Here's the company that never held back when it came to envelope teaser copy. You can't put much more on an outer envelope than they do. … [Continue reading]
Tales of Terrific Teaser Copy
Explore Two Paths to Ultimate Answers
Few can survive on a diet of only dietary supplement ads and investment newsletter promotions for long. Besides, the new category of Religion, Philosophy & History was long overdue. Here's another great one from the aptly named Teaching … [Continue reading]
New Times Require New Thinking
Here's the latest (September 2020) perennial lead generation ad for AAG's Home Equity Conversion Mortgage (HECM) loan. What's relevant about this ad in a 2020 "crisis copywriting" context? Two things. First, to the consternation of many … [Continue reading]
“Save Money” Bookalog Blockbusters
Here's another big, bygone bookalog from the "save money" category of direct mail marketing. This one's got everything from: "Make your car last a lifetime" to "5 surprising uses for coffee cans" to how to "burglar proof your home without an … [Continue reading]
PAYCHECK Every Week WITHOUT WORKING
Here's a full throttle options trading bookalog. "I guarantee you’ve never seen anything like this before… It’s An Entirely New Way To Get A Big Fat... … [Continue reading]
New! Natural Secret Weapon Dramatically Speeds Up WEIGHT LOSS
Do this and TRIPLE your weight loss… 30 Pounds in Just 90 Days! Dear Friend, What if there was a far easier-and healthier-way to lose a significant amount of weight? I’m not talking about losing just a few pounds, but more like dropping up to … [Continue reading]
Crypto Cannabis Copywriting Cabal (UPDATE)
Get Rich... Get High! There's a whole category of DM that doesn't get the scrutiny of its more esteemed cousins arriving in the mailbox. I'm talking about the "penny pitch" and this one, that mailed far and wide in late 2018, is as loaded up as … [Continue reading]
SUPER Scottish Serial Entrepreneur (The Whisky Connoisseur)
Grab a dram of your favorite Highland beverage and check out this exciting offer for a most unique membership. Arthur J A Bell was a Renaissance man and Scotland's leading mail order entrepreneur. … [Continue reading]
Voracious Testers, “Last Resort” Products and Self-Hypnosis Selling
How do you recognize voracious advertising testers? And how do they help us all? This marketer is not only one of the most prolific print ad copywriters of all time but also the most voracious tester you'll see in print. … [Continue reading]
Readers Digest Control (2,317 AMAZING uses for the everyday items around your house)
The Smartypants magalog mailed for years for Reader's Digest. The offer? Extraordinary Uses for Ordinary Things... and those irresistible premiums "The Happy Cheapskate" and "40 All-Time Best Anti-Clutter Tricks." This package's design … [Continue reading]
Should You Use a Mask… in Your Ads?
EDITOR'S NOTE: (11-21-21: Looks like I published this in August of 2020. I disavow my earlier inanity. I don't know anyone who wishes to see a mask in an ad.) Here's a full page ad that's been going strong for over two years... with a pandemic … [Continue reading]
97 Favorite FOODS Every Senior Should Eat (Fabulous Fascination Files)
Let's spare the fanfare for this bookalog that blasted through mailboxes for years. This one is replete with: - Fabulous fascinations - Weight loss copy - Food and nutritional copy Book copywriting in the alt-health arena doesn't get … [Continue reading]
The Female Obama (UPDATE August 2020)
This EPIC bookalog from Stansberry's Investment Advisory began mailing in September of 2019. Back in early August, I had three (3!) inquiries about this direct mail package. One was a midnight call from a subscriber in the UK. He'd found my … [Continue reading]
“Take Two and Call Me When You’re 100!” (Part 2 of 3)
When you've got a blockbuster supplement with benefits as long as a laundry list, you need plenty of real estate to sell. And nothing beats a 24-page tabloid for selling space. … [Continue reading]
Get Paid $4,362 a Week to Retire Overseas?
This was one HUGE "ride-along" promo that mailed with newsletter subscriptions all through 2019... into 2020. Just pulled James Altucher's newsletter out of the mailbox and this is the 2-step piece for one year of Agora Financial's (now Paradigm … [Continue reading]
Voracious Testers and a HOT Alt-Health Headline that Ran for Years
The "Drug Companies Fear" headline was PLASTERED all over newspapers for over four solid years. It's been on hiatus for over a half-year as of late July 2020. Supplement sales are SMOKING during this five months (and counting) pandemic … [Continue reading]
Revealed Inside: How To Reverse Your “Cellular Age” In Just 72 Hours…
Here's an interesting new supplements package. It's new to me anyway. You can't pack more teaser copy on a carrier than this! … [Continue reading]
The Most AMAZING Ad Ever Run By a Car Dealer
Once in a while you run into an ad that SHOCKS you. And when it comes from an industry infamous for its shenanigans, then all the more so. This ad was such a stunner to would be car buyers that they responded in droves to this OPEN LETTER. … [Continue reading]
Open. Read. Destroy. (Part 2)
The "Open. Read. Destroy." subject line is on FIRE in mid 2020. Just in the last week or so, it's been mailed by: The Daily Edge, Technology Profits Daily, 5 Min. Forecast, Jim Rickards’ Strategic Intelligence and Nomi Prins' 25 Cent Trader. I … [Continue reading]
Pitching “Private Portfolio Groups” at $1,950 a Year
Need some inspiration for high ticket offers that SELL? Well look no further than this brilliant piece from one of the best in the biz. Bill Bonner is one of the giants of direct response who also happens to be one of the world's best … [Continue reading]
Just Press PLAY to Quickly Fall Asleep, Stay Asleep, & Wake Up Rejuvenated
Here's a classic from the company that helped write the book on self-help mail order copywriting. You gotta love this salutation: "Dear Sleep Challenged." I'm partial to "Dear Sleep Deprived Maniac," but that's just me. … [Continue reading]
Open. Read. Destroy
The 100 thousand acre Bighorn Fire put a CRIMP in my schedule, but I'm lucky. It was scarcely a mile up the road and kept coming. It grew so big a NASA satellite captured the view of the billowing smoke from space. Thankfully, the thousand … [Continue reading]
“Magic Charts” that CHURN Out Response and Killer Controls
Why do some direct mail controls mail strong for years, while others conk out after six months? I love today's HOTLINE promos as much as the next guy or girl in direct response, but unless a direct mail package has a PROVEN track record, you can't … [Continue reading]
15 Year Anniversary of “Gary the Great’s” Retirement Seminar and His “New” Ad
Has it really been fifteen years since Gary Bencivenga's Retirement Seminar? Well, here's it is in black, white... and gold. Yes, I keep this .9999 grade quarter-ounce Australian nugget tucked away in the safe and pop down to look at it once in … [Continue reading]
Fascinations That Sell! (From the Father of Fascinations)
Video restored. What's the difference between bullets and fascinations? Bullets -- good bullets -- make your customers wonder IF your product works. Fascinations make your customers wonder HOW your product works! … [Continue reading]
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