This is a hidden gem of an offer headline in the health and beauty markets. Here's what I like about a great offer headline. Everything is out there, front and center for your prospect to see -- no fine print, no waiting around to spring the … [Continue reading]
…More is Worse! (Alt-Heath Powerhouse from Yesteryear)
First there was the mighty Phillips Health, almost single-handedly launched by Clayton Makepeace's ad copy in the early 1990s. Then it became Healthy Directions after one of those private equity deals in 2005. Then Helen of Troy bought Healthy … [Continue reading]
Magic Metaphors & Red HOT Markets
Who would have guessed this ad sold one and a half million copies of a $12.95 book? There was no backend offer to this blockbuster that ran by the thousands from 1999 to 2003. It was just a lonely frontend that pulled in over $19 million. It's … [Continue reading]
MAGIC Headline Sold 2.6 MILLION Books PLUS How to Burn a List of 175,000 Paying Subscribers
Here's an ad from one of the BIG direct response players from yesteryear. This MAGIC headline did much of the heavy lifting to sell over 2.6 MILLION copies of the book that captured the zeitgeist of the times. … [Continue reading]
A Picture Is Worth TEN THOUSAND Ad Insertions (UPDATE)
When you've got an ad that's capturing response like crazy... what do you do? Obviously, not sit on your laurels. Answer: Test, test and test some more! You're looking at one HOT ad that's had tens of thousands of print insertions since … [Continue reading]
Testimonial Headline Rockin’ Response
Why has this testimonial headline been going strong since 2014? Let's have at it. First off, despite the potential for a lot of POP, the testimonial headline is often ignored. … [Continue reading]
Great Pandemic Water Shock of 2020
Believe it or not, you can learn a LOT about response getting direct mail -- and winning direct response in general -- from the lowly penny stock pitch. This is the sequel in the campaign to the colossal newspaper mailing from earlier this year … [Continue reading]
BILLION Dollar Lead Gen Lesson… from Us 20th Century Marketers (UPDATED)
Some of us 20th Century marketers may recall an interesting lead generation case study from eBay. There was an eBay seller who'd seemingly cornered the market on guitar picks and offered hundreds of lots of guitar picks at any given time. The … [Continue reading]
BREAKTHROUGH Lead Gen Ad Using Short Survey
Here's a full page lead generation ad that's BURSTING through the pages of The Wall Street Journal, Investor's Business Daily, USA Today and many more. What can we learn from a wealth management company with $100+ BILLION in its coffers that got … [Continue reading]
A Powerful Headline Response Rocket (Claim in Time Frame)
I'm a sucker for response boosters like this that have stood the test of time. And these ads, from Dow Theory Forecasts, ran by the THOUSANDS in the 1960s and 1970s. Why were they so successful and why do some direct mail advertisers use it as … [Continue reading]
Looming “Mail In” Ballot Fiasco is Set to Throw November Election into Chaos. (TUNING UP Winning Info Product Pitches)
One may either like or dislike this publisher, his newsletter and his message, but one thing is for certain... There's no way to be indifferent to one of his epic DM packages -- there's no squishy middle. That's because the publisher with a … [Continue reading]
Testing Product Names in the Supplements Market
All of us in the direct response game know about the importance of testing. You can learn more with one test than all the opinions (and focus groups) in the world. Bluntly, a credit card settlement from a flesh and blood customer is the … [Continue reading]
“Can you become seven times stronger than the average person without lifting weights?”
Dear Friend, I once saw an old farmer lift the rear end of a pickup truck and push it off the ice where it was spinning its wheels. He had never touched a weight in his life. But that 's nothing compared to the little old ladies who have … [Continue reading]
Explore 3 millennia of genius…
If you live in North America, you've surely bumped into this company's display ads, catalogs, print insertions or radio ads. Here's their 44 giant pages of course creation copywriting if you missed it. There's no topic of academic interest that … [Continue reading]
Like Getting A “Secret Key” To Currency Trading Profits
He's one of the most visible frontmen in financial publishing. And he wields plenty of cloak and dagger to fill up a mail package. I'm talking about Jim Rickards. … [Continue reading]
Double Page Spread for a $3,200 Skin Cream?
$4,997 for a newsletter subscription... $3,200 for a skin cream... $4,000 for an anti-aging supplement... $9,990 for a power supply backup... And cosmetic dentistry that makes them all look like bargains. Whether you're marketing … [Continue reading]
“Oh My Aching ______”
Here's a MEMORABLE pain relief pitch that was hot just a few years ago. The great thing about this "fill in the blank" headline is if you're a supplements marketer, it doesn't matter where your prospect's source of pain is. You can see why this … [Continue reading]
The Case Against the “One Size Fits All” School of Copywriting (UPDATE)
Allow me to indulge in a boringly commonplace, Twitter inspired template. THERE IS NO ONE SIZE FITS ALL SCHOOL OF COPY... THERE IS NO ONE SIZE FITS ALL SCHOOL OF COPY... THERE IS NO ONE SIZE FITS ALL SCHOOL OF COPY... In November of 2019, I … [Continue reading]
Pawn Shop on Paper
Have you ever seen a classified ad pulling such a great response... that it was blown up into a quarter-page, full-fledged direct response ad? Both of these lead generation ads have been running steadily since April 2020 in local and regional … [Continue reading]
N95 Masks Block 95% of Potentially Harmful Particles, Now Available to Consumers
It was just a matter of time before such an offer appeared via mass marketing. This insertion first ran in late July 2020 and has been steadily taking off ever since. You'll notice this advertiser is careful about what's NOT said in the copy -- … [Continue reading]
How Commodity Copywriting KILLED One of the 20th Century’s Great Direct Response Outfits
Time-Life Books stood near the summit of book and music advertising since its inception in 1961. Almost every popular subject known to man was covered in some shape or form by Time-life and promoted by direct mail, print, TV and … [Continue reading]
Tales of Tabloid Magalogs
This magalog is so large it eclipses everything else in the mailbox. It's the latest Bottom Line Health promo for Health Breakthroughs 2020 and it's touched down again... in September 2020. Now that Rodale has flown the coop, Bottom Line is … [Continue reading]
He Could Have Been King… And the KINGS of Continuity Selling
Book of the Month Club, Time-Life, Reader's Digest, Columbia House and Newsweek Books... Who cares about dinosaurs like these? Marketers who know the value of history that's who. Before social media... before the Web... Before the … [Continue reading]
The slimming effect of stable blood sugar levels
New Nordic is a top selling international supplements brand. This latest full page for Zuccarin has insertions in print media on both sides of the Atlantic. These are some QUALITY layouts that attract top notch prospects. … [Continue reading]
The Yin and Yang of Getting Sick
BIG ideas in copy are the little hinges that move big doors. This HOT summer 2020 promo continues its mailbox invasion. What makes this such a great lead? Just like the mega-hit, Canadian Social Security, this sales letter packs a powerful … [Continue reading]
- « Previous Page
- 1
- …
- 26
- 27
- 28
- 29
- 30
- …
- 40
- Next Page »