This EPIC bookalog from Stansberry's Investment Advisory began mailing in September of 2019. Back in early August, I had three (3!) inquiries about this direct mail package. One was a midnight call from a subscriber in the UK. He'd found my … [Continue reading]
“Take Two and Call Me When You’re 100!” (Part 2 of 3)
When you've got a blockbuster supplement with benefits as long as a laundry list, you need plenty of real estate to sell. And nothing beats a 24-page tabloid for selling space. … [Continue reading]
Get Paid $4,362 a Week to Retire Overseas?
This was one HUGE "ride-along" promo that mailed with newsletter subscriptions all through 2019... into 2020. Just pulled James Altucher's newsletter out of the mailbox and this is the 2-step piece for one year of Agora Financial's (now Paradigm … [Continue reading]
The Little Black Book Of IRA Secrets
It's only fitting that the man who coined the term magalog -- and was its greatest champion -- is the same one who devised the irresistible "little black book" format. Of course, we're talking about Gary "the Great" Bencivenga. His Little Black … [Continue reading]
Zero To $22,265 In One Day (Profiles of POWER Positioning PLUS Selling High Ticket)
Link corrected. Anyone with the question of... "What's positioning in marketing?"... Need look no further than the opener in this promotion for a fast answer. And at $2,995, this trading alerts service surely qualifies as a HIGH ticket … [Continue reading]
Why I Will Pay You $4,768 To Cancel Your Subscription Right Now (High Ticket Selling)
Do you want to learn how to really sell a HIGH TICKET product? Sell a LEGACY program. What's a legacy program? Here's a crystal clear passage of copy explaining it: … [Continue reading]
What is Suzanne Miller’s Secret? (Bygone Biz-Op Files)
Who's ever heard of a 2,000-word, full page business opportunity ad in a mainstream newspaper? Okay, I've got kids in the household who've only heard of a newspaper because they've got a throwback for a father. But if you wound the time machine … [Continue reading]
Whiz Kid Discovers Hidden Code… for Ticking Off the SEC (Trading Ad)
Message to marketers who want to PUMP themselves up and EXAGGERATE claims -- DON'T do it. Success in direct response is as much about SAFETY FIRST (a favorite phrase of 9th World Chess Champion, Tigran Petrosian) as it is about staying relevant … [Continue reading]
Voracious Testers and a HOT Alt-Health Headline that Ran for Years
The "Drug Companies Fear" headline was PLASTERED all over newspapers for over four solid years. It's been on hiatus for over a half-year as of late July 2020. Supplement sales are SMOKING during this five months (and counting) pandemic … [Continue reading]
The “Anti” Direct Response Package
Where are the fancy design elements in this package? The elaborate sidebars? The captivating photos? None to be found here. And this one hails from one of the world's most prestigious medical centers. … [Continue reading]
Revealed Inside: How To Reverse Your “Cellular Age” In Just 72 Hours…
Here's an interesting new supplements package. It's new to me anyway. You can't pack more teaser copy on a carrier than this! … [Continue reading]
The Most AMAZING Ad Ever Run By a Car Dealer
Once in a while you run into an ad that SHOCKS you. And when it comes from an industry infamous for its shenanigans, then all the more so. This ad was such a stunner to would be car buyers that they responded in droves to this OPEN LETTER. … [Continue reading]
Open. Read. Destroy. (Part 2)
The "Open. Read. Destroy." subject line is on FIRE in mid 2020. Just in the last week or so, it's been mailed by: The Daily Edge, Technology Profits Daily, 5 Min. Forecast, Jim Rickards’ Strategic Intelligence and Nomi Prins' 25 Cent Trader. I … [Continue reading]
Pitching “Private Portfolio Groups” at $1,950 a Year
Need some inspiration for high ticket offers that SELL? Well look no further than this brilliant piece from one of the best in the biz. Bill Bonner is one of the giants of direct response who also happens to be one of the world's best … [Continue reading]
Just Press PLAY to Quickly Fall Asleep, Stay Asleep, & Wake Up Rejuvenated
Here's a classic from the company that helped write the book on self-help mail order copywriting. You gotta love this salutation: "Dear Sleep Challenged." I'm partial to "Dear Sleep Deprived Maniac," but that's just me. … [Continue reading]
Self-Defense Package My Mailman Knows By Heart
This piece mailed like gangbusters several years ago. It's rare when a self-defense or martial arts product crosses solidly into the mainstream. But this one did. One of the reasons is the "white collar" reputation of this former CIA agent, … [Continue reading]
Open. Read. Destroy
The 100 thousand acre Bighorn Fire put a CRIMP in my schedule, but I'm lucky. It was scarcely a mile up the road and kept coming. It grew so big a NASA satellite captured the view of the billowing smoke from space. Thankfully, the thousand … [Continue reading]
“Magic Charts” that CHURN Out Response and Killer Controls
Why do some direct mail controls mail strong for years, while others conk out after six months? I love today's HOTLINE promos as much as the next guy or girl in direct response, but unless a direct mail package has a PROVEN track record, you can't … [Continue reading]
How to turn a “boring” financial bookalog into cloak and dagger murder mystery
This 45-page bookalog mailed strong for several years, right up to the doorstep of 2019. So if anyone ever tells you that financial advertising is BORING, show them this bookalog! There's nothing like a good cloak and dagger story to hook your … [Continue reading]
15 Year Anniversary of “Gary the Great’s” Retirement Seminar and His “New” Ad
Has it really been fifteen years since Gary Bencivenga's Retirement Seminar? Well, here's it is in black, white... and gold. Yes, I keep this .9999 grade quarter-ounce Australian nugget tucked away in the safe and pop down to look at it once in … [Continue reading]
Fascinations That Sell! (From the Father of Fascinations)
Video restored. What's the difference between bullets and fascinations? Bullets -- good bullets -- make your customers wonder IF your product works. Fascinations make your customers wonder HOW your product works! … [Continue reading]
Did A Mars Mission Find the Answer to Cancer?
Here's a mailbox hit from yesteryear for Bottom Line's Yearbook. There is no order coupon in this one. It's a travesty and my bad. "Can you get 10 times richer by hopping a plane? Are stories like these unthinkable? Think Again! … [Continue reading]
The BANNED Advertising Secret
If you'd like to FORCE readership for your ad... look no further than the one-word winner: BANNED. But be careful -- this is not an exercise in clickbait. The costume jewelry juggernaut, Stauer, shows hot to do it right with this longtime … [Continue reading]
Secrets of 898-Word Disclaimers & “The Medium Is the Message” (Pandemic creates potential stock boom of the decade)
The "newspaper mailing" is the epitome of Marshall McLuhan's maxim, "the medium is the message" Guess I'm a little too fond of alliteration. While printed newspapers may be headed for life support in the United States, the newspaper mailing is … [Continue reading]
EPIC Ads That Command (How Long Should An Advertisement Be?)
Who's the greatest copywriter in history? That's no trivial question. Perhaps, it may not even be a valid question. Unlike the world of football (soccer in the States), advertising copywriting spans many varied arenas and areas of human … [Continue reading]
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