Stephen Russell was a London acupuncturist for 17 years before trading his title for the loftier "Barefoot Doctor." He was practitioner and teacher of Taoism, martial arts and a manifesting system called wu wei. He was a fixture of many self-help … [Continue reading]
Clayton Makepeace (1952-2020)
He's one of the all time GREATS of direct response advertising and mail order copywriting who shared his mastery with the world. One can imagine him having a blast at the big agency in the sky with Hopkins, Caples and Ogilvy. His wife, Wendy, … [Continue reading]
“Disease may be lurking in your water making you sick” (Crisis Copywriting)
I'm telling you, , when it's all said and done, there's going to be a SEA change in direct response. As painful as it's going to be for many in the near future, a world of opportunity will unfold for savvy marketers... ready to take up the … [Continue reading]
The Dangerous Spike in Corona “Cure-Alls”
It's been a chain of continuing adventures for me the last few weeks, . Normalcy is on the horizon... I hope!? One of the things I wanted to share is the temptation and DANGER of pushing dietary supplements as remedies for COVID-19. … [Continue reading]
Thoughts on Marketing and Selling During the Coronavirus Pandemic
So the science fiction side of direct response advertising has at last turned into reality. And preppers and survivalists finally get to say: "We told you so!" Not that war, disease and famine haven't been part of human civilization since … [Continue reading]
A “Play It Safe” Alternative Health Package
Maybe it's overdone, but if you had to play the odds with a supplement swipe, the 17-cent (fill in the blank) would be one of your top candidates. After all it's... The Headline They Stole from Clayton Makepeace… He Stole it Too You can also … [Continue reading]
Fine Tuning Controls and the Ultimate U.S.P for the “Supreme Supplement”
Check out this latest mailbox hit, . You can learn so much from gladiatorial games like these. Doctor Sinatra's Omega-Q Plus is on the shortlist of BLOCKBUSTER supplements. Have a look here if you need a refresher on the product: 17 MILLION … [Continue reading]
2 Nobel Prize Economists Predicted This Once-in-a-Generation Wealth Shift … WILL YOU BE LEFT BEHIND?
Stansberry's latest BIG bookalog is hitting mailboxes near you in March of 2020. If you don't want to be "left behind" in the world of direct response... pull up a chair, . 2 Nobel Prize Economists Predicted This Once-in-a-Generation Wealth … [Continue reading]
Story Selling THRILLER from €1.54 BILLION Fundraiser
This story selling SMASH hit continues its conquest of mailboxes all over parts East... and West... into 2020. Dear Friend, About 2 o’clock in the morning I hear a knock on the door. It’s the night guard from our hospital. He tells me there is … [Continue reading]
The IRRESISTIBLE 50-Cent Envelope… That Gives FedEx a Run for the Money (“SHTF” Direct Mail Plan)
For those who are "online" only marketers... you're MISSING out. There are so many reasons why direct mail SHOULD become your focus in 2020... especially now with the largest captive audience in history. Here are just a few. - Guaranteed … [Continue reading]
The Great American Wealth Project
This is an unusual "transcript" package mailing in February 2020 for a 12-month subscription to The Oxford Communique. From a national newsroom studio... to a mailbox near you... Bill O'Reilly's made quite the transition. :-) … [Continue reading]
Fine Tuning Controls (A Direct Mail Blast from the Past)
The Penny Stock Fortunes package mailed for years in the same #10 envelope. It boasted some of the most effective envelope teaser copy in the direct mail world at the time in 2013. Is Obama Terrified of the "Secret $200 Retirement Blueprint"? … [Continue reading]
17 MILLION Bottles of Supplements Sold — One GREAT USP (2020 HOT Off the Presses)
Here's the latest from Dr. Sinatra in January 2020. This blockbuster supplement is the epitome of the... “Wonder Pill” That Cures EVERYTHING VS. Working Class Supplement For ONE Thing After all, how many supplements have claims as wide as … [Continue reading]
Join the party, get… The Sayings of Chairman Malcolm
There's a trove of advertising in the wings from that sometimes forgotten, yet eternally relevant financial advertiser known as Forbes. Here's an offer that lasted for years from the charismatic middle generation of the Forbes dynasty, Malcolm … [Continue reading]
Fight Back Against Fake News
Here's a textbook reactivation piece from the mighty Bottom Line Personal. Sure, this is not the Bottom Line of the mid 1990s and maybe that's a good thing. The publication sticks to its roots as it continues to evolve under the helm of Marty's … [Continue reading]
“When you can’t sleep your body can’t heal…
This magalog for "Restful Sleep" mailed in 2016 and 2017 and has all the obligatory fonts and design elements for an Eastern Medicine promo. The positioning of this house doctor for Healthy Directions is spot on for this pitch. And supplements … [Continue reading]
On the prowl for the weak and the wounded
Knockoff artists aren't nearly as common as many people think. Strangely, no one's made an obvious effort to knock either of these long running ads off -- ads that look weak to those with sharp eyes and teeth. Choose Life: Grow Young with HGH … [Continue reading]
If you can’t wait 20, 30, or 40 years to be rich…
Link corrected. Here's a good old wealth creation pitch for the Seven Years to Seven Figures System. It wasn't so long ago when pitches like these weren't a dime a dozen... like they are today... and the only channel for such promotions was … [Continue reading]
The Sales Liberator Video #3: Ad Breakdown and Command & Control in Advertising
Here's ANOTHER market "Mr. X." has revolutionized to take in over a BILLION dollars in sales over the last decade plus. If you want to take "command and control" of the sales process in print, THIS is how to do it. Here's the breakthrough ad … [Continue reading]
The Sales Liberator Video #2 (A Billion Dollar Product & Multi Market Mastery)
When you can take your sales from $50 to $350 million in a little more than a year -- SEVEN TIMES growth -- you should be able to fill a stadium with marketers... ready to hang on your every word AND pay you a pretty penny to do so. There's only … [Continue reading]
Get this seldom-seen $2 Note in Crisp Uncirculated condition for $2!
The new category Coins, currency & collectibles is coming soon. And come to think of it, a specialty products category wouldn't hurt either. This full page, color ad from the Littleton Coin Company also runs widely in quarter page … [Continue reading]
New Pill Repairs Aged Cells All Over the Body
How do you know what's HOT versus what's not... in this fast closing chapter of newspaper print advertising in the United States? Obviously, there's the old school method of counting insertions. There's the real old school way of getting hold … [Continue reading]
Bye Bye Belly Fat!
It's already several years since the deathknell of one of the great direct mail institutions. Rodale was solidly in the Pantheon of mail order greatness. Alas, after being acquired not once but twice, the current entity that was built on direct … [Continue reading]
Depression Era Travel Advertising with a Twist (Free Trip to Hoover Dam!)
This is one interesting 1934 pitch from the L.A. Times. Essentially, this offer incentivizes prospects to go out and canvas their neighborhoods to sell subscriptions to the newspaper. It's a free sales force for the price of an excursion. Guess … [Continue reading]
“What are we going to do about Granny?”
For most of its existence, Elizabeth Finn Care was known as the Distressed Gentlefolk's Aid Association. It's a British charity that provides help and financial assistance to relieve the problems of old age, illness, social isolation and … [Continue reading]
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