It was May of 2020. That was the last time a Fisher Investments ad appeared in a newspaper. Alas, that may be the last of the Mohicans in this closing chapter of print newspapers. Fisher's trademark qualifying copy has long been "if you have … [Continue reading]
Inflation, deflation, recession, depression... and investing. What's old is new... and relevant again. Hey, tonight we're going to party like it's 1979. … [Continue reading]
This was a big mailer for a men's health offer in the mid to late 2000s. Unlike other direct mail packages, it's hard to feel the effect of this package via a scanned image. … [Continue reading]
On April 15, 2020, I sent an email broadcast with the subject line: "EPIC Ads That Command..." I've discovered from my own personal usage that "(Blank) that commands" gets high opens. … [Continue reading]
This is one of the MOST instructive case studies in all of direct response. This ONE big idea cemented this advertiser's position at the top of his market for decades. And the most interesting thing about it is how little other marketers have … [Continue reading]
Here's a tame prostate promo compared to most I bump into nowadays. Better than the one that nearly made me lose consciousness last week! Hope I'm not projecting too much with my prostate problems. … [Continue reading]
Everywhere I turn these days, it seems I'm getting pummeled with prostate promos. I lamented over this recently. What do you want from a boomer with an enlarged prostate? (Technically, not a boomer, but I've gotten worn down over the years trying … [Continue reading]
Here's a marketer who mails his list EVERY day. I count a whopping 927 marketing emails in my inbox from Bryce Paul beginning on 6/25/20. … [Continue reading]
I may be a one man "clearinghouse" for direct response... but that doesn't mean I relish every magalog that sails into the mailbox. This one knocked me for six (I think I've at last figured this expression out) as the British like to say. … [Continue reading]
This ad may be over fifty years old at the time of this edit in August of 2023. But it offers a TON of insights about success in direct response. First things first, let's start with the EVERGREEN THEME. … [Continue reading]
This is one INCREDIBLE business model. (Sshhh! Don't tell anyone.) And it keeps on rolling in 2022. It's a great example of a PURE affiliate marketing offer -- using online lead generation -- that targets large and passionate segments of the … [Continue reading]
You don't run across a direct mail package from 1989 every day, do you? This one hails from the glory days of Phillips Publishing and is most likely written by the mightiest financial copywriter at the time. The opening reads like a first … [Continue reading]
Here's a recent insertion from the marketing dynamos at Stauer-Govmint.com. Guess the "Grizzly Hunting Knife" straddles the line of "precious metal" and costume jewelry? After consuming scores of their brilliant "story ads" over the years, I've … [Continue reading]
I bumped into this fantastic lead in mid-2022 and was really captivated by it. Besides the fact that this ad is apropos for the chaotic mess of a world we live in, it really speaks to marketers and publishers. … [Continue reading]
"Do People Still Purchase Health Info Products in 2022?" You bet they do! More on that here. … [Continue reading]
My friend and client in the Far East was such a fan (and discerning marketer!) he bought Green Tree Press from the late Dr. Weckesser's estate. … [Continue reading]
Sometimes you can learn more about marketing from watching what one GREAT marketer/publisher does... Than trying to keep tabs on what everyone is doing. So it is with this venerable direct response player and newsletter publisher... going … [Continue reading]
Here's a long copy double page spread for Strivectin neck cream. Of course, "long" is a relative term in the world of direct response, but since so much anti-aging advertising is in the realm of big brand, image advertising, this is still a model … [Continue reading]
Here's a coin offer from the sister company of the costume jewelry king, Stauer. Govmint.com gets a ton of leads from print ads like these and you'll notice something interesting. … [Continue reading]
A single good lead magnet can build a GREAT business. But today, having MULTIPLE response-getting lead magnets, like Fisher Investments for example, beats just one. As of mid 2025, this fee-only investment advisor manages $299 billion in … [Continue reading]
You almost can't go wrong with the "Don't (blank) until you read this book... watch this video" headline template. What's more, you're not constrained by market because you can use it in ANY industry in which you can reach bonafide prospects. … [Continue reading]
Supplements print insertions are just a small fraction of what they were three years ago. All the more reason to tear into a control like this one from Jeff McGeary for Dr. Sears. … [Continue reading]
Hop back in a time machine to 2006 and this is the sort of ad that filled mailboxes and inboxes alike. Law of attraction (LOA) was so omnipresent that many coaches and copywriters made it the focus of their business. Joe Vitale was one of the … [Continue reading]
There's a reason this headline template hasn't run out of gas over the years. Because it works. This package for the "The Big Book of Crypto" pulls out all the stops... … [Continue reading]
You may know this classic offer headline and ad from the alternative health market. Here's a counterpart financial offer headline. It's ads like these that helped put KCI Communications on the map before it became one of the GIANTS in the … [Continue reading]