Some alternative health packages seem “perfect” in every respect.
They tout the most respected “powers that be,” have impeccable proof elements and do everything by the A-Lister’s book.
I remember when this perfect DM package hit my mailbox in 2007. It’s stacked with more proof elements then the post office has stamps and it was the perfect pitch for a blockbuster supplement.
But there’s another school of alt-health copy you oughta have a look at.
It’s laden with kooky cures, crazy combos… and curious contradictions.
All of these magalogs have one goal in mind — to STOP the reader from saying, “Yeah, I know that.” and put the piece down.
After all, who can resist:
- Cupboard cures for cancer?
- Back pain relief from meat tenderizer?
- And gin soaked raisins for curing arthritis?
The high water mark for this copywriting lead was over a decade ago but just like in fashion, many of yesterday’s trends hibernate before an eventual comeback.
If you’ve seen the Cleveland fry cook letter, here are its first cousins in maglalog form.
The Astonishing Healing Powers of Snake Oil... and other “ridiculous” folk remedies that could actually save your life! This was a hot package way back in 2006. (Product: The Country Doctor’s Big Bag of Common Sense Cures and subscription to Health Revelations)
How Gin Soaked Raisins Cured Carmen’s Hopeless Arthritis (Product: the book, High Speed Healers) Hey don’t think for a moment that packages from ten years ago and more are put out to pasture for good! “The Gin Soaked Raisins” lead has been revived and it’s mailing in September of 2020.
Cure cancer with EGGPLANT?! (Product: the newsletter, Nutrition & Healing)
End back pain with meat tenderizer! (Product: the book, Extraordinary Uses for Ordinary Things by Reader’s Digest
TODAY is the last day to SAVE A BUNDLE on:
The ALL NEW Home Run Hard Drive of Alternative Health Ads 2020
(3 drives are gone and 3 are left as of 10:59 pm Pacific)
You simply can’t come by a winning collection remotely close to this from any other source in the world… at any price.
That’s why so many marketers, copywriters and copy chiefs from all corners have been long time customers… some for sixteen years and counting.
Perhaps, it’s one part loyalty… and one part madness… mine. So be it.