Has this ever happened to you, ? You head to your mailbox and pull a direct mail piece out of the stack and think: "Wow, that advertising lead has got my ATTENTION!" That's exactly what occurred yesterday. Perhaps, this only happens to me -- … [Continue reading]
Link corrected. Point, Click and Profit. These guys know how to do it like none other in direct mail. For trading software and subscription selling check out... … [Continue reading]
This 27-year control in both the mail and print wasn't top dog for lack of competition. Let's hear it straight from the copywriter's mouth. Malcolm Decker was one of the greats of direct mail copywriting for many decades. Since there's no … [Continue reading]
(UPDATE: It's near the end of 2020 and here's Fisher Investment's direct mail package which continues mailing in a massive, sun eclipsing white envelope with the same teaser copy, "The favor of your reply is requested!" The sales letter copy has … [Continue reading]
Many copywriters like grabbing the spotlight. But never underestimate the power of a good layout and a great designer. It can make all the difference when it comes to copy getting READ. Why is this advertorial laid out like the front page of … [Continue reading]
Lots of marketers and copywriters are preoccupied with the latest and the greatest to the exclusion of everything else. But for those of us who've been around the block a few times, we realize that most of the time, the new wine is just an old … [Continue reading]
Here's a 62-page package from a brand that was built entirely on the power of story selling. Sure, this bookalog's an oldie -- from the early 2000s -- but that doesn't make a dime's worth of difference when we're talking about an evergreen story … [Continue reading]
These are NOT the sort of scintillating subject lines you see every day from the vast array of Agora subsidiaries, for example. Harvard Health Publishing's subject lines are more sedate and less adventurous, but that doesn't mean these aren't some … [Continue reading]
It's an upside down concept worth a look. It may have been Paul Michael who was the first to plaster a toll-free phone number at the TOP of his ad, above even the headline. I have helped all these people lose weight... and, I believe I can help … [Continue reading]
When the old Rona first showed up dentists everywhere temporarily shut down for everything but emergency appointments. Fast forward eight months and almost 100% of dentists have reopened, but patient bookings are down 20% below usual levels, … [Continue reading]
Here's as supplements 2-for-1 running in Canadian press. New Nordic is one of the best established international brands in the supplements world. Here it's paired as a half-page horizontal insertion with a booming pain relief/arthritis … [Continue reading]
Great advertising ideas are timeless. They're independent of technology, platforms and the latest shiny objects. Here's a classic campaign. How do you build the biggest and best known speed reading franchise in history? By riding popular … [Continue reading]
In January 1980 gold hit a record $850 an ounce or $2,670 in today's money. That's almost $1,000 higher than the price of gold at the time of this writing in October of 2020. With the roller-coaster ride of 2020 just beginning, the gold bugs … [Continue reading]
The American press is FILLED to the gills with those advertorial style insertions selling supplements to seniors. Everything from memory pills, to blood sugar remedies to (ahem!) men's health offers. Many of the best performing ads may ring the … [Continue reading]
The Biggest Accounting Hoax Since Enron ” … the fallout will be 525 times bigger than Enron and is sure to affect all American citizens – no matter where you live, what you do for a living, or how much money you have. Once the mainstream media … [Continue reading]
What's October surprise? What's November surprise? Here it is from the Oracle of Wiki. "In American political jargon, an October surprise is a news event deliberately created or timed or sometimes occurring spontaneously to influence the … [Continue reading]
How's this for an offer headline, ? When you've got a bunch of paying subscribers to high ticket trading advisories, why not offer them high priced subscriptions to other products and services? Welcome to the Bonner Private Wine … [Continue reading]
The "November surprise" is one of the strongest pulling leads in direct response. This crisis copywriting package is no exception. You've got to hand it to copywriters -- they can be amazingly accurate prognosticators. The midnight call I got … [Continue reading]
Mere book? Not on your life! Book advertisers learned over a century ago that you should NEVER conceal the fact that your product is a book... when you're selling a book. Why? Now matter how giant or accurate your claims may be... you … [Continue reading]
This is the ad for the breakthrough book that put Dr. Wayne Dyer on the map. It's likely there were more than a few book buyers in 1976 that were disappointed to discover this book contained no mention of erogenous zones. Part of the book's … [Continue reading]
It's getting down to crunch time. Here's the crisis copywriting package du jour. You may have noticed when reading these epic mail pieces, it's a bit like watching a dystopian movie -- Escape from New York, Omega Man or Mad Max -- "boomer … [Continue reading]
When you've got a direct package that's killing it in the mail, it makes sense to give it a roll in print. Of course, this ad from the mid-2000s wouldn't be a likely newspaper insertion in 2020. … [Continue reading]
Here's a 1,556 word, full-page ad running in October 2020. While this epic advertorial format is anything but new, it's interesting to note that it's never been successfully "knocked off." Sure, many marketers have tried to copy this format, … [Continue reading]
Business development is the Rock of Gibraltar of direct response. It's principles are solid and evergreen. Methods and media may change, but the fundamentals stay the same. Here's a recession marketing classic. … [Continue reading]
Mailed in 2009 and signed by "Anonymous," here's the setup for "Lethal Termination Tactics." "You don't know me ... and I'm not gonna tell you who I am. And I won't even bother wasting your time with a fake name. … [Continue reading]