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Professional Practice Marketing & High Ticket Selling at Its Finest

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Here's how one of the best in the biz sells cosmetic dental procedures. When you're selling services for $10,000 and over, it helps to tell the COMPLETE story. Sometimes it takes 24 pages to do so. … [Continue reading]

Filed Under: High Ticket, Professional Practices

Decades Long DM Control (1-Part Self-Help, 1-Part Biz-Op, 1-Part “the ONE Thing”)

By

This old school, 35-page maglaog for Larry Crane's The Abundance Course mailed for something like two decades. The product is evergreen and the copy and appeals are refined and tightly woven together, much like Neo-Tech, after touching down in so … [Continue reading]

Filed Under: Biz-Op, Books, Home Study, Info Products & Newsletters, Mailbox Hits, Self-Help & Wealth Creation, Story Selling, Weight Loss & Diet

SMASHING Objections Your Prospects Don’t Even Know They Have… Yet! (Investment Ad Masterpiece from the COPY OGRE)

By

This is surely one of the most PERSUASIVE investment ads ever to appear in print... newspaper print that is. There were only a handful of copywriters on the planet at the time who could have devised this pitch. It's PACKED with iron clad proof … [Continue reading]

Filed Under: Continuity Selling: Subscriptions, Alerts & Memberships, Financial Favs, Investing & Retirement, Print Advertising, Proof Element Powerhouses, Trading

“Good Cop, Bad Cop” Copy… From the Retail Copywriting Kingdom

By

Here's a fine example of personality in copy. It features the "Carpet Kings." Einstein Moomjy employed several ad agencies during its history, but the apex of their advertising was in the 1970s and 1980s. (I'm trying to track down the agency in … [Continue reading]

Filed Under: Direct Response Dirty Dossiers, Personality in Copy, Print Advertising, Retail Copywriting Kingdom

The “2 Bites at the Apple” Advertorial (“I Too Thought My Love Life Was Over Until I Decided Not to Visit My Doctor”)

By

A 6-year run for ANY ad is worth taking note of. But an advertorial like this, for one of those ubiquitous men's products, demands a deeper look. We've all learned from the great John Caples about the power of the advertorial. One of his … [Continue reading]

Filed Under: Advertorials, Alternative Health Hits, Print Advertising, Supplements

RED HOT Risk-Free Trial Offer in 2023 (Plus… from “The Fine Print” to Monthly Continuity in Supplement Selling!)

By

This risk free offer combined with this media works like gangbusters for this advertiser. You can adopt it to almost any product (pill or potion) in health and beauty, The success of this lead generation piece is worth testing as long as you … [Continue reading]

Filed Under: Alternative Health Hits, Continuity Selling: Subscriptions, Alerts & Memberships, Lead Generation, Mailbox Hits, Seniors & Boomers, Supplements

“An Open Letter to Somebody at the CIA” (Howard Ruff: Lead Gen Legend!)

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Howard Ruff was the top dog in the newsletter world in the late 70s through the mid 80s. He's also the source of one of my favorite quotes about advertising "creative." Ruff's first rule of plagiarism: "Once I have stolen it, it's mine." But … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Financial Favs, Investing & Retirement, Lead Generation, Print Advertising

Drive-Thru Nostalgia and More… Free Stuff for Seniors

By

"Seniors born before 1964 can claim these discounts" looks familiar. Here's where we've seen it before. … [Continue reading]

Filed Under: Banners that Bring It, Save Money & Rebates, Seniors & Boomers

Only a few will survive and PROSPER from the current economic crisis… will YOU be one of us?

