"The Golden Secret of Price, Time and Market Symmetry You can know when and where price will turn in every market. Short-term moves and turning points can be pinpointed – absolutely! Discover the price and time forces which propel and even … [Continue reading]
How did a pathologically shy, young copywriter singlehandedly create the market for pick up artists? His is a fascinating tale... and his advertising even more so. Pick Up Artist in Print If you picked up a magazine or newspaper in the 1970s or … [Continue reading]
You've got to love teaser copy like this: "How a Broadway Songwriter Packed a Lifetime of Epic Gains Into Just Four Years of Remarkable Trading Success" And a salutation like this even more: "Dear Fellow Betting Man" We're dealing with a … [Continue reading]
Here's something to chew on. After a year of insipid Zoom meetings, with the bar seemingly heading lower on SELLING (virtually these days) here's a blast from the not too distant past where there's no shortage of selling -- seminar selling that … [Continue reading]
I've been following the great man since I stumbled into direct marketing. It's often happened that I've gotten more out of one of his emails than an entire book on the subject. Here are a few of my favorite subject lines from Drayton. I've been … [Continue reading]
Here's a solid, send-no-money, risk-free trial offer. This self-mailer is still making the rounds in early 2023 and has been mailing for over three years. The offer for this pain relief cream is as resistance free as it gets. What's the goal … [Continue reading]
Has this ever happened to you, ? You head to your mailbox and pull a direct mail piece out of the stack and think: "Wow, that advertising lead has got my ATTENTION!" That's exactly what occurred yesterday. Perhaps, this only happens to me -- … [Continue reading]
There's a lot of buried treasure to be excavated in 150 years of print advertising. Here's one with a great product name -- Options Made Easy -- that had a good run in the mid 2000s. … [Continue reading]
It's a pity the last Fisher Investments' print ad was way back in May of 2020. But newsstand sales have taken it on the chin over the last year and many great advertisers have frozen their print insertions. This one is a fitting addition to the … [Continue reading]
Link corrected. It's amazing how evergreen top notch direct mail can be. Take this Healthy Directions control from 2005. How much tweaking would it take to make this "mail worthy" in 2022. I'm no copy chief but I'd wager this magalog is … [Continue reading]
This GIANT tabloid mailed like gangbusters in 2003. The product? It was the newly revised and expanded Best Steals and Deals -- in the ever popular "Save Money" category -- a recent addition in these parts. … [Continue reading]
How do you sell a $3,000 a year trading advisory with NO refunds? Moreover, how do you SMASH price resistance while setting up an iron clad argument WHY refunds would be a BAD idea for your prospect... all in the span of a few paragraphs? And … [Continue reading]
This is one solid chiropractic marketer who relies heavily on direct mail. You won't find a single mention of the old 'rona in this full color self-mailer. That's because it's PAIN that drives response in the chiropractic world. … [Continue reading]
Stauer has been a copywriting king of the hill in the "Affordable Luxury" market for decades. By the way, that's some pretty powerful positioning right there. They've taken a category that was once commonly referred to as "junk jewelry" and … [Continue reading]
An "oldie but a goodie" and a subject that's heating up with the latest round of Bitcoin craze. The positioning of the expert in this mail package is superb. "Pentagon & National Security Insider’s... … [Continue reading]
Newspaper print is in it's last chapter here in the United States with covid clobbering newspaper newsstand sales over the last year. Ah, but there was a time, , when ads like this were commonplace -- LONG copy golf ads. Granted, the "market" … [Continue reading]
This coins and currency market in the direct response world is about as far away from the numismatic sophisticates prowling Stack's Auction House as it gets. But despite being a coin collector since childhood, I can't help but heed the siren call … [Continue reading]
FC&A Publishing has been going strong since 1969. The company's mainstay has been alternative health books. But the depression in newsstand sales during this covid chapter has knocked a lot of longtime publishers to the newspaper print … [Continue reading]
Old wine in a new bottle... or old ad with a new claim? It doesn't matter, since all paths lead to Rome to use another proverb. But seriously, TheraBreath (therapy + breath) is a great product name that's been sold with long copy since … [Continue reading]
Here's a busy alternative health headline template that's in widespread use in 2021. Greek Inventor’s Eardrops uses a part of this approach with the ever popular claim in time frame. But this advertiser is REALLY stacking the odds in its favor … [Continue reading]
How do you sell seminars and conferences today versus, say, in 2019? There's not a great deal of difference for those who are bonafide prospects for a given product, except most events are virtual (at the time of this writing in February of … [Continue reading]
Sure this ad is over the top and some copywriting veterans would point out the hyperbole and cliches in the copy, like: "once-in-a-lifetime selling events," "Take advantage of the deal of a lifetime" and "Sugar Loaf Ford is blowing the doors off the … [Continue reading]
(UPDATE: It's February of 2021 and here's Fisher Investment's direct mail package which continues mailing in a massive, sun eclipsing white envelope with the same teaser copy, "The favor of your reply is requested!" The sales letter copy has AT … [Continue reading]
When HealthSource stormed on the scene a decade ago, chiro copy was already highly evolved when it came to generating leads with long copy. Dr. Chris Tomshack, the founder of HealthSource, took it to another level with even BETTER copy and … [Continue reading]
This is a straight up classic for pitching exotic luxury real estate and this full page ad for the Isles Bay of Montserrat ran on both sides of the Atlantic. You can't do better than these lines of copy -- and their brilliant payoff of the … [Continue reading]