Not every marketer has an unlimited budget for graphic design and the production costs associated with printing a full color tabloid-sized magalog. What about those of us who are sole operators who dabble in direct mail now and then to sell … [Continue reading]
Image link corrected. You should always pay heed when a marketer spends near $30 to get a red hot promo in your hands. Especially one for a product or service that's selling for $2,995. Every marketer (and mail recipient!) knows nothing … [Continue reading]
Clayton Makepeace was such a giant in direct response for so long... it's hard to fathom his passing. Here's one of his mid '90s magalogs for Health & Healing, just a few years after he single handedly put Phillips on the map in … [Continue reading]
"Kiss harsh hand sanitizers goodbye" was a subject line that hit my inbox in early May. It hails from the Utah conglomerate behind Klein Becker, Bremmen Labs, Basic Research, Generix Labs and about a dozen more entities... that have sold over a … [Continue reading]
I must be on more email marketing lists than Imelda Marcos had pairs of shoes. Oops, I’m dating myself. Sometimes a subject line hits your inbox and it just GRABS your attention. ", Delete After Reading" is surely one of them. This is one … [Continue reading]
It's hard to believe Clayton Makepeace is no longer with us. Clayton broke the mold and there will never be anyone like him again in direct response. Besides single-handedly launching the biggest newsletter for Phillips Publishing, Health & … [Continue reading]
A marketing acquaintance asked me to keep this one under my hat. My Vallyspeak reply was: "Duuude, it's in Forbes magazine." You just can't "corner the market" of ideas. This direct mail strategy involves intentionally sending an EMPTY envelope … [Continue reading]
You can learn a TON by keeping tabs on successful supplement sellers. I've been watching these guys for over a decade and here's the latest wrinkle in their advertising AloeCure hit the airwaves in 2007 and landed in print in 2010, so this is a … [Continue reading]
Have a look for some of the best selling immune support supplements like Emergen-C or Airborne online. They're next to impossible to find either online or in retail, since the Great Pandemic put us all in "timeout." Immune support will continue … [Continue reading]
How's this for a HOT mailing? This bookalog has been mailing for over six months and only picking up STEAM. In fact, just the other day, I reached into the mailbox only to retrieve TWO of these bookalogs in the same day. Only the graphic … [Continue reading]
Here's a print ad insertion for a memory-cognitive health pill with an anti-aging twist that's making the rounds in April 2020. It uses the tried and tested origin marketing lead. … [Continue reading]
Did you catch this headline today, ? "Wanted urgently: People who know a half century-old computer language so states can process unemployment claims." Here's the link to the CNN article. The ripple effect from the COVID-19 pandemic is … [Continue reading]
Canadian philosopher, media analyst and author, Marshall McLuhan is best known for the phrase: "The medium is the message." Deservedly lesser known is: "Diaper backward spells repaid." (Think about it.) Here's a perfect example of: "The medium … [Continue reading]
This package mailed heavily in the early 2010s and is a MODEL "crisis copywriting" package. It's MORE relevant now than ever. At the time of this writing, the year isn't even half over. What other surprises are in store for the remainder of … [Continue reading]
Stephen Russell was a London acupuncturist for 17 years before trading his title for the loftier "Barefoot Doctor." He was practitioner and teacher of Taoism, martial arts and a manifesting system called wu wei. He was a fixture of many self-help … [Continue reading]
He's one of the all time GREATS of direct response advertising and mail order copywriting who shared his mastery with the world. One can imagine him having a blast at the big agency in the sky with Hopkins, Caples and Ogilvy. His wife, Wendy, … [Continue reading]
I'm telling you, , when it's all said and done, there's going to be a SEA change in direct response. As painful as it's going to be for many in the near future, a world of opportunity will unfold for savvy marketers... ready to take up the … [Continue reading]
It's been a chain of continuing adventures for me the last few weeks, . Normalcy is on the horizon... I hope!? One of the things I wanted to share is the temptation and DANGER of pushing dietary supplements as remedies for COVID-19. … [Continue reading]
So the science fiction side of direct response advertising has at last turned into reality. And preppers and survivalists finally get to say: "We told you so!" Not that war, disease and famine haven't been part of human civilization since … [Continue reading]
Maybe it's overdone, but if you had to play the odds with a supplement swipe, the 17-cent (fill in the blank) would be one of your top candidates. After all it's... The Headline They Stole from Clayton Makepeace… He Stole it Too You can also … [Continue reading]
Check out this latest mailbox hit, . You can learn so much from gladiatorial games like these. Doctor Sinatra's Omega-Q Plus is on the shortlist of BLOCKBUSTER supplements. Have a look here if you need a refresher on the product: 17 MILLION … [Continue reading]
Stansberry's latest BIG bookalog is hitting mailboxes near you in March of 2020. If you don't want to be "left behind" in the world of direct response... pull up a chair, . 2 Nobel Prize Economists Predicted This Once-in-a-Generation Wealth … [Continue reading]
For those who are "online" only marketers... you're MISSING out. There are so many reasons why direct mail SHOULD become your focus in 2020... especially now with the largest captive audience in history. Here are just a few. - Guaranteed … [Continue reading]
This is an unusual "transcript" package mailing in February 2020 for a 12-month subscription to The Oxford Communique. From a national newsroom studio... to a mailbox near you... Bill O'Reilly's made quite the transition. :-) … [Continue reading]
Here's the latest from Dr. Sinatra in January 2020. This blockbuster supplement is the epitome of the... “Wonder Pill” That Cures EVERYTHING VS. Working Class Supplement For ONE Thing After all, how many supplements have claims as wide as … [Continue reading]