Here’s the 2019 incarnation of a GIANT winner from 2018.
What do you do when you’ve got a big mailbox HIT?
This current control is the answer. [Read more…]
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Here’s the 2019 incarnation of a GIANT winner from 2018.
What do you do when you’ve got a big mailbox HIT?
This current control is the answer. [Read more…]
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One of my favorite places to hunt for “new” ideas is a stack of advertising controls that mailed 5-10 years ago.
Many of the themes and ideas that eventually fatigued are ready for a rebirth after a hiatus. [Read more…]
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Ironically, what’s known today as the “pick up” market was created by a straight laced, yet lonely copywriter with the publication,”How to Pick Up Girls.”
It’s not a market I’m particularly in love with… but archivists must archive.
The PUA market (pick up artist) market is in hibernation, compared to where it was 10-12 years ago. [Read more…]
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Sometimes I test the boundaries of good taste (and sanity) compiling these subject lines.
Here’s the latest batch of Magic Subject Lines.
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Sometimes I shudder a little before putting up a men’s health promo.
Believe me, this one is tepid compared to some of the stuff going through the mail system nowadays.
This package is heavy on stacking proof elements and uses origin marketing effectively, via a prostate solution from Germany.
2 Times More Prostate Shrinking Beta-Sitosterol!
“Improves prostate symptoms by 353%. Reduce night time bathroom visits, weak stream and failed erections.” — British Journal of Urology
“Significant improvement in symptoms and urinary flow.” — Lancet, V 345
Dear Sir,
How effective is this natural prostate remedy used in Germany?
The European Journal of Urology reported on a landmark double-blind, placebo-controlled clinical study of 200 men. The researchers would have considered 25% to be a great improvement.
What were the results? Are you sitting down? Men scored an average 353% (that’s more than triple!) improvement in their Prostate Symptom Score! Amazing, isn’t it? And this was the largest study of its kind ever conducted in the world.
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They’re the two most important elements in ANY email.
You can have the “perfect” email body copy but without these… no one will ever read it.
What are they? [Read more…]
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Here’s a pitch for an evergreen prepper product — colloidal silver.
Like solar power generators, this is a red hot product for a red hot market. [Read more…]
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This blockbuster for Newsmax Financial saw many knockoff attempts.
None came close to the raw power of this one. It brought in roughly $8.5 million in sales and pulled in 80,000 customers through wide affiliate marketing.
Here’s a great take on it. [Read more…]
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Here’s a hot new alt-health ad that’s charging out of the gate in early 2019.
It’s takes a page out of the “Christians with Cash” genre that was a popular advertising lead a few years ago. [Read more…]
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Here’s the advertising collection from the franchise that stormed on the scene a little over ten years ago.
It’s got advertising lessons for all of us, not just those in the chiropractic market or professional practice markets.
Long copy’s dead?
Not on your life.
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Some marketers report these UNUSUAL subject lines earn them the HIGHEST open rates of any email subject lines they send.
You’ve likely seen some of them before and may have thought the sender was carelessly in a hurry.
But these TRICK subject lines are by intention and they merit a test. [Read more…]
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How many enthusiastic amateurs have you met when asked the question: “Who’s your product for?”… give the answer:
“It’s for everyone!”
These budding business builders have no idea who their target market is. And that signals there’s usually a basket of oversights and problems.
Conversely, when you ask the question, “Who’s this product for?” and get an answer like: “It’s for single executive women who live in Tribecca, have aspirations to be a managing director and spend their summer weekends in the Hamptons,” then this is as green as lights get.
What’s this got to do with selling supplements in 2019? [Read more…]
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This Retirement Millionaire bookalog is really making the rounds in mid January 2019.
There were not one but TWO DM packages that greeted me this week.
If you want to see a rock solid offer with red hot premiums combined with plenty of urgency motivation and an iron clad guarantee, this subscription offer from Retirement Millionaire’s got it.
The Forever Income Clause (2019 Red HOT Envelope, 45-page Bookalog and Empire Building Offer)
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Obviously, I’m partial to print.
And you’ve seen the print campaign already from the company with a whopping $100 billion under management.
Well here’s the online counterpart. [Read more…]
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Talk about a JOLTING lead.
This one is right up there with some of the best story selling ads ever to hit a mailbox.
It had a long mailing track record. [Read more…]
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This promotion was one of the true Energizer Bunnies of alternative health direct mail.
This 20-page magalog for revatrol (red wine extract) — also marketed by the name resveratrol and resvatrol by other manufacturers — mailed in the MILLIONS for over five years.
When you’ve got a winner like this, not only do you continuously test mailing frequency and new mailing universes but you also try out different forms of direct mail, like this windowed envelope that mailed like mad. [Read more…]
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This “story seller” is known around the world.
He’s shown time and again that one GREAT story can make your career. [Read more…]
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“Hey, it’s the first week of January.”
“Why is this a direct mail piece of record for 2019?”
Answer: because it mailed like CRAZY for most of 2018.
This is no ordinary DM.
This mailing demonstrates one of the MOST important lessons in all of advertising. [Read more…]
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The market once known as survivalists has gained a lot of ground and respectability with the more contemporary moniker, preppers.
The former was a market of paranoids and kooks.
The latter is one of prudent eccentrics.
Most of us will never market or write copy for the prepper’s market.
But it has one outstanding lesson to teach us about marketing and business.
And that is… [Read more…]
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A former client once shared with me how he boasted about his new “magic” product to Professor Weckesser. While he was midway through listing the numerous benefits, Weckesser cut him off and said: “That’s all wonderful, but how are you going to sell it!?” [Read more…]
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This ad’s been running in Bloomberg Businessweek, among other publications, throughout 2018.
It’s textbook lead generation ad for HIGH value transactions. [Read more…]
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To be fair he never left but he certainly downsized his marketing and operations.
And who can blame him?
When you take a group of companies from $50 million to $350 million in a little over the span of a year, you’re entitled to kick back.
Who’s this mystery man? [Read more…]
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I’ve missed a few installments due to travel far from my cactus patch in the Southwest US.
It’s nice to get out on the open ocean when you’re usually landlocked, or desert locked in my case.
Here’s a quote for the ages from an advertising legend. [Read more…]
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Here it is.
It’s taking names and kicking backside right now.
And with all the vigorous testing you’ll see in this one, you’ll have no doubt of its success. [Read more…]