You don't build a newsletter that lasts for over a half-century without taking a STRONG position. So if you want to avoid the bumps and bruises that may come with the newsletter business, there are plenty of other markets and products to choose … [Continue reading]
Here's a long time control from the mighty Nutri-Health, before the company was acquired in the mid 2010s. It's no coincidence that the supplement sellers with the strongest copy have had some of the biggest paydays, take Health Resources for … [Continue reading]
Here's one of the epic Moneysworth ads that appeared in the thousands back in the 1970s. The copy also ran into the thousands of words with double page spreads, via the flowing ink from the prolific pen of Ralph Ginzburg's wife, Shoshana … [Continue reading]
This blockbuster lead from Clayton Makepeace is likely responsible for untold tens of millions in supplement sales because it's been knocked off so far and wide. A longtime subscriber offered me a small fortune not long ago to track down the … [Continue reading]
This may not be a high ticket offer, but it boasts a strong PRESTIGE appeal in the mold of the Bonner Private Portfolio. "I’d like to invite you to join us at special kind of “round table.” At this table, you’ll meet millionaire businessmen and … [Continue reading]
This is nearly 250 pages of the "secret" direct mail legend, Thomas L. Hall's reports and sales letters. There were many direct mail marketers, including Gary Halbert, who learned the ropes about direct mail marketing from his Direct Mail … [Continue reading]
This is surely not your first time coming across those mighty Vikings of health and beauty product lines that vanquish, New Nordic. Here is one of their latest half page insertions that's making the rounds in October of 2021. There are few … [Continue reading]
''The Next Two Years Should Generate More Wealth Than the Previous 20 Combined! 'If it were anyone else who said it, I would have dismissed this prediction as nonsense.' -- Bill O'Reilly INSIDE: See how to claim TWO bestsellers WITHOUT paying … [Continue reading]
There's no anonymity or "playing it safe" as a newsletter publisher. Unlike the pills and potions in the world of health and beauty, but without the massive markets, the newsletter business obligates the publisher to "put it all on the table," … [Continue reading]
The eye supplements category may not be as prominent as blood sugar, digestion or joint pain but, it's a bustling market with an endless supply of prospects looking for an edge with dietary supplementation. This visually impressive magalog for … [Continue reading]
Here's a 2021 spin on a mature market familiar to all of us in direct response -- the copywriting game. With the draconian public health restrictions (at last!) beginning to recede (at least in many parts of the States) it's time to get back to in … [Continue reading]
Here's an interesting package that mailed ahead of the 2016 US presidential election. Given the worldwide public health policies, restrictions and mandates -- which seemingly mushroom by the day -- the timbre of this piece has more than a little … [Continue reading]
Here's the kind of promotion that helped build Weiss Research's "Safe Money Report" into the BIGGEST and best known financial newsletter in the world in the mid-2000s. It was Clayton Makepeace's copy that single-handedly brought in a legion of new … [Continue reading]
The Guinness Guide to Cheese is featured in the essential Ogilvy On Advertising. Yes, this is a brand ad and a damn fine one in the annals of food advertising. The layout with the photos and summaries of the various cheeses make for irresistible … [Continue reading]
Newspaper print was on its way out long before early 2020, but these last 18 months have really expedited the process. The "80/20 of newspaper print" seems much more like 95/5 since most national advertisers (who happened to largely be supplement … [Continue reading]
This is without a doubt one of the GREAT food membership newsletters that rides along with members' quarterly product shipments. And it hails from one of the greatest advertising copywriters ever to pick up a pen. … [Continue reading]
It's funny. I recall getting this direct mail sales letter from Clayton Makpeace, like it was last month. But even this boomer brain recognizes it was way back in 2007. What a GOLDEN era for copy! … [Continue reading]
I needed to pull an old rabbit out of a hat for a client recently, and THIS was the swipe... foundation for the promo... that leapt to the fore. Here's a hypothetical to demonstrate how powerful this little known headline is. … [Continue reading]
What's so great about EVERGREEN products... those you can sell over and over again... even years from now? Precisely that. You don't need to reinvent anything in five or ten years (twenty or more sometimes!) and even the ads for such products … [Continue reading]
Crisis copywriting, fabulous fascinations and legal loopholes that protect the average citizen... from the scoundrels, sharks and charlatans out to rob his money... steal his home... and sue him back into the stone age. Here's one of the … [Continue reading]
Mailed in 2009 and signed by "Anonymous," here's the setup for "Lethal Termination Tactics." "You don't know me ... and I'm not gonna tell you who I am. And I won't even bother wasting your time with a fake name. … [Continue reading]
Sometimes you don't need reams of copy to sell a solid product, especially when it's backed by a luminary like the late Wayne Dyer. And an evergreen topic like this will ALWAYS sell because everyone hits stick points. I Know What to Do, So Why … [Continue reading]
"Tonight we're gonna party like it's... 1979!" That is if your idea of a party is spiraling inflation, soaring crime, oil supply disruptions and foreign policy fiascos. In many ways, 2021 is reminiscent of '79 and this subscription renewal … [Continue reading]
There was something magnificent about marketing in the pre-Web days. Like these packages from Nightingale-Conant. You'd get one of these in your mailbox and if you were impulsive enough to open it immediately, you could count on the next 20 … [Continue reading]
Here's a beautiful new bookalog from the fine folks at Bottom Line... still mailing in August of 2021. Did you notice there's no question mark after the headline, ? Nothing is a "small thing" in copy, especially with a headline. I wonder if it … [Continue reading]