You know how penny stock pitches work. What seems like it's for offer is NOT the real thing being offered. Have a look at Boiler Room on Paper… 5,832 Word Penny Stock Pitch for the lowdown on this market. For now, here's the latest penny … [Continue reading]
Talk about an irresistible headline... This bookalog may be from yesteryear but the product is still front burner HOT and sells like hotcakes to this day. The Drugs No Senior Should EVER Take The shocking BLACKLIST of dangerous … [Continue reading]
Attention Cheese-Lovers... Gourmet Cooks... Creative Hosts... Lovers of International Foods! Now enter the wonderful WORLD OF CHEESE as a member of the world's foremost international cheese institution. This insertion may be almost a … [Continue reading]
Here's the 1971 ad written by Dan Rosenthal for Harry D. Schultz’s book, What the Prudent Investor Should Know About Switzerland and Other Foreign Money Havens. Arlington House Publishers were top flight financial advertisers in the early 1970s. … [Continue reading]
There are COUNTLESS reasons why subscribers fall by the wayside. Plain old inertia -- a tendency to do nothing -- often tops the list. Here's one of the most RELIABLE ways newsletter publishers can WIN BACK those subscribers who've fallen … [Continue reading]
This headline continues it's domination in print since it first hit the tabloids in early 2020. This full page insertion is from the July 25th, 2021 edition of Parade Magazine. … [Continue reading]
This ad for Dr. Sears' Ultra Accel (CoQ10) continues it's dominance in print. This control headline has been going strong since March of 2017. With the crash in newsstand sales during the covid years, the herd has thinned out in the print ad … [Continue reading]
Here's a fantastic "toll position" marketing piece from First Federal Coin. Their inserts rode along for years in millions of direct mail packages. … [Continue reading]
Here's a current (July 2022) alternative health info product offer with full page insertions in national publications, like Parade. This "FREE + Shipping" offer for a 3-month trial subscription to Dr. Brownstein’s Natural Way to Health uses a … [Continue reading]
When an advertising legend pays tribute to earlier legends, it's worth taking note. I won't bet my life on it, but I'd wager Gary Bencivenga was behind this ad for Marty Edelston's recession marketing classic, I-POWER which ran in 1994. … [Continue reading]
Whenever I see an eye-popping promo like this, I make a point of saving the page on a dedicated hard drive. You can't count on bookmarks, nor can you even count on Archive.org When you bump into some direct response dynamite, it's always best … [Continue reading]
There are several great things about mail order that will never go away. First off, a GREAT direct mail package that lands in the RIGHT prospect's hands creates a private bubble... FREE of the myriad of digital distractions that surround online … [Continue reading]
There's no one size fits all in copy or marketing, but there sure are plenty of universal principles that are as close as it gets to "money in the bank." Here's one of my favorite direct mail promoters who is riding HIGH during the covid … [Continue reading]
Here's a HOT, NEW CBD promo from Bottom Line Wellness... paying tribute to an early 1968 headline. Alt-health copywriters everywhere have been making hay with this lead, since Gene Schwartz unleashed it over a half century ago. In case you … [Continue reading]
Lawrence, have you lost it? Yes, likely I have, but here's the lowdown anyway. This case study will show you every trick in the book for getting blockbuster testimonials. … [Continue reading]
Lots of brands in the book publishing world have seen meteoric rises only to fade out with time. Here are a few that come to mind. Men Are from Mars, Women Are from Venus Chicken Soup for the Soul The 7 Habits of Highly Effective … [Continue reading]
You've got a paying subscriber to a newsletter or a membership site. Now what? Here's a short and sweet 4-page promo to paying subscribers, offering them a one year subscription extension when they respond for a $179 manual. And if "Yes, … [Continue reading]
You may recall the “H-Bomb on Paper” response booster It was the secret weapon for many "in the know" print advertisers for what seemed like eons. (By the way, I swiped this concept many times, including for a postcard campaign during … [Continue reading]
Marketers in countless industries are captivated by and rely on direct response. The great thing about direct response is once you think you've "seen it all"... something NEW will come along and grab your attention. Ditto for the boredom … [Continue reading]
If there's one thing you can learn from copy in the coins and currency market, it's how to tap into nostalgia and the collector's spirit. Here's a current 2021 offer for 1776–1976 Eisenhower Bicentennial Dollar 20-Coin Rolls. GovMint.com is one … [Continue reading]
For educational advertising and home study marketing that SELLS -- this company is the gold standard. … [Continue reading]
This ad for an unusual supplement product... ear drops... continues its niche success in 2021. The product is one that most prospects in the hearing market are unaware of -- drops that can help with hearing. This early stage of market … [Continue reading]
Here's some of the HOTTEST lead gen... online... offline and in between in mid 2021. This is the latest from the company featured in the BILLION Dollar Lead Gen Lesson. And its delectable takeaway. … [Continue reading]
The Oyster Bar has been going strong since Grand Central Station opened in 1913. It's a seafood brand that's spawned locations on the other side of the planet in Japan. But this promo has nothing to do with seafood. Here's a pitch for a … [Continue reading]
Disclaimer: Don't take me for one of those guru types, as in... "Hey, I've got a bevy of billionaires on speed dial, lol!" Seriously, I won't name him, since what he shared isn't entirely public information, yet it's HIGHLY relevant for you, me … [Continue reading]