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Chiro Classics (Rescuing Prospects Who Disqualify Themselves)

By

Those of us in marketing, advertising and business have one thing in common. One way or another, eventually we deal with the frailty of the human condition. This ad is a mini masterclass in it. … [Continue reading]

Filed Under: Lead Generation, Print Advertising, Professional Practices

The Keepers of the Kingdoms & Selling Luxury Real Estate (from David Ogilvy’s Son!)

By

Here's a lesson or two in selling high end real estate... from David Ogilvy's son! (UPDATE: Mr. Ogilvy passed away on February 3, 2020 at 77 years old after a long and stellar career.) David Ogilvy, son of the famous advertising legend of the … [Continue reading]

Filed Under: High Ticket, Print Advertising, Real Estate

Rocking Risk Free Trial Offers for Weight Loss in 2023

By

This marketer excels at the risk free trial offer in health & beauty, here's their latest. Here's their winning weight loss offer arriving in a mailbox near you in early 2023. "Dear Lawrence, Do you try to cut down on carbs, but always … [Continue reading]

Filed Under: Alternative Health Hits, Mailbox Hits, Weight Loss & Diet

Tiny Country… BIG Advertising

By

Australia only has a population of 25 million people. By comparison to the United States with 331 million, Brazil with 214 million and even the UK with 67 million people... It's a tiny country. But after having worked closely with several … [Continue reading]

Filed Under: Alternative Health Hits, Blockbuster Products, Print Advertising, Supplements & Serums

Gary’s BIG Backend Bucks & SMASHING “Stick Letter” (4 steps for turning $39.95… into $289… into $4,046)

By

Here's Part II of the amazing Halley's Comet commemorative coin case study. It's the ESSENCE of what being a COMPLETE marketer is all about. … [Continue reading]

Filed Under: Direct Response Dynamite, USPs & Positioning, Print Advertising

“Life is short… or maybe not” (Hundreds of insertions for this supplements advertorial)

By

Unlike the slew of newspaper supplement ads over the last 15 years, with indistinguishable, clone-like design and formatting... This resveratrol (vinotrol) ad was one of the rare print ad triumphs at a time when online display and direct mail were … [Continue reading]

Filed Under: Advertorials, Alternative Health Hits, Blockbuster Products, Origin Marketing Magic, Proof Element Powerhouses, Supplements & Serums

THIS is the “Digital Dollar”

By

Here's the latest mailbox hit for a crescendoing theme of today... right alongside lithium stocks. And copy doesn't get any harder hitting than that of this 50 years (and counting!) newsletter publisher. "The Insider Guide to Accelerated Wealth … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Crisis Copywriting, Survivalism & Legal, Financial Favs, Investing & Retirement, Great Leads, Mailbox Hits

“Stream & Lake Map of Northern California” (SMASHING Info Product… 18 Years and Counting)

By

You wouldn't think there's enough readership in a general circulation newspaper nowadays for a fisherman's stream and lake map. And yet this insertion is from July of 2023. Mind you, this is no ordinary map -- and that comes screaming through … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Fitness, Sports & Self Defense, Print Advertising, Proof Element Powerhouses

Supplement Selling: 1st Stage VS 4th Stage of Market Sophistication (PLUS: Giant Supplements Acquisition in July 2023)

By

Despite my hardheadedness when it comes to grasping the finer points of Eugene Schwartz's Breakthrough Advertising, I owe my understanding about the stages of market sophistication to good 'ol Gene. And one of these days, I'm gonna sit down and … [Continue reading]

Filed Under: Alternative Health Hits, Blockbuster Products, Direct Response Dynamite, USPs & Positioning, Print Advertising, Supplements & Serums

Direct Response Tag Team Extraordinaire and a POSITIONING Powerhouse (UPDATE)

By

Even on those days when I feel jaded about the state of direct response -- yes, I'm a hopeless nostalgist -- all I need to do is break open a classic magalog like this to buoy my spirits. And after this last week of packing up my ad archive and … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Direct Response Dynamite, USPs & Positioning, Financial Favs, Investing & Retirement, Mailbox Hits

