Here's a 16-page pitch for a $195 options home study course on DVD. “My Weekly Options Paycheck Machine made an incredible 6,712.7% return in just one year … it can give you a hefty ‘paycheck’ every week – without you having a job.” –Dale … [Continue reading]
Get Rich in Real Estate Pitches During COVID-19 (UPDATE)
(UPDATE: This was first published on May 4, 2020. As of November 10, 2020, this piece has mailed again and again -- both as a solo mailing and also as a "ride-along" in newsletter packages.) Rich Dad, Poor Dad. It's one of the most concise, yet … [Continue reading]
Be Smarter, Sharper, and More Mentally Fit in Just 5 Minutes a Day!
Here's an increasingly endangered species. It's a self-help direct mail package. Amazon's Audible service has disrupted many publishers like Nightingale-Conant. … [Continue reading]
“How to safely double your retirement portfolio over the next 3 years…”
Link corrected. Point, Click and Profit. These guys know how to do it like none other in direct mail. For trading software and subscription selling check out... … [Continue reading]
The Story That Became a Brand… The Brand that Became a Blockbuster
Here's a 62-page package from a brand that was built entirely on the power of story selling. Sure, this bookalog's an oldie -- from the early 2000s -- but that doesn't make a dime's worth of difference when we're talking about an evergreen story … [Continue reading]
Magic Subject Lines (Harvard Health Publishing)
These are NOT the sort of scintillating subject lines you see every day from the vast array of Agora subsidiaries, for example. Harvard Health Publishing's subject lines are more sedate and less adventurous, but that doesn't mean these aren't some … [Continue reading]
Clinics Offering Cortisone Shots Could Be Affected by a New, At-Home Arthritis Pain Reliever
Here's as supplements 2-for-1 running in Canadian press. New Nordic is one of the best established international brands in the supplements world. Here it's paired as a half-page horizontal insertion with a booming pain relief/arthritis … [Continue reading]
Pitching Gold… Like It’s 1980
In January 1980 gold hit a record $850 an ounce or $2,670 in today's money. That's almost $1,000 higher than the price of gold at the time of this writing in October of 2020. With the roller-coaster ride of 2020 just beginning, the gold bugs … [Continue reading]
MEASLY Million a Year in Mail Order… Or a Supplements Brand Selling for HUNDREDS of Millions? (The 3 MAGIC Keys)
The American press is FILLED to the gills with those advertorial style insertions selling supplements to seniors. Everything from memory pills, to blood sugar remedies to (ahem!) men's health offers. Many of the best performing ads may ring the … [Continue reading]
When the World’s 2nd Best Copywriter Swipes from the World’s Best…
What's October surprise? What's November surprise? Here it is from the Oracle of Wiki. "In American political jargon, an October surprise is a news event deliberately created or timed or sometimes occurring spontaneously to influence the … [Continue reading]
Something very big is set to happen before the November presidential election.
The "November surprise" is one of the strongest pulling leads in direct response. This crisis copywriting package is no exception. You've got to hand it to copywriters -- they can be amazingly accurate prognosticators. The midnight call I got … [Continue reading]
Stop your anger, guilt, and fear. Become the happy, successful person you were meant to be.
This is the ad for the breakthrough book that put Dr. Wayne Dyer on the map. It's likely there were more than a few book buyers in 1976 who were disappointed to discover this book contained no mention of erogenous zones. Part of the book's success … [Continue reading]
Best You Get Ready … It’s About to Rain Hammers Out There
It's getting down to crunch time. Here's the crisis copywriting package du jour. You may have noticed when reading these epic mail pieces, it's a bit like watching a dystopian movie -- Escape from New York, Omega Man or Mad Max -- "boomer … [Continue reading]
Secrets Out in the Open… and Knock-Offs that Fail
Here's a 1,556-word, full-page ad that's been running strong since September of 2020. There are even more insertions as we wind down the year. While this epic advertorial format is anything but new, it's interesting to note that it's never been … [Continue reading]
Marketing Secrets of the World’s Largest Chiropractic Franchise
Here's an ad that EXCELS at capturing leads for prospects who would otherwise disqualify themselves... and turn the page on an offer that could surely help them. It doesn't matter how sparkling the copy is if the prospect finds a giant ESCAPE … [Continue reading]
More SUPER Supplement Selling (October 2020)
What's selling like hotcakes during this pandemic and excruciatingly l-o-n-g home sheltering? Supplements! Supplement sellers are able to tap the largest captive audience in history who is MASSIVELY concerned about its health. New avenues of … [Continue reading]
Paul Michael’s Print Ad Swipes
It’s rare when you can pick up an ad almost 50 years later and say: “Hey, great product… wonder if I can still get it?” Rarer still when the copy sings and sells with almost no need for fine tuning all those decades later. But that’s exactly … [Continue reading]
Live like a King — for HK$ 15,000 per month!
This 1990's space ad from the South China Morning Post is the counterpart to the now 30 YEAR mailing mega-control for International Living. Testing different media and different advertising formats remains a key to success in direct response. … [Continue reading]
CODE RED Imminent Threat Alert
Here's a package for the timely Social Chaos Survival Guide. It's a dark picture indeed. I try not to get the marketer's version of "medical students' disease" when I read packages like this. That's the condition frequently reported in med … [Continue reading]
The Two Planetary Poles of Advertising Claims
No matter where you live -- no matter your industry -- if you're in direct response, you know the two planetary advertising poles that guide us all. And what better example is there than weight loss. Up top, we've got a classic Rodale magalog. … [Continue reading]
$12,000 Hollywood Treatment of the Stars Copied for At-Home Use!
Roll-on application is an unusual delivery system in the world of mail order alt-health products. Sure, there are untold thousands of skin creams and high performance serums for sale. But roll-on? That's not your everyday copy … [Continue reading]
The Shoestring Millionaire
Most good options trading marketing starts small. There's often a pitch for a $39 book or video and once the prospect raises his or her hand for that, the promoter breaks out the $2,000 (or much more) offer. That's a little lever moving a BIG … [Continue reading]
Can you survive without a doctor or hospital? (Subscription Renewal Offer)
It's almost IMPOSSIBLE nowadays to publish something in print and watch it age well. Ditto for online for that matter. Here's one of the latest crisis copywriting promos arriving in a mailbox near you. It's still mailing in October of 2020. … [Continue reading]
Tribute to Christian Godefroy
Christian Godefroy was a European direct marketing giant and one of the world's foremost copywriters and marketers in the French language. His untimely passing in 2012 was a blow to many of us. Fortunately, he achieved enough success for several … [Continue reading]
Strange lights near CITY (Geo-Targeting that SELLS)
Here's a startling subject line that hit my inbox this morning, October 3, 2020. It uses a geo-targeting with the prospect's or customer's CITY, as opposed to his or her first name, . :-) First name personalization doesn't have the ZING it once … [Continue reading]
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