This direct mail package might as well have been written a lifetime ago, instead of the the early to late 2000s, when it mailed heavily. Look at all that's changed. … [Continue reading]
Jeff Paul’s Greatest Story Selling Ad… and What’s Become of Him
100 Cigarette a Day Smoker’s Perfect Pitch
Would you like to see a PERFECT PITCH for a mass market product, in which the promoter lacks any semblance of credentials... yet uses it to his advantage to sell a TON of product? Here's one. … [Continue reading]
Mastermind Marketing Masterpiece
Here's a whirlwind, 24-page pitch from my friend, Doberman Dan. This sales letter is an exemplary coaching and consulting promotion almost 10 years after it mailed. Doberman Dan is on a (very) shortlist of marketers and direct response thinkers … [Continue reading]
Why Do Patients Stop Dying When Doctors Go On Strike
Here's a beautiful new bookalog from the fine folks at Bottom Line... landing in a mailbox near you in the Spring of 2021. Did you notice there's no question mark after the headline, ? Nothing is a "small thing" in copy, especially with a … [Continue reading]
They LAUGHED at Him on National TV… Till He Made a Killing in the Survival Market (Video Restored)
Felix Dennis said you need a THICK SKIN if you want to get rich. What better place to test this theory than on The Late Show with Stephen Colbert. … [Continue reading]
A Farewell to Kings… of Direct Mail
It was the company built on direct mail marketing and top notch direct response. Alas, they're no more... swallowed up by a multinational with very different plans about the future. … [Continue reading]
Killer Layouts… Rabid Response & Multi-Readership Paths
Many copywriters like grabbing the spotlight. But never underestimate the power of a good layout and a great designer. It can make all the difference when it comes to copy getting READ. Why is this advertorial laid out like the front page of … [Continue reading]
“Gain the advantage in any verbal encounter by learning the secret language of covert communications.”
At the turn of the century, (the 21st!) this frequent mailbox visitor for The Best Kept Secrets of Great Communicators commanded a respectable $197.97 price for a set of CDs. Whether it's from the stage or on a Zoom meet, this is an evergreen … [Continue reading]
Mel Martin “Father of Fascinations” 40-page Swipe File (Swiping A-Z Video Series Part 2)
"In the early 70s, Mel Martin was hired as a copywriter by Herb Nagourney, the toothy publisher of The New York Times book division whose business was built on running coupon ads in unsold space in the Times. While there, Martin created what Edelston … [Continue reading]
It’s About to Rain Hammers (Subscriber Reactivation Offer)
There are COUNTLESS reasons why subscribers fall by the wayside. Plain old inertia -- a tendency to do nothing -- often tops the list. Here's one of the most RELIABLE ways newsletter publishers can WIN BACK those subscribers who've fallen … [Continue reading]
25 Year Product Evolution and “Immunity Support Spray”
You've got to hand it to these guys for the way they adapt to the times and vigorously test. This is the latest wrinkle of a product that's been sold by direct response since 1996. Here's the control ad that ran just a month ahead of this test … [Continue reading]
The Secret to Becoming a Kitchen Table Millionaire
Here's a financial mailbox hit that's reminiscent of The Perfect Retirement Business. Both of these winners from yesteryear have STRONG business opportunity overtones. "Don’t fall for the “get rich quick” hype. I want to give you the … [Continue reading]
Are you having business problems? (Recession Marketing Classics)
"Is your business suffering profit decline and morale decay due to the recession? Perhaps, it's time to try a new agenda. Perhaps it's time to adopt the new but proven system that can bring you great business in tough times. Martin Edelston's … [Continue reading]
Charlie Allen’s AMAZING Golf & Fishing Advertorials
This was one of the most successful advertorial series of all time. NGC Sports were BIG TIME in sport fishing and golf and had TENS of thousands of insertions in everything from local newspapers... to trade publications like Oklahoma Farm … [Continue reading]
Find out how thousands of Australians finally lost weight after trying everything else
This isn't the kind of ad you see any longer today, neither on the West Coast of the United States nor the Gold Coast of Queensland. But it's one heck of a story selling ad. "The date was 18th March 1983. The curtain was about to go up on … [Continue reading]
“Unpatriotic” Screw the Recession Blueprint… Proven, Tested, 93-Pages, 4-DVD’s—FREE!
(Yes, believe it or not, DVDs still play a role in lead generation, even today.) Looking for business development and lead generation ideas for 2021? Look no further than 2010! Ecclesiastes proves right again: "Nothing is new under the sun!" … [Continue reading]
$14,615 Home Exercise Equipment and… and Selling with “Satisfied Customer Stages”
How do you sell a $14,615 piece of exercise equipment by space advertising? Rom of North Hollywood, California has shown how since 1990. … [Continue reading]
A $14.95 Tax Shelter
Mere book? Not on your life! Book advertisers learned over a century ago that you should NEVER conceal the fact that your product is a book... when you're selling a book. Why? Now matter how giant or accurate your claims may be... you … [Continue reading]
A Massive Market Trend is Forming… (Penny Pitches that Pull)
You know how penny stock pitches work. What seems like it's for offer is NOT the real thing being offered. Have a look at Boiler Room on Paper… 5,832 Word Penny Stock Pitch for the lowdown on this market. For now, here's the latest penny … [Continue reading]
Open This BEFORE You Get the Vaccine
Is this the most irresistible envelope teaser copy of 2021? It's a bit like juggling live hand grenades... with the pins removed. These are bizarre times indeed, . … [Continue reading]
Interview With Former Ogilvy & Mather CEO, Ken Roman
In February of 2010, (Yes, years ago but it was a great interview!) I had the chance to chat with author and former Ogilvy & Mather CEO, Ken Roman, at the invitation of my friend, Byrne Hobart. (I'm reposting with some edits in March of … [Continue reading]
3 Super Coins Surging Past Bitcoin
This Weiss Research banner is all over the place in April 2021. Here are both the VSL and the old school sales letter. … [Continue reading]
HOME RUN Headline (43 years and STILL Going Strong)
The product has been on the market since 1967. The headline has been SELLING it by the bushel since 1977. How does an ad sell for almost a half-century without the slightest sign of fatigue? Here's the instructive April 2021 full page … [Continue reading]
Dan Rosenthal on: “Writing with Your Ears,” Launching the First $5,000 Advisory… and Doing Deals for Millions
If one of the world's best financial copywriters can spend two weeks preparing a sales pitch... and FALL on his face... Then FALL AGAIN a month later... working on the same pitch... Before coming up with a method so brilliant as it is simple... … [Continue reading]
The Drugs No Senior Should EVER Take (Abandoned domains that COST thousands in lost sales)
Talk about an irresistible headline... This bookalog may be from yesteryear but the product is still front burner HOT and sells like hotcakes to this day. The Drugs No Senior Should EVER Take The shocking BLACKLIST of dangerous … [Continue reading]
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