This online display ad is another one plastered all over the Internet. This is a model ad which highlights the response boosting power of segmentation. Depending on the location of the prospect, "Arizona Doctor," would shift to "California … [Continue reading]
Chiropractors Stunned, Patients Angry: This Simple Stretch Relieves Years Of Back Pain
Here's a fresh banner that brings it (and a funnel) for a hot Clickbank product. … [Continue reading]
55 Trillion Emails NEVER Opened (JUMBO June Magic Subject Lines)
The truth is sobering. Especially for us marketers. 78% of emails NEVER get opened. A whopping 55 trillion emails each year never see the light of day. They inhabit a virtual junkyard and are doomed to remain there for an eternity. What's … [Continue reading]
Future Face Fixers
Here's some topnotch anti-aging copy that appeared several years ago in a supplement to The Sun. Beauty and anti-aging are markets where LAYOUT is more important than other markets. You can see the influence in this spread from the ads in this … [Continue reading]
Scatological Selling Secrets and Pushing Poop Pills
Here's an A-List copywriter who's made a career in this specific space. It's not just the proficiency in the subject matter that gives away this writer's identity, but the frequent and superb alliteration. Fairly sure I met this copywriter … [Continue reading]
Direct Mail Money Machines with (Airmail!) for 2024 and Beyond
Dear Marketing Friend, If you're fond of legitimate loopholes most of the world is ignorant of... you're about to discover a remarkable one. Not some flash in the pan, not today's shiny object, but a bonafide ASSET you can make bank with … [Continue reading]
The Look Younger Shortcut Every Woman Over 40 Should Know About
Here's another "banner that brings it"... flying high in May of 2020. It's an offer for Beverly Hills MD Dermal Repair Complex at $39.95. Want a rock solid origin marketing proof element in health and beauty? It's hard to beat Beverly … [Continue reading]
“Whenever This Man Makes A Prediction People Take Notice” (Banners that Bring It)
Here's a banner that's all over the place in May of 2020. He’s one of the most visible frontmen in financial publishing. And he wields plenty of cloak and dagger to fill up any mail package... or VSL. Who is he? … [Continue reading]
Women Embrace Breakthrough Pill
It's hard to go wrong with a headline like this when your readership is close to 100% female. This full page ad runs like clockwork in Woman's World. This ad uses the straightforward PAS setup -- problem... agitation... solution. Here's … [Continue reading]
His destiny was to die in poverty and disappointment.
Time-Life was once at the summit of continuity selling in the direct response world. Here's one of its evergreen offerings from way back. "At the age of 6, Wolfgang Amadeus Mozart was the talk of Europe. By the time he was 8, he had sat on the … [Continue reading]
Joints on Fire?!?
Here's a pain relief supplement making the rounds in May of 2020. The envelope is as LOADED as it gets with teaser copy and pictures. The offer for Turmeric Triple Gold is a risk free trial that goes into "smart ship service" continuity. … [Continue reading]
The Society (Part 1)
Not every marketer has an unlimited budget for graphic design and the production costs associated with printing a full color tabloid-sized magalog. What about those of us who are sole operators who dabble in direct mail now and then to sell … [Continue reading]
Selling High Ticket: The $3,000 “Weekend Profits” Package Sent via FedEx
Image link corrected. You should always pay heed when a marketer spends near $30 to get a red hot promo in your hands. Especially one for a product or service that's selling for $2,995. Every marketer (and mail recipient!) knows nothing … [Continue reading]
Makepeace Monster Magalog
Clayton Makepeace was such a giant in direct response for so long... it's hard to fathom his passing. Here's one of his mid '90s magalogs for Health & Healing, just a few years after he single handedly put Phillips on the map in … [Continue reading]
Anti-Aging Pandemic Products
"Kiss harsh hand sanitizers goodbye" was a subject line that hit my inbox in early May. It hails from the Utah conglomerate behind Klein Becker, Bremmen Labs, Basic Research, Generix Labs and about a dozen more entities... that have sold over a … [Continue reading]
“Delete After Reading” (Magic Subject Lines)
I must be on more email marketing lists than Imelda Marcos had pairs of shoes. Oops, I’m dating myself. Sometimes a subject line hits your inbox and it just GRABS your attention. ", Delete After Reading" is surely one of them. This is one … [Continue reading]
Clayton Makepeace and Prospect Driven Copy… for a World Gone MAD
It's hard to believe Clayton Makepeace is no longer with us. Clayton broke the mold and there will never be anyone like him again in direct response. Besides single-handedly launching the biggest newsletter for Phillips Publishing, Health & … [Continue reading]
Direct Mail Trilogy Part 2 (Strange Sales Doubling Strategy)
A marketing acquaintance asked me to keep this one under my hat. My Vallyspeak reply was: "Duuude, it's in Forbes magazine." You just can't "corner the market" of ideas. This direct mail strategy involves intentionally sending an EMPTY envelope … [Continue reading]
How the PROS Sell Immunity Defense During COVID-19
You can learn a TON by keeping tabs on successful supplement sellers. I've been watching these guys for over a decade and here's the latest wrinkle in their advertising AloeCure hit the airwaves in 2007 and landed in print in 2010, so this is a … [Continue reading]
Immune Support Is KING During the Pandemic
Have a look for some of the best selling immune support supplements like Emergen-C or Airborne online. They're next to impossible to find either online or in retail, since the Great Pandemic put us all in "timeout." Immune support will continue … [Continue reading]
UNSTOPPABLE Alt-Health Bookalog (“Blind” Advertising Files)
How's this for a HOT mailing? This bookalog has been mailing for over six months and only picking up STEAM. In fact, just the other day, I reached into the mailbox only to retrieve TWO of these bookalogs in the same day. Only the graphic … [Continue reading]
Mysterious Island Produces 7 Times More Geniuses (And Magic Words in Product Naming)
Here's a print ad insertion for a memory-cognitive health pill with an anti-aging twist that's making the rounds in April 2020. It uses the tried and tested origin marketing lead. … [Continue reading]
Y2K… 20 Years Late? (Crisis Copywriting)
Did you catch this headline today, ? "Wanted urgently: People who know a half century-old computer language so states can process unemployment claims." Here's the link to the CNN article. The ripple effect from the COVID-19 pandemic is … [Continue reading]
“The Medium is the Message” and Newspaper Supplement Selling
Canadian philosopher, media analyst and author, Marshall McLuhan is best known for the phrase: "The medium is the message." Deservedly lesser known is: "Diaper backward spells repaid." (Think about it.) Here's a perfect example of: "The medium … [Continue reading]
Social Chaos and Marketing During the Great Pandemic of 2020
This package mailed heavily in the early 2010s and is a MODEL "crisis copywriting" package. It's MORE relevant now than ever. At the time of this writing, the year isn't even half over. What other surprises are in store for the remainder of … [Continue reading]
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