This entry's title is borderline cringe and evokes the kind of buoyant amateurism I had in spades several decades ago. Call it cheesy. Call it crude. But this headline has been pulled, swiped, and reworked across a dozen markets for a … [Continue reading]
STRATEGY is important in direct mail. You can have the the greatest copy LASER targeted to an ideal prospect, yet still SCUTTLE the sale within the first 30 seconds of your prospect opening the envelope. Even for a marketer who's NEVER mailed a … [Continue reading]
Here's a new lead magnet I just discovered on LinkedIn from Fisher Investments, now with $294 billion in funds under management. As you may know, I'm a huge fan of Fisher's lead gen, both in print and online. Since there's little readership in … [Continue reading]
Here's the latest mid-2025 mailing for Mito-Essence - the powdered nutritional supplement formulated to boost NAD+. This is an honest to goodness auto-ship lead offer for a big promise, high ticket supplement. … [Continue reading]
Do you recall when the "Tiny Pill" lead was all the rage 10+ years ago? Newspaper print was also on fire in the States at the same time and entering its last chapter as a dominant advertising channel. … [Continue reading]
Here's how one of the best in the biz sells cosmetic dental procedures. When you're selling services for $10,000 and over, it helps to tell the COMPLETE story. Sometimes it takes 24 pages to do so. … [Continue reading]
Here's the current tabloid sized magalog for this perennially winning title from Bottom Line. … [Continue reading]
Time-Life was once at the summit of continuity selling in the direct response world. Here's one of its evergreen offerings from back in the day. … [Continue reading]
If compound interest is the “8th wonder of the world”… And the quote is variously attributed to a host of heavyweights: … [Continue reading]
The late, great adman and entrepreneur, Joe Sugarman, gave us the maxim about making the complex simple and the simple complex in direct response advertising. What could be more complex for the average layman than Einstein's E=mc2? … [Continue reading]
Show this 1900 John Wanamaker ad to most modern SaaS (Software as a Service) marketers and they’ll probably sneer. But what they don’t realize is this: It took hundreds of thousands of subscription-selling ads and millions of tests to arrive at … [Continue reading]
Over the years I've admired a particular client who sold a variety of products... from information products to supplements... and from gadgets to high ticket health devices. He has a special knack for identifying and marketing winning health … [Continue reading]
This was life before Yelp and Google reviews. 1971 to be precise. Restaurant reviews were an industry onto their own. … [Continue reading]
One of the more surprising things about direct response is this... Success isn't limited to seasoned pros -- kitchen table copywriters can hit it out of the park too. This diet pill promo mailed for over 10 years. It boasts some of the most … [Continue reading]
This tiny bookalog captured HUGE response for well over a half-decade. In this package's case, hand addressing and a personalized lift letter played a big role in keeping this package in the mail for so long. And these supplements sell for … [Continue reading]
Claude Hopkins wrote in My Life in Adverting: "No argument in the world can ever compare with one dramatic demonstration." This 25-page anti aging pitch is like a long form infomercial in print... from a few years back, mind you. And there's … [Continue reading]
You can tell a real copywriting connoisseur must have gotten his hands on this package twenty years or so ago. It's a little weather-beaten and there are some hand-written notes and mark-ups in the letter. Oh, and since this was from the early … [Continue reading]
Obviously, I'm partial to print. And you've seen the print campaign already from the company with a whopping $295 billion under management. Well here's the online counterpart. These banners of Fisher's keep getting better and like the print … [Continue reading]
For many in the direct mail universe, the magalog is the "be all and end all" of formats. But what of the good 'ole envelope package? … [Continue reading]
It's teaser laden carriers like this that helped propel Nightingale-Conant to the top of the self-help heap. … [Continue reading]
Here's a sales letter from the great (now retired) direct response genius, self-publishing dynamo, and early-days member marketing and video marketing expert, Bill Myers. Bill Myers shared the stage with Gary Halbert and Jay Abraham in the '80s … [Continue reading]
In the 1980s and 1990s... he was one of the biggest players in direct response His newsletter towered over others in paid subscriptions. Till he blew it up with a VERY dumb play. This is a blockbuster magalog from twenty years ago with a ton … [Continue reading]
The high resolution training videos that pepper the promos of giants like Performance Golf seem light years away from the genteel book advertising of the 1970s. And yet, a near bottomless well of incredible ideas from markets far and wide awaits … [Continue reading]
You'll notice this April 1997 insertion in Ladies' Home Journal is little different than this version of the ad few months later in Better Homes and Gardens. It's not an exaggeration to say the writer's market straddles the line between business … [Continue reading]
Time-Life Books stood near the summit of book and music advertising since its inception in 1961. Almost every popular subject known to man was covered in some shape or form by Time-life and promoted by direct mail, print, TV and … [Continue reading]