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Are you having business problems? (Recession Marketing Classics)

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“Is your business suffering profit decline and morale decay due to the recession?

Perhaps, it’s time to try a new agenda. Perhaps it’s time to adopt the new but proven system that can bring you great business in tough times.

Martin Edelston’s I-POWER

The business system to rebuild America has just reached America’s booksellers in all 50 states. [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Business Development, Crisis Copywriting, Survivalism & Legal

Do you have any of these coins in your pocket?

By

What a great lead with a WIDE fishing net… ready to pull in almost any reader.

You can certainly see the influence of Paul Michael’s amazingly evergreen, “How You Can Make a Killing in Coins” in this direct mail package.

Few writers can condense so much persuasion, aimed at so many, into a one-page print ad, as Paul Michael did. [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Financial Favs, Investing & Retirement, Great Leads, Mailbox Hits

Charlie Allen’s AMAZING Golf & Fishing Advertorials

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This was one of the most successful advertorial series of all time.

NGC Sports were BIG TIME in sport fishing and golf and had TENS of thousands of insertions in everything from local newspapers… to trade publications like Oklahoma Farm Bureau… all the way to Newsweek magazine and the Wall Street Journal.

These are advertorials that would make John Caples PROUD.

What happened to them? [Read more…]

Filed Under: Advertorials, FItness, Sports & Self Defense, Print Advertising

Find out how thousands of Australians finally lost weight after trying everything else

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This isn’t the kind of ad you see any longer today, neither on the West Coast of the United States nor the Gold Coast of Queensland.

But it’s one heck of a story selling ad.

“The date was 18th March 1983.

The curtain was about to go up on Demis Roussos’ new show. [Read more…]

Filed Under: Print Advertising, Story Selling, Weight Loss & Diet

“Unpatriotic” Screw the Recession Blueprint… Proven, Tested, 93-Pages, 4-DVD’s—FREE!

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(Yes, believe it or not, DVDs still play a role in lead generation, even today.)

Looking for business development and lead generation ideas for 2021?

Look no further than 2010!

Ecclesiastes proves right again: “Nothing is new under the sun!” [Read more…]

Filed Under: Business Development, Lead Generation, Print Advertising, Professional Practices, Seniors & Boomers

Swiping A-Z Video Series Part 2 The Mel Martin Headline Swipe (Video Restored)

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“In the early 70s, Mel Martin was hired as a copywriter by Herb Nagourney, the toothy publisher of The New York Times book division whose business was built on running coupon ads in unsold space in the Times. While there, Martin created what Edelston considered to be some of the greatest book advertising ever written. “I would love to go through the Times on microfiche and find those ads,” Edelston says. “Each was masterpiece.”

I’ll never forget the night I read that passage. [Read more…]

Filed Under: A-Z Swiping & Video Series, Books, Home Study, Info Products & Newsletters, Education, Fabulous Fascinations, Food Copy, Print Advertising

$14,615 Home Exercise Equipment and… and Selling with “Satisfied Customer Stages”

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How do you sell a $14,615 piece of exercise equipment by space advertising?

Rom of North Hollywood, California has shown how since 1990. [Read more…]

Filed Under: FItness, Sports & Self Defense, High Ticket, Lead Generation, Print Advertising

A $14.95 Tax Shelter

By

Mere book?

Not on your life!

Book advertisers learned over a century ago that you should NEVER conceal the fact that your product is a book… when you’re selling a book.

Why?

Now matter how giant or accurate your claims may be… you don’t want your reader exclaiming to herself, “It’s just a book!” after she’s spent minutes reading your ad.

So it helps to set the record straight from the outset, just like this 1980 ad from Alexandria House does. [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Financial Favs, Investing & Retirement, Great Leads, Print Advertising

A Massive Market Trend is Forming… (Penny Pitches that Pull)

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You know how penny stock pitches work.

What seems like it’s for offer is NOT the real thing being offered.

Have a look at Boiler Room on Paper… 5,832 Word Penny Stock Pitch for the lowdown on this market.

For now, here’s the latest penny pitch hitting mailboxes across America.

