He’s one of the all time GREATS of direct response advertising and mail order copywriting who shared his mastery with the world.
One can imagine him having a blast at the big agency in the sky with Hopkins, Caples and Ogilvy.
His wife, Wendy, whom Clayton always affectionately dubbed “the Redhead,” posted the news on Facebook yesterday. Clayton got a horrible bout of pneumonia that he couldn’t get over.
While many of us were cowering in our caves after 9/11, Clayton and Martin Weiss went on to form one of the greatest tag teams in direct mail history.
Here’s a textbook Makepeace “Total Package.”
“Double Your Money in the:
Clayton helped build Safe Money Report into one of the biggest investment newsletters in the world with his prospect driven leads that got EVERYONE to sit up and take notice.
It was a banner day when one of these GIANT tabloids would hit your mailbox.
And it just got better.
When Clayton unveiled his Total Package in September 2006, copywriters and marketers from around the world got to dig their teeth into a 7 course feast for a half a decade.