Exposé or Definitive Guide: Two Approaches to Selling Vitamins

By

I recall sitting up in the third row center (my preferred Broadway theater seating too!) during Gary Bencivenga's 2005 Retirement Seminar when I heard this life changing marketing quote: “We Are Not in the Newsletter Business… We Are in the … [Continue reading]

Filed Under: Alternative Health Hits, Books, Home Study, Info Products & Newsletters, Evergreen Products, Fabulous Fascinations, Great Leads, Mailbox Hits, Proof Element Powerhouses, Supplements & Serums

Joe Karbo Control: The Power of “Selling Against Type” (UPDATED)

By

Joe Karbo’s Lazy Man’s Way To Riches is one of the GREAT self-publishing success stories. His ubiquitous print ads sold over two and a half MILLION copies of his book by 1980 and had insertions in everything from The Wall Street Journal to biz-op … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Print Advertising, Self-Help & Wealth Creation

62 Free Ways to Grow Your Business Profits (Business Development DYNAMOS)

By

Times and technology may change. But business development rarely shifts from its main axis of MORE offers... in front of MORE customers and prospects... MORE often. CDs or audio-cassettes... the choice is yours! … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Business Development, Mailbox Hits

“Why Is This Handheld Monocular Better Than $3000 Telescopes? It Fits In Your Pocket and Has Military Grade Zoom”

By

Here's an ad with traction on both sides of the Atlantic in mid-2023. Joe Sugarman was the trailblazer for mass marketing breakthrough gadgets with nothing more than the power of his pen. I miss Joe and just realized it's exactly 20 years ago when … [Continue reading]

Filed Under: Gadgets & Specialty Products, Print Advertising

“21 Excellent Reasons Why You Must Attend This Free Barry Kaye Seminar”

By

Barry Kaye was a four decade fixture in direct response advertising in the areas of insurance, taxation, wealth creation and seminar marketing. Here's a great piece of lead generation from the early 1980s that highlights Barry Kaye Associates' … [Continue reading]

Filed Under: Lead Generation, Print Advertising, Self-Help & Wealth Creation, Seminars & Workshops

“…only ONE Person may get the opportunity to be in business with us, on an exclusive basis, with NINE different streams of income…”

By

This is a textbook AREA exclusive, high ticket offer from back when GKIC was in the heat of promoting local chapters for sale. Essentially they were locally based "clones" of the Glazer-Kennedy Insider's Circle business. … [Continue reading]

Filed Under: Business Development, Continuity Selling: Subscriptions, Alerts & Memberships, Copywriting & Marketing, High Ticket

The Golfer Struck by Lightning… and the Marketer Who Struck Millions in Mail Order (UPDATED)

By

Here are some hard won secrets for selling in the golf market... From one of the ablest marketers of our time. … [Continue reading]

Filed Under: Advertorials, Fitness, Sports & Self Defense, Print Advertising

35 Years of Tweaking and Testing and a CRUSHING Control

By

You'll notice this April 1997 insertion in Ladies' Home Journal is little different than this version of the ad few months later in Better Homes and Gardens. It's not an exaggeration to say the writer's market straddles the line between business … [Continue reading]

Filed Under: Biz-Op, Books, Home Study, Info Products & Newsletters, Education, Lead Generation, Print Advertising

“The Ultimate Women’s Guide” (Perennial Women’s Health Powerhouse)

By

This tabloid sized magalog was a mailbox winner a few seasons back for Bottom Line Inc's The Ultimate Women's Guide to Beating Disease and Living a Happy, Active Life. This is a now the publisher's perennial hit in the women's health market and in … [Continue reading]

Filed Under: Alternative Health Hits, Books, Home Study, Info Products & Newsletters, Continuity Selling: Subscriptions, Alerts & Memberships, Fabulous Fascinations, Mailbox Hits, Seniors & Boomers, Weight Loss & Diet

“The axe came down. The clay vessel shattered. And 1650-year-old coins spilled out.”

