Here's a textbook men's health magalog. You may have noticed the shift in claims in this market and the "one pill wonder" approach for an assortment of maladies -- rather than just one, like waking up six times a night -- is becoming the standard … [Continue reading]
Here's a direct mail package from one of my favorite financial publishers with correspondingly killer direct mail marketing: Mark Skousen. This promo mailed two years after 9/11 for Skousen's FORECASTS & STRATEGIES at $99.95 for a yearly … [Continue reading]
45 years ago, the market for foot inserts was already mature. Plenty of marketers promised MIRACLES in the headlines, like: "This 2 OZ. Miracle... Makes foot pain and leg fatigue start to disappear within 1 hour!" It moved some product, but … [Continue reading]
The red HOT email campaign (April 2023) for "37 Passive Income Secrets to Crush Inflation" is reminiscent of... Gene Schwarz's ad for Joe Cossman's "37 Instant Money Makers You Can Use Tomorrow." Yes, of course, it's the direct response … [Continue reading]
This two-word headline is like a stiff jab that seizes the prospect's attention. Unlike almost all of the promos this prolific publisher pushes out with his newsletter... This one does NOT include a price for the high ticket product for … [Continue reading]
If you can't turn a profit with a good publication about vinegar for health... Perhaps, info marketing isn't for you. I could come up with a dozen different marketers who've made hay over the years with this subject... if push came to … [Continue reading]
As a warm-up for the remarkable supplements ad that grabbed readers' eyeballs from 2012-2015... It's worth a look at an advertiser that made its bones with the power of demonstration. Because as our copywriting patriarch, Claude Hopkins, said: … [Continue reading]
Unlike the slew of newspaper supplement ads over the last 15 years, with indistinguishable, clone-like design and formatting... This resveratrol (vinotrol) ad was one of the rare print ad triumphs at a time when online display and direct mail were … [Continue reading]
4 years after Klein-Becker's landmark "Better Than Botox?" ad, this ad began making the rounds. What's fascinating about this ad is not only did it suggest a topical cream could be an alternative to surgery or Botox treatments, but claimed surgery … [Continue reading]
"Ignore this sober warning, and you may as well take your savings ... your retirement - and your very financial security - and KISS THEM GOOD-BYE. On the other hand, if you HEED the warning in these pages and ACT on the advice I offer you in this … [Continue reading]
Two things, . First, an embarrassing mea culpa. … [Continue reading]
What bolder and darker headline would you expect from a newsletter entitled Inflation Survival Letter... And fittingly in all caps no less? … [Continue reading]
“A gifted product is mightier than a gifted pen.” Gary "the Great" Bencivenga laid this zinger on the direct response world in 2004 in his Bullets and expanded on it in his Retirement Seminar, a year later. (I'm looking at the quarter ounce … [Continue reading]
This SMASHING promo had it all. It had the: - Right product at the... - Right time... and perhaps most importantly, it had the... - RIGHT positioning. Seriously, I think everyone on planet Earth who was doing business online back … [Continue reading]
Few have a longer track record in newsletter publishing, financial punditry and direct marketing than Martin Weiss. Here's his latest (April 1, 2023) campaign that slammed into inboxes round the world... and that's no joke! … [Continue reading]
Here's a sales letter from early 2007. It cuts right to the chase with: - A 4-page sales letter - An interview insert - An order form The claims are on the mark for a creative thinking product: "You will learn how to 'feed the creative … [Continue reading]
Fifty years ago, if you opened any major market newspaper, you'd be treated to a slew of headlines like these: "The Dollar Will Be Wiped Out" "All Paper Currencies Are Doomed" … [Continue reading]
This isn't so much a market as... a mindset, a mood and a zeitgeist. Bottom Line isn't selling a mere book -- they're selling freedom, independence, mobility, vitality and as the French say, "joie de vivre." Remember the "ancestor" to this … [Continue reading]
Want to know the secret for staying on TOP... after you've scaled Everest? There's no better answer than this latest package from one of my favorite direct mail marketers and super supplements sellers. I'm talking about the Sinatra Nutrition … [Continue reading]
If there's a longer selling ebook than this one, I don't know it. It's as evergreen of a topic as it gets and not a word of copy has changed in nineteen years! … [Continue reading]
Many in-the-know marketers and copywriters have never heard of him. But his near anonymity aside didn't stop him from pulling down some HUGE sales numbers in the mid-to-late 2000s. … [Continue reading]
Here's a textbook teeth whitening ad from the late 1990s and early 2000s. The before-and-after picture is a hallmark of the weight loss and anti-aging markets. Of course, in a black and white print ad, no one can say it's not easily photoshopped, … [Continue reading]
Today (March 24, 2023) I got an email from Doberman Dan Gallapoo about the passing of Brian Keith Voiles, who was a much loved colleague to many for 30 years. When I met Brian at Gary Bencivenga's Retirement Seminar almost 18 years ago, I was … [Continue reading]
Advertisers who can drop a quarter million dollars for full page color insertions in Time magazine must know a thing or two. No, we're not talking about pharma advertising here, but solid direct response in education. You've likely seen this … [Continue reading]
In this possibly convoluted entry, , I'm going to show you the promos which sold several million bucks worth of information products back in the mid-2000s. These straightforward sales letters are among the BEST TEMPLATES I've seen for selling … [Continue reading]