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“Weird Herb Shocks Doctors…”

By

Neuroflo… “supplement survivor” since 2018

Even by 2018, the legion of supplement ads that dominated newspaper print just a decade earlier began to wither.

After the covid carnage hit in early 2020 and clobbered the small remainder of newsstand sales, supplement insertions tanked. [Read more…]

Filed Under: Advertorials, Alternative Health Hits, Blockbuster Products, Great Leads, Print Advertising, Supplements

“I need to pee 10 times a day, and it’s like a leaky faucet”

By

Here’s one of those classic prospect driven or “prospect parlance” headlines that cuts right to the chase.

As opposed to a testimonial headline, a “prospect parlance” headline SOUNDS like it came right from the mouth of a bonafide prospect, in this case a prospect who:

– Routinely awakens at night with the need to hit the rest room… again!

– Stresses over his condition… plus a constant refrain in the men’s health market, sometimes taking the form of a “hidden problem”…

– The aging male who feels like his vitality has been ripped from his very being

[Read more…]

Filed Under: Alternative Health Hits, Mailbox Hits, Supplements

“The Side Effects EPIDEMIC”

By

There was a time before big pharma was inviolate, when it was common to shine a spotlight on the horrible side effects often connected with prescription medication.

No one was better than Clayton Makepeeace when it came to PROSPECT DRIVEN copy that brought in a boatload of response, using BIG IDEAS like this.

This tabloid mailed in the early 2000s after Clayton set the alt health advertising world on fire with his breakthrough packages for Dr. Julian Whitaker’s Health & Healing. [Read more…]

Filed Under: Alternative Health Hits, Books, Home Study, Info Products & Newsletters, Great Leads, Mailbox Hits

How To Turn a “1-Page Catalog” Into An Advice Column Advertorial

By

This is a supplements seller and pain relief marketer to watch!

And if I had to wager, by the time the principals of this company are ready to turn it over to an acquirer… it will sell for over $50 million, possibly much more because they do EVERYTHING right.

Including frequent testing!

This advertiser has 36 years under its belt.

Have a look at these dynamite print ads… including a PAINLESS example of formatting an ad (or a web page) as an “advice column” advertorial.

I won’t stake my salvation on it, but I’m almost certain the operator/s of United Research Publishers run Magnilife today. [Read more…]

Filed Under: Advertorials, Alternative Health Hits, Print Advertising, Supplements

20 Years And Counting… for THIS Anti-Aging Headline (And the POWER of the Question Mark)

By

I’ve done my share of tours in the anti-aging market and have seen (and written) almost every advertising lead out there.

To the outsider, a claim like “… Takes 10 Years Off Your Face in Just 10 Minutes” sounds fanciful to the point of hyperbole.

Yet, it’s what the market believes about the claims that matters.

Interestingly, the less expensive the product, the bigger the claims often are when it comes to anti-aging. [Read more…]

Filed Under: Beauty & Anti-Aging, Great Leads, Print Advertising, Supplements

Scintillating Makepeace INFLATION Piece (Retirement RED ALERT!)

By

What’s the ULTIMATE advertising approach for getting your prospect out of inertia and getting him to take ACTION?

Surely, the PROSPECT DRIVEN approach is near the top of the list.

What’s the prospect driven lead? [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Financial Favs, Investing & Retirement, Seniors & Boomers

“How You Can Get Super Rich In Commercial Real Estate”

By

How often do you see a full fledged real estate investment pitch like this in the New York Times?

This ad was on fire in the Wild West of workshops in real estate investing and had thousands of insertions. [Read more…]

Filed Under: Biz-Op, Print Advertising, Real Estate, Seminars & Workshops, Story Selling

12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans

By

No supplements for sale in this 1,971 word epic.

This weight loss ad lasted the equivalent of several lifetimes (from 1992-2004) at a time when outrageous claims dripped off the page of almost every diet ad.

This one is different.

What are the 15 fat-burning foods? You’ve GOT to read the ad. [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Great Leads, Weight Loss & Diet

How to Turn Small Caliber Bullets into BIG Sales

By

The world at large calls them bullets because of the typographical symbol or glyph which resembles… well, ammunition.

I think the direct response world is split between calling them fascinations and bullets, at least in the English language.

What’s the difference between bullets and fascinations?