By

Talk about copy that transcends the product for sale. Take a look at this one. This is how you sell a $199 coin by mail order. … [Continue reading]

Filed Under: Coins, currency & collectibles, Great Leads, Print Advertising, Story Selling

Gene Schwartz’s CRAZY Claims in the Light of Day of 2023? (UPDATED)

By

Gene Schwartz secured his spot in the pantheon of direct response legends long ago. But today some question: Would Schwartz’s style of “giant claim” copy -- some would say crazy claims -- work in the light of day of 2023? … [Continue reading]

Filed Under: Alternative Health Hits, Beauty & Anti-Aging, Biz-Op, Direct Response Dirty Dossiers, Education, Fabulous Fascinations, Origin Marketing Magic, Print Advertising, Self-Help & Wealth Creation, Seniors & Boomers, Supplements & Serums

“Invisible Hearing Aid Uses CIA Technology So Powerful That It Can Pick Up a Whisper Across the Room”

By

Here's a hearing aid insertion making the rounds in mid-2023. It's got that cloak and dagger feel in the headline. As with most advertising in this market, avoiding the embarrassment of wearing old school hearing aids takes front and center … [Continue reading]

Filed Under: Gadgets & Specialty Products, High Ticket, Lead Generation, Print Advertising

The Secret of NAILING the Right Appeal (Selling High Ticket Toys)

By

The average direct response guy or gal would say of this ad: "Where's the copy?" And old school admen would pull their hair out over the almost illegible reverse type. No matter. This advertiser absolutely NAILS the appeal. … [Continue reading]

Filed Under: High Ticket, Print Advertising

“How You Can Make $4,000.00 A Day, Sitting At Your Kitchen Table, In Your Underwear!” (The JPDK Marketing Model)

By

In many ways, things were simpler in the marketing world 25 years ago. One of the highlights of that simpler era was the JPDK marketing model -- the Jeff Paul-Dan Kennedy model. What was the JPDK model? … [Continue reading]

Filed Under: Biz-Op, Direct Response Dynamite, USPs & Positioning, Print Advertising

“Why is it that most books on how to build wealth and happiness… don’t build wealth and happiness?”

By

I originally wrote this entry about Kevin Trudeau around 2015 when KT was heading for the slammer for eight years. So you'll understand what seems like an unusual headline today. When a promoter operates in DRTV and does anything in the make … [Continue reading]

Filed Under: Continuity Selling: Subscriptions, Alerts & Memberships, Lead Generation, Self-Help & Wealth Creation

