It’s already several years since the deathknell of one of the great direct mail institutions.
Rodale was solidly in the Pantheon of mail order greatness.
Alas, after being acquired not once but twice, the current entity that was built on direct response, bears no resemblance to the company founded by the Rodale brothers many decades ago. The king of the soft offer is now gone.
Yet their magalogs continue to be relevant in almost every way. [Read more…]