Printed local newspapers in the States were in their last chapter before the virus showed up. But with most of the newspaper demographic (age 50 and over) not leaving home, sales have taken a further hit. These anti-aging ads for AgelessSkin … [Continue reading]
Here's a testimonial headline for a lead generation ad that ran over a quarter of a century ago in the South China Morning Post. Business development and lead generation are two HOT areas in mid-2020. 1995 was the year Jay first barnstormed … [Continue reading]
Video restored. It was an early 1990s sensation that made a fortune with DRTV spots. And it all started with an oddball inventor. … [Continue reading]
It's hard to go wrong with an origin marketing lead. It packs the universal belief that the grass is greener on the other side. What is it that Canadians know about successful investing that Americans don't? The slippery slide into the copy … [Continue reading]
For the better part of the last decade, AloeCure’s advertising has looked something like this: digestion… antacid… digestion… antacid… relief. Where does anti-aging fit in? After an advertiser has run over a hundred thousand ads, it can start … [Continue reading]
Time-Life Books stood near the summit of book and music advertising since its inception in 1961. Almost every popular subject known to man was covered in some shape or form by Time-life and promoted by direct mail, print, TV and … [Continue reading]
I'm not a huge fan of this market, , but one of my roles, as an ad archivist, leads me into some racy areas. This DM package covers both seminar marketing and covert persuasion and the copy and appeals are typical for this market. Hey, it's not … [Continue reading]
Here's the advertising pivot for one of the most successful lead generation ads over the last decade in the reverse mortgage market. You've seen the “H-Bomb on Paper” Response Booster. Here's the latest crisis copywriting angle for AAG's (HECM) … [Continue reading]
Here's one of the ubiquitous Doctor Steven Gundry "dark spots" ads all over the Internet and DRTV. "During this free groundbreaking presentation, the doctor will reveal the truth about dark spots, common skin agers that can add years — even … [Continue reading]
Whether it's the "The One Stock to Buy in July" or any month for that matter, Forbes blasts this perennial winner to its email subscribers year round. The "claim in time frame" or "claim by date," as in RESPOND by this date, has nothing to do with … [Continue reading]
This magalog is so large it eclipses everything else in the mailbox. It's the latest Bottom Line Health promo for Health Breakthroughs 2020. Now that Rodale has flown the coop, Bottom Line is one of the last big direct mailers left standing … [Continue reading]
Plastic Surgeon Tells: "Doing This Every Morning Can Snap Back Loose Skin." An offer for "Derma Renew with a "6-Month 'Keep The Jar' 100% Satisfaction Guarantee" 2020: Discovery of “Neo-Collagen” Firms Saggy Skin For Almost Every Woman Who … [Continue reading]
When it's winter in Canada and you've got a costly old clunker for a furnace, you get a lot of direct mail solicitations for furnace replacements. Come to think of it, the same is true in Southern Arizona these days, even with a saguaro cactus in … [Continue reading]
A colleague commented after seeing this direct mail piece: "People really respond to cr*p like this?" My reply: "Let's not forget, thousands gave Bernie billions." The point is that anyone get "taken" at any time -- you and I included. … [Continue reading]
There's nothing new under the sun as Ecclesiastes tells us. The appeal is a perfect clone of: “How You Can Make $4,000.00 A Day, Sitting At Your Kitchen Table, In Your Underwear!” Here's another winning "ride-along" in newsletter packages... … [Continue reading]
In January 1980 gold hit a record $850 an ounce or $2,670 in today's money. That's almost $1,000 higher than the price of gold at the time of this writing in June 2020. With the roller-coaster ride of 2020 just beginning, the gold bugs are … [Continue reading]
This online display ad is another one plastered all over the Internet. This is a model ad which highlights the response boosting power of segmentation. Depending on the location of the prospect, "Arizona Doctor," would shift to "California … [Continue reading]
Here's a fresh banner that brings it (and a funnel) for a hot Clickbank product. … [Continue reading]
The truth is sobering. Especially for us marketers. 78% of emails NEVER get opened. A whopping 55 trillion emails each year never see the light of day. They inhabit a virtual junkyard and are doomed to remain there for an eternity. What's … [Continue reading]
It's almost IMPOSSIBLE nowadays to publish something in print and watch it age well. Ditto for online for that matter. Here's one of the latest crisis copywriting promos arriving in a mailbox near you in the smouldering summer of 2020. … [Continue reading]
Here's some topnotch anti-aging copy that appeared several years ago in a supplement to The Sun. Beauty and anti-aging are markets where LAYOUT is more important than other markets. You can see the influence in this spread from the ads in this … [Continue reading]
Here's an A-List copywriter who's made a career in this specific space. It's not just the proficiency in the subject matter that gives away this writer's identity, but the frequent and superb alliteration. Fairly sure I met this copywriter … [Continue reading]
Grab a dram of your favorite Highland beverage and check out this exciting offer for a most unique membership. Arthur J A Bell was a Renaissance man and Scotland's leading mail order entrepreneur. … [Continue reading]
For over 30 years, this author has set the standard for interview compilations in the trading markets. Here's what he says: "These books, which are based on interviews with exceptional traders, are by far my most widely read books, accessible … [Continue reading]
James D. of James Direct is one of the most capable old school marketers I know... who comes from a lineage of direct marketers. James is one of the greatest proponents of A.B.T. Always be testing! He's UNDER the radar and likes it that way. … [Continue reading]