By

Who's ever heard of a business opportunity ad in Newsweek, The Wall Street Journal or even Cosmopolitan? The trailblazing Joe Karbo didn't look much in his rear view mirror. He was the first to knock down the barriers to biz-op advertising in … [Continue reading]

Filed Under: Biz-Op, Books, Home Study, Info Products & Newsletters, Crisis Copywriting, Survivalism & Legal, Personality in Copy, Print Advertising

Yellow, Dog-Eared Bookalog Triumph! (“The Plague of the Black Debt” and CORRECTION)

By

This Agora bookalog is so old, British MP, Jacob Rees-Mogg's father, Lord Reese-Mogg, is one of the subjects :-) of this promo. Subjects... get it? This 115-page bookalog mailed in 1993 and represents a collaboration between James Dale Davidson … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Crisis Copywriting, Survivalism & Legal, Financial Favs, Investing & Retirement

Play It Again… Gary Ben!

By

Here's the latest from the great Gary Bencivenga. This promo is as much about business building... when you already have a successful gourmet food brand AND subscription business... as it is about copy. … [Continue reading]

Filed Under: Continuity Selling: Subscriptions, Alerts & Memberships, Direct Response Dynamite, USPs & Positioning, Food Copy, High Ticket, Proof Element Powerhouses

“The Vinegar ‘Cures’ just keep on coming”

By

If you can't turn a profit with a good publication about vinegar for health... Perhaps, info marketing isn't for you. I could come up with a dozen different marketers who've made hay over the years with this subject... if push came to … [Continue reading]

Filed Under: Alternative Health Hits, Books, Home Study, Info Products & Newsletters, Direct Response Dynamite, USPs & Positioning, Fabulous Fascinations, Mailbox Hits

“Last year I was going through a bitter divorce. I needed time to rest, and time to heal. So I only worked one week each month. I made $105,453.83”

By

AKA, the American Writers & Artists Institute... hailing from 2002... with all the accoutrements of classic direct mail: - Teaser copy laden envelope - 12-page sales letter - 4-page testimonials sheet - Lift letter - Old school reply … [Continue reading]

Filed Under: Biz-Op, Books, Home Study, Info Products & Newsletters, Copywriting & Marketing

Caples On Copy

By

Caples on Copy, published in 1978, was part of the brilliant “The Wall Street Journal. It Works.” campaign. This print ad is like getting a bite size version of Tested Advertising Methods. (Note: the 4th edition or earlier of that book is the way … [Continue reading]

Filed Under: Business Development, Print Advertising

“Burn This Letter” (And “Money in the Dark” Direct Mail Marketing)

By

Almost everything this publisher mails is evocative of Lyle Stuart's maxim about direct mail being THE medium for "making money in the dark." What's the opposite of "money in the dark?" There's no better example (and warning!) than this case … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Crisis Copywriting, Survivalism & Legal, Direct Response Dynamite, USPs & Positioning, Fabulous Fascinations, Great Leads

“Global Warming Hoax? New Book Reveals Fact From Fiction…”

By

I'll level with you, . This entry isn't so much about my love of book advertising... Or my occasional zeal for polemics... No, here's the real reason. … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Fabulous Fascinations, Print Advertising

“We have the men – will you provide the life-boats?”

By

Here's an insertion from Royal National Lifeboat Institution in The Field, originally billed as "the country gentleman’s newspaper." … [Continue reading]

Filed Under: Fundrasing, Print Advertising

Penny Stock Pitch 2023 (“Lithium Wars: How the Cold War for Green Energy Dominance Could Fuel Your Portfolio)

By

This was posted on the penultimate day of 2022, December 30th. This tabloid newspaper is mailing in late 2022 and is a typical penny stock promotion. There's a sufficient number of entries on this site to give you a flavor of this market and … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Dangerous Advertising, Mailbox Hits, Trading

Ogilvy Travel Advertising Triumphs (You’ll start where Americans are welcome when you visit Amsterdam first.)

