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The 4 Envelope Strategies in Direct Mail… and the Inner Envelope Secret

By

STRATEGY is important in direct mail. You can have the the greatest copy LASER targeted to an ideal prospect, yet still SCUTTLE the sale within the first 30 seconds of your prospect opening the envelope. Even for a marketer who's NEVER mailed a … [Continue reading]

Filed Under: Alternative Health Hits, Books, Home Study, Info Products & Newsletters, Direct Response Dynamite, USPs & Positioning, Financial Favs, Investing & Retirement, Mailbox Hits, Save Money & Rebates, Seniors & Boomers, Story Selling

More Legendary Lead Gen from the $294 Billion Boys at Fisher (UPDATE)

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Here's a new lead magnet I just discovered on LinkedIn from Fisher Investments, now with $294 billion in funds under management. As you may know, I'm a huge fan of Fisher's lead gen, both in print and online. Since there's little readership in … [Continue reading]

Filed Under: Banners that Bring It, Financial Favs, Investing & Retirement, Lead Generation

“Ivy League Scientists Take This Age-Defying Pill Every Day”

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Here's the latest mid-2025 mailing for  Mito-Essence - the powdered nutritional supplement formulated to boost NAD+. This is an honest to goodness auto-ship lead offer for a big promise,  high ticket supplement. … [Continue reading]

Filed Under: Alternative Health Hits, Beauty & Anti-Aging, Continuity Selling: Subscriptions, Alerts & Memberships, Mailbox Hits, Proof Element Powerhouses, Supplements & Serums

The Tiny Pill Promo that Got Them in BIG Trouble

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Do you recall when the "Tiny Pill" lead was all the rage 10+ years ago? Newspaper print was also on fire in the States at the same time and entering its last chapter as a dominant advertising channel. … [Continue reading]

Filed Under: Alternative Health Hits, Dangerous Advertising, Print Advertising, Supplements & Serums

Professional Practice Marketing & High Ticket Selling at Its Finest

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Here's how one of the best in the biz sells cosmetic dental procedures. When you're selling services for $10,000 and over, it helps to tell the COMPLETE story. Sometimes it takes 24 pages to do so. … [Continue reading]

Filed Under: High Ticket, Professional Practices

Bottom Line Yearbook 2025 (Fascinations Galore and Much More)

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Here's the current tabloid sized magalog for this perennially winning title from Bottom Line. … [Continue reading]

Filed Under: Alternative Health Hits, Beauty & Anti-Aging, Books, Home Study, Info Products & Newsletters, Continuity Selling: Subscriptions, Alerts & Memberships, Evergreen Products, Fabulous Fascinations, Great Leads, Origin Marketing Magic, Proof Element Powerhouses, Real Estate, Save Money & Rebates, Seniors & Boomers, Supplements & Serums, Weight Loss & Diet

His destiny was to die in poverty and disappointment.

By

Time-Life was once at the summit of continuity selling in the direct response world. Here's one of its evergreen offerings from back in the day. … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Continuity Selling: Subscriptions, Alerts & Memberships, Print Advertising, Religion, Philosophy & History, Story Selling

Secrets of a $400 Million Subscription-Selling Coupon

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If compound interest is the “8th wonder of the world”… And the quote is variously attributed to a host of heavyweights: … [Continue reading]

Filed Under: Continuity Selling: Subscriptions, Alerts & Memberships, Origin Marketing Magic, Print Advertising

E=mc2 (Making the complex simple and the simple complex in advertising)

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The late, great adman and entrepreneur, Joe Sugarman, gave us the maxim about making the complex simple and the simple complex in direct response advertising. What could be more complex for the average layman than Einstein's E=mc2? … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Education, Print Advertising

Wanamaker’s Offer Wonders (Continuity Selling Secrets in 1900)

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Show this 1900 John Wanamaker ad to most modern SaaS (Software as a Service) marketers and they’ll probably sneer. But what they don’t realize is this: It took hundreds of thousands of subscription-selling ads and millions of tests to arrive at … [Continue reading]

Filed Under: Continuity Selling: Subscriptions, Alerts & Memberships, Print Advertising

Down from Canada Came Tales of a Wonderful Heating Pad? (Plus the Exciting Wide World of Health Devices!)

