This product's high water market was somewhere in the 2010s, yet it still sells today for around $250. In the world of beauty products pushed with short form spots on DRTV, online display and print, that's no pauper's price. … [Continue reading]
Gummies continue to soar in popularity in the supplements world. They're eye catching, easy to swallow and seem more like candy than they do dietary supplements. They also have the benefit of faster consumption by consumers meaning supplement … [Continue reading]
Not every general copywriter can handle every single category of copy he encounters. Some writers have a weak stomach when it comes to certain markets. Mine happens to be men's health... and there are others. The product name, "Men's Liberty" … [Continue reading]
Everyone likes a deal. That's the basis for Groupon's growth by leaps and bounds after its founding in 2008. But do you know what consumers don't like? They don't like being treated as second class citizens when they redeem a Groupon offer. … [Continue reading]
Doctor Bud Weckesser made this advertising lead commonplace over three decades ago. And if I had to pick just ONE underutilized advertising approach, it would be story selling and especially the REVENGE motif. You can talk about the "science of … [Continue reading]
Why would anyone pay $32 for a prostate health book when he could easily round up most of the information for free via websites like: - Mayo Clinic - Web MD - Medline Plus And HUNDREDS more medical and health websites dotting the Internet? … [Continue reading]
Here's one of the near countless full page insertions that built the anti-aging empire founded by the Utah triumvirate behind Klein Becker, Bremmen Labs, Basic Research, Generix Labs and about a dozen more corporate entities. Their products, … [Continue reading]
You can learn more from one powerhouse direct mail package than you can from reams of theory. And this superb supplements magalog from Dr. Sinatra is a perfect example. It's fresh off the press in early 2022 and alternative health copywriting … [Continue reading]
Advertising legend, John Caples, was the first to compile the most powerful appeals in advertising. Near the top of this list is FREEDOM. And this appeal is front and center in the HOT insertion that runs week after week for the portable, … [Continue reading]
Here's the 2022 "faux issue" magalog from Harvard Health. Harvard Health, which carries the Harvard Medical School name (coat of arms and all) is little different from most other alternative health marketers when it comes to the mechanics of … [Continue reading]
I've just gotten a terrible fright! New Year's Eve is a mere 8 weeks from the time of this update on December 16, 2021. Break out the self-help and personal improvement campaigns for 2022. And when it comes to selling self-help, business … [Continue reading]
At the turn of the century, (the 21st!) this frequent mailbox visitor for The Best Kept Secrets of Great Communicators commanded a respectable $197.97 price for a set of CDs. Whether it's from the stage or on a Zoom meet, this is an evergreen … [Continue reading]
This spread hails from that under the radar copywriter who's sold over a BILLION dollars worth of health and beauty products since the early 2000s. His services are so essential to this conglomerate's revenue that they wisely bought him a MANSION. … [Continue reading]
Mass market supplement selling is a shadow of what it was five years ago. Why are there so few insertions these days? The accelerating demise of the printed newspaper in the States has been largely responsible. … [Continue reading]
This magalog continues mailing like gangbusters in late 2021. This alternative health hit packs the best of everything into one package: powerful proof elements galore, blockbuster product blueprints, world class design, BIG promise positioning, … [Continue reading]
He's been one of the most successful "mass marketing" masters since he struck out on his own in the year 2000. Here's a product he successfully launched in 2016 that's still a force over eight years later and DPS (double page spread) that sells it … [Continue reading]
Here's a prime specimen from what could be the last vestige of print advertising. And please, it's cosmetic jewelry! This is a PURE offer backed up by scintillating and concise copy and, of course, great pictures. The days of "fishing with … [Continue reading]
In May of 2018, I gave a presentation to Perry Marshall's peeps. Up until a few days before the webinar, I was stuck. What could I talk about that would be RELEVANT, but almost unknown to most? Ah, AdWords On Paper! Yes, I know it's not … [Continue reading]
Here's a great example of the "take this test" copy involvement device. And it worked like a charm in this promo for the dietary supplement for better sleep, fittingly named Sleep Dissolves. It commences with an enargia setup. ✓ It's 2:40 … [Continue reading]
Here's a BREAKTHROUGH ad that's had over 4,000 insertions since August of 2020... and CONTINUES its domination in print a year later. The supplements market in newspaper print is a mere shell of what it was in mid-2019 because of the collapse in … [Continue reading]
Winning wealth creation packages never get old! And when it comes to Napoleon Hill, there's always the next generation poised to discover yesteryear's treasure trove. You've gotta love the envelope teaser copy. • How a strong SEX DRIVE could … [Continue reading]
As Rosser Reeves noted: "A gifted product is mightier than a gifted pen." This evergreen book is a textbook example of that quote. Over thirty years later Getting Straight A's is still touted by students and parents alike. This ad had … [Continue reading]
Who's my favorite "tag team" in direct response? If you twisted my arm, I'd have to go with Clayton Makepeace and Martin Weiss. Clayton is forever enshrined in the pantheon of direct response legends and his long time client, Martin Weiss, was … [Continue reading]
It's the tried and true "tiny pill" response booster. It was a HUGE headline in print between 2010 and 2014. Currently, it's hibernating. … [Continue reading]
This fake (faux, please, it's gentler!) issue mailing continues to be a winner for Bottom Line Health. It resembles a Bottom Line Health issue, yet its job is to SELL the prospect on responding to the perennially WINING offer of 3 FREE … [Continue reading]