He's one of the most visible frontmen in financial publishing. And he wields plenty of cloak and dagger to fill up a mail package. I'm talking about Jim Rickards. … [Continue reading]
Double Page Spread for a $3,200 Skin Cream?
$4,997 for a newsletter subscription... $3,200 for a skin cream... $4,000 for an anti-aging supplement... $9,990 for a power supply backup... And cosmetic dentistry that makes them all look like bargains. Whether you're marketing … [Continue reading]
“Oh My Aching ______”
Here's a MEMORABLE pain relief pitch that was hot just a few years ago. The great thing about this "fill in the blank" headline is if you're a supplements marketer, it doesn't matter where your prospect's source of pain is. You can see why this … [Continue reading]
The Case Against the “One Size Fits All” School of Copywriting (UPDATE)
Allow me to indulge in a boringly commonplace, Twitter inspired template. THERE IS NO ONE SIZE FITS ALL SCHOOL OF COPY... THERE IS NO ONE SIZE FITS ALL SCHOOL OF COPY... THERE IS NO ONE SIZE FITS ALL SCHOOL OF COPY... In November of 2019, I … [Continue reading]
Pawn Shop on Paper
Have you ever seen a classified ad pulling such a great response... that it was blown up into a quarter-page, full-fledged direct response ad? Both of these lead generation ads have been running steadily since April 2020 in local and regional … [Continue reading]
N95 Masks Block 95% of Potentially Harmful Particles, Now Available to Consumers
It was just a matter of time before such an offer appeared via mass marketing. This insertion first ran in late July 2020 and has been steadily taking off ever since. You'll notice this advertiser is careful about what's NOT said in the copy -- … [Continue reading]
How Commodity Copywriting KILLED One of the 20th Century’s Great Direct Response Outfits
Time-Life Books stood near the summit of book and music advertising since its inception in 1961. Almost every popular subject known to man was covered in some shape or form by Time-life and promoted by direct mail, print, TV and … [Continue reading]
Tales of Tabloid Magalogs
This magalog is so large it eclipses everything else in the mailbox. It's the latest Bottom Line Health promo for Health Breakthroughs 2020 and it's touched down again... in September 2020. Now that Rodale has flown the coop, Bottom Line is … [Continue reading]
He Could Have Been King… And the KINGS of Continuity Selling
Book of the Month Club, Time-Life, Reader's Digest, Columbia House and Newsweek Books... Who cares about dinosaurs like these? Marketers who know the value of history that's who. Before social media... before the Web... Before the … [Continue reading]
The slimming effect of stable blood sugar levels
New Nordic is a top selling international supplements brand. This latest full page for Zuccarin has insertions in print media on both sides of the Atlantic. These are some QUALITY layouts that attract top notch prospects. … [Continue reading]
The Yin and Yang of Getting Sick
BIG ideas in copy are the little hinges that move big doors. This HOT summer 2020 promo continues its mailbox invasion. What makes this such a great lead? Just like the mega-hit, Canadian Social Security, this sales letter packs a powerful … [Continue reading]
Four Perilous Threats to Your Life, Liberty and Prosperity (UPDATE: Customer Reactivation that SELLS)
A strong package that KEEPS on mailing is always something to pay attention to. This one just made another cameo appearance in one of my mailboxes in September 2020. Two quick clarifications. 1) Few are nutty enough to anthropomorphize a … [Continue reading]
Selling High Ticket Prepper Products (Copywriting Dark Dystopias)
You've heard the advertising adage: "The more you tell, the more you sell." But who's ever heard of a 124-page bookalog to sell a $10,487 power generator by mail? Of course, there are only two rules when it comes to long copy, or any copy for … [Continue reading]
Retirement Millionaire: Hide Your Money / Invisible Income Transcript
Here's a textbook "cloak and dagger" report formatted as a tell-all transcript that mailed successfully in the 2010s. This bulky package has: * A 16-page transcript: * An 8-page sales letter * A lift letter * And an order form The … [Continue reading]
Super Supplements that KEEP Selling… a Decade Later
HOT off the presses in September of 2020... Here's the sequel to the blockbuster package that RULED mailboxes for a decade. SUPER supplements may look like their mere mortal supplement cousins... But how many dietary supplements can boast … [Continue reading]
Copy that CONQUERS Red Hot Markets
From this moment on, forget everything you've ever read or been told about writing breakthrough copy that storms the gates of a HOT NEW market and yanks down record response. Sound impossible? Well it's not. Let me explain. … [Continue reading]
$123 Billion Firm’s Legendary Lead Gen
If you only had one source for winning lead generation advertising, you could do a LOT worse than Fisher Investments. Fisher is an investment management firm with $123 billion in its coffers and unlike almost everyone else in the space, it's … [Continue reading]
Tales of Terrific Teaser Copy
Here's the company who never held back when it came to envelope teaser copy. You can't put much more on an outer envelope than they do. … [Continue reading]
Explore Two Paths to Ultimate Answers
Few can survive on a diet of only dietary supplement ads and investment newsletter promotions for long. Besides, the new category of Religion, Philosophy & History was long overdue. Here's another great one from the aptly named Teaching … [Continue reading]
Watch me lose 125 pounds — a picture at a time.
WARNING! Weight loss is one of the areas most fraught with peril in all of direct response. There's oversight by multiple alphabet agencies due to all the bad actors who've perpetrated decades' worth of crazy claims. If you need further proof, … [Continue reading]
How to Multiply Your Money Ten Times in a stuck market.
Investment newsletter promos from a few years back are often outlandishly out of date. Except for one thing. Markets are cyclical... and eventually... the view from the rear view mirror becomes the view through the windshield. "By Richard … [Continue reading]
New Times Require New Thinking
Here's the latest (September 2020) perennial lead generation ad for AAG's Home Equity Conversion Mortgage (HECM) loan. What's relevant about this ad in a 2020 "crisis copywriting" context? Two things. First, to the consternation of many … [Continue reading]
“Save Money” Bookalog Blockbusters
Here's another big, bygone bookalog from the "save money" category of direct mail marketing. This one's got everything from: "Make your car last a lifetime" to "5 surprising uses for coffee cans" to how to "burglar proof your home without an … [Continue reading]
PAYCHECK Every Week WITHOUT WORKING
Here's a full throttle options trading bookalog. "I guarantee you’ve never seen anything like this before… It’s An Entirely New Way To Get A Big Fat... … [Continue reading]
New! Natural Secret Weapon Dramatically Speeds Up WEIGHT LOSS
Do this and TRIPLE your weight loss… 30 Pounds in Just 90 Days! Dear Friend, What if there was a far easier-and healthier-way to lose a significant amount of weight? I’m not talking about losing just a few pounds, but more like dropping up to … [Continue reading]
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