The Ad Money Machine

Killer Lead Generation in 2021

Here's some of the HOTTEST lead gen... online... offline and in between in mid 2021. This is the latest from the company featured in the BILLION Dollar Lead Gen Lesson. And its delectable takeaway. … [Continue reading]

The Cheesecake Club

The Oyster Bar has been going strong since Grand Central Station opened in 1913. It's a seafood brand that's spawned locations on the other side of the planet in Japan. But this promo has nothing to do with seafood. Here's a pitch for a … [Continue reading]

Billionaire Put Me on the Spot During a Zoom… While My Wife Looked On (PLUS… 16th Anniversary of a SPECIAL Seminar)

Disclaimer: Don't take me for one of those guru types, as in... "Hey, I've got a bevy of billionaires on speed dial, lol!" Seriously, I won't name him, since what he shared isn't entirely public information, yet it's HIGHLY relevant for you, me … [Continue reading]

“Going ALL IN” in Newsletter Marketing (Textbook Customer Ascension)

There's no anonymity or "playing it safe" as a newsletter publisher. Unlike the pills and potions in the world of health and beauty, but without the massive markets, the newsletter business obligates the publisher to "put it all on the table," … [Continue reading]

The Carpet Kings Direct Response Dossier (60 Giant Ads)

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How do you build one of the largest retail enterprises on the East Coast and keep customers returning for decades? With some of the winningest retail advertising you'll ever see... fronted by powerful PERSONALITY in copy! … [Continue reading]

“Miracle Engineered Food” and Weight Loss Wonders from the ’90s

Step into this time machine for a trip back to weight loss advertising from the wild and woolly 1990s. But this isn't your random hyperbole-laden diet copy, penned by a shameless huckster, that dominated the times. No, this is the once mighty … [Continue reading]

SMASHING Objections Your Prospects Don’t Even Know They Have… Yet! (Investment Ad Masterpiece from the COPY OGRE)

This is surely one of the most PERSUASIVE investment ads ever to appear in print... newspaper print that is. There were only a handful of copywriters on the planet at the time who could have devised this pitch. It's PACKED with iron clad proof … [Continue reading]

Product Positioning in Beauty and Anti-Aging in 2021

Mere "beauty cream"... from Secaucus, New Jersey... or a high performance serum from Switzerland? One you can sell for $39... and the other you can stick a zero on the end... maybe two. If you've seen the “Swiss BIO DNA Cellular Regenerative … [Continue reading]

“Look 10 Years Younger in 10 Hours” (Man on the Mountain Sells High Ticket Hair)

How is it that two advertisers can both succeed with essentially the SAME headline in the same space of anti-aging with radically different price points? One is a $69 dollar product, while the other is a $20,000+ service (uh sorry, microcylinder … [Continue reading]

Self-Help Sucker’s Savory Swipes (Update)

I'm still a sucker for self-help products. I've got bookshelves loaded with 'em... from books to DVDs to (I'm dating myself) cassettes and VHS tapes. And of course, there are more than a few direct mail packages laying … [Continue reading]

Male Enhancement Pills Do They (Ahem) Really Work? (And Schwartz’s 5 Stages of Awareness)

It's amazing the Sunday newspaper print supplement, Parade, is still being published. Newspaper print in the U.S. is in its last chapter and it's only a matter of time before this standby, founded in 1941, becomes extinct. While flipping … [Continue reading]

“Why not cash in on the capital tied up in your house?”

Here the British equivalent of the Home Equity Conversion Mortgage (HECM) loan. This lead gen for the Safe Home Income Plans (SHIP) from Stalwart Assurance Company Limited ran in British tabloids in the 1990s. … [Continue reading]

Jay Abraham Super Consultant Package (Textbook Home Study Offer)

This is a classic OLD SCHOOL direct mail package that's as relevant in 2021, as when it mailed twenty years ago. Perhaps even more so. Take this headline: "A business strategy that may be common as dirt in one industry can have the effect of an … [Continue reading]

The secret toll-free phone call that enables you to increase your dividend yield by 10-times or more

It's an upside down concept worth a look. It may have been Paul Michael who was the first to plaster a toll-free phone number at the TOP of his ad, above even the headline. I have helped all these people lose weight... and, I believe I can help … [Continue reading]

Secret Underground Legal Practices Manual & Mega Self-Protection Package

Crisis copywriting, fabulous fascinations and legal loopholes that protect the average citizen... from the scoundrels, sharks and charlatans out to rob his money... steal his home... and sue him back into the stone age. Here's one of the … [Continue reading]

Shameless Swipers and the Most Knocked Off Diet Copy in History (Update)

Run an ad like this today only if ORANGE is your absolute favorite color. Prison orange. Seriously, there are just too many ways to end up in HOT water with the powers that be if you're loosey-goosey with claims in the weight loss market. You need … [Continue reading]

“Let Your Blood Flow” (Supplements Ad Sensation)

Here it is, hot off the presses in May of 2021. This alternative health hit packs the best of everything into one package: powerful proof elements galore, blockbuster product blueprints, world class design, BIG promise positioning, bonus overload … [Continue reading]

Fight Tech Neck

Here's a long copy double page spread for Strivectin neck cream. Of course, "long" is a relative term in the world of direct response, but since so much anti-aging advertising is in the realm of big brand, image advertising, this is still a model … [Continue reading]

Power Positioning in Pictures

This 1982 print ad for Julian Snyder’s, The Way of the Hunter Warrior: How to Make a Killing in Any Market packs a wallop, especially when combined with this headline. … [Continue reading]

No! You Don’t!

Amazon’s Audible service has disrupted many publishers like Nightingale-Conant. Of course, if you ask me, I’ll take the old school company AND the direct mail package. … [Continue reading]

The “Money Saving” Category of Direct Response

Everyone knows the everyday markets of direct response: health & wealth, self-help, beauty and biz-op. But this is a GIANT category that shares something in common with each, yet is a category unto itself. … [Continue reading]

“But I only care about advertising in my own market!”

Would you like to know one of the joys of archiving winning ads, ? Whenever I find an ad like this, that had thousands of insertions from 1962 to 1975, I'm compelled to ask the question: Why was this ad such a SMASH hit? … [Continue reading]

Power Positioning and a Half Million Ad Insertions

Newspaper print may be on its way out, , but the TECHNIQUE of print will always be with us because human nature is unchanging. Shhhh! Don't tell the transhumanists. Seriously, when you run across a half a MILLION insertions -- from tinytorials … [Continue reading]

Tossing Your Prospect in the Deep End of Enargia

Ah, back to enargia. Why do I keep harping on it? Only because some of the biggest mailers in the world use it as their go to creative approach. Just think of enargia like a swimming pool. With enargia, you're painting a picture that's so … [Continue reading]

A-List Copywriter Swipes THIS Classic Ad (Part 1)

Whoever thinks swiping is for lesser mortals couldn't be more mistaken. This ad first hit print in 1950 and it hails from the copy titan, Victor Schwab. "How I raised myself from a failure at 29 to become a $250 per day success" Of course, … [Continue reading]