Roll-on application is an unusual delivery system in the world of mail order alt-health products. Sure, there are untold thousands of skin creams and high performance serums for sale. But roll-on? That's not your everyday copy … [Continue reading]
Most good options trading marketing starts small. There's often a pitch for a $39 book or video and once the prospect raises his or her hand for that, the promoter breaks out the $2,000 (or much more) offer. That's a little lever moving a BIG … [Continue reading]
It's almost IMPOSSIBLE nowadays to publish something in print and watch it age well. Ditto for online for that matter. Here's one of the latest crisis copywriting promos arriving in a mailbox near you. It's still mailing in October of 2020. … [Continue reading]
Here's a startling subject line that hit my inbox this morning, October 3, 2020. It uses a geo-targeting with the prospect's or customer's CITY, as opposed to his or her first name, . :-) First name personalization doesn't have the ZING it once … [Continue reading]
First there was the mighty Phillips Health, almost single-handedly launched by Clayton Makepeace's ad copy in the early 1990s. Then it became Healthy Directions after one of those private equity deals in 2005. Then Helen of Troy bought Healthy … [Continue reading]
Here's an ad from one of the BIG direct response players from yesteryear. This MAGIC headline did much of the heavy lifting to sell over 2.6 MILLION copies of the book that captured the zeitgeist of the times. … [Continue reading]
When you've got an ad that's capturing response like crazy... what do you do? Obviously, not sit on your laurels. Answer: Test, test and test some more! You're looking at one HOT ad that's had tens of thousands of print insertions since … [Continue reading]
Why has this testimonial headline been going strong since 2014? Let's have at it. First off, despite the potential for a lot of POP, the testimonial headline is often ignored. … [Continue reading]
Believe it or not, you can learn a LOT about response getting direct mail -- and winning direct response in general -- from the lowly penny stock pitch. This is the sequel in the campaign to the colossal newspaper mailing from earlier this year … [Continue reading]
Some of us 20th Century marketers may recall an interesting lead generation case study from eBay. There was an eBay seller who'd seemingly cornered the market on guitar picks and offered hundreds of lots of guitar picks at any given time. The … [Continue reading]
Here's a full page lead generation ad that's BURSTING through the pages of The Wall Street Journal, Investor's Business Daily, USA Today and many more. What can we learn from a wealth management company with $100+ BILLION in its coffers that got … [Continue reading]
One may either like or dislike this publisher, his newsletter and his message, but one thing is for certain... There's no way to be indifferent to one of his epic DM packages -- there's no squishy middle. That's because the publisher with a … [Continue reading]
All of us in the direct response game know about the importance of testing. You can learn more with one test than all the opinions (and focus groups) in the world. Bluntly, a credit card settlement from a flesh and blood customer is the … [Continue reading]
He's one of the most visible frontmen in financial publishing. And he wields plenty of cloak and dagger to fill up a mail package. I'm talking about Jim Rickards. … [Continue reading]
Here's a MEMORABLE pain relief pitch that was hot just a few years ago. The great thing about this "fill in the blank" headline is if you're a supplements marketer, it doesn't matter where your prospect's source of pain is. You can see why this … [Continue reading]
Allow me to indulge in a boringly commonplace, Twitter inspired template. THERE IS NO ONE SIZE FITS ALL SCHOOL OF COPY... THERE IS NO ONE SIZE FITS ALL SCHOOL OF COPY... THERE IS NO ONE SIZE FITS ALL SCHOOL OF COPY... In November of 2019, I … [Continue reading]
Have you ever seen a classified ad pulling such a great response... that it was blown up into a quarter-page, full-fledged direct response ad? Both of these lead generation ads have been running steadily since April 2020 in local and regional … [Continue reading]
It was just a matter of time before such an offer appeared via mass marketing. This insertion first ran in late July 2020 and has been steadily taking off ever since. You'll notice this advertiser is careful about what's NOT said in the copy -- … [Continue reading]
This magalog is so large it eclipses everything else in the mailbox. It's the latest Bottom Line Health promo for Health Breakthroughs 2020 and it's touched down again... in September 2020. Now that Rodale has flown the coop, Bottom Line is … [Continue reading]
New Nordic is a top selling international supplements brand. This latest full page for Zuccarin has insertions in print media on both sides of the Atlantic. These are some QUALITY layouts that attract top notch prospects. … [Continue reading]
BIG ideas in copy are the little hinges that move big doors. This HOT summer 2020 promo continues its mailbox invasion. What makes this such a great lead? Just like the mega-hit, Canadian Social Security, this sales letter packs a powerful … [Continue reading]
A strong package that KEEPS on mailing is always something to pay attention to. This one just made another cameo appearance in one of my mailboxes in September 2020. Two quick clarifications. 1) Few are nutty enough to anthropomorphize a … [Continue reading]
Here's a textbook "cloak and dagger" report formatted as a tell-all transcript that mailed successfully in the 2010s. This bulky package has: * A 16-page transcript: * An 8-page sales letter * A lift letter * And an order form The … [Continue reading]
HOT off the presses in September of 2020... Here's the sequel to the blockbuster package that RULED mailboxes for a decade. SUPER supplements may look like their mere mortal supplement cousins... But how many dietary supplements can boast … [Continue reading]
If you only had one source for winning lead generation advertising, you could do a LOT worse than Fisher Investments. Fisher is an investment management firm with $123 billion in its coffers and unlike almost everyone else in the space, it's … [Continue reading]