I like this definition. [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Fabulous Fascinations, Great Leads, Print Advertising, Proof Element Powerhouses, Supplements

Monster Eye Health Magalog

By

Supplement selling doesn’t get much better than this 24-page magalog mailing in April 2022.

This promo has it all:

– Killer copy

– Lovely layouts

– Packed proof elements

– Fantastic fascinations

– And captivating bonus reports to amp up response. [Read more…]

Filed Under: Alternative Health Hits, Blockbuster Products, Supplements

“It’s nearly dawn in Washington, DC… a van rumbles up to the White House delivery dock…”

By

Bill Bonner is the undisputed heavyweight champ of enargia in  copywriting.

Enargia may not flow off the tip of the tongue, but this word of Greek origin for “vividness,” has a great track record for selling, both in direct mail and in print.

And this rhetorical device has so many notches in its belt for ringing the sales register, it’s a wonder it’s not more widely deployed.

I came across two GREAT ones recently.

The first one is an oldie (a relative term!) from 1977 for Time-Life Books. [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Continuity Selling: Subscriptions, Alerts & Memberships, Education, Great Leads, Print Advertising

Draw the Pirate (And the Short Film Lauded by Gary Bencivenga)

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Way back in Bullet 21, Gary Bencivenga lauded an hysterical short film that captured the spirit of a piece of direct response history: the correspondence course from Art Instruction Schools, Inc.

This unassuming ad was the launchpad for a brilliant continuity model from 1964 through 1975 via thousands of display ads in newspapers all across America.

Jeff Hopkins’ brilliant short film, “Draw the Pirate,” now resides on YouTube with an upload date of July 26, 2006. [Read more…]

Filed Under: Continuity Selling: Subscriptions, Alerts & Memberships, Print Advertising

Interview with an Under-the-Radar SUPER STAR Who Sold 200,000 Books a Year

By

You may not know his name, but if you ever picked up a newspaper or magazine ANYWHERE in English speaking North America from the 1990s through the 2000s… you saw his ads.

His insertions ran in Parade, USA Today, AARP Bulletin, Globe, Christian Science Monitor, Woman’s Day and HUNDREDS of other publications.

His name is Tony Presutto and he mined a mountain of response during the last great chapter of print advertising.

He battled against the big guns
of direct response…

Bottom Line… Reader’s Digest… and Rodale

For years, I noticed some of the best long copy print ads coming out of that HOTBED of direct response in Canton, Ohio.

They hailed from the Leader Co., Inc. and I often wondered: “Who’s behind these DYNAMITE insertions?”

Well, at last I found out about Tony.

Not only does he have the CHOPS when it comes to copy, marketing and product creation, BUT you can judge a marketer by the quality of his BIG ideas.

The BILLION dollar Amish “origin marketing” lead

Everyone has seen the ads for “Amish space heaters” which chalked up over a billion dollars in sales.

But do you know what ? Without the MAGIC of the Amish marketing angle, the “Heat Surge” would’ve been just another “knock-off.”

Granted, it would have been a knock-off of another billion dollar product (also from Canton Ohio, what’s in the water there?) but it would never have achieved the BREAKTHROUGH status it did without all the powerful connotations conjured up by the Amish advertising angle.

Who came up with it?

Tony is an INNOVATOR and he was…

14 years ahead of the curve!

…in the mid 1990s when his “The Wisdom of Amish Folk Medicine” hit the press.

And Tony’s contribution to GREAT LEADS in the origin marketing realm ranks right up there with:

– Rodale’s breakthrough, “Healthy Hunzas”
– Kent Komae’s decade-long control featuring the long-living Japanese for Sun Chlorella USA… and
– The $3,200 a pop “Swiss Stem Cell” therapy from Celergen

And AT LAST, I had the chance to interview this under-the-radar STAR of print advertising.

Take it away, Tony.

QUESTION: Tony, Tell us what it was like as an alt-health info marketer, going head-to-head in the pages of print against Rodale Press, Reader’s Digest and Bottom Line?

ANSWER: “Interesting question. Never gave any thought about running head-to-head in the same publications as big guys Rodale, Reader’s Digest and Bottom Line.

As a kid, I was fascinated by the mail order ads in comic books selling sea horses, etc. and would respond to them. When I was older I loved reading Gene Schwartz’s Instant Improvement ads out of Opa-locka, Florida in the Sunday supplements.

Of course, I did not know the ads were his or who he was. (Much later I found out from my friend Dr. Edwin Flatto that Schwartz wrote some of Rodale’s ads, too.)