By

There's a reason KLM, the flag carrier airline of the Netherlands, stuck with David Ogilvy and his merry band of ad wizards. Imagine an American traveler contemplating a trip to Europe in the 1970s, two decades before the Web. There were travel … [Continue reading]

Filed Under: Lead Generation, Print Advertising, Travel Advertising

More Fundraising FUN… How the “Distressed Gentlefolk’s Aid Association” Fished for WHALES… In the Ocean of Print

By

Too late for those inclined to get out their pitchforks over the "class-bound" name of this 125-year old British aid society. The "Old Gray Lady" hammered the Distressed Gentlefolk's Aid Association in a 1989 article entitled "Lifting a Pinkie for … [Continue reading]

Filed Under: Fundrasing, Lead Generation, Print Advertising, Professional Practices

“Save $215 on the Ultimate in European Goose Down Bedding”

By

As I'm typing this, on December 22, 2022, the weather headline of the day in North America reads: "Bomb cyclone and Arctic blast put 300 million under weather alerts" It's cold, dang cold, -24 degrees in Calgary, Alberta. What better ad to … [Continue reading]

Filed Under: Origin Marketing Magic, Print Advertising

$197 BILLION Investment Manager’s LEGENDARY Lead Gen in 2022

By

If you've been a subscriber here for a while... You surely know who this advertiser is. While their last newspaper insertion occurred on April 24, 2020 in the Wall Street Journal... It's hard to say good-bye to the medium that brought them … [Continue reading]

Filed Under: Financial Favs, Investing & Retirement, Lead Generation, Print Advertising, Seniors & Boomers

“YES. You can increase your creative power.” (BREAKTHROUGH Brands that Keep on Going)

By

Here's an ad for the sequel to the million-copy bestseller Drawing on the Right Side of the Brain. The 95 year old Betty Edwards IS the brand. Frankly, I miss old school print ads like this, especially in the realms of self-help and creative … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Print Advertising, Self-Help & Wealth Creation

“America’s Nightmare Winter” Is Coming! Will You Be Ready? (The Zeitgeist for 2023 in This BOLD Bookalog?)

By

Here's a BOLD promo running through the mail chutes of America from a larger than life vaquero... originally from the northern burbs of Baltimore... familiar to everyone in direct response. It's dark. It's gloomy. It's doomy. … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Continuity Selling: Subscriptions, Alerts & Memberships, Crisis Copywriting, Survivalism & Legal, Financial Favs, Investing & Retirement, Great Leads, Mailbox Hits

“Why Are Women Being lied to About Their Hair Loss” (Long Copy Direct Response Ads vs. Direct Response Brand Ads)

By

Viviscal is a BIG brand in hair that's been around since 1998. The company's flagship product has been hair growth tablets, but it's diversified into a full-fledged product line including shampoos and leave-in elixirs. This insertion is a … [Continue reading]

Filed Under: Beauty & Anti-Aging, Blockbuster Products, Print Advertising, Supplements

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Crazy Bob’s KILLER Offers!