As per usual, this penny pitch leads with big promise + urgency. [Read more…]

Filed Under: Mailbox Hits, Trading

Open This BEFORE You Get the Vaccine

By

Is this the most irresistible envelope teaser copy of 2021?

It’s a bit like juggling live hand grenades… with the pins removed.

These are bizarre times indeed, . [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Continuity Selling: Subscriptions, Alerts & Memberships, Crisis Copywriting, Survivalism & Legal, Direct Response Dynamite, USPs & Positioning, Financial Favs, Investing & Retirement, Great Leads, Killer Teaser Copy, Mailbox Hits, Proof Element Powerhouses, Trading

The Ultimate Membership Retention Newsletter from THE Legend (Food Copy That Sells)

By

This is without a doubt one of the GREAT food membership newsletters that rides along with members’ quarterly product shipments.

And it hails from one of the greatest advertising copywriters ever to pick up a pen. [Read more…]

Filed Under: Continuity Selling: Subscriptions, Alerts & Memberships, Food Copy

Interview With Former Ogilvy & Mather CEO, Ken Roman

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In February of 2010, (Yes, years ago but it was a great interview!) I had the chance to chat with author and former Ogilvy & Mather CEO, Ken Roman, at the invitation of my friend, Byrne Hobart. (I’m reposting with some edits in March of 2021.)

What did we talk about?

Byrne and I, of course, grilled him on his timeless advertising tome, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.

Like a typical, turbo-charged CEO, Ken called into the conference line from the back of a yellow cab cruising through the snow covered streets of Manhattan.

This is a book that tells the rest of the story about David Ogilvy, the most famous advertising man in the world, from someone who worked shoulder-to-shoulder with him for decades.

More than just a book about Ogilvy, The King of Madison Avenue reveals the evolution of modern direct response advertising in the 20th Century. [Read more…]

Filed Under: Direct Response Dynamite, USPs & Positioning

3 Super Coins Surging Past Bitcoin

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This Weiss Research banner is all over the place in April 2021.

Here are both the VSL and the old school sales letter. [Read more…]

Filed Under: Banners that Bring It, Financial Favs, Investing & Retirement, Video Sales Letters & Funnels

HOME RUN Headline (43 years and STILL Going Strong)

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The product has been on the market since 1967.

The headline has been SELLING it by the bushel since 1977.

How does an ad sell for almost a half-century without the slightest sign of fatigue?

Here’s the instructive April 2021 full page insertion and it’s forbearer. [Read more…]

Filed Under: Print Advertising

Dan Rosenthal on: “Writing with Your Ears,” Launching the First $5,000 Advisory… and Doing Deals for Millions

By

If one of the world’s best financial copywriters can spend two weeks preparing a sales pitch… and FALL on his face…

Then FALL AGAIN a month later… working on the same pitch…

Before coming up with a method so brilliant as it is simple… to SELL MILLIONS worth of a trading advisory… maybe there’s a lesson in it for you too… whether you’re writing a pitch for a $50 product or a $5,000 one. [Read more…]

Filed Under: Financial Favs, Investing & Retirement, High Ticket, Killer Teaser Copy, Mailbox Hits, Trading

The Drugs No Senior Should EVER Take (Abandoned domains that COST thousands in lost sales)

By

Talk about an irresistible headline…

This bookalog may be from yesteryear but the product is still front burner HOT and sells like hotcakes to this day.

The Drugs No Senior Should EVER Take

The shocking BLACKLIST of dangerous medications

Congress confirmed it, a top medical journal published it -and the medical profession almost totally ignores it! See page 7. [Read more…]

Filed Under: Alternative Health Hits, Blockbuster Products, Fabulous Fascinations, Mailbox Hits, Seniors & Boomers

“If you’re not sure you need life insurance, please read my letter…”

By

Insurance boasts some of the greatest lead generation and compelling offers of any category in advertising.

It’s surely due for a category of its own here.

This ad by Sun Life ran as a full page insertion in British tabloids in 1987.

The personal letter with the EYE CATCHING handwriting snippet is not seen much these days in print or online.

