Mere book? Not on your life! Book advertisers learned over a century ago that you should NEVER conceal the fact that your product is a book... when you're selling a book. Why? Now matter how giant or accurate your claims may be... you … [Continue reading]
Open This BEFORE You Get the Vaccine
Is this the most irresistible envelope teaser copy of 2021? It's a bit like juggling live hand grenades... with the pins removed. These are bizarre times indeed, . … [Continue reading]
Interview With Former Ogilvy & Mather CEO, Ken Roman
In February of 2010, (Yes, years ago but it was a great interview!) I had the chance to chat with author and former Ogilvy & Mather CEO, Ken Roman, at the invitation of my friend, Byrne Hobart. (I'm reposting with some edits in March of … [Continue reading]
3 Super Coins Surging Past Bitcoin
This Weiss Research banner is all over the place in April 2021. Here are both the VSL and the old school sales letter. … [Continue reading]
HOME RUN Headline (43 years and STILL Going Strong)
The product has been on the market since 1967. The headline has been SELLING it by the bushel since 1977. How does an ad sell for almost a half-century without the slightest sign of fatigue? Here's the instructive April 2021 full page … [Continue reading]
Dan Rosenthal on: “Writing with Your Ears,” Launching the First $5,000 Advisory… and Doing Deals for Millions
If one of the world's best financial copywriters can spend two weeks preparing a sales pitch... and FALL on his face... Then FALL AGAIN a month later... working on the same pitch... Before coming up with a method so brilliant as it is simple... … [Continue reading]
Supersonic CBD Breaks the “Sleep Barrier”
This press ad is taking off like a rocket. My friend, Jeff McGeary, is the powerful pen behind this super supplement from Doctor Al Sears. Why is this ad so hot at the time of this writing in April of 2021? I'll take a stab at it. … [Continue reading]
Corey Rudl’s Wealth-Building Wedding Reception & Customer Appreciation Extravaganza
I'd give my eyeteeth to head out for a marketing seminar after years of cooling my heels -- especially after the tediously long year of 2020. I came upon this seminar program just yesterday in my archive room. The late Corey Rudl hosted this … [Continue reading]
No Order Mechanism = No Sales! (Money you didn’t even know you had!)
This "hot off the presses" 2021 Bottomline Personal magalog actually arrived without a reply form. I'm not sure whether this affected just yours truly or was an error across the board. I'm almost certain the reply card did not slip out while in … [Continue reading]
“Regain All the Pleasures of Full Sound Without Ringing!”
Here's a successful mail package for the supplement "Reconnect." It's boasts a textbook offer lead. … [Continue reading]
Agora… the FTC… and the Great Chastisement of 2020 (Update March 2021)
UPDATE March 2021 The FTC settled this case with Agora Financial and it was relatively painless at $2 million A year ago, this had the makings of one of those "atom bomb" type cases. Instead, the fine turned out to be on the order of "a day's pay" … [Continue reading]
From the Ordinary to Extraordinary with GRABBERS
A mailing like this often ends up in the round file. Even when it comes to insurance a person actually holds. BUT... toss in a grabber and this ordinary mailing becomes EXTRAORDINARY. … [Continue reading]
Pinpoint Crucial Market Swing Points… Automatically!
"The Golden Secret of Price, Time and Market Symmetry You can know when and where price will turn in every market. Short-term moves and turning points can be pinpointed – absolutely! Discover the price and time forces which propel and even … [Continue reading]
Lonely Copywriter Who Created the “Pick Up” Market
How did a pathologically shy, young copywriter singlehandedly create the market for pick up artists? His is a fascinating tale... and his advertising even more so. Pick Up Artist in Print If you picked up a magazine or newspaper in the 1970s or … [Continue reading]
The $308 Million “Compressed Investing” Secret
You've got to love teaser copy like this: "How a Broadway Songwriter Packed a Lifetime of Epic Gains Into Just Four Years of Remarkable Trading Success" And a salutation like this even more: "Dear Fellow Betting Man" We're dealing with a … [Continue reading]
Ogilvy’s “Magic Lanterns” for Getting Copywriting Clients
Is it really possible for fledgling copywriters to beat out advertising veterans when it comes to drumming up business? Ogilvy's "Magic Lanterns" give any neophyte a road map. It starts with demonstrating deeper knowledge than your competitors. … [Continue reading]
Lose the Wheat, Lose the Weight! Cookbook
Well, we'll never see another direct mail promotion quite like this again. That's because this company, built on the back of direct mail, is now a shadow of its former self, after being acquired and resold in short order. No one else combined … [Continue reading]
“Hey, We’re Gonna Need A Bigger Boat!”
Here's something to chew on. After a year of insipid Zoom meetings, with the bar seemingly heading lower on SELLING (virtually these days) here's a blast from the not too distant past where there's no shortage of selling -- seminar selling that … [Continue reading]
Magic Subject Lines (from Drayton Bird)
I've been following the great man since I stumbled into direct marketing. It's often happened that I've gotten more out of one of his emails than an entire book on the subject. Here are a few of my favorite subject lines from Drayton. I've been … [Continue reading]
The “Ad Within the Ad” and “Who gets the money from an ad like this?”
You've probably bumped into this at some point, . The "ad within the ad" can be very effective for brands and products that are widely known. In this case, the hundred-year-old London-based, Save the Children, has been a household name for … [Continue reading]
A Resistance Free (and Risk-Free) Joint Pain Promo
Here's a solid, send-no-money, risk-free trial offer. This self-mailer is still making the rounds in early 2023 and has been mailing for over three years. The offer for this pain relief cream is as resistance free as it gets. What's the goal … [Continue reading]
The Power of Prospect Parlance
Why study winning advertising from markets and industries different from your own? Because you can bring all kinds of ideas that are fresh and response boosting into yours. This ad for Illinois Masonic Medical Center had many insertions in the … [Continue reading]
From Envelope Teaser Copy… to Magic Subject Line
One of my subscribers took my advice about testing this subject line: DO NOT BEND (picture enclosed) What kind of twisted mind would use this direct mail teaser copy as an email subject line? … [Continue reading]
WWII Pilots Use VISION SECRET to Defeat the Nazis (2021 Mailbox HIT)
Has this ever happened to you, ? You head to your mailbox and pull a direct mail piece out of the stack and think: "Wow, that advertising lead has got my ATTENTION!" That's exactly what occurred yesterday. Perhaps, this only happens to me -- … [Continue reading]
Winning Product Names (Options Made Easy)
There's a lot of buried treasure to be excavated in 150 years of print advertising. Here's one with a great product name -- Options Made Easy -- that had a good run in the mid 2000s. … [Continue reading]
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