There's no shortage of trading pitches either online or in direct mail. But this one boasts a BIG idea that makes it memorable, years after it successfully mailed. The headline is ingenious. Why? … [Continue reading]
Time-Life Books stood near the summit of book and music advertising since its inception in 1961. Almost every popular subject known to man was covered in some shape or form by Time-life and promoted by direct mail, print, TV and … [Continue reading]
In many ways, things were simpler in the marketing world 25 years ago. One of the highlights of that simpler era was the JPDK marketing model -- the Jeff Paul-Dan Kennedy model. What was the JPDK model? … [Continue reading]
This is NOT your everyday direct mail package. It straddles the markets of biz-op, self-help, mind dynamics and a little bit of Maria Duval for good measure. Most would dub it "esoterica." … [Continue reading]
Obviously, I'm partial to print. And you've seen the print campaign already from the company with a whopping $295 billion under management. Well here's the online counterpart. These banners of Fisher's keep getting better and like the print … [Continue reading]
The fabulous LIVE MAINE LOBSTERS print ad got me hungry for some food copy. What could be better than a Hancock Gourmet Lobster catalog? Gourmet food promos almost always have great photography (similarly with travel and real estate … [Continue reading]
Welcome to the "Mailbox Gladiatorial Games." This was one of the BIG hits of 2017-2019. If you sell anything income related to boomers and seniors pay heed, because this one mailed far and wide for TWO SOLID YEARS. … [Continue reading]
There are two Ogilvy alumni who rank at the top for real estate copy in the USA at least. The late David Ogilvy II and Stan Barron. … [Continue reading]
I remember having a conversation with my wife over 20 years ago (in the summer of 2004) about going to Los Angeles for "Corey Rudl's Wealth-Building Wedding Reception & Customer Appreciation Extravaganza." Ironically, she was in favor of … [Continue reading]
Times and technology may change. But business development rarely shifts from its main axis of MORE offers... in front of MORE customers and prospects... MORE often. CDs or audio-cassettes... the choice is yours! … [Continue reading]
Here's a magalog that mailed after the turn of the century. It promoted the now defunct Sinatra Health Report. Mind you Dr. Stephen Sinatra is still the marquis doctor for Healthy Directions and now he's rolling with the second generation of … [Continue reading]
You can learn some valuable lessons from marketers who do transactions in the hundreds of thousands of dollars. Sure the margins might be small in the precocious metals market, but the volume is head-spinning. … [Continue reading]
"- In Great Britain, a young boy astounds the medical community by almost completely reversing the physical effects of a congenital disease for which there is no known cure - without pharmaceuticals of any kind. - In Brazil, a film crew captures … [Continue reading]
Well, we'll never see another direct mail promotion quite like this again. That's because this company, built on the back of direct mail, is now a shadow of its former self, after being acquired (slow-loading!) and resold in short order. No one … [Continue reading]
This is a hidden gem of an offer headline in the health and beauty markets. Here's what I like about a great offer headline. Everything is out there, front and center for your prospect to see -- no fine print, no waiting around to spring the … [Continue reading]
Here's Part II of the amazing Halley's Comet commemorative coin case study. It's the ESSENCE of what being a COMPLETE marketer is all about. … [Continue reading]
“Do You Come From Royal Blood, ? This has been one DYNAMITE appeal for Ancestry.com which takes in $1 billion a year in sales... according to its new owners, Blackstone Inc., the international private equity behemoth that now makes the "vampire … [Continue reading]
Some people balk at the slightly dated look of these Newsmax landers. … [Continue reading]
This entry is about a fantastic marketer - not the celebrity talk show host who took the opportunity to lampoon the marketer's survival seed bank short-form infomercial. While few recall this early 2010 episode, the company mocked before millions … [Continue reading]
I had an acquaintance named Ira when I lived in Tucson. He had a wry sense of humor, but swore this actually happened. Ira was traveling through Heathrow Airport during the era of The Troubles and was stopped by security after passing through … [Continue reading]
Talk about a jolting lead. This one is right up there with some of the best story selling ads ever to hit a mailbox. It had a long mailing track record. … [Continue reading]
In the mid-1980s, Gevalia was on the cusp of breaking into the North American market. The venerable Swedish brand, with a storied history, began running double-page spreads like this one alongside the pioneering launch of the subscription model … [Continue reading]
Here's another DPS (double page spread) from the once mighty Time-Life Books. Full expose coming soon on the downfall of this one-time direct response selling dynamo. … [Continue reading]
You don't run full-color double-page spreads in print unless an ad is bringing home the bacon. This one has been going strong since early 2024. … [Continue reading]
Where are the fancy design elements in this package? The elaborate sidebars? The captivating photos? None to be found here. And this one hails from one of the world's most prestigious medical centers. … [Continue reading]