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Over the years I've admired a particular client who sold a variety of products... from information products to supplements... and from gadgets to high ticket health devices. He has a special knack for identifying and marketing winning health … [Continue reading]

Filed Under: Alternative Health Hits, Food Copy, Gadgets & Specialty Products, High Ticket, Origin Marketing Magic, Print Advertising

The Art of Restaurant Review Guides… Before Google and Yelp

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This was life before Yelp and Google reviews. 1971 to be precise. Restaurant reviews were an industry onto their own. … [Continue reading]

Filed Under: Continuity Selling: Subscriptions, Alerts & Memberships, Food Copy, High Ticket, Print Advertising

Mom’s AMAZING Pineapple Weight Loss Pitch (Kitchen Table Copywriter’s 10-Year Mailer)

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One of the more surprising things about direct response is this... Success isn't limited to seasoned pros -- kitchen table copywriters can hit it out of the park too. This diet pill promo mailed for over 10 years. It boasts some of the most … [Continue reading]

Filed Under: Alternative Health Hits, Killer Teaser Copy, Mailbox Hits, Story Selling, Supplements & Serums, Weight Loss & Diet

Tiny Bookalog… HUGE Response

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This tiny bookalog captured HUGE response for well over a half-decade. In this package's case, hand addressing and a personalized lift letter played a big role in keeping this package in the mail for so long. And these supplements sell for … [Continue reading]

Filed Under: Alternative Health Hits, High Ticket, Mailbox Hits, Supplements & Serums

Anti-Aging Magalog with Product Sample Included

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Claude Hopkins wrote in My Life in Adverting: "No argument in the world can ever compare with one dramatic demonstration." This 25-page anti aging pitch is like a long form infomercial in print... from a few years back, mind you. And there's … [Continue reading]

Filed Under: Beauty & Anti-Aging, Mailbox Hits, Story Selling

“Are YOU unknowingly operating… a HALF business?” (Textbook Bulleted Headline Lead)

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You can tell a real copywriting connoisseur must have gotten his hands on this package twenty years or so ago. It's a little weather-beaten and there are some hand-written notes and mark-ups in the letter. Oh, and since this was from the early … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Business Development, Mailbox Hits, Self-Help & Wealth Creation

Even More… Killer Lead Gen Magnets from a $295 Billion Firm

By

Obviously, I'm partial to print. And you've seen the print campaign already from the company with a whopping $295 billion under management. Well here's the online counterpart. These banners of Fisher's keep getting better and like the print … [Continue reading]

Filed Under: Banners that Bring It, Financial Favs, Investing & Retirement

Men’s Health Envelope Control Package for 2 Years and Counting (“Conservative” Alt-Health Marketing)

By

For many in the direct mail universe, the magalog is the "be all and end all" of formats. But what of the good 'ole envelope package? … [Continue reading]

Filed Under: Alternative Health Hits, Books, Home Study, Info Products & Newsletters, Great Leads, Mailbox Hits, Seniors & Boomers

“Get SHOCKED out of your comfort zone!” (When POSITIONING Takes Center Stage)

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It's teaser laden carriers like this that helped propel Nightingale-Conant to the top of the self-help heap. … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Direct Response Dynamite, USPs & Positioning, Mailbox Hits, Self-Help & Wealth Creation

“TEST GOLD LIKE A JEWELER!” (Bill Myers’ Highbrow Biz-Op

By

Here's a sales letter from the great (now retired) direct response genius, self-publishing dynamo, and early-days member marketing and video marketing expert, Bill Myers. Bill Myers shared the stage with Gary Halbert and Jay Abraham in the '80s … [Continue reading]

Filed Under: Biz-Op, Story Selling

Get Ready for the… “YEAR 2000” BOMB:

By

In the 1980s and 1990s... he was one of the biggest players in direct response His newsletter towered over others in paid subscriptions. Till he blew it up with a VERY dumb play. This is a blockbuster magalog from twenty years ago with a ton … [Continue reading]

Filed Under: Crisis Copywriting, Survivalism & Legal, Financial Favs, Investing & Retirement, Great Leads, Killer Teaser Copy, Mailbox Hits

“We guarantee to cut 8 strokes off your game by showing you how to use your mind instead of your muscle”

By

The high resolution training videos that pepper the promos of giants like Performance Golf seem light years away from the genteel book advertising of the 1970s. And yet, a near bottomless well of incredible ideas from markets far and wide awaits … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Fabulous Fascinations, Fitness, Sports & Self Defense, Great Leads, Print Advertising

35 Years of Tweaking and Testing and a CRUSHING Control

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You'll notice this April 1997 insertion in Ladies' Home Journal is little different than this version of the ad few months later in Better Homes and Gardens. It's not an exaggeration to say the writer's market straddles the line between business … [Continue reading]

Filed Under: Biz-Op, Books, Home Study, Info Products & Newsletters, Education, Lead Generation, Print Advertising

How Commodity Copywriting KILLED One of the 20th Century’s Great Direct Response Outfits

By

Time-Life Books stood near the summit of book and music advertising since its inception in 1961. Almost every popular subject known to man was covered in some shape or form by Time-life and promoted by direct mail, print, TV and … [Continue reading]

Filed Under: Books, Home Study, Info Products & Newsletters, Continuity Selling: Subscriptions, Alerts & Memberships, Direct Response Dynamite, USPs & Positioning, Print Advertising

“I’ll Never Give You All My Trading Secrets, But I Will Give You My Trades…”

By

Here's another ad in the mold of "give them the fish" versus "teach them to fish" -- the headline screams it. This subscription selling offer for a trading advisory bills quarterly. And the star of this package brings some impressive proof … [Continue reading]

Filed Under: Continuity Selling: Subscriptions, Alerts & Memberships, Mailbox Hits, Trading

