When you've got a direct mail package that's killing it in the mail, it makes sense to give it a roll in print. Of course, this ad from the mid-2000s wouldn't be a likely newspaper insertion in 2024. … [Continue reading]
Here's a new lead magnet I just discovered on LinkedIn from Fisher Investments, now with $294 billion in funds under management. As you may know, I'm a huge fan of Fisher's lead gen, both in print and online. Since there's little readership in … [Continue reading]
This piece mailed like gangbusters several years ago. It's rare when a self-defense or martial arts product crosses solidly into the mainstream. … [Continue reading]
Here's a 64-page Slim Jim from the mighty NutriHealth, who once stood at the top of the hill of direct mail marketing. A Slim Jim, as you may know, is a more compact and narrower version of a magalog, which of course resembles a magazine. Even … [Continue reading]
Link corrected. Here's a good old wealth creation pitch for the Seven Years to Seven Figures System. It wasn't so long ago when pitches like these weren't a dime a dozen and the only channel for such promotions was via direct … [Continue reading]
In some areas, things have changed more in a year than they have in forty years. Take seminar marketing. Platform sellers know that having warm bodies in a room they must TRAVEL to get to... beats an ocean of remote souls on a Zoom conference, … [Continue reading]
"Caveat emptor" is Latin for "let the buyer beware!" But this applies DOUBLY so if you're a seller or marketer. Caveat venditor! Let me explain. … [Continue reading]
This Norwegian American Cruises ad had all the high profile insertions in publications like Vogue and Town & Country. It's easy to see why this hardy lead generation ad made waves... and filled cruise ships. "Cruise on the … [Continue reading]
The Sumerian invention of cuneiform tablets was in widespread use as far back as 3400 B.C. Initially, its purpose was for keeping accounts and records of business transactions, but later it developed into a full fledged writing system. And … [Continue reading]
I'm a fan of contradictions. Are you? This supplements advertiser got nailed by the FTC for unsubstantiated advertising claims... to the tune of $61,100,000. Sixty-One Million One Hundred Thousand Dollars! That extra hundred thousand is … [Continue reading]
This envelope package from National Collector's Mint, Inc. for a perennial BIG numismatic draw -- original Morgan Silver Dollars -- has been mailing steadily for over two years and trudges on in mid 2024. This package is the epitome of the … [Continue reading]
Have you heard of the UNPAID newsletter, ? As the name suggests, it's not a paid newsletter subscription. … [Continue reading]
There are actually a small handful of supplements ads sill alive and kicking at the time of this writing in November of 2024. I've been writing about the trend of the death of printed newspaper in the USA for a while. … [Continue reading]
The UK based Writer's Bureau was the brainchild of Ernest and Susan Metcalfe in the late 1980s. … [Continue reading]
Book of the Month Club, Time-Life, Reader's Digest, Columbia House and Newsweek Books... Who cares about dinosaurs like these? Marketers who know the value of history that's who. Before social media... before the Web... … [Continue reading]
I've run across clients on both sides of the Atlantic who have a fetish for what is proper. "This isn't a supper club!" I shot back at one. "We're here to sell." … [Continue reading]
The product has been on the market since 1967. The headline has been SELLING it by the bushel since 1977. How does an ad sell for almost a half-century without the slightest sign of fatigue? Here's the instructive full page insertion and … [Continue reading]
Ah, the medical breakthrough. Straight out of the pages of The New England Journal of Medicine, or The Lancet. Or not. No. This is not your father's proof element. … [Continue reading]
Have you read your share of "the death of (blank)" proclamations over the years? This one happens to be accurate. Dr. Al Sears has been dubbed the "last man standing" in newspaper print advertising countless times here. That's because of the … [Continue reading]
Verbal Advantage was a force to be reckoned with. They mastered the driver of the PRESTIGE appeal in advertising. Here's one of their turn of the century full page ads in the nationally published, Newsweek magazine. … [Continue reading]
The power of this headline resonates over one hundred years after this ad first ran in June of 1922 in Red Book Magazine. Bruce Barton was likely the copywriter, who also served as a faculty member for the entity founded by Joseph French Johnson, … [Continue reading]
This was a long mailing package with plentiful testing. Agora Financial is long gone, but packages like this are still instructive. (Caveat emptor! Always make sure your copy is compliant via a qualified advertising attorney.) This mailing's … [Continue reading]
Perhaps, it's a tad hyperbolic calling Health Resources the "ultimate" supplements brand, sold by direct mail. But for my money, Health Resources had it all. - Powerhouse products prospects couldn't get enough of - Direct mail copy that took … [Continue reading]
Obviously, I'm partial to print. And you've seen the print campaign already from the company with a whopping $294 billion under management. Well here's the online counterpart. These banners of Fisher's keep getting better and like the print … [Continue reading]
Suli Go was the right woman... at the right time... with the right positioning... at the right LOCATION. Here's another model advertorial that had numerous insertions in the LA Times as a half page vertical in 1998. It strikes the right balance … [Continue reading]