It’s a GREAT way to get prospects into the copy and worth a test. [Read more…]

Filed Under: Great Leads, Lead Generation, Print Advertising, Story Selling

AdWords On Paper (Personal Injury Lead Gen)

By

In May of 2018, I gave a presentation to Perry Marshall’s peeps.

Up until a few days before the webinar, I was stuck.

What could I talk about that would be RELEVANT, but almost unknown to most?

Ah, AdWords On Paper!

Yes, I know it’s not 2005 anymore and Perry’s gone waaaay beyond Adwords, as Evolution 2.0 makes plain. Yet, I miss those bygone days when you could pick up the phone and reach Perry on his mobile.

[Read more…]

Filed Under: Lead Generation, Print Advertising

Supersonic CBD Breaks the “Sleep Barrier”

By

This press ad is taking off like a rocket.

My friend, Jeff McGeary, is the powerful pen behind this super supplement from Doctor Al Sears.

Why is this ad so hot at the time of this writing in April of 2021? I’ll take a stab at it. [Read more…]

Filed Under: Alternative Health Hits, Blockbuster Products, Print Advertising, Supplements

“Your Place At Our Private Table”

By

This may not be a high ticket offer, but it boasts a strong PRESTIGE appeal in the mold of the Bonner Private Portfolio.

“I’d like to invite you to join us at special kind of “round table.”

At this table, you’ll meet millionaire businessmen and best-selling writers, gold and currency experts, market historians and economists. [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Financial Favs, Investing & Retirement, Mailbox Hits

Marketing Moats and Anti-Search Marketing in the Age of Amazon (The Real Cause of Aging and Illness Discovered)

By

There are several great things about mail order that will never go away.

First off, a GREAT direct mail package that lands in the RIGHT prospect’s hands creates a private bubble… FREE of the myriad of digital distractions that surround online and mobile media.

Second, the life span of a hard hitting direct mail package can be weeks or even months. Norman Rentrop told me someone once replied to one of his newspapers ads 17 years after the date it was published! Compare that with a fleeting Facebook ad or a lone email in a prospect’s jammed inbox.

Lyle Stuart and
“money in the dark”

Third, there’s the money in the dark element of direct mail. Everything that hits the Web, whether it’s a Facebook campaign or a hot VSL (video sales letter) is subject to THEFT.

“Dumb marketers invite copycatting by putting what they’re doing out there so visibly even fools can’t help but notice it, assume it’s working and knock it of.”

A simple, yet effective marketing moat in copy

Topping it off is the ability to put a MOAT around your product… as long as you do NOT offer it for sale on Amazon. There’s no way for the prospect to go price shopping… or digging up reviews… which in some cases, competitors can do a “drive by” on to tarnish your product’s reputation.

This is textbook “anti-search” marketing… arriving at a friendly mailbox near you in 2021.

The Real Cause of Aging and Illness Discovered

Study #320

 

 

Filed Under: Alternative Health Hits, Seniors & Boomers, Supplements

Keeping KILLER Controls Kicking… 14 Years Later

By

“A gifted product is mightier than a gifted pen.”

Gary “the Great” Bencivenga laid this zinger on the direct response world in 2004 in his Bullets and expanded on it in his Retirement Seminar, a year later. (I’m looking at the quarter ounce Krugerrand from the “Guess the Winner” headline contest, as I type this.)

It’s thanks to Rosser Reeves, via Gary, that this gem is widely known.

It sure helps having a blockbuster product when it comes to keeping controls kicking, even 14 years later. [Read more…]

Filed Under: Alternative Health Hits, Beauty & Anti-Aging, Blockbuster Products, Mailbox Hits, Origin Marketing Magic, Proof Element Powerhouses, Seniors & Boomers, Supplements, Weight Loss & Diet

Caples On Copy

By

Caples on Copy, published in 1978, was part of the brilliant “The Wall Street Journal. It Works.” campaign.

This print ad is like getting a bite size version of Tested Advertising Methods. (Note: the 4th edition or earlier of that book is the way to go because later editions include an ivory tower ad man.)