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“Unpaid” Newsletter Secrets

Case Studies in Cash Creation

  • The Last of the Diaper Chieftains (Secrets of Successful Print Ads in 2025)
  • Contrarian Copy That Conquers Skepticism
  • Jay A’s Amazing 2-Page AD-VENTURE in USA Today (UPDATED)
  • “Is Spiritual Peace Worth 3 Minutes A Day To You?”
  • A Haunting Advocacy Ad from a Memorable Print Campaign (The ad that “predicted” 9/11)
  • BottomLines’s IRRESISTIBLE Reactivation Offers
  • Classic Self-Help “Spiritual Solution” Package
  • Knocking It Out of the Park with Nostalgia (“Try my Granny’s Delicious Old-Fashioned Recipes”)
  • Kings of Coin & Currency Copy
  • “One Weird Trick” for REVIVING “Clickbait” Subject Lines That SELL!
  • Case Studies in Catastrophe (When the FTC Comes a Knockin’ Part 1)
  • “But I only care about advertising in my own market!”
  • Shameless Swipers and the Most Knocked Off Diet Copy in History (Update)
  • “How to make sure you NEVER end up in a Nursing Home”
  • “How You Can Get Super Rich In Commercial Real Estate”
  • World’s Greatest USP & Reason Why 100-Page “Dirty Dossier” of WINNING Ads
  • “The Cousteau Society Collection of Stamps of the Sea” (The Genius of Joseph Segel)
  • The Little Black Book of Billionaire Secrets (UPDATED)
  • “When you have a designer, every package looks like a magalog.”
  • Thank You Mister President… For This Great Copywriting Lead
  • If I Had Only ONE Supplements Magalog on a Desert Island
  • Shoestring Direct Mail Startups and The “UNPAID” Newsletter (UPDATED)
  • They Laughed At the John Caples Swipe… Until! (UPDATED)
  • “I Ate Less from the Very First Day!” (The Case of the Disappearing Weight Loss Winner)
  • The 100% Headline Swipe
  • The 4 Envelope Strategies in Direct Mail… and the Inner Envelope Secret
  • More Legendary Lead Gen from the $294 Billion Boys at Fisher (UPDATE)
  • “Ivy League Scientists Take This Age-Defying Pill Every Day”
  • The Tiny Pill Promo that Got Them in BIG Trouble
  • Professional Practice Marketing & High Ticket Selling at Its Finest
  • Bottom Line Yearbook 2025 (Fascinations Galore and Much More)
  • His destiny was to die in poverty and disappointment.
  • Secrets of a $400 Million Subscription-Selling Coupon
  • E=mc2 (Making the complex simple and the simple complex in advertising)
  • Wanamaker’s Offer Wonders (Continuity Selling Secrets in 1900)
  • Down from Canada Came Tales of a Wonderful Heating Pad? (Plus the Exciting Wide World of Health Devices!)
  • The Art of Restaurant Review Guides… Before Google and Yelp
  • Mom’s AMAZING Pineapple Weight Loss Pitch (Kitchen Table Copywriter’s 10-Year Mailer)
  • Tiny Bookalog… HUGE Response
  • Anti-Aging Magalog with Product Sample Included
  • “Are YOU unknowingly operating… a HALF business?” (Textbook Bulleted Headline Lead)
  • Even More… Killer Lead Gen Magnets from a $295 Billion Firm
  • Men’s Health Envelope Control Package for 2 Years and Counting (“Conservative” Alt-Health Marketing)
  • “Get SHOCKED out of your comfort zone!” (When POSITIONING Takes Center Stage)
  • “TEST GOLD LIKE A JEWELER!” (Bill Myers’ Highbrow Biz-Op
  • Get Ready for the… “YEAR 2000” BOMB:
  • “We guarantee to cut 8 strokes off your game by showing you how to use your mind instead of your muscle”
  • 35 Years of Tweaking and Testing and a CRUSHING Control
  • How Commodity Copywriting KILLED One of the 20th Century’s Great Direct Response Outfits
  • “I’ll Never Give You All My Trading Secrets, But I Will Give You My Trades…”
  • From STOMACH Turning Fundraising Ads to €370 Million with 10 Million Members
  • “When was the last time you had an opportunity to buy something at 2004 prices, but guaranteed tremendous savings for up to 2 more years?”
  • “The Death of the Dollar” 2025 Reboot Package (Multi-Mailer)
  • Explore 3 millennia of genius…
  • When was the last time you thought about your veins?
  • “The Biology of Empowerment: How to Program Yourself to Success at a Cellular Level”
  • “£125,000 ($300,000) and 2 years of loving labour went into this sumptuous Centennial Edition of THE COMPLETE WORKS OF DICKENS”
  • “How You Can Make $4,000.00 A Day, Sitting At Your Kitchen Table, In Your Underwear!” (The JPDK Marketing Model)
  • Almost Certainly A Gary Bencivenga Magalog (Rodale ABA Classics UPDATE)
  • Good Grief, Gary! (“An Open Letter To Every Man And Woman In America…”
  • The Golfer Struck by Lightning… and the Marketer Who Struck Millions in Mail Order (UPDATED)
  • “Send Us Your Best Ad And We’ll Send You Back A Better One.” (It Coulda Been a Contender)
  • The World of Michelangelo and The Kings of Continuity
  • “If $925,000 is within your reach do not buy anything ‘til you see this close-in NW Austin home”
  • “Life is short… or maybe not” (Hundreds of insertions for this supplements advertorial)
  • “The Fifth Greatest Trade Of All Time”
  • “WARP SPEED WEALTH” (A Vintage Internet Marketing Direct Mail Promo)
  • “How to Save $19,899,901”
  • “Lose the Wheat, Lose the Weight! Cookbook”
  • “Secrets of The Societies The Greatest Kept Secrets of All Time for Money, Power, Romantic Love!” (Part 2)
  • “Heart Repair In A Pill!”
  • “China to Attack Taiwan as Soon as May 5, 2025”
  • “What if Only Half of Bob’s Predictions Are Right?” (Making Claims in a Claim-Crazy Arena & The Death of “Fear That Sells”)
  • SimpleHeartTest.com (Lead Generation with Surveys, the Newsmax IPO, and MarketWise Metldown)
  • Power Positioning in Pictures
  • ULTIMATE Product Positioning (“The World’s Most Powerful Money Manual” UPDATED)
  • “Your Priceless Collectibles Are Facing Forced Liquidation” (High End Estate Planning Insert)
  • A Killer Offer Headline from the 1990s
  • “The Magnificent Obsession That Produced The Coffee Favored By Kings” (UPDATED: Includes Reply Card)
  • “This is the advertising job you thought you’d never see advertised” (Ogilvy Copywriting Test & Lead Gen Legend)
  • “U.S. residents hit Jackpot with ‘Old Vegas’ Casino Rolls” (Double-Page Barn Burner in 2025)
  • “ROOTBLAST” (Product Names that ROCK Response for Decades)
  • Men “With” Hats and Memorable Positioning!
  • “FREE MONEY” This Headline Works… No Really (Part 1 of 2)
  • Troy-Bilt Lead Generation
  • Triple-Page Weight Loss Spread from 2005 (And Even More… Orange Jumpsuit Advertising)
  • “The 4 Most Costly Estate Planning Mistakes Made By Those Worth $3 Million to $250 Million” (LASER Targeted Lead Gen)
  • Even More Free + Shipping “The Dry Eye Remedy”
  • “Get My FREE Report On Lethal Fighting” (Self-Defense Lead Gen)
  • Seminar & Speaking Lead Gen Swipes (The Rich Dad Brand in 2025)
  • Magic Metaphors & Red HOT Markets
  • Depression Era Travel Advertising with a Twist (Free Trip to Hoover Dam!)
  • “H-Bomb on Paper” Response Booster (UPDATED)
  • “FILTHY OLD HOUSE – FASHIONABLE CHELSEA” (Honesty in Advertising)
  • “Don’t you wish your brain worked like it did 10 years ago?”
  • Selling Prospects On What They Already Want (“Coffee Is a Superfood!”)
  • The “Curious Contradiction” in Copy That Makes Your Ads IRRESISTIBLE!

