Here's a mailbox hit from yesteryear for Bottom Line's Yearbook. There is no order coupon in this one. It's a travesty and my bad. "Can you get 10 times richer by hopping a plane? Are stories like these unthinkable? Think Again! … [Continue reading]
If you'd like to FORCE readership for your ad... look no further than the one-word winner: BANNED. But be careful -- this is not an exercise in clickbait. The costume jewelry juggernaut, Stauer, shows hot to do it right with this longtime … [Continue reading]
The "newspaper mailing" is the epitome of Marshall McLuhan's maxim, "the medium is the message" Guess I'm a little too fond of alliteration. While printed newspapers may be headed for life support in the United States, the newspaper mailing is … [Continue reading]
Who's the greatest copywriter in history? That's no trivial question. Perhaps, it may not even be a valid question. Unlike the world of football (soccer in the States), advertising copywriting spans many varied arenas and areas of human … [Continue reading]
This was one HOT mailing -- I've gotten multiple times in several mailboxes. Yes, I AM twisted when it comes to direct mail marketing and archiving. Apocalyptic direct mail packages like these are nothing new. In fact, the junk mail world -- … [Continue reading]
The first time I met Joe Sugarman was almost twenty years ago on a blazing hot evening in Midtown Manhattan. If it looks like I've got an impossibly goofy look on my face... it's because I do! Joe was (and still is) my hero in direct … [Continue reading]
Here's a funnel for the tinnitus relief supplement "Sonus Complete" at $69 a supplement. "US Doctor shows one simple and natural method to fight tinnitus naturally & relieve ear ringing. If you or anyone you know is suffering from tinnitus, … [Continue reading]
The headline for this package could alternatively be "The Bitcoin Secret That Can Make You Rich," after all it's one of the sub-heads in this packed 50-page bookalog. This is a classic Stansberry BIG idea package mailing in July 2020 and it's one … [Continue reading]
Printed local newspapers in the States were in their last chapter before the virus showed up. But with most of the newspaper demographic (age 50 and over) not leaving home, sales have taken a further hit. These anti-aging ads for AgelessSkin … [Continue reading]
Here's a testimonial headline for a lead generation ad that ran over a quarter of a century ago in the South China Morning Post. Business development and lead generation are two HOT areas in mid-2020. 1995 was the year Jay first barnstormed … [Continue reading]
For the better part of the last decade, AloeCure’s advertising has looked something like this: digestion… antacid… digestion… antacid… relief. Where does anti-aging fit in? After an advertiser has run over a hundred thousand ads, it can start … [Continue reading]
I'm not a huge fan of this market, , but one of my roles, as an ad archivist, leads me into some racy areas. This DM package covers both seminar marketing and covert persuasion and the copy and appeals are typical for this market. Hey, it's not … [Continue reading]
Here's the advertising pivot for one of the most successful lead generation ads over the last decade in the reverse mortgage market. You've seen the “H-Bomb on Paper” Response Booster. Here's the latest crisis copywriting angle for AAG's (HECM) … [Continue reading]
Here's one of the ubiquitous Doctor Steven Gundry "dark spots" ads all over the Internet and DRTV. "During this free groundbreaking presentation, the doctor will reveal the truth about dark spots, common skin agers that can add years — even … [Continue reading]
Plastic Surgeon Tells: "Doing This Every Morning Can Snap Back Loose Skin." An offer for "Derma Renew with a "6-Month 'Keep The Jar' 100% Satisfaction Guarantee" 2020: Discovery of “Neo-Collagen” Firms Saggy Skin For Almost Every Woman Who … [Continue reading]
There's nothing new under the sun as Ecclesiastes tells us. The appeal is a perfect clone of: “How You Can Make $4,000.00 A Day, Sitting At Your Kitchen Table, In Your Underwear!” Here's another winning "ride-along" in newsletter packages. … [Continue reading]
This online display ad is another one plastered all over the Internet. This is a model ad which highlights the response boosting power of segmentation. Depending on the location of the prospect, "Arizona Doctor," would shift to "California … [Continue reading]
Here's a fresh banner that brings it (and a funnel) for a hot Clickbank product. … [Continue reading]
The truth is sobering. Especially for us marketers. 78% of emails NEVER get opened. A whopping 55 trillion emails each year never see the light of day. They inhabit a virtual junkyard and are doomed to remain there for an eternity. What's … [Continue reading]
Here's some topnotch anti-aging copy that appeared several years ago in a supplement to The Sun. Beauty and anti-aging are markets where LAYOUT is more important than other markets. You can see the influence in this spread from the ads in this … [Continue reading]
Dear Marketing Friend, If you're fond of legitimate loopholes most of the world is ignorant of... you're about to discover a remarkable one. Not some flash in the pan, not today's shiny object, but a bonafide ASSET you can make bank with … [Continue reading]
Here's another "banner that brings it"... flying high in May of 2020. It's an offer for Beverly Hills MD Dermal Repair Complex at $39.95. Want a rock solid origin marketing proof element in health and beauty? It's hard to beat Beverly … [Continue reading]
Here's a banner that's all over the place in May of 2020. He’s one of the most visible frontmen in financial publishing. And he wields plenty of cloak and dagger to fill up any mail package... or VSL. Who is he? … [Continue reading]
It's hard to go wrong with a headline like this when your readership is close to 100% female. This full page ad runs like clockwork in Woman's World. This ad uses the straightforward PAS setup -- problem... agitation... solution. Here's … [Continue reading]
Here's a pain relief supplement making the rounds in May of 2020. The envelope is as LOADED as it gets with teaser copy and pictures. The offer for Turmeric Triple Gold is a risk free trial that goes into "smart ship service" continuity. … [Continue reading]