There’s all kinds of timeless wisdom in this ad like: [Read more…]

Filed Under: Business Development, Print Advertising

Crisis Copywriting & KILLER Customer Reactivation

By

There’s no one size fits all in copy or marketing, but there sure are plenty of universal principles that are as close as it gets to “money in the bank.”

Here’s one of my favorite direct mail promoters who is riding HIGH during the covid chapter… hopefully closing soon. [Read more…]

Filed Under: Books, Home Study, Info Products & Newsletters, Crisis Copywriting, Survivalism & Legal, Mailbox Hits

Corey Rudl’s Wealth-Building Wedding Reception & Customer Appreciation Extravaganza

By

I’d give my eyeteeth to head out for a marketing seminar after years of cooling my heels — especially after the tediously long year of 2020. I came upon this seminar program just yesterday in my archive room.

The late Corey Rudl hosted this memorable seminar in Los Angeles in September of 2004. [Read more…]

Filed Under: Seminars & Workshops

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Swipe of the Week

Case Studies in Cash Creation

  • Are you having business problems? (Recession Marketing Classics)
  • Do you have any of these coins in your pocket?
  • Charlie Allen’s AMAZING Golf & Fishing Advertorials
  • Find out how thousands of Australians finally lost weight after trying everything else
  • “Unpatriotic” Screw the Recession Blueprint… Proven, Tested, 93-Pages, 4-DVD’s—FREE!
  • Swiping A-Z Video Series Part 2 The Mel Martin Headline Swipe (Video Restored)
  • $14,615 Home Exercise Equipment and… and Selling with “Satisfied Customer Stages”
  • A $14.95 Tax Shelter
  • A Massive Market Trend is Forming… (Penny Pitches that Pull)
  • Open This BEFORE You Get the Vaccine
  • The Ultimate Membership Retention Newsletter from THE Legend (Food Copy That Sells)
  • Interview With Former Ogilvy & Mather CEO, Ken Roman
  • 3 Super Coins Surging Past Bitcoin
  • HOME RUN Headline (43 years and STILL Going Strong)
  • Dan Rosenthal on: “Writing with Your Ears,” Launching the First $5,000 Advisory… and Doing Deals for Millions
  • The Drugs No Senior Should EVER Take (Abandoned domains that COST thousands in lost sales)
  • “If you’re not sure you need life insurance, please read my letter…”
  • AdWords On Paper (Personal Injury Lead Gen)
  • Supersonic CBD Breaks the “Sleep Barrier”
  • “Your Place At Our Private Table”
  • Marketing Moats and Anti-Search Marketing in the Age of Amazon (The Real Cause of Aging and Illness Discovered)
  • Keeping KILLER Controls Kicking… 14 Years Later
  • Caples On Copy
  • Crisis Copywriting & KILLER Customer Reactivation
  • Corey Rudl’s Wealth-Building Wedding Reception & Customer Appreciation Extravaganza
  • No Order Mechanism = No Sales! (Money you didn’t even know you had!)
  • “Regain All the Pleasures of Full Sound Without Ringing!”
  • “Who’s the best copywriter in the world?” (Oh, please!)
  • Agora… the FTC… and the Great Chastisement of 2020 (Update March 2021)
  • New Hoard Discovered!
  • From the Ordinary to Extraordinary with GRABBERS
  • Secret Underground Legal Practices Manual & Mega Self-Protection Package
  • Pinpoint Crucial Market Swing Points… Automatically!
  • Lonely Copywriter Who Created the “Pick Up” Market
  • The $308 Million “Compressed Investing” Secret
  • Ogilvy’s “Magic Lanterns” for Getting Copywriting Clients
  • Lose the Wheat, Lose the Weight! Cookbook
  • “Hey, We’re Gonna Need A Bigger Boat!”
  • From Breadlines To BMWs — How The New Russian Economy Has Turned The Market For Vintage Gold Red-Hot
  • Magic Subject Lines (from Drayton Bird)