Case Studies in Cash Creation

  • 20 Years and Counting for this $79 Ebook (UPDATE)
  • The Best Biz-Op Copywriter (Almost) No One Knows
  • “The kit is identical to one my friend paid a dentist $600 for and actually worked faster”
  • RIP Brian Keith Voiles
  • 44 Giant Pages of Course Creation Copywriting
  • My Copywriting “Blasphemies” Against Eugene Schwartz (Plus “A Used Advertising Book For $900?” and Selling Million Dollar Copywriting Courses)
  • “Which Ad Pulled Better?” (Schwab’s SUAVE Lead Gen Part 1)
  • “I Ate Less from the Very First Day!” (The Case of the Disappearing Weight Loss Winner)
  • “The New Pill for Memory Loss that helps make sure you don’t end up a mental ”vegetable!'”
  • Which Headline Won? “Panics And Crashes… And How You Can Make Money Out Of Them”
  • “It’s A Lot of Bull!” (More Contrarian Copywriting!)
  • Lipstick on a Pig Advertising During the Last Meltdown (“Real Estate Slowdown Triggers Investor Bonanza”)
  • “Will you survive the next crash?” (“Panics & Crashes and How You Can Make Money Out of Them”)
  • Down from Canada Came Tales of a Wonderful Heating Pad? (Plus the Exciting Wide World of Health Devices!)
  • “Will This Strange Antarctic Squid Solve America’s Memory Crisis?”
  • Testing 1-2-3… Testing 1-2-3 (SVB Collapse Swipes)
  • The Amazing Advertising Secrets of the Correspondence School… Above the Menswear Shop in Manchester (“Write Your Way To a New Career!”)
  • “Blasphemous” Books and Advertising Headlines?
  • “Do NOT Withdraw a Dime from Your Retirement Without Reading This First”
  • The Winner After a Battle Royale of a Year… (Part 1)
  • Fishing in the Shallow Waters of Newspaper Print in 2023 in the Trading Software Market
  • Testing at LIGHT Speed… On a Shoestring (“How to Make Yourself Judgement Proof”)
  • “Ronald Reagan Was Elected President of the ‘Titanic'” (Plus: Why “They” Hate Us)
  • “It’s déjà vu all over again.” (WINNING Copy Themes the BIG BOYS Bust Out)
  • “It’s nearly dawn in Washington, DC… a van rumbles up to the White House delivery dock…”
  • MAD March 2023 Magic Subject Lines
  • The Winner After a Battle Royale of a Year… (Part 2)
  • “I showed my 16-year-old daughter how to turn $10,000 into 110,000 in just 12 months…
  • “Amazing Money Making Tales from the World’s Greatest Story Seller” (UPDATED for 2023)
  • Goosing Response With a FREE STUFF Bonus in 2023 and “The Yacht Owner’s Paradox”
  • Subscription Selling Adventures with the Prevention Book Club! (Plus Fabulous Fascinations at the “The Food Pharmacy”)
  • Secrets of APEX Predators… in the Print Ad Jungle of 2023 (Plus Dr. Sears’ “2-Second” RED PILL Secret for Boosting Your Brand in Any Ad)
  • SMASHING “Origin Marketing” Success Story (Featherspring International)
  • Get Ready for the… “YEAR 2000” BOMB:
  • 2010’s Advertorial Avalanche… and “Caveat Venditor!”
  • “Fat Magnets”… Copy Crooks… and a MAGIC Weight Loss Headline
  • Good Grief, Gary! (“An Open Letter To Every Man And Woman In America…”
  • HIGH TICKET Business Development Seminar (And Home Study) Selling from 1995! (PLUS the “Perfect” Pen Name)
  • “Do you run your own business…? Are you responsible for bottom-line profits of any enterprise?”
  • Jay Abraham Super Consultant Package (Textbook Home Study Offer)
  • “Swap this… For this… And Watch this happen…”
  • POWER Proof Elements You Can Take to the Bank… Forever!
  • The Great Heart Bypass Scam
  • America, 2024 (Long Copy Glance 8… Years Into the Future)
  • “Lazy High School Drop-Out Gets $3-Million Dollars While Relaxing in His Bathrobe and Slippers!”
  • “WARP SPEED WEALTH” (A Vintage Internet Marketing Direct Mail Promo)
  • “Letting Your Hair Down” with An Oddball Advertising Insertion
  • “But When Driving, These Sunglasses May Save Your Life!”
  • “The Anti-Terrorist Portfolio” (Post 9/11 Mailbox Hit)
  • “High Above Sea And River Your Own Half-Acre Caribbean Villa Site On Jamaica’s North Coast”
