“Dear Fellow Gardener,
I’m not kidding!
You can solve literally hundreds of lawn, garden, and houseplant problems – even get rid of indoor pests like ants and moths – with common household items. [Read more…]
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“Dear Fellow Gardener,
I’m not kidding!
You can solve literally hundreds of lawn, garden, and houseplant problems – even get rid of indoor pests like ants and moths – with common household items. [Read more…]
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Gene Schwartz’s direct mail package for “Dr. Chang’s Book of Internal Exercises” mailed continuously from 1979 through 1993, the year of Gene Schwartz’s premature passing.
It was so successful, Gene returned to his first love of print to run this ad as late as 1989 through his Instant Improvement corporation. [Read more…]
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Here’s another one from the fine folks at Pacific Coast Coin Exchange and the eternal financial copywriting force Dan Rosenthal.
I couldn’t help but invoke this powerful two-word sub-head in all caps and with an exclam: INFLATION DEFENSE! [Read more…]
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This is one of the top front end promos out there in early 2024 for Jim Rickards’ Strategic Intelligence at $49 for an annual subscription. [Read more…]
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Consider this.
How many advertisers in the language learning market are pounding their heads right now… trying to create new ideas?
Meanwhile, there’s a bounty of treasure right under their noses — ideas that could be getting them LOTS more response. [Read more…]
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The Sumerian invention of cuneiform tablets was in widespread use as far back as 3400 B.C.
Initially, its purpose was for keeping accounts and records of business transactions, but later it developed into a full fledged writing system.
And because human nature has changed little over the millennia, it’s likely a cuneiform tablet or two was devoted to those dreaded “dark circles” women hate. [Read more…]
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Here’s a now “old school” business opportunity pitch that mailed for years.
It’s wrapped in that tried and tested lead of “the apprentice” — which dominated biz-op, long before television.
Roberts’ lead generation advertising excels at product positioning. [Read more…]
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Have you heard of the UNPAID newsletter, ?
As the name suggests, it’s not a paid newsletter subscription. [Read more…]
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Fifty years ago, if you opened any major market newspaper, you’d be treated to a slew of headlines like these:
“The Dollar Will Be Wiped Out”
“All Paper Currencies Are Doomed” [Read more…]
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Frontend FIRE with James Altucher
Does BIG promise advertising get any bigger than $15,700,000,000,000?
“Yes, that’s $15.7 TRILLION with a T…That’s more than 10X BIGGER than the crypto market…” writes the sharp as a saw copywriter — the numbers have to be intelligible in a nano-second to the prospect.
Here’s the VSL. [Read more…]
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Whether it’s the “The One Stock to Buy in July” or any month for that matter, Forbes blasts this perennial winner to its email subscribers year round.
The “claim in time frame” or “claim by date,” as in RESPOND by this date, has nothing to do with deadlines but EXTERNAL factors in a certain market. [Read more…]
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The evolution of red hot marketing and copy starts with a winning perennial product.
In this case it’s Bottom Line’s Ultimate Women’s Guide.
The 2019 version of this tabloid sized magalog is a departure from the trademark layouts that lasted from the late 1990s right up to 2016.
So this isn’t a case of “Which one won?” rather it’s another powerful display of the ABT directive in direct response — “Always be testing!”
As usual, the reply card in each version of this package is the “ad for the ad” and the copywriting fascinations pioneered by Mel Martin are still the “guts” of a Bottom Line package. [Read more…]
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Had this package mailed 12-24 months later than it did…
The publishers would have lived out the metaphor the clever headline is based on and…
Laughed all the way to the bank… when energy prices began to soar.
Larry Edelson ran Real Wealth Report which focused on natural resources and was a division of Martin Weiss’ Safe Money Report. [Read more…]
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The most authoritative guide to the vineyards, cellars and distilleries of the world ever published.
Yours To Sample And Enjoy On 10 Days’ Free Examination! Plus A Free And Exclusive Vintage Chart!
