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Info Products that “Say the Same Thing in a Different Voice” and Chasing the Perfect Golf Swing

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Newspaper print is in its last chapter here in the United States

Ah, but there was a time when ads like this were commonplace — LONG copy golf ads.

Granted, the “market” for info products like this existed mostly in the golf magazines.

This ad for Dalton’s Guaranteed Golf System ran as 1/4 page insertions in 1997. [Continue reading]

Filed Under: Fitness, Sports & Self Defense

Tales of Terrific Teaser Copy

By

Here's the company that never held back when it came to envelope teaser copy. You can't put much more on an outer envelope than they do. … [Continue reading]

Filed Under: Killer Teaser Copy, Mailbox Hits, Self-Help & Wealth Creation

The Keepers of the Kingdoms & Selling Luxury Real Estate (from David Ogilvy’s Son!)

By

Here's a lesson or two in selling high end real estate... from David Ogilvy's son! (UPDATE: Mr. Ogilvy passed away on February 3, 2020 at 77 years old after a long and stellar career.) David Ogilvy, son of the famous advertising legend of the … [Continue reading]

Filed Under: High Ticket, Print Advertising, Real Estate

“Cash if you die. Cash if you don’t” (Humanizing dry offers with comics & a monster UK winner)

By

Comic strips, cartoons—the funnies in old parlance—call them what you will; the format was a common and powerful testing ground for strong advertising controls. Though they appeared within the newspaper medium, often right alongside the actual … [Continue reading]

Filed Under: Direct Response Dynamite, USPs & Positioning, Lead Generation, Print Advertising

“Seldom has such power been so effectively concentrated, in the hands of one man, and of a man who can write so well.”

By

This is a textbook "testimonial headline" in the world of book advertising. Book advertising in 2023? YES... it will continue to matter because it's a TRUE test of a an ad writer's mettle. As we've seen with the late 20th Century copy … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Continuity Selling: Subscriptions, Alerts & Memberships, Religion, Philosophy & History

Turning Metaphors Into Money (“The Difference Between Dollars and Ideas”)

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Not clickbait, I promise, ! I remember the first time I spotted this ad 20 years ago. - It was an epiphany... - It was metanoia... - It was an idea so darn good... it ought to be SHOUTED from the rooftops... Over a hundred years later. … [Continue reading]

Filed Under: Print Advertising

Charlie Allen’s AMAZING Golf & Fishing Advertorials

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NGC Sports were BIG TIME in sport fishing and golf and had TENS of thousands of insertions in everything from local newspapers... to trade publications like Oklahoma Farm Bureau... all the way to Newsweek magazine and the Wall Street … [Continue reading]

Filed Under: Advertorials, Fitness, Sports & Self Defense, Print Advertising

“The question is not whether you want to build real wealth… Who doesn’t? The question is, where do you start?”

By

This ad deserves to be in a book on winning financial advertising. The advertiser, Investment Research Services, ran this ad week in and week out in big media like The Guardian, Sunday Telegraph, and The Observer. American marketers and … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Financial Favs, Investing & Retirement, Print Advertising

“The NEW ‘Baby Aspirin’ Remedy that protects your heart and circulation — without the dangerous side effects!”

By

This late-2025 promo is a newsletter ride-along for the supplement Peak Blood Flow. The copywriter does a great job with the core promise: “Healthy Blood Flow... from Head to Toe!” … [Continue reading]

Filed Under: Alternative Health Hits, Mailbox Hits, Origin Marketing Magic, Proof Element Powerhouses, Supplements & Serums

1966 Schwartz Ad for “Revolutionary New Self-Hypnotism Machine” (Link Corrected)

By

About a week after publishing "My Copywriting 'Blasphemies' Against Eugene Schwartz" I stumbled upon this ad. As Michael Corleone grunts in The Godfather Part III: "Just when I thought I was out, they pull me back in!" And so it was for this … [Continue reading]

Filed Under: Print Advertising, Self-Help & Wealth Creation

From STOMACH Turning Fundraising Ads to €370 Million with 10 Million Members

By

This ad campaign is not for those with a weak stomach. It may be the most shocking ad campaign run in mainstream publications in this generation. Read at your own discretion! … [Continue reading]

Filed Under: Direct Response Dirty Dossiers, Fundrasing, Print Advertising

Ugly Layouts in a World of Beauty and $238 Biz-Op Books

By

Eugene Schwartz revealed this gem in a lecture to Rodale Press in the early 1990s. “The ugly thing in a world of beauty stands out.” You won't find uglier than this magalog... for a $238 biz-op book no less. … [Continue reading]