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Even More… Chiro Classics

Case Studies in Cash Creation

  • “No homework, no tests, no grades, only the pure joy of learning anytime, anywhere!”
  • $995 a Year Newsletter Proves a “Perfect Pitch”
  • “Most writers will spend a year or two writing a book. And 20 minutes on the title.” (Ted Nicholas on Book Titles and More)
  • Masterpiece of a High Ticket Info Marketing-Speaking Business Sales Letter (PLUS… When They Lose the Order Form!)
  • “Secrets of the Market Wizards – Revealed!”
  • “Death Begins In The Colon?”
  • Nat Geo Private Jet Expeditions at $89,995 (The Junked Junket)
  • “Here’s a simple but powerful investing technique that anyone can understand. It’s based on the rise and fall of interest rates, and you can profit handsomely whether the rates go up or go down.”
  • “Don’t you wish your brain worked like it did 10 years ago?”
  • David Ogilvy “5 Tool” Advertising Copywriter
  • E=mc2 (Making the complex simple and the simple complex in advertising)
  • Scintillating Makepeace INFLATION Piece (Retirement RED ALERT!)
  • The Lesser Known Market of Health & Beauty Devices
  • $20 Million Book Bonanza (Multi-Channel Sales Madness)
  • Beaconing to Your Target Prospects in the Headline
  • Ed Mayer’s 40-40-20 Success Formula in this Book Ad (“Get the VA Benefits You’ve Earned”)
  • “How to Scheme Your Way to Profit” Part 1 Info Marketers Who Make Millions (WITHOUT an Original Idea)
  • HIGH TICKET Business Development Seminar (And Home Study) Selling from 1995! (PLUS the “Perfect” Pen Name)
  • More Legendary Lead Gen from the $211 Billion Boys at Fisher (UPDATE)
  • High Class Lead Gen for High Ticket Products (“Free Gold Kit Inside!”)
  • CBD: Fast-Acting Pain Relief (Autoship Offer for a Hot Product)
  • “But this ad had a ton of insertions… not so fast!” (Are You Tired of Looking Tired?)
  • A TREASURY of Language Learning Copywriting Classics
  • “Seldom has such power been so effectively concentrated, in the hands of one man, and of a man who can write so well.”
  • Ad Archivist’s Amazing AI Adventures (PLUS $8,727.40 an Hour!)
  • “Are YOU unknowingly operating… a HALF business?”
  • 12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
  • “He Died with Arteries Like a Baby!” (PLUS: Envelope Packages in 2023)
  • “High Above Sea And River Your Own Half-Acre Caribbean Villa Site On Jamaica’s North Coast”
  • “It’s Time To Make Your Mind Give Up Its Secrets”
  • Professional Practice Marketing & High Ticket Selling at Its Finest
  • Direct Mail Marketing for “After the Crash” (“Land Big Profits Or Become Shark-Bait?”)
  • “How you can turn an uncertain stock market into pure profits” (Link Corrected)
  • They Laughed At the John Caples Swipe… Until! (UPDATED)
  • The Evergreen Category of “Old Wives’ Tales” and Home Remedies PLUS the Art of Bonus Overload
  • POWER Proof Elements You Can Take to the Bank… Forever!
  • Desperate Nerds and The Power of “Personality in Copywriting”
  • Rodale Classics and the “Mass Misremembering” of J.I. Rodale’s Death on TV
  • Are you having business problems? (Recession Marketing Classics)
  • Give Me 3 Minutes… And I’ll Show You the Secrets of a Fascinating 1920 Ad
  • “‘Invest’ 30 Days in This Personality Makeover, It Works!”
  • “Can’t get to Dartmouth to study Shakespeare?”
  • Which Headline Won? (“How To Double Your Child’s Grades in School”)
  • 2 Years and Thousands of Insertions Later for this Men’s Hair Loss Testimonial Headline (UPDATE)
  • Brilliant “Power of Demonstration” Supplements Ad… Makes Copy Take a BACK SEAT
  • Secrets of an Eternally Young Beauty Brand of One (Perfect Positioning & UPDATE)
  • What the EXPERTS Do When THIS Happens
  • This offer headline could put you in the PENTHOUSE… and this in the “big house”
  • The Joint is ROCKING… Over This Joint Pain Pitch
  • Why they gladly pay $39.99 for a book they can get on Amazon for half the price (“Say NO To Nursing Homes”)
  • Chiro Classics (Rescuing Prospects Who Disqualify Themselves)
  • The Keepers of the Kingdoms & Selling Luxury Real Estate (from David Ogilvy’s Son!)
  • Rocking Risk Free Trial Offers for Weight Loss in 2023
  • Tiny Country… BIG Advertising
  • Gary’s BIG Backend Bucks & SMASHING “Stick Letter” (4 steps for turning $39.95… into $289… into $4,046)
  • “Life is short… or maybe not” (Hundreds of insertions for this supplements advertorial)
  • THIS is the “Digital Dollar”
  • “Stream & Lake Map of Northern California” (SMASHING Info Product… 18 Years and Counting)
  • Supplement Selling: 1st Stage VS 4th Stage of Market Sophistication (PLUS: Giant Supplements Acquisition in July 2023)
  • Direct Response Tag Team Extraordinaire and a POSITIONING Powerhouse (UPDATE)
  • Exposé or Definitive Guide: Two Approaches to Selling Vitamins
  • Joe Karbo Control: The Power of “Selling Against Type” (UPDATED)
  • 62 Free Ways to Grow Your Business Profits (Business Development DYNAMOS)
  • “Why Is This Handheld Monocular Better Than $3000 Telescopes? It Fits In Your Pocket and Has Military Grade Zoom”
  • “21 Excellent Reasons Why You Must Attend This Free Barry Kaye Seminar”
  • “…only ONE Person may get the opportunity to be in business with us, on an exclusive basis, with NINE different streams of income…”
  • The Golfer Struck by Lightning… and the Marketer Who Struck Millions in Mail Order (UPDATED)
  • 35 Years of Tweaking and Testing and a CRUSHING Control
  • “The Ultimate Women’s Guide” (Perennial Women’s Health Powerhouse)
  • “The axe came down. The clay vessel shattered. And 1650-year-old coins spilled out.”
  • Gene Schwartz’s CRAZY Claims in the Light of Day of 2023? (UPDATED)
  • “Invisible Hearing Aid Uses CIA Technology So Powerful That It Can Pick Up a Whisper Across the Room”
  • The Secret of NAILING the Right Appeal (Selling High Ticket Toys)
  • “How You Can Make $4,000.00 A Day, Sitting At Your Kitchen Table, In Your Underwear!” (The JPDK Marketing Model)
  • “Why is it that most books on how to build wealth and happiness… don’t build wealth and happiness?”
  • Which Headline Won? Testosterone Headline Split Tests… and Clayton’s DM Treasure Chest
  • Triple-Page Weight Loss Spread from 2005 (And Even More… Orange Jumpsuit Advertising)
  • 100 Cigarette a Day Smoker’s Perfect Pitch (BREAKTHROUGH Product… By a Promoter Sans Credentials)
  • Anti-Aging Advertorials “On the Go” (Part 2)
  • Killer Supplements Control… and the A.B.A School of Advertising
  • Problem-Agitation-Solution on STEROIDS… And “Squeamish Selling” Secrets
  • Pain Relief Powerhouse in the UK (July 2023)
  • Decades Long DM Control (1-Part Self-Help, 1-Part Biz-Op, 1-Part “the ONE Thing”)
  • The Marshall McLuhan-Eugene Schwartz Newsletter Tag Team Triumph? (PLUS: “The Medium Is the Message” in JUNQUE Mail)
  • Newsletter Platform for Selling High Ticket Specialty Products
  • “Ogilvy Orchestration” In the Halcyon Days of Merrill Lynch (“How To Speculate in Commodity Futures”)
  • Cosmetic Surgery Advertorial Series
  • Shoestring Direct Mail Startups and The “UNPAID” Newsletter (UPDATED)
  • Even More… $3,200 Anti-Aging Supplements (UPDATE)
  • “How to give your child a superior mind” (Evergreen Book Advertising)
  • “The Vinegar ‘Cures’ just keep on coming”
  • Riveting Money Making Story… from the Next Generation of a Direct Mail Dynasty
  • Down from Canada Came Tales of a Wonderful Heating Pad? (Plus the Exciting Wide World of Health Devices!)
  • Malcolm Decker and the SECRET of His 27-Year Running DOUBLE Control
  • AMAZING Advertorial Formula… and Its Fruit 30 Years Later (Part 1)
  • “Look 10 to 15 Years Younger By Christmas” (Even More Secrets of “Claims in Time Frame”)
  • “Gray beard. Firm muscles Fit body.”