THIS beautiful book is the first and only atlas of the wines and spirits of the world ever published. And it’s yours to enjoy for 10 days’ free examination in your own home, together with a FREE Vintage Chart — which is available only from TIME-LIFE — and is yours to keep in any case.
The World Atlas of Wine is written by Hugh Johnson, former editor of Wine and Food and Queen Magazine; author of the best-seller Wine. He has produced this unique combination of atlas and reference book because the flavour of the wine grape depends so much on the soil and area where it grows. The World Atlas of Wine has 154 maps in full colour! [Read more…]
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Here’s a follow-up package to the…
“Self-Defense Package My Mailman Knows By Heart.”
Positioning played a big role in the success of these promotions and there’s an evergreen quality both to the product and the sales piece. [Read more…]
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Read this ad 50 years after it first ran, …
And be amazed at the CRACKING copy… the POPPING persuasion… the pièce de résistance of research.
Yes, this is one of those legendary “Ogilvy Orchestrations” that helped propel Merrill Lynch into the pole position of investment advisors for decades. [Read more…]
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Here’s a tried and true lead for an evergreen self-help product.
The BIG claim envelope teaser copy is underpinned buy a modest requirement you’re likely familiar with, “If you have just 30 spare seconds a day.” [Read more…]
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He was the alternative-health guru featured season after season on PBS fundraising appeals and in direct mail pitches that hit mailboxes from coast to coast.
Yet, this guru is somewhat unique because he was almost poisoned to death by a dietary supplement — HIS OWN.
He had to practically “sue himself” when one of his contractors put too much Vitamin D into his proprietary Ultimate Power Meal — 1,000 times too much. [Read more…]
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File this one under: “Great leads that rake in response”…
As well as: “The headline they stole from Clayton Makepeace… he stole it too.”
The late, great Clayton Makepeace said of this piece that mailed in the millions for Health Resources:
“Over the years I have watched a particular A-level copywriter make a career out of headlines listing a very low price for a solution to a major problem. I borrowed this idea for a promotion of a client’s Oral Chelation product. [Read more…]
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Talk about a direct mail headline that brightens your morning!
Here’s the latest ride-along with the Bob Livingston Newsletter.
Step right up and claim your FREE Survival Reports if you renew your subscription today. [Read more…]
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Over the years I’ve admired a particular client who sold a variety of products… from information products to supplements… and from gadgets to high ticket health devices.
He has a special knack for identifying and marketing winning health devices.
The great thing about health devices is they can range from $224 (as in this legendary heating pad promo) to well over $30,000.
That’s a lot of margin.
Yet far too many alternative health marketers (some stunningly successful) never catch on to the wonderful world of high ticket health devices. [Read more…]
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As a warm-up for the remarkable supplements ad that grabbed readers’ eyeballs from 2012-2015…
It’s worth a look at an advertiser that made its bones with the power of demonstration.
Because as our copywriting patriarch, Claude Hopkins, said: “No argument in the world can ever compare with one dramatic demonstration.” [Read more…]
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The red HOT promo for “37 Passive Income Secrets to Crush Inflation” continues to march on in 2024 and is reminiscent of…
Gene Schwarz’s ad for Joe Cossman’s “37 Instant Money Makers You Can Use Tomorrow.”
Yes, of course, it’s the direct response (rounded to the nearest 7) “37” and not “30” if you look at the reply coupon. The copy editor or typesetter got the number in the headline wrong.
Both are biz-op in nature and this was an offer that pulled for Cossman… back in the summer of ’69. [Read more…]
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Perhaps I’m too consumed with the Marshall McLuhan gem, “the medium is the message.”
What’s it mean?
It means THE WAY people receive information matters just as much (or even more!) than the actual information itself.
Think about this. [Read more…]
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It’s been a while since I’ve posted anything other than print or direct mail, so it’s time to pay some more attention to online display advertising.
Here’s one for the “Defiant Child?” (Total Transformation) Program that has consistently made the rounds on various, high-traffic news sites. [Read more…]