This two-word headline is like a stiff jab that seizes the prospect's attention. Unlike almost all of the promos this prolific publisher pushes out with his newsletter... This one does NOT include a price for the high ticket product for … [Continue reading]
“Gardening Made Easy for Seniors”
"Dear Fellow Gardener, I'm not kidding! You can solve literally hundreds of lawn, garden, and houseplant problems - even get rid of indoor pests like ants and moths - with common household items. … [Continue reading]
Who’s Ever Heard of an 800-Word Ad for a Book on Chinese Medicine
Gene Schwartz's direct mail package for "Dr. Chang's Book of Internal Exercises" mailed continuously from 1979 through 1993, the year of Gene Schwartz's premature passing. It was so successful, Gene returned to his first love of print to run this … [Continue reading]
INFLATION DEFENSE!
Here's another one from the fine folks at Pacific Coast Coin Exchange and the eternal financial copywriting force Dan Rosenthal. I couldn't help but invoke this powerful two-word sub-head in all caps and with an exclam: INFLATION DEFENSE! … [Continue reading]
“Blundering Biden Just Broke THE DOOMSDAY DEAL”
This is one of the top front end promos out there in early 2024 for Jim Rickards’ Strategic Intelligence at $49 for an annual subscription. … [Continue reading]
A TREASURY of Language Learning Copywriting Classics
Consider this. How many advertisers in the language learning market are pounding their heads right now... trying to create new ideas? Meanwhile, there's a bounty of treasure right under their noses -- ideas that could be getting them LOTS more … [Continue reading]
5,400 Years of Fighting SERIOUS Dark Circles!
The Sumerian invention of cuneiform tablets was in widespread use as far back as 3400 B.C. Initially, its purpose was for keeping accounts and records of business transactions, but later it developed into a full fledged writing system. And … [Continue reading]
Become MY NEXT APPRENTICE in The World’s Greatest Business!
Here's a now "old school" business opportunity pitch that mailed for years. It's wrapped in that tried and tested lead of "the apprentice" -- which dominated biz-op, long before television. Roberts' lead generation advertising excels at … [Continue reading]
Shoestring Direct Mail Startups and The “UNPAID” Newsletter (UPDATED)
Have you heard of the UNPAID newsletter, ? As the name suggests, it's not a paid newsletter subscription. … [Continue reading]
“I was in Brazil a few years ago when they declared 1,000 cruzeiros equal to one new one”
Fifty years ago, if you opened any major market newspaper, you'd be treated to a slew of headlines like these: "The Dollar Will Be Wiped Out" "All Paper Currencies Are Doomed" … [Continue reading]
New AI 2.0 Will Open A Brief “Wealth Window” (BIG PROMISE AI Advertising)
Frontend FIRE with James Altucher Does BIG promise advertising get any bigger than $15,700,000,000,000? "Yes, that’s $15.7 TRILLION with a T…That’s more than 10X BIGGER than the crypto market…" writes the sharp as a saw copywriter -- the numbers … [Continue reading]
Fabulous Forbes Funnels and “The One Stock to Buy in July”
Whether it's the "The One Stock to Buy in July" or any month for that matter, Forbes blasts this perennial winner to its email subscribers year round. The "claim in time frame" or "claim by date," as in RESPOND by this date, has nothing to do with … [Continue reading]
The Evolution of a Winning Offer in Direct Mail and Online
The evolution of red hot marketing and copy starts with a winning perennial product. In this case it's Bottom Line's Ultimate Women's Guide. The 2019 version of this tabloid sized magalog is a departure from the trademark layouts that lasted … [Continue reading]
When You’re RIGHT But Early (“Laugh All the Way to The GAS PUMP”)
Had this package mailed 12-24 months later than it did... The publishers would have lived out the metaphor the clever headline is based on and... Laughed all the way to the bank... when energy prices began to soar. Larry Edelson ran Real … [Continue reading]
The World Atlas of Wine… Cheers!
The most authoritative guide to the vineyards, cellars and distilleries of the world ever published. Yours To Sample And Enjoy On 10 Days' Free Examination! Plus A Free And Exclusive Vintage Chart! THIS beautiful book is the first and only … [Continue reading]
“Why an EX-CIA OFFICER Wants to Send you a Small (and Discreet) Package”…
Here's a follow-up package to the... "Self-Defense Package My Mailman Knows By Heart." Positioning played a big role in the success of these promotions and there's an evergreen quality both to the product and the sales piece. … [Continue reading]
“Ogilvy Orchestration” In the Halcyon Days of Merrill Lynch (“How To Speculate in Commodity Futures”)
Read this ad 50 years after it first ran, ... And be amazed at the CRACKING copy... the POPPING persuasion... the pièce de résistance of research. Yes, this is one of those legendary "Ogilvy Orchestrations" that helped propel Merrill Lynch into … [Continue reading]
“Thinking Big Could Be Making You Fail” (Tiny Requirement HUGE Promise)
Here's a tried and true lead for an evergreen self-help product. The BIG claim envelope teaser copy is underpinned buy a modest requirement you're likely familiar with, "If you have just 30 spare seconds a day." … [Continue reading]
The Health Guru Who Almost Died by His Own Supply
He was the alternative-health guru featured season after season on PBS fundraising appeals and in direct mail pitches that hit mailboxes from coast to coast. Yet, this guru is somewhat unique because he was almost poisoned to death by a dietary … [Continue reading]
The 10-Second Headline Turnaround Designers Never Tell You About!
File this one under: "Great leads that rake in response"... As well as: "The headline they stole from Clayton Makepeace… he stole it too." The late, great Clayton Makepeace said of this piece that mailed in the millions for Health … [Continue reading]
“Are You Prepared for Another Global Epidemic… Catastrophic Terrorist Attack… Power Grid Failure… Scarce Food and Water… Rogue Nations…”
Talk about a direct mail headline that brightens your morning! Here's the latest ride-along with the Bob Livingston Newsletter. Step right up and claim your FREE Survival Reports if you renew your subscription today. … [Continue reading]
Down from Canada Came Tales of a Wonderful Heating Pad? (Plus the Exciting Wide World of Health Devices!)
Over the years I've admired a particular client who sold a variety of products... from information products to supplements... and from gadgets to high ticket health devices. He has a special knack for identifying and marketing winning health … [Continue reading]
Brilliant “Power of Demonstration” Supplements Ad… Makes Copy Take a BACK SEAT
As a warm-up for the remarkable supplements ad that grabbed readers' eyeballs from 2012-2015... It's worth a look at an advertiser that made its bones with the power of demonstration. Because as our copywriting patriarch, Claude Hopkins, said: … [Continue reading]
STAMPEDE of “37 Income Secrets” (Pushing Webinars with a 200-Page Lead Magnet)
The red HOT promo for "37 Passive Income Secrets to Crush Inflation" continues to march on in 2024 and is reminiscent of... Gene Schwarz's ad for Joe Cossman's "37 Instant Money Makers You Can Use Tomorrow." Yes, of course, it's the direct … [Continue reading]
Seminar Selling With a Comic Book? (“The Medium Is the Message” Part 1)
Perhaps I'm too consumed with the Marshall McLuhan gem, "the medium is the message." What's it mean? It means THE WAY people receive information matters just as much (or even more!) than the actual information itself. Think about this. … [Continue reading]
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