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Dear Subscriber,
Thanks for your patience as I upload this massive collection in individual “copy caches.”
To recap, when Clayton Makepeace’s protege contacted me in December of 2009, he offered to send me the in-house control archive with powerful controls from top A-Listers like: Arthur Johnson, David Deutsch, Parris Lampropoulos, Eric Betuel, Kent Komae, Carline Anglade-Cole… a host of others, and of course… the great Clayton Makepeace himself!
This archive has the packages from almost every top flight direct mailer at the time including: Rodale, Nutri-Health, Safe Money Report, Bottom Line, Health Resources, Agora, Soundview, Healthy Directions, The Dines Letter, Sun Chlorella and more.
It was food for training a legion of copy cubs into today’s control copywriters… and fortified the A-Listers of the time… who are still at the top of the “Alpha” pack.
Your may be wondering…
How was I the lucky beneficiary of such an invaluable control cache of winning advertising?
It’s as mundane as it is dumb luck.
Because I knew the protege, he knew my insatiable appetite for junque mail and…
![](https://admoneymachine.com/wp-content/uploads/2023/11/clayton_makepeace-150.jpg)
Clayton was beginning to downsize his operations ahead of closing his Total Package.
After several years, I reconnected with the protege in July of 2023. Thanks to the world class apprenticeship he got at the side of Clayton, this protege (who must remain unnamed) has done some spectacular things, like growing Performance Golf from $400 thousand a month to $8 million a month!
Even if you’ve never picked up a putter in your life, you can appreciate the world beating copy and marketing in the golf arena right here.
This protege is also doing some incredible things in the crypto world which may well eclipse that soon.
What better place to start than with Clayton’s own work in his in-house control archive!?
You already know of Clayton’s collaboration with his exclusive client from 2002-2005, Martin Weiss and his Safe Money Report. It’s one of the all time great copywriting and marketing tag teams and more closely resembled a partnership in practice than, client and copywriter or a client and consultant relationship.
So with that in mind, let’s dive into the first three of eight copywriting control stash caches.
Control Stash Cache #1:
Martin Weiss and Clayton Makpeace
Control Stash Cache #2:
Bottom Line’s Best at $150M a Year
Control Stash Cache #3:
Rodale’s Rocking Direct Mail
Control Stash Cache #4:
Coming Soon
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