great luxury real estate marketers the world over. Is it any surprise? This extract from a 2013 interview conveys the importance of SELLING THE DREAM. David F. … [Continue reading]
Parisian Dinner Party
Hey, don't let the looks of this 1971 pitch fool you. There were some brilliant marketing minds behind this from the folks at the mighty CBS, who at the time owned Columbia House. Columbia House accounted for 15% of all the record and tape … [Continue reading]
Weight Loss, Blood Sugar, Cholesterol & Blood Pressure SUPER Spray
CellTrim has stormed on the scene in late 2019 with a new spray delivery product and are testing like crazy in print. This isn't positioned as a "one problem product" but a SUPER product in the mold of AloeCure or Omega-Q Resveratrol. There's … [Continue reading]
How to Train, Coach and Motivate Even The Average Joe to Become Ultra-Tough, Hyper-Resilient and Way More Powerful…
"Some of the world’s toughest—and most successful—men have endorsed Zach Even-Esh’s Encyclopedia of Underground Strength and Conditioning as a must-have, go-to resource for developing the supreme athletic durability, multi-functional strength and … [Continue reading]
He Was a Successful Criminal for 30 Years… Now He’s on Your Side!
Ladies and Gents, here's another one of those irresistible "against type" leads from the annals of print advertising. There are plenty of ads written from the point of view of security experts and not nearly many from the criminal's perspective, … [Continue reading]
Inner Work for your Outer Self
Here's a Zen-like headline from the fine folks of Serovital. With an ad spend in the tens of millions for DRTV, online display and print since 2013, Serovital is firmly entrenched as a BLOCKBUSTER supplement. … [Continue reading]
Congress Passes $42.4 BILLION “Consumer Rebate Program!” (NEW Category)
Here is another WILDLY popular category in direct mail and print... especially if boomers and seniors are in your core market. It's the SAVE MONEY category. And what wider net could be cast than that in the pre-head -- "URGENT for Anyone Who … [Continue reading]
UNWOKE Ad Triumph… How Ogilvy & Shell Oil SILENCED Greta Thunberg… 24 Years Before She Was Born
Sshhh! Greta may be the Time Person of the Year... but don't tell her. Since this ad ran 24 years before she was born, I doubt she'll object. It's a classic Ogilvy orchestration that SCREAMS sustainability... eco-responsibility... and all … [Continue reading]
Wouldn’t it be great to know the magic words and phrases to persuade others to do exactly what you want?
Wouldn't it be great to know the magic words and phrases to persuade others to do exactly what you want? Hey I tried it already... And she laughed in my face! But seriously, it's important to pay attention not just to copy, products and … [Continue reading]
Advertising Joint Ventures in Print: Ron Hoff Talks Corporate Advertising
Listen to direct response copywriters and they’ll tell you corporate copywriters are clueless branding nuts. Corporate copywriters will tell you direct response copywriters are nothing more than peddlers of get rich quick schemes, enlargement … [Continue reading]
Mom’s AMAZING Pineapple Weight Loss Pitch (Mailing 10 Years and Counting)
One of the more surprising things about direct response is success is not limited to seasoned pros -- kitchen table copywriters can hit it out of the park too. This diet pill promo has been in the mail for 10 years and counting. It boasts some … [Continue reading]
YOU MUST BE OVER 21
The Ginzburgs were some of the most prolific info markers of all time. While Ralph Ginzburg was the frontman, Shoshana Ginzburg was the FORCE behind the copy and some of the best fascinations in the business. Want to sell some marriage manuals, … [Continue reading]
GIANT Magic Subject Lines (November 2019)
38 dead, millions without power (Lee Bellinger) If this doesn't scare them into clicking... what will? From Ian Marsh (Personal) (Ian Marsh) NEVER write personal unless it is. This was a broadcast to many with an unsubscribe link. No excuses. 3 … [Continue reading]
The Great Debt Collapse of 2019-2024
The difference between the two BIG verticals of direct marketing -- alternative health and finance -- are as clear as the headline on a mail order magalog. In alternative health, you can run an ad for YEARS without changing a word of ad … [Continue reading]
Vangaurd’s BEST and WORST funds for Right Now
If you own, or are even thinking about any of these funds, READ THIS REPORT IMMEDIATELY! Dear Fellow Investor, Do you own at least one Vanguard fund? Would you like to see your mutual fund portfolio grow faster? Want more income from your … [Continue reading]
Joe Karbo’s Killer Real Estate Copywriting?
You know the lazy man Joe Karbo... but who's ever heard of Joe Karbo the real estate copywriter? Many years ago, I heard someone allude to these ads of Joe Karbo's for the M. Penn Phillips Company, but thought they were mystical... like the … [Continue reading]
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