 
 
 
 
 

Coming Soon

 
 
 
 
 
 
 
 

Categories

  • A-Z Swiping & Video Series
  • Advertorials
  • Alternative Health Hits
  • Banners that Bring It
  • Beauty & Anti-Aging
  • Biz-Op
  • Blockbuster Products
  • Books, Home Study, Info Products & Newsletters
  • Business Development
  • Coins, currency & collectibles
  • Continuity Selling: Subscriptions, Alerts & Memberships
  • Copywriting & Marketing
  • Corporate Advertising
  • Crisis Copywriting, Survivalism & Legal
  • Dangerous Advertising
  • Direct Response Dirty Dossiers
  • Direct Response Dynamite, USPs & Positioning
  • Education
  • Evergreen Products
  • Fabulous Fascinations
  • Financial Favs, Investing & Retirement
  • Fitness, Sports & Self Defense
  • Food Copy
  • Fundrasing
  • Gadgets & Specialty Products
  • Great Leads
  • High Ticket
  • Killer Teaser Copy
  • Lead Generation
  • Magic Subject Lines
  • Mailbox Hits
  • Origin Marketing Magic
  • Personality in Copy
  • Print Advertising
  • Professional Practices
  • Proof Element Powerhouses
  • Real Estate
  • Religion, Philosophy & History
  • Retail Copywriting Kingdom
  • Save Money & Rebates
  • Self-Help & Wealth Creation
  • Seminars & Workshops
  • Seniors & Boomers
  • Story Selling
  • Supplements & Serums
  • The Sales Liberator Videos
  • Trading
  • Travel Advertising
  • Uncategorized
  • Video Sales Letters & Funnels
  • Weight Loss & Diet

 
 
 
 
 
 

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