17 DM PACKAGES (353.5 megabytes)
(UPDATE: The following two packages were also written by Clayton Makepeace and are included in the above zipped file.
UnDiscovered Stocks was under the Martin Weiss umbrella in the early 2000s when: “Grow Up To 781% RICHER As Tech Blue Chips Rebound Without Buying a Single Stock!” mailed in the early 2000s.
“UnDiscovered Stocks” boasted two dynamo stock picking women: Nancy Zambell and Sharon A. Parker. Nancy Zambell seems to have semi-retired some years ago and Sharon A. Parker disappeared into the void not long after this promo mailed in the early 2000s.
Here’s the second, again included in the 353.5 megabyte zipped file above.
Larry Edelson ran Real Wealth Report which focused on natural resources and was a division of Martin Weiss’ Safe Money Report.
Had this package mailed 12-24 months later than it did…
The publishers would have lived out the metaphor the clever headline is based on and Laughed all the way to the bank… when energy prices began to soar.
Both Clayton and Larry Edelson were taken from this life far too early. Larry was a deep student and prognosticator of financial markets.
In short, this is:
Every Clayton Makepeace financial package I’ve been able to round up.
Several of these packages have multiple covers and are clearly labeled as such in the file name.
The advantage of this is YOU KNOW where there’s a ton of testing for a particular promo and you don’t have to open multiple PDFs only to discover they’re the exact same promo for the same product with the only (yet critical!) difference being the cover. I’m still rounding up info on the control winners for several packages.
While there was obviously testing going back for decades in financial advertising, it wasn’t the kind of:
HEAVY duty testing in direct mail…
that Clayton made famous for Dr. Whitaker.
Fittingly, it was Clayton who also put Dr. Julian Whitaker on the map — and for that matter alternative medicine itself — with the launch package for Health & Healing he cranked out from his hotel room in the early 1990s, that eventually pulled down almost two million subscribers in three years!
Not to undermine Dan Rosenthal’s contributions to Martin Weiss and his father, Irving, but it was small time compared with the trailblazing collaboration between Clayton and Martin Weiss.
Additionally, The market for financial newsletters prospects by comparison was a tiny fraction of alternative health newsletters around the turn of the 21st Century, somewhere around two million total.
The time was ripe to EXPLODE “Safe Money Report”
I won’t do a poor-man’s paraphrase of Clayton’s back story of how he and Martin Weiss developed one of the the most formidable direct response “tag teams.”
Better let Clayton tell it:
“So anyway, we took our wives on a Caribbean cruise together, a little 5-day cruise just to relax. We thought it might be a fun time. We took our two young children with us. I was still working for his competitors. I was still doing a lot of work in the health field as well as the financial field, and I had no agenda.
My goal in life there was to go hang out, eat some good food, see some sights, have a good time. But I could tell that Martin wasn’t relaxed. He did have an agenda. He just kept saying things that made it clear to me that he was kind of poking around, trying to figure out a way to deepen the work relationship, and get more out of me.
We’re both real early risers, so we both get up around three or four in the morning. Finally, one morning about two or three mornings into the cruise, we’re both sitting up on deck, just chatting, and he made a couple of comments about how we’d made such a good start and that there was so much potential.
I just looked at him and I said, “Do you want to take this thing to the moon? Do you want to just focus all our energies on it and ride this horse until it won’t ride anymore?” And he got all excited and said, “Absolutely!” So the next couple of days we spent a couple of hours every day just kind of chatting about what was needed in his company.” (Makepeace Business System, Module 5)
No matter how glorious the results, no matter how high the sales, this is an intimately unusual chemistry between client and copywriter, and maybe that’s why they hit it out of the park!
Importantly, with the ever changing news in the financial and trading markets…
Clayton did NOT do any of the research for the legion of packages he cranked out for Martin Weiss!
That’s no trivial matter.
It was spoon fed to him by the research staff at Safe Money Report and allowed Clayton to focus on the creative and be ever more prolific.
And that gave Clayton the firepower to FOCUS on the GIANT themes that were important to the prospect.
One of the big themes was often:
Don’t Get Mad… Get EVEN!
My old acquaintance and Clayton’s right-hand man, Tony Flores nailed the power of this theme here:
“Revenge is the natural extension of anger and betrayal. It’s the most actionable feeling of the three. It’s part of what motivates your prospect to reverse those negative feelings and make things better. If he’s angry about being abused and humiliated by doctors or robbed and ripped off by brokers, he’ll be motivated to exact revenge on them.
For example, some of Clayton’s biggest winners for Weiss tapped into the prospect’s anger at deceptive CEOs, greedy brokers, and crooked politicians. He then gave his prospect the option of ACTING on this feeling by responding to the offer. The sweetest revenge is “getting rich.” It is so powerful to connect making a killing in the market with getting even with your enemies!”
And unlike when a prospect picks up a supplement or serum, when it comes to investing, trading and finance, the reputation and background of promoter, author or publisher needs to be RESTATED in each and every sales letter or direct mail package, whether it’s a subscriber for five years or someone just hearing the name of Dr. Martin Weiss for the first time.
That’s screamingly obvious in any of these killer promotions which have strong resonance and relevance twenty years later heading into 2024.