Who’s ever heard of a business opportunity ad in Newsweek, The Wall Street Journal or even Cosmopolitan?
The trailblazing Joe Karbo didn’t look much in his rear view mirror.
He was the first to knock down the barriers to biz-op advertising in these staid publications and many more.
And in so doing, many marketers followed in his wake.
One that comes to mind was the flamboyant Dean Du Vall.
There’s a certain timeless quality about this 4-page insertion from February 25, 1980 edition of the Los Angeles Times. It’s a stone’s throw away from the prepper pitches that land in many mailboxes today.
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