 
 
 
 
 

Coming Soon

 
 
 
 
 
 
 
 

Categories

  • A-Z Swiping & Video Series
  • Advertorials
  • Alternative Health Hits
  • Banners that Bring It
  • Beauty & Anti-Aging
  • Biz-Op
  • Blockbuster Products
  • Books, Home Study, Info Products & Newsletters
  • Business Development
  • Coins, currency & collectibles
  • Continuity Selling: Subscriptions, Alerts & Memberships
  • Copywriting & Marketing
  • Corporate Advertising
  • Crisis Copywriting, Survivalism & Legal
  • Dangerous Advertising
  • Direct Response Dirty Dossiers
  • Direct Response Dynamite, USPs & Positioning
  • Education
  • Evergreen Products
  • Fabulous Fascinations
  • Financial Favs, Investing & Retirement
  • Fitness, Sports & Self Defense
  • Food Copy
  • Fundrasing
  • Gadgets & Specialty Products
  • Great Leads
  • High Ticket
  • Killer Teaser Copy
  • Lead Generation
  • Magic Subject Lines
  • Mailbox Hits
  • Origin Marketing Magic
  • Personality in Copy
  • Print Advertising
  • Professional Practices
  • Proof Element Powerhouses
  • Real Estate
  • Religion, Philosophy & History
  • Retail Copywriting Kingdom
  • Save Money & Rebates
  • Self-Help & Wealth Creation
  • Seminars & Workshops
  • Seniors & Boomers
  • Story Selling
  • Supplements & Serums
  • The Sales Liberator Videos
  • Trading
  • Travel Advertising
  • Uncategorized
  • Video Sales Letters & Funnels
  • Weight Loss & Diet

 
 
 
 
 
 

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