  • “Gain the advantage in any verbal encounter by learning the secret language of covert communications.”
  • One word can transform your life!
  • 100 Cigarette a Day Smoker’s Perfect Pitch
  • “Are YOU unknowingly operating… a HALF business?”
  • OPECALYPSE
  • Napoleon Hill 2.0
  • The “Ad Within the Ad” and “Who gets the money from an ad like this?”
  • David Ogilvy Sells Shell By the Seashore
  • Origin Marketing Masterpiece… and the “Churchill Curse”
  • From ZERO to $450 Million with This Affiliate Model? (Update)
  • A Resistance Free (and Risk-Free) Joint Pain Promo
  • 12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
  • Self-Help Sucker’s Savory Swipes
  • The Power of Prospect Parlance
  • Outlawed for 41 Years — Now Legal Again (UPDATED)
  • From Envelope Teaser Copy… to Magic Subject Line
  • WWII Pilots Use VISION SECRET to Defeat the Nazis (February 2021 Mailbox HIT)
  • Winning Product Names (Options Made Easy)
  • BUILDS STRONG INFO-BUSINESSES 12 WAYS
  • “Why Does Renowned Money Manager Ken Fisher Travel Around the Country, Spending Hours with Clients?”
  • From “House Doctor” to TRUSTED Advisor (EVERGREEN Alt-Health Advertising)
  • The Golfer Struck by Lightning and the Marketer Who Struck Millions in Mail Order
  • Way Below Wholesale
  • 5,400 Years of Fighting SERIOUS Dark Circles!
  • The Most DANGEROUS Ad in History? (UPDATED… Again)
  • The BIG Trade (High Ticket Selling and the Killer Close)
  • Chiro and Professional Practice Marketing During Covid-19
  • Joe Karbo Control: The Power of “Selling Against Type”
  • “Secrets of a Billionaire Revealed” (POWER Positioning in Print)
  • How you can turn an uncertain stock market into pure profits
  • “ROOTBLAST” (Product Names that ROCK Response for Decades)
  • # 1 Survival Technique For The Coming Dollar Collapse
  • Info Products that “Say the Same Thing in a Different Voice” and Chasing the Perfect Golf Swing
  • Discovered! Unopened Bag of 138-Year-Old Morgan Silver Dollars
  • “Why not cash in on the capital tied up in your house?”
  • “Who You Should NEVER Name as a Beneficiary!”
  • Halitosis Advertising Hits (Stop Mask Breath)
  • New $2 Joint Pill Could Put Missouri Surgeons Out Of Work By 2022
  • How one man’s criminal misconduct could make your company 10, 20, even 50 times more profitable – legally!
  • What the EXPERTS Do When THIS Happens
  • No! You Don’t!
  • Magic Subject Lines and Selling Virtual Conferences During Covid
  • “Look 10 Years Younger in 10 Hours” (Selling High Ticket Hair)
  • The Genius of Joseph Segel and The Signed First Edition Society (Link Corrected)
  • “Amateur’s” Used Car Ad that WINS
  • Case Studies in Catastrophe (When the FTC Comes a Knockin’ Part 1)
  • The Crimes They Commit Against Their Ads (UPDATE)
  • Alt-Health Headline with 10,000 Insertions and 4 Year Dominance
  • 5 WARNING SIGNS of CARPAL TUNNEL Syndrome
  • There Are Precisely 104 Custom Villa Sites On These Lovely Wooded Slopes
  • The secret toll-free phone call that enables you to increase your dividend yield by 10-times or more
  • Terrible Typesetting (and Layouts) that MURDER Response (Update)
  • Killer Layouts… Rabid Response & Multi-Readership Paths
  • Greek Inventor’s Eardrops Could Make Hearing Aids Obsolete By 2023
  • A Weight Loss Pitch that Could Be MUCH Stronger (MAGIC Words that Bump Sales)
  • Power Profits with Pattern Interruption and Re-Positioning
  • How A Dirt Poor Auto Mechanic Accidentally Discovered The Simple Secret Of Getting Filthy Rich In Phoenix Real Estate…

 
 
 
 
 

Coming soon

 
 
 
 
 
 
 
 
 

Categories

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