Here’s a textbook teeth whitening ad from the late 1990s and early 2000s.
The before-and-after picture is a hallmark of the weight loss and anti-aging markets. Of course, in a black and white print ad, no one can say it’s not easily photoshopped, but the before and after difference is still stark and effective.
Comtrad Industries (later Techno-Scout), run out of Virginia, was a direct response player on the national level for over a decade. [Continue reading]