Filed Under: Biz-Op, Books, Home Study, Info Products & Newsletters, Mailbox Hits

“With the Cops in Hot Pursuit, the Escaped Convict Ran into the Rental Unit”

By

Talk about a jolting lead. This one is right up there with some of the best story selling ads ever to hit a mailbox. It had a long mailing track record. … [Continue reading]

Filed Under: Crisis Copywriting, Survivalism & Legal, Financial Favs, Investing & Retirement, Great Leads, Story Selling

“How You Can Get Super Rich In Commercial Real Estate”

By

How often do you see a full fledged real estate investment pitch like this in the New York Times? This ad was on fire in the Wild West of workshops in real estate investing and had thousands of insertions. … [Continue reading]

Filed Under: Biz-Op, Print Advertising, Real Estate, Seminars & Workshops, Story Selling

“I’ll Never Give You All My Trading Secrets, But I Will Give You My Trades…”

By

Here's another ad in the mold of "give them the fish" versus "teach them to fish" -- the headline screams it. This subscription selling offer for a trading advisory bills quarterly. And the star of this package brings some impressive proof … [Continue reading]

Filed Under: Continuity Selling: Subscriptions, Alerts & Memberships, Mailbox Hits, Trading

$995 a Year Newsletter Proves a “Perfect Pitch”

By

UPDATE: October, 2025. I'm still mesmerized by the power of this evergreen financial pitch. And hailing from Gary Bencivenga, how could it be anything but a perfect pitch? You won't find any fancy graphic design or embellishments here. Heck, … [Continue reading]

Filed Under: Financial Favs, Investing & Retirement, Great Leads, High Ticket, Killer Teaser Copy, Proof Element Powerhouses

Brilliant “Power of Demonstration” Supplements Ad… Makes Copy Take a BACK SEAT

By

As a warm-up for the remarkable supplements ad that grabbed readers' eyeballs from 2012-2015... It's worth a look at an advertiser that made its bones with the power of demonstration. Because as our copywriting patriarch, Claude Hopkins, said: … [Continue reading]

Filed Under: Alternative Health Hits, Direct Response Dynamite, USPs & Positioning, Print Advertising, Supplements & Serums

Secrets of “The Omega Ad” (Link Corrected)

By

I have a soft spot for aging science fiction films. And The Omega Man is near the top of the list. Why? … [Continue reading]

Filed Under: Alternative Health Hits, Direct Response Dynamite, USPs & Positioning, Print Advertising, Supplements & Serums

Bill Glazer: Direct Response & Business Dynamo

By

I vividly recall sitting in the cavernous conference room for the Glazer-Kenney-Insider Circle Summit at the Sheraton Park Central Hotel in Dallas in 2005. The big red banner on the wall of the conference room read: … [Continue reading]

Filed Under: Print Advertising, Retail Copywriting Kingdom

“£125,000 ($300,000) and 2 years of loving labour went into this sumptuous Centennial Edition of THE COMPLETE WORKS OF DICKENS”

By

Mere book on offer? No way. Here's a headline that dimensionalizes what would otherwise be a prosaic promo. And it was a hit on both sides of the Atlantic, starting with The Observer in December 1968 through the Chicago Tribune in June 1974. … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Print Advertising

Make Money Products + TV Spots = $330,084,354.70 Fine

By

Ah, Las Vegas... only marketing conferences and children's chess tournaments ever bring me there these days. But I vividly remember wandering around the bustling Electronic Retail Association conference at the Wynn in 2011. Matthew Lesko, the … [Continue reading]

Filed Under: Biz-Op, Dangerous Advertising, Mailbox Hits

Explore 3 millennia of genius…

By

If you live in North America, you've surely bumped into this company's display ads, catalogs, print insertions or radio ads. Here's their 44 giant pages of course creation copywriting if you missed it. There's no topic of academic interest that … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Education, Print Advertising, Religion, Philosophy & History

“‘Invest’ 30 Days in This Personality Makeover, It Works!”

By

"SNAP! Change Your Personality in 30 Days" is a pretty whimsical title, even for a big-promise self-help book. While the ad copy for this offer is classic book advertising... any 20th Century advertiser would recognize... the goal is loftier, as … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Continuity Selling: Subscriptions, Alerts & Memberships, Direct Response Dynamite, USPs & Positioning, Self-Help & Wealth Creation

More Lead Gen Lessons from Littleton Coin

By

If you ever find lead-gen boring, you're not paying attention. Because there are countless markets in direct response and an infinite variety of lead magnets. And sometimes you can learn more from a direct response player OUTSIDE your normal … [Continue reading]

Filed Under: Coins, currency & collectibles, Lead Generation, Print Advertising

5,400 Years of Fighting SERIOUS Dark Circles!

