HOT off the presses, here's the latest Stansberry Research package that started mailing in February 2021. The New Way Millions are GETTING RICH by "Opting Out" of Our Violent and Bankrupt Future "They will come after corporations. They will … [Continue reading]
“I’ll Never Give You All My Trading Secrets, But I Will Give You My Trades…
Here's another ad in the mold of "give them the fish" versus "teach them to fish" -- the headline screams it. This subscription selling offer for a trading advisory bills quarterly. And the star of this package brings some impressive proof … [Continue reading]
“Recipes for Diabetics” (EVERGREEN Products that SELL)
Some book titles are so good, they often double as advertising headlines. Think "How to Win Friends and Influence People" from waaaay back in 1936! By any measure, it's not a bad headline or title even now and the book is STILL selling to this … [Continue reading]
Swiping A-Z Video Series Part 3 Do You Make These Mistakes? (Video Restored)
This legendary ad just had its 100th anniversary. It's one of the most swiped headlines in all of advertising. But does it really have life left in it... all these years later? … [Continue reading]
“Basic training for commodity traders”
In some areas, things have changed more in a year than they have in forty years. Take seminar marketing. Platform sellers know that having warm bodies in a room they must TRAVEL to get to... beats an ocean of remote souls on a Zoom conference, … [Continue reading]
The NEW NEW Thing… That’s Actually Old
Lots of marketers and copywriters are preoccupied with the latest and the greatest to the exclusion of everything else. But for those of us who've been around the block a few times, we realize that most of the time, the new wine is just an old … [Continue reading]
“New Research Reveals ‘Pandemic Stress Syndrome’ Responsible for New Wave of High Blood Sugar in Americans over 50!”
This 2021 supplement insertion is reminiscent of the cartoonish illustration in Dr. Weckesser's: “How to make your computer as easy to use as your telephone…” It's too early to speak of this ad's staying power, but it definitely must be … [Continue reading]
An Advertising Admonition on Humor (Magic Subject Lines)
Some email marketers specialize in one kind of subject line. I'm a huge fan of puns. When I was growing up, The Little Rascals were running heavily in syndication on TV. In one episode, a grizzled old school teacher asks a pupil: "Can you give … [Continue reading]
“Colloidal Silver Making Machines Are About to Become Very, Very Illegal”
This is a great lead for products that could be banned or made illegal due to new regulations, laws or administrations. Think of the diet supplement, Ephedra, before it was banned in 2004. This particular package is mailing in January 2021 and … [Continue reading]
Learn how the Japanese have been improving their health & maintaining their slim figures for over 4,000 years
Here's one of the alternative health products du jour, the lymph node patch. The claims are numerous and BIG in this December 2020 package marked up with Japanese characters and before-and-after pictures. … [Continue reading]
Three Celebrity Business Gurus Series (Mortgage Origination)
Not much changes over time with the mechanics of business development. This print ad series was published in mortgage industry trade journals at the end of the 1990s. … [Continue reading]
“Customer service is trying to get a hold of you…” (Magic Subject Lines)
St. Paul Research really plays some HARDBALL with email marketing. In this ubiquitous world of Zoom meetings and access codes, these are the sort of subject lines that have been dominating my inbox lately. I'm anxious to test a few in the New … [Continue reading]
Tiny Bookalog… HUGE Response
This tiny bookalog captured HUGE response for well over a half-decade. In this package's case, hand addressing and a personalized lift letter played a big role in keeping this package in the mail for so long. And these supplements sell for … [Continue reading]
The Shocking Story Of How A Combat-Hardened Special Agent Was TERMINATED
Welcome to the mad, mad world of martial arts marketing. These martial artists are also some of the best in the business at direct mail marketing. Notice this piece is mailed in a plain white #10 envelope with a hand addressed font and a good … [Continue reading]
Get Ready for the $16.8 Trillion “REBOOT” of 2020 and Beyond
Here's one hot off the presses for The George Guilder Report. You might say this is the direct mail variation of the "Great Reset." Get Ready for the $16.8 Trillion "REBOOT" of 2020 and Beyond "If anybody in your family uses online banking, … [Continue reading]
Ogilvy’s Killer Coupon and Travel Advertising
An Ogilvy ad is easy to spot. A captivating photo heads the ad, followed by a hard hitting headline and beneath are several columns of body copy that sell the dickens out of the product or service. Advertisers to this day turn to an Ogilvy … [Continue reading]
China’s Secret Plan to Bankrupt Millions of Americans?
This is an "oldie but a goodie" and a theme that we may be seeing a lot of in 2021 in financial direct mail. "A mountain of evidence compiled over the past 18 months makes it clear to us that China has put into place a covert plan that will … [Continue reading]
Newspaper Print Advertising CRASHING during Covid
The Boston Herald reported back in November 2020 that its newsstand sales have sunk over 40% during Covid. That may be higher than the industry norm, but EVERY print newspaper has taken it on the chin with newsstand and kiosk (yes, there are still … [Continue reading]
“A Case of This Rare, Rugged Red Wine Goes for $450… An Entire Year’s Worth Sells Out in 24 hours… I’d Like to Send a Bottle to Your Doorstep for $1.”
Oenophiles and copywriters, rejoice... great gourmet advertising marches on... "from the 3rd highest vineyard in the world." How's this for an offer headline, ? When you've got a bunch of paying subscribers to high ticket trading advisories, … [Continue reading]
Case Studies in Catastrophe (When the FTC Comes a Knockin’ Part 2)
Can the FTC help copywriters write better ad copy? Sure. Because learning what NOT to do -- when it comes to making advertising claims -- can keep your business out of trouble. … [Continue reading]
Newsstand Sales During Covid and Winning Supplement Ads
This once-a-day spray on hair product has been TEARING it up in print for the last two years. The old 'rona is a like a meat cleaver that's divided the world in more ways than one. As much as it pains me to admit, the collapse in newsstand … [Continue reading]
Classic Self-Help “Spiritual Solution” Package
Self-help is a market that's smaller than many, but it's got two things going for it. First, most self-help products tend to be evergreen in nature, so a good self-help book or course can stay relevant for a decade or more. Admittedly, there are … [Continue reading]
How To Rob WINNING Headlines… Legally
I suspect you're well acquainted with this concept, . All winning advertising -- whether it's DRTV spots, online display ads, or even that fast disappearing medium of the print ad -- is just a combination of words that work together. Here's … [Continue reading]
“It’s Impossible to Get Sick if You’re Alkaline” (3-Year Control)
According to multiple sources, the worldwide dietary supplements market is valued around $150 billion in 2022. There's a supplement for every ailment under the sun -- from joint pain to digestion... from sinuses to hair, skin and nails... and … [Continue reading]
Mastermind Business Growth
Business development is the Rock of Gibraltar of direct response. It's principles are solid and evergreen. Methods and media may change, but the fundamentals stay the same. Here's a recession marketing classic. … [Continue reading]
- « Previous Page
- 1
- …
- 24
- 25
- 26
- 27
- 28
- …
- 41
- Next Page »