This 27-year control in both the mail and print wasn’t top dog for lack of competition.
Let’s hear it straight from the copywriter’s mouth.
Malcolm Decker was one of the greats of direct mail copywriting for many decades.
Since there’s no greater tribute to our advertising legends than their ads, here’s a fitting one. [Continue reading]
This is one INCREDIBLE business model. (Sshhh! Don't tell anyone.) And it keeps on rolling in 2022. It's a great example of a PURE affiliate marketing offer -- using online lead generation -- that targets large and passionate segments of the … [Continue reading]
You don't run across a direct mail package from 1989 every day, do you? This one hails from the glory days of Phillips Publishing and is most likely written by the mightiest financial copywriter at the time. The opening reads like a first … [Continue reading]
Here's a recent insertion from the marketing dynamos at Stauer-Govmint.com. Guess the "Grizzly Hunting Knife" straddles the line of "precious metal" and costume jewelry? After consuming scores of their brilliant "story ads" over the years, I've … [Continue reading]
It just occurred to me this advertorial or "Dear Abbytorial" as I like to call it -- since this advertorial is formatted to look like an advice column -- has been going strong since 2012. "Dear Abby is an American advice column founded in 1956 by … [Continue reading]
Want to know the secret for staying on TOP... after you've scaled Everest? There's no better answer than this latest package from one of my favorite direct mail marketers and super supplements sellers. I'm talking about the Sinatra Nutrition … [Continue reading]
The "Burn This Letter" portion of this headline evokes book titles like Steal This Book or Burn This Book. Here we've got an information marketing offer in which the copy flows from the surgically targeted voice of the newsletter publisher, who is … [Continue reading]
I bumped into this fantastic lead in mid-2022 and was really captivated by it. Besides the fact that this ad is apropos for the chaotic mess of a world we live in, it really speaks to marketers and publishers. … [Continue reading]
This was one of the most successful advertorial series of all time. NGC Sports were BIG TIME in sport fishing and golf and had TENS of thousands of insertions in everything from local newspapers... to trade publications like Oklahoma Farm … [Continue reading]
"Do People Still Purchase Health Info Products in 2022?" You bet they do! More on that here. … [Continue reading]
I've really grown to detest the popular copywriting term, "swipe"... even though I've been a decades-long exponent of it. It's not that it sounds larcenous, but it suggests someone who's uncultured, instead of the very opposite. … [Continue reading]
My friend and client in the Far East was such a fan (and discerning marketer!) he bought Green Tree Press from the late Dr. Weckesser's estate. … [Continue reading]
Sometimes you can learn more about marketing from watching what one GREAT marketer/publisher does... Than trying to keep tabs on what everyone is doing. So it is with this venerable direct response player and newsletter publisher... going … [Continue reading]
Here's another DM package from the sweet spot of business development and self-help. The old school of direct mail marketing is exemplified with the ever present: … [Continue reading]
It's not enough that the second word in this two-word headline is in CAPS, but it's also underlined. It's hard to pack more punch into a such a compact headline as this. And there's no shortage of frustrations in most markets to deploy a … [Continue reading]
Here's a long copy double page spread for Strivectin neck cream. Of course, "long" is a relative term in the world of direct response, but since so much anti-aging advertising is in the realm of big brand, image advertising, this is still a model … [Continue reading]
In this possibly convoluted entry, , I'm going to show you the promos which sold several million bucks worth of information products back in the mid-2000s. These straightforward sales letters are among the BEST TEMPLATES I've seen for selling … [Continue reading]
Here's a coin offer from the sister company of the costume jewelry king, Stauer. Govmint.com gets a ton of leads from print ads like these and you'll notice something interesting. … [Continue reading]
Sorry for the head-spinning title! Not only did I achieve another alliterative accomplishment. :-) But at last, I got the chance to "think on paper" about direct mail marketing during the tumultuous times we find ourselves in. It's often … [Continue reading]
A single good lead magnet can build a GREAT business. But today, having MULTIPLE response-getting lead magnets, like Fisher Investments for example, beats just one. As of mid 2022, this fee-only investment advisor manages $197 billion in … [Continue reading]
You almost can't go wrong with the "Don't (blank) until you read this book... watch this video" headline template. What's more, you're not constrained by market because you can use it in ANY industry in which you can reach bonafide prospects. … [Continue reading]
Supplements print insertions are just a small fraction of what they were three years ago. All the more reason to tear into a control like this one from Jeff McGeary for Dr. Sears. … [Continue reading]
“Do You Come From Royal Blood, ? This has been one DYNAMITE appeal for Ancestry.com which takes in $1 billion a year in sales... according to its new owners, Blackstone Inc., the international private equity behemoth that now makes the "vampire … [Continue reading]
Hop back in a time machine to 2006 and this is the sort of ad that filled mailboxes and inboxes alike. Law of attraction (LOA) was so omnipresent that many coaches and copywriters made it the focus of their business. Joe Vitale was one of the … [Continue reading]
Maybe it's me, but I'm noticing a lot more testimonial type or "prospect parlance" headlines. This is no minor nuance because unlike a headline that makes a claim, say "10 days to clear breathing"... This one sounds like it came straight from … [Continue reading]