By

The Sumerian invention of cuneiform tablets was in widespread use as far back as 3400 B.C. Initially, its purpose was for keeping accounts and records of business transactions, but later it developed into a full fledged writing system. And … [Continue reading]

Filed Under: Beauty & Anti-Aging, Print Advertising

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Case Studies in Cash Creation

  • Info Products that “Say the Same Thing in a Different Voice” and Chasing the Perfect Golf Swing
  • Tales of Terrific Teaser Copy
  • The Keepers of the Kingdoms & Selling Luxury Real Estate (from David Ogilvy’s Son!)
  • “Cash if you die. Cash if you don’t” (Humanizing dry offers with comics & a monster UK winner)
  • “Seldom has such power been so effectively concentrated, in the hands of one man, and of a man who can write so well.”
  • Turning Metaphors Into Money (“The Difference Between Dollars and Ideas”)
  • Charlie Allen’s AMAZING Golf & Fishing Advertorials
  • “The question is not whether you want to build real wealth… Who doesn’t? The question is, where do you start?”
  • “The NEW ‘Baby Aspirin’ Remedy that protects your heart and circulation — without the dangerous side effects!”
  • 1966 Schwartz Ad for “Revolutionary New Self-Hypnotism Machine” (Link Corrected)
  • From STOMACH Turning Fundraising Ads to €370 Million with 10 Million Members
  • Ugly Layouts in a World of Beauty and $238 Biz-Op Books
  • “With the Cops in Hot Pursuit, the Escaped Convict Ran into the Rental Unit”
  • “How You Can Get Super Rich In Commercial Real Estate”
  • “I’ll Never Give You All My Trading Secrets, But I Will Give You My Trades…”
  • $995 a Year Newsletter Proves a “Perfect Pitch”
  • Brilliant “Power of Demonstration” Supplements Ad… Makes Copy Take a BACK SEAT
  • Secrets of “The Omega Ad” (Link Corrected)
  • Bill Glazer: Direct Response & Business Dynamo
  • “£125,000 ($300,000) and 2 years of loving labour went into this sumptuous Centennial Edition of THE COMPLETE WORKS OF DICKENS”
  • Make Money Products + TV Spots = $330,084,354.70 Fine
  • Explore 3 millennia of genius…
  • “‘Invest’ 30 Days in This Personality Makeover, It Works!”
  • More Lead Gen Lessons from Littleton Coin
  • 5,400 Years of Fighting SERIOUS Dark Circles!
  • Little Known Referral Letter from Gary Halbert (Business Development)
  • Massive Maths Membership Model
  • “Peaches so sweet flavorful and uncontrollably juicy you must eat them over the sink!”
  • Jeff Paul’s Greatest Story Selling Ad… and What’s Become of Him
  • “A Teen’s Tragic Death in Dryer Fire…” (The Power of Demonstration)
  • “Giving away steak dinners… and raking in the profits”
  • Cheat Death (Dimensionalization Done Right)
  • “Do you have any of these coins in your pocket?”
  • A Powerful Headline Response Rocket (Claim in Time Frame)
  • BUILDS STRONG INFO-BUSINESSES 12 WAYS
  • “Mind Control Goes Mainstream, Artificial Intelligence Takes Control of U.S. Population, and You Don’t Even Know It’s Happening”
  • “101 Best Ways For Men To Get Healthy”
  • A STUPID Mistake That Cost an Advertiser $300,000… by the New York Attorney General
  • Jewish Adman Swipes a Catholic Saint? “7 Deadly Advertising Mistakes”
  • It Takes 9 YEARS to Announce the Losing Lottery Numbers
  • A Million Dollar FINDER’S FEE for Connecting the Dots… And Knowing How to Sell!
  • “I couldn’t ask my mother these questions!” (The TESTING Titans of Rodale Press)
  • If I Had Only ONE Supplements Magalog on a Desert Island
  • “What has this man discovered about the ‘secret games’ people play that has made his book the surprise bestseller of the year?”
  • “One Weird Trick” for REVIVING “Clickbait” Subject Lines That SELL!
  • “International Living” Then And Now
  • Case Studies in Catastrophe (When the FTC Comes a Knockin’ Part 1)
  • One word can transform your life!
  • “Quiet Blockbuster” Product And Marathon Ad (Link Corrected)
  • UNWOKE Ad Triumph… How Ogilvy & Shell Oil SILENCED Greta Thunberg… 24 Years Before She Was Born
  • “Is Spiritual Peace Worth 3 Minutes A Day To You?”
  • The Sales Liberator Video #1 (Video Restored)
  • “International Living” Three-Decade Direct Mail Control
  • Selling High Ticket Prepper Products (Copywriting Dark Dystopias)
  • Mel Martin’s Subscription Selling and Power Pricing (UPDATE)
  • “When you have a designer, every package looks like a magalog.”
  • “Don’t you wish your brain worked like it did 10 years ago?”
  • “How to Fix a Broken Portfolio” (Give Me 30 Minutes!)
  • “YES. You can increase your creative power.” (BREAKTHROUGH Brands that Keep on Going)
  • This Ad Reminds Me of the Midtown-Manhattan Store with the Giant “Going Out of Business” Signs… for 17 Straight Years!
  • 300,000 NEW Paying Subscribers – ONE Big Idea
  • “We’re Looking for People to Test Tools (And Keep Them FREE!)
  • “Ivy League Scientists Take This Age-Defying Pill Every Day”
  • Scrumptious and Sublime Gourmet Food Advertising (Links Corrected)
  • “Life is short… or maybe not” (Hundreds of insertions for this supplements advertorial)
  • Magic Words That Lift Response… ALMOST!
  • “The 15-Minute Retirement Plan”
  • What the EXPERTS Do When THIS Happens (Links Corrected)
  • Leaving your prospect stranded by not paying off the headline (“What your skin tags are really trying to tell you!”)
  • From a sales letter on a borrowed laptop at his kitchen table to over 500,000 paid subscribers
  • A TREASURY of Language Learning Copywriting Classics
  • Self-Defense Package My Mailman Knew By Heart
  • Watch me lose 125 pounds — a picture at a time.
  • “How to Scheme Your Way to Profit” Part 1 Info Marketers Who Make Millions (WITHOUT an Original Idea)
  • Let me give you the secrets of FEARLESS CONVERSATION!
  • “World’s First ‘Make-Yourself-A-Millionaire’ Kit!” (Schwartz’s Never Ending Oeuvre)
  • How to turn a “boring” financial bookalog into cloak and dagger murder mystery (UPDATED)
  • How A Dirt Poor Auto Mechanic Accidentally Discovered The Simple Secret Of Getting Filthy Rich In Phoenix Real Estate…
  • “The Cousteau Society Collection of Stamps of the Sea” (The Genius of Joseph Segel)
  • How to Turn “Small Caliber” Bullets into BIG Sales!
  • “Can you become seven times stronger than the average person without lifting weights?”
  • From Envelope Teaser Copy… to Magic Subject Line
  • “Designer Clothes At Giveaway Prices” (Under the Radar British Female PHENOM)
  • “Most writers will spend a year or two writing a book. And 20 minutes on the title.” (Ted Nicholas on Book Titles and More)
  • Makepeace Blast from the Past for “Health & Healing”
  • “How to Multiply Your Money Ten Times in a stuck market.”
  • 35 Years of Tweaking and Testing and a CRUSHING Control
  • Strong Alternative Health Control Two Years and Running (“Let People Die”)
  • Zero To $22,265 In One Day (Profiles of POWER Positioning PLUS Selling High Ticket)
  • “The Fifth Greatest Trade Of All Time”
  • How Commodity Copywriting KILLED One of the 20th Century’s Great Direct Response Outfits
  • “How You Can Make $4,000.00 A Day, Sitting At Your Kitchen Table, In Your Underwear!” (The JPDK Marketing Model)
  • “Secrets of The Societies The Greatest Kept Secrets of All Time for Money, Power, Romantic Love!” (Part 2)
  • Even More… Killer Lead Gen Magnets from a $295 Billion Firm
  • Luscious Lobster Gourmet Food Copy (UPDATE)
  • 2 MAGIC HEADLINES Battle It Out… And the Winner Is…
  • “If $925,000 is within your reach do not buy anything ‘til you see this close-in NW Austin home”

 
 
 
 
 

Coming Soon

 
 
 
 
 
 
 
 

Categories

  • A-Z Swiping & Video Series
  • Advertorials
  • Alternative Health Hits
  • Banners that Bring It
  • Beauty & Anti-Aging
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  • Dangerous Advertising
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  • Direct Response Dynamite, USPs & Positioning
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  • Gadgets & Specialty Products
  • Great Leads
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  • Killer Teaser Copy
  • Lead Generation
  • Magic Subject Lines
  • Mailbox Hits
  • Origin Marketing Magic
  • Personality in Copy
  • Print Advertising
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  • Proof Element Powerhouses
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  • Retail Copywriting Kingdom
  • Save Money & Rebates
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  • The Sales Liberator Videos
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  • Weight Loss & Diet

 
 
 
 
 
 

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