I've always been a sucker for dystopian copy themes and this one hits the sweet spot. So as soon as I saw the email promoting this VSL sail into my Inbox... … [Continue reading]
$25 “RETIREMENT NOTES”
Here's a familiar lead for Laissez Faire's "Unconventional Wealth." They say ideas repeat themselves in threes. Just after updating the entry on the four-year mailbox blockbuster, “The Greatest Little Retirement Career You’ve Never Heard Of” … [Continue reading]
“Peaches so sweet flavorful and uncontrollably juicy you must eat them over the sink!”
Here we've got some sublime food copy -- either from Gary Bencivenga himself or from David Rosengarten his student -- for the short lived "Rosengarten’s Fruit-of-the-Month Club" from 2005. … [Continue reading]
“Is it worth it?” (Positioning High Priced Supplements)
Serovital is definitely not your $44.95 for a 60 day supply of "Brand X" supplement. Even though the brand has been going for years and now has retail presence at big chains like Costco with huge display racks, the advertiser hasn't forgotten its … [Continue reading]
Scrumptious and Sublime Gourmet Food Advertising (Links Corrected)
Here's a great example of how you can churn out response from a list of paying subscribers with an offer from a completely different market. It all starts with the RIGHT question. … [Continue reading]
“YES. You can increase your creative power.” (BREAKTHROUGH Brands that Keep on Going)
Here's an ad for the sequel to the million-copy bestseller Drawing on the Right Side of the Brain. The 97 year old Betty Edwards IS the brand. Frankly, I miss old school print ads like this, especially in the realms of self-help and creative … [Continue reading]
Ted Nicholas AT THE TOP in 1992 (“Best-Selling Author Reveals Secrets of Making $1000.00 a Day Publishing Books!”)
This third of a page ad ran a handful of times ahead of the 1/2 day Ted Nicholas Seminar in Tampa, Florida on December 2, 1992. Since this was a free seminar, the money came from platform selling of Ted's products and/or booking the free attendees … [Continue reading]
Real Estate Agent Business Development DM Package (The JPDK Marketing Model)
The full lowdown on the JPDK Marketing Model is here. This is the 24-page sales letter, plus multiple pages of inserts in the typical Dan Kennedy color scheme of yore, with goldenrod, lime green, baby blue and beige. Craig is one of Dan's marquis … [Continue reading]
“The Secret to Becoming a Millionaire Is Simply Using the Right Words!”
The world of print advertising (or press advertising for my Aussie friends) was an incredible playground in the 20th Century. And players in print like Ted Nicholas ruled the roost, thanks not only to cracking copy and great products like, "Magic … [Continue reading]
Coming Soon… The ALL “NEW” Money Blueprints
An incredible oeuvre! I use the word, "new" in quotes because the most recent of these ads is from the 1990s. … [Continue reading]
Print Ads Formatted Like Web Pages (Dan Kennedy Independent Business Advisor Ad)
This ad ran twice in Ohio area newspapers in August 2006. It was run by one of the new, at the time, independent business advisors, building his chapter on the back of Dan Kennedy (GKIC) marketing. … [Continue reading]
The Big Bookalog That Launched a Thousand Copywriting Careers (UPDATED)
It's one of the biggest bookalog hits of the 21st Century. It nails all the appeals... and pushes all the hot buttons of a hungry market. This bookalog mailed for FOUR solid years and launched more copywriters into the business than you can … [Continue reading]
“The New Pill for Memory Loss that helps make sure you don’t end up a mental vegetable!”
Here's a familiar fear based lead that's mailing in 2023. It's reminiscent of many recent and distant direct mailings and print ads. "The Great Nursing Home Escape" and “Baby Boomers Now Fear Memory Loss More Than Cancer” are two that leap to … [Continue reading]
Copy Test: “Write If You Want Work” (UPDATE)
In 2016, I was having lunch with European marketing magnate and world class value investor, Norman Rentrop. Norman is remarkably down to earth, so you might not take him for a billionaire... UNTIL you spend a few hours with him, observe his … [Continue reading]
When You’ve Got to Refund 700,000 Customers! (“The Stomach Eliminator”)
The "Stomach Eliminator" was a hot mail order product in the late 1980s. As proof, there were multiple insertions in prime, national media like Newsweek Magazine. There's a lesson for marketers and promoters over 30 years later. … [Continue reading]
The Alt-Health Headline That (Still!) Won’t Die (The MAGIC of “Claim in Time Frame”)
This headline which is one part news and one part prognosis, will almost certainly be celebrating its sixth "birthday" come January 2024. This was the headline du jour back in 2014 and saw over a thousand print insertions. Of course, certain … [Continue reading]
$995 a Year Newsletter