  • Professional Practice Marketing & High Ticket Selling at Its Finest
  • Decades Long DM Control (1-Part Self-Help, 1-Part Biz-Op, 1-Part “the ONE Thing”)
  • SMASHING Objections Your Prospects Don’t Even Know They Have… Yet! (Investment Ad Masterpiece from the COPY OGRE)
  • “Good Cop, Bad Cop” Copy… From the Retail Copywriting Kingdom
  • The “2 Bites at the Apple” Advertorial (“I Too Thought My Love Life Was Over Until I Decided Not to Visit My Doctor”)
  • RED HOT Risk-Free Trial Offer in 2023 (Plus… from “The Fine Print” to Monthly Continuity in Supplement Selling!)
  • “An Open Letter to Somebody at the CIA” (Howard Ruff: Lead Gen Legend!)
  • Drive-Thru Nostalgia and More… Free Stuff for Seniors
  • Only a few will survive and PROSPER from the current economic crisis… will YOU be one of us?
  • Yellow, Dog-Eared Bookalog Triumph! (“The Plague of the Black Debt” and CORRECTION)
  • Play It Again… Gary Ben!
  • “The Vinegar ‘Cures’ just keep on coming”
  • “Last year I was going through a bitter divorce. I needed time to rest, and time to heal. So I only worked one week each month. I made $105,453.83”
  • Caples On Copy
  • “Burn This Letter” (And “Money in the Dark” Direct Mail Marketing)
  • “Global Warming Hoax? New Book Reveals Fact From Fiction…”
  • “We have the men – will you provide the life-boats?”
  • Penny Stock Pitch 2023 (“Lithium Wars: How the Cold War for Green Energy Dominance Could Fuel Your Portfolio)
  • Ogilvy Travel Advertising Triumphs (You’ll start where Americans are welcome when you visit Amsterdam first.)
  • More Fundraising FUN… How the “Distressed Gentlefolk’s Aid Association” Fished for WHALES… In the Ocean of Print
  • “Save $215 on the Ultimate in European Goose Down Bedding”
  • $197 BILLION Investment Manager’s LEGENDARY Lead Gen in 2022
  • “YES. You can increase your creative power.” (BREAKTHROUGH Brands that Keep on Going)
  • “America’s Nightmare Winter” Is Coming! Will You Be Ready? (The Zeitgeist for 2023 in This BOLD Bookalog?)
  • “Why Are Women Being lied to About Their Hair Loss” (Long Copy Direct Response Ads vs. Direct Response Brand Ads)
  • Self-Help SLAM DUNK from Gary Bencivenga & Marty Edelston
  • They Turned OFF Direct Response Advertising… And Now Revlon’s GONE
  • “The DIRTY LOOPHOLE… that lets insurance companies refuse to cover your hospital stay!” (FASCINATIONS Funhouse!)
  • One of the Most Important (100 or So!) Things I Learned at Gary Bencivenga’s Seminar
  • “Dawn of the Entrepreneurial Golden Age”
  • Brazilian Jujitsu Chiro Copywriter’s “TINYTORIALS” Triumph
  • How To AVOID Getting Egg on Your Face As a Copywriter (UPDATED)
  • Power Positioning and a Half Million Ad Insertions (UPDATED)
  • Are you over 55? “It’s All Free for Seniors” UPDATED
  • “The Great Money Bubble: Protect Yourself from the Coming Inflation Storm”
  • “Ogilvy Orchestration” In the Halcyon Days of Merrill Lynch (“How To Speculate in Commodity Futures”)
  • “Defunct Bank Bags Full of Old Money Up For Grabs” (Secrets to “Making Money With Money” in Marketing)
  • “How To Get More Done”
  • The Difference Between Doing $50k a Year in Sales… and $300 MILLION!
  • When “Crazy Bob” Waved His Magic Wand (The Art of the Killer Offer)
  • “X-RAY FILM DO NOT FOLD”
  • “Who’s Burning More Fat?”(Weight Loss Selling Wonders… from the Mailbox Masters)
  • “World’s First ‘Make-Yourself-A-Millionaire’ Kit!” (Schwartz’s Never Ending Oeuvre)
  • “Age-Defying ‘Youth Enzyme’ Multiplies Energy And Keeps You Going All Day Long…”
  • “Night Table Turnaround Books”… You Don’t Even Need to Open… To Profit From
  • Why they gladly pay $39.99 for a book they can get on Amazon for half the price (“Say NO To Nursing Homes”)
  • “I define a recession as when your neighbor loses his job, but a depression is when you lose your job.” (Dave Beck)

 
 
 
 
 

Which One Won? Coming Soon

 
 
 
 
 
 
 
 

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