While in college I loved the idea of people sending money through the mail and I thought: ‘I want to write ads like that and have people send me money too.’ I also loved the idea of selling books because they have great margins and I did not have to buy any merchandise. Just print up books as needed. Pretty cool way to make a living.”

QUESTION: Tony, you operated during the last great chapter of print advertising from the 1990s-2010s. What was it like and why did newspaper print “stop working” after a century and a half?

ANSWER: “Why did newspapers decline? Technology has a lot to do with it.

Why pay to read day-old news?

As circulations went down, ad costs and CPMs went up. A winning ad can only pull so many orders per thousand circulation to be profitable.

Reading the newspaper used to be a ritual for millions of Americans. Advertising in newspapers, especially the Sunday supplements and comics, was an extremely cost effective way to reach the mass market.

National news, local news, sports, obits, comics. Newspapers had something for everybody.

Before I had my own business the Sunday comics was the Big Kahuna. Here’s an example of its power.

The back page of the Sunday comics had 2 major networks, Puck and Metro. Placing a full page ad on the back page in both networks cost $250,000.

My friend, Rick Suarez, placed a Q & A diet pill ad in Puck and Metro one Sunday that literally pulled in over a ton of mail… 50 mail sacks… that’s over 30,000 orders!”

Rick Suarez in the early days… before founding Fitness Quest
and later selling it to Time-Warner

I never had the chance to run in the comics, but I did rely on the Sunday magazine supplements because they were very cost-effective and had a short lead time.

QUESTION: How many employees or contractors did you use at your peak? And describe what it’s like DOING IT ALL: creating products, writing copy, devising marketing strategies and buying media.

ANSWER: “I kept my overhead to a minimum and was able to sell about 150,000 to 200,000+ books a year. I had a permanent staff of three women who were fantastic. They handled mail opening, customer service, accounting. For data entry, we had home workers supplied with laptops. In times of heavy ad placement, extra people from staffing companies would open mail.

I was in charge of the media buying, result analysis, new product research and copywriting. Generally, the book writing would be farmed out.

Selling printed information has great margins and you can control the inventory, print them up as needed and you don’t have to rely on outside or overseas vendors.

“Information is the lifeblood of ideas.”

Creating products: Reading and getting info from multiple sources is of utmost importance. Information is the lifeblood of ideas. This includes reading old school copywriting books from such icons as Claude Hopkins, Aesop Glim, Rosser Reeves and David Ogilvy.

These books are still relevant in this age of digital marketing because they are all about using the printed word to motivate people to buy your products or services. It’s putting your message out for people to read. It’s your job to do that in the most powerful and convincing way possible.

Writing copy and marketing strategy: For me the key is time-consuming research, copious notes, then re-reading the notes several times, highlighting customer benefits and product selling points. Saturating your brain with facts about your product. Next step, determine your USP, which customer benefits and selling points to use, any bullet points, then work on headlines… headlines are the most important part of an ad because they select, arrest and persuade your prospect to start reading your ad. It’s been my experience that the right headline can triple response.”

QUESTION: What other media did your company use besides print?

ANSWER: “I did some direct mail to rented lists but chose to concentrate more on space ads because my books had low price points and space ads gave me a faster profit center. Before going out on my own I wrote very successful DM promotions for the company I worked for. They were sweepstakes and diet promotions.”

QUESTION: How did you research and choose the alternative health topics that became the subjects of your books and reports?

“I spend a lot of time doing research using the internet now, but also like to read magazines. In fact, I found the idea for a winning ad from an article in an issue of a government retiree magazine. It took 2 weeks to write and sold over 400,000 books. It usually takes me about 4 weeks to write a promotion because I am heavy on research. I take notes, write tons of headlines and work to make the copy flow so it’s easier to read than to skip.

Another ad idea came from small space ads in a tabloid. It was a health offer that turned into a Diabetes Improvement ad. It was the fastest one I ever wrote…one week. Sold hundreds of thousands copies too.”

An ad from “Tony’s Greatest Hits”

QUESTION: Did you ever market anything other than your mainstay of alternative health information?

“How to Protect Your Financial Security” was a huge winner that worked for years. Dealt with protecting your assets if you or your spouse go into a nursing home. Also sold a booklet called “How to Turn Your Trash into Cash.”

QUESTION: Can you describe your most successful ad and why it was a winner?

ANSWER: That’s a tough call. I would say my favorite winning ad was for “How to Protect Your Financial Security.” I liked it because I had to set up the problem in a very forceful way before introducing the book. The ad was full of facts, no fluff and pulled like crazy.

Hundreds of insertions for this WINNER… from 1991-2008

QUESTION:  How did you determine “when and why” to have “one offer per page” versus “multi-offers” on a full page?

ANSWER: “That was easy because my ads were all half pages. So I bundled 2 half pages on a full page buy.

I did find that the full pages with the financial security ad and a health offer did better than 2 health ads. Probably because the financial security ad had a broad appeal.

Two ads per page is also a great way to test new offers. If you run a winning ad and test ad on a full page… you have a benchmark to compare the test ad to. Plus the money you get from the winning ad, in effect, pays for your test.

Another way to bundle is 3 offers on the full page with a coupon offering a discount for getting additional products. This has boosted average orders 35%. Also can be used to test new offers.

The bundling method works because you give the prospect a chance to choose the offer they like best and save money too. Bundling can also work for DM and internet offers. I think it’s frequently overlooked.”

Tony P’s BIG ad bundles…

QUESTION: Do you use any formulas for writing captivating bullets/fascinations, like the kind you churned out for over 3 decades?

ANSWER: “Just hard work doing the research and detailed note-taking to determine customer benefits and product selling points. Review the notes until thoroughly familiar with them. Then let your subconscious brain work on them for a time before writing.

The bullets jump out when going over the notes. Then rewrite the bullets until they’re presented powerfully. Re the note taking, I start out with many pages then distill them down, keeping only the most powerful facts on my fact sheet.

QUESTION: Can you describe your success with the old school CTA, you and other direct response legends like Dr. Weckesser, used over the long haul in your ads: “Simply print your name and address and the words “Product Name” on a sheet of paper and mail it to “address?”

ANSWER: “I used it because, maybe subliminally, not having a coupon CTA makes your ad look more editorial to the reader, even though some publications make you scream PAID ADVERTISEMENT. Slugging in the word advertisement, even in bold caps, didn’t seem to hurt response. I think people tune it out.”

Thank you, Tony, for giving us the lowdown on one of the great unknown chapters of contemporary direct response.

Are you, dear reader, also a direct response player… looking for copy, consulting, marketing strategies, product development… or a SHOT in the arm by getting to rub shoulders with a PROVEN PRO?

The opportunity doesn’t present itself every day, but if you qualify, you can have the chance to work with one of the greats of direct response.

And now I’ll pass the virtual baton over to, Tony.

Yours for bolder response,


Lawrence Bernstein

A Message from Tony:

“I want to preface this message with a quote attributed to Walt Whitman: “If you done it , it ain’t bragging.”

I thank God for learning the skills to be able to turn an idea and a blank page into explosive advertising promotions that have motivated over 3 million consumers in America to make a purchase.

My promotions have appeared in hundreds of publications and have been mailed to millions of people throughout the U.S., Canada and Great Britain.

In addition to writing compelling promotions loaded with customer benefits, my skill set includes writing killer headlines for existing ads that have pulled in 3 times more orders than the original headline. I have also increased average orders 35%. I can identify a product’s strongest USP and edit out extraneous vampire claims that suck power out of sales copy. I’ve also learned how to distill the most impactful customer benefits and selling points into powerful headlines, bullets, envelope teasers and involvement devices.

I’ve had huge winning promotions in the following areas: health, weight loss and financial information.

I’m a big fan of innovation, but I’ve also learned the value of using some tried and true stuff, such as an almost forgotten element to include in your Call to Action that can automatically increase response by 10%.

Whatever medium you use, if your message involves the printed or spoken word, right now you have the opportunity to work with me to increase the pulling power of your promotions. Just fill in this Confidential Qualification Form.

Your submission is 100% confidential and you’ll receive a reply within 48 hours.

Filed Under: Uncategorized

They Climbed “the Everest of Self-Help Mail Order Copy” (Develop a memory so powerful, you’re like a human computer!)

By

The 1980s through the early 2000s were a golden age for direct mail in the area of self-help.

And Nightingale-Conant stood atop the Everest of the mail order world.

Here is one dynamite memory improvement package. [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Mailbox Hits, Origin Marketing Magic, Self-Help & Wealth Creation

Age Erasers for Women… Age Erasers for Men

By

I just can’t conceal my gushing admiration for Rodale Books in the 1990s.

The company had dynamite titles that still command attention decades later.

And Rodale worked with some of the finest copywriters on the planet.

There’s a VALUABLE lesson in these ads for us marketers today. [Read more…]

Filed Under: Alternative Health Hits, Beauty & Anti-Aging, Books, Home Study, Info Products & Newsletters, Fabulous Fascinations, Print Advertising

The Great Reset “Conspiracy Theory” and FORBIDDEN Direct Mail Leads

By

Mailing in April of 2022

Well I guess we won’t be seeing this theme any time soon in a liberal newsletter publication.

Oh, wait a minute. There aren’t any I know of. Just like there aren’t many paid newsletter subscribers under the age of 50… or many female newsletter subscribers for that matter.

That’s just the reality of the newsletter business. [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Crisis Copywriting, Survivalism & Legal, Fabulous Fascinations, Mailbox Hits

“Travel* Free As An Air Courier” (90’s Info Marketing Greatest Hit)

By

Here’s another info marketing marvel from Allison Cork and Carnell Ltd.

Cork had enormous talent for scouting hot topics and using solid copy to SELL her numerous books and reports.

Granted such travel “info arbitrage” is a thing of the past because there’s no square inch of cabin space that’s not on the UPSELL menu today. [Read more…]

Filed Under: Save Money & Rebates

“Can a magazine accelerate you toward great success?”

By

Insurance magnate, self-help evangelist and financial backer of Napoleon Hill, W. Clement Stone, launched Success Unlimited Magazine in 1954.

It was a later incarnation of Orison Swett Marden’s Success founded in 1897.

Great display ads for Success Unlimited Magazine were a fixture of the 1960’s and 1970’s publications. [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Print Advertising, Self-Help & Wealth Creation

Event Marketing MAGIC Case Study… Once Every 76 Years!

By

Once every 76 years!

Marketers everywhere should learn everything they can about EVERGREEN ideas and products.

Because not everyone relishes constantly coming up with new products, marketing and ad copy.

These magnificent ads from the 1980s weren’t so unique for the time or even today. [Read more…]

Filed Under: Coins, currency & collectibles, Direct Response Dynamite, USPs & Positioning, Great Leads, Print Advertising

Why Some Women Will Pay Almost Anything… IF Your Beauty Product Has These 2 Things (Latest 2022 Print Ads)

By

20 years on and we’re STILL influenced by the IMPACT of this ad AND the product it promotes.

After all, how many products can boast a $135 price point for six ounces of serum, right out of the gate.

It’s been a long journey for this off-label hit, not unlike the $1.9 billion Botox it referenced in its very first ad.

This high ticket anti-aging serum was put on the map by an unusual Utah trio and perhaps the best off-the-page copywriter in health and beauty at the turn of the century. [Read more…]

Filed Under: Beauty & Anti-Aging, High Ticket, Print Advertising

“The Biology of Empowerment: How to Program Yourself to Success at a Cellular Level”

By

Self-help direct mail money machines…

“- In Great Britain, a young boy astounds the medical community by almost completely reversing the physical effects of a congenital disease for which there is no known cure – without pharmaceuticals of any kind.

– In Brazil, a film crew captures astonishing footage of a local healer performing successful life-saving surgery, inflicting no pain on the patient, though she cut a large incision and used no anesthetic. [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Mailbox Hits, Self-Help & Wealth Creation

From $180 Million in Sales… to a Bright Orange Jump Suit… And 20 Years in the Slammer

By

The underbelly of direct response

The world of direct response has always had its bad neighborhoods.

They’ll always be with us, just like major cities have their red light districts and other assorted vice ridden nabes. [Read more…]

Filed Under: Dangerous Advertising

What Are We REALLY Selling? (The Secret of 20-Inch Arms)

By

There’s hardly a better question that CRYSTALIZES the understanding of your role in marketing and business than:

“What are we really selling?” This isn’t a static concept, in some markets it’s constantly evolving.

This mid-1990s bodybuilding promo is a great case in point. [Read more…]

Filed Under: Fitness, Sports & Self Defense, Print Advertising, Supplements

Professional Practice Marketing & High Ticket Selling at Its Finest

By

Professional practice marketing at its finest

Here’s how one of the best in the biz sells cosmetic dental procedures.

When you’re selling services for $10,000 and over, it helps to tell the COMPLETE story.

Sometimes it takes 24 pages to do so. [Read more…]

Filed Under: High Ticket, Professional Practices

A Proof Element With STREET CRED… Selling Germ Warfare Reports… and Offer OVERLOAD

By

This promo is PACKED with ideas for any info marketer… including:

– A proof element so strong… it’s the centerpiece of the promo

– One of the best marketers around when it comes to positioning

– How to JAM an offer with irresistible info marketing titles [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Crisis Copywriting, Survivalism & Legal, Direct Response Dynamite, USPs & Positioning, Mailbox Hits

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How to Turn Epicurean Corners into CASH

Case Studies in Cash Creation

  • “Weird Herb Shocks Doctors…”
  • “I need to pee 10 times a day, and it’s like a leaky faucet”
  • “The Side Effects EPIDEMIC”
  • How To Turn a “1-Page Catalog” Into An Advice Column Advertorial
  • 20 Years And Counting… for THIS Anti-Aging Headline (And the POWER of the Question Mark)
  • Scintillating Makepeace INFLATION Piece (Retirement RED ALERT!)
  • “How You Can Get Super Rich In Commercial Real Estate”
  • 12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
  • How to Turn Small Caliber Bullets into BIG Sales
  • Monster Eye Health Magalog
  • “It’s nearly dawn in Washington, DC… a van rumbles up to the White House delivery dock…”
  • Draw the Pirate (And the Short Film Lauded by Gary Bencivenga)
  • Interview with an Under-the-Radar SUPER STAR Who Sold 200,000 Books a Year
  • They Climbed “the Everest of Self-Help Mail Order Copy” (Develop a memory so powerful, you’re like a human computer!)
  • Age Erasers for Women… Age Erasers for Men
  • The Great Reset “Conspiracy Theory” and FORBIDDEN Direct Mail Leads
  • “Travel* Free As An Air Courier” (90’s Info Marketing Greatest Hit)
  • “Can a magazine accelerate you toward great success?”
  • Event Marketing MAGIC Case Study… Once Every 76 Years!
  • Why Some Women Will Pay Almost Anything… IF Your Beauty Product Has These 2 Things (Latest 2022 Print Ads)
  • “The Biology of Empowerment: How to Program Yourself to Success at a Cellular Level”
  • From $180 Million in Sales… to a Bright Orange Jump Suit… And 20 Years in the Slammer
  • What Are We REALLY Selling? (The Secret of 20-Inch Arms)
  • Professional Practice Marketing & High Ticket Selling at Its Finest
  • A Proof Element With STREET CRED… Selling Germ Warfare Reports… and Offer OVERLOAD
  • “Bulletproof Paychecks Mailed To You Like Clockwork For Doing Nothing”
  • Why Most “One-Pill-Wonder” Supplement Sellers FAIL… and How a Few Get Fabulously RICH
  • A BALLSY Textbox and FORBIDDEN Copy Theme… We’ll Be Seeing a LOT More Of… Soon-ish
  • Copy That TRANSCENDS the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)
  • In Memory of a Marketing Legend (Joe Sugarman 1938-2022)
  • More Fundraising FUN… How the “Distressed Gentlefolk’s Aid Association” Fished for WHALES… In the Ocean of Print
  • “Tomorrow I’m shooting four beautiful models… and I’m being paid $400.00 to do it.”
  • “The death of courses?” My @$$! (112-Year Marketer Calls BUNK on “the Gurus”)
  • Saggy Jowels? Plastic Surgeon Says: “Throw Away Your Moisturizers And Do This Instead.”
  • Attack of the Killer TINYTORIALS
  • “Designer Clothes At Giveaway Prices” (Under the Radar British Female PHENOM)
  • “The International Man”… Still Going Strong After FOUR DECADES
  • “This is the advertising job you thought you’d never see advertised”
  • “KILLERS!”
  • Selling PAIN PILLS to Boomers and Seniors
  • “28 Surprising Facts That Are Contrary to Popular Belief” (More “Pushing the Premium” to Sell the Subscription)
  • PHANTOM Copywriting Comparisons & Mathematically Impossible Claims (Blunders Even the Pros Commit)
  • “Frankly, dear public, you are being robbed. This may be put crudely, but at least it is clear.”
  • Classic “Using the Premium to Push the Subscription” Selling
  • “Slim your body by using your mind!”
  • Crypto’s Next Trillion Dollar Coin
  • A Supplements Guarantee… You Can Take to the BANK!
  • “How to Build a Fortune That’s Impervious to the Stock Market”
  • Promise + Proof = Profits
  • Is This the Single Best Biz-Op (And Pitch!) in the HISTORY of Internet Marketing?
  • I Like This Headline… Too Bad No One Else Did
  • “The Greatest Trick This BLOCKBUSTER Biz-Op Ever Pulled Was…
  • Evergreen Money Machines and Book Club Bonanzas (“Is Your Junk Now Worth a Small Fortune?”)
  • Magic Subject Lines (INFLATION)
  • TINY TWEAK Transforms “Typecast” Promoter’s Product Into A Triumph
  • Strange Ads That Sell (One Part Mea Culpa, One Part Hyperbole… One UNUSUAL Bodybuilding Ad)
  • One of the HOTTEST Alt-Health Headlines of the 2000s… (Selling Prospects on the Product AND the Brand)
  • Weight Loss “Time Capsule”
  • Secrets of GREAT Product (And Company!) Names In Direct Response… and the “ONE WORD” License to PRINT MONEY
  • Making the Complex, Simple in Direct Response (Calculus Is the Exploration of Just Two Basic Ideas. Master Them and Open Up a New World for Yourself!)
  • First Commandment Violations and Marketing! (“J’ai ecrit au médium Rene Karsenty, sans trop y croire… et 3 semaines apres J’obtiens 28,000 $)
  • Main Street Advertising Angles that Wrangle RESPONSE!
  • The Power of Demonstration… During a SEISMIC WAVE of Demand
  • The Kind of Direct Mail Marketing that Created a $195 MILLION PAYDAY
  • “Found: 1,600-Year-Old Roman Gladiator Coins”
  • $20 Million Book Bonanza (Multi-Channel Sales Madness)
  • “If you’re not sure you need life insurance, please read my letter…”
  • “Dawn of the Entrepreneurial Golden Age”
  • (Book Advertising in 2022) “FREE Plus Shipping” and Lead Magnets that Land Response
  • 3 Words in This Headline Did More HEAVY Lifting Than Entire Sales Letters
  • Origin Marketing Masterpiece… and the “Churchill Curse”
  • “Had ENOUGH?”
  • “ROOTBLAST” (Product Names that ROCK Response for Decades)
  • A Hidden GEM of An Advertorial for an UNUSUAL Product (10th Year Running)
  • Total Gym (#2 Infomercial for Long From DRTV Spots January 2022)
  • Killer Customer Acquisition and An Unstoppable Pain Relief Offer
  • “The Millionaire’s Secret”
  • “How to Save $19,899,901”
  • The Newsletter Launch Package… That Landed a Half Million Customers (UPDATED)
  • INFLATION DEFENSE!
  • “How to Scheme Your Way to Profit” Part 1 Info Marketers Who Make Millions (WITHOUT an Original Idea)
  • The “Money Saving” Category of Direct Response (Ready to SOAR in 2022)
  • A Million Dollar FINDER’S FEE for Connecting the Dots… And Knowing How to Sell!
  • Concept Over Copy (No!No! Hair and High Priced Gadgets)
  • “Rebuild Your Knees And Joints From The Inside Out With This New Knee Candy”
  • “National Bankruptcy and financial chaos are here.” (INFLATION Marketing à la Mode)
  • Copy That Brings Dignity to “Embarrassing” Categories (Men’s Health)
  • The ULTIMATE Dining Club Offer (The Anti-Groupon)
  • “I Got Revenge By Taking 15 Years Of Wrinkles Off My Face”
  • $995 a Year Newsletter Proves a “Perfect Pitch”
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  • From RED HOT Lead Gen that Rocked Response in the Silver Market… to a 3,300 Word Double Page Spread (Dan Rosenthal Dynamite)
  • “Dr. Oz Show Features Research On New ‘Anti-Aging’ Secret”
  • 2022 Mailbox Marvel Keeps On Collecting Response (“One-Pill Blood Flow Wonder…”)
  • “I haven’t been this excited since I got my first bicycle!” (The FREEDOM Appeal)
  • Defeating 800-Pound Gorilla Objections in the Headline
  • “I couldn’t ask my mother these questions!” (The TESTING Titans of Rodale Press)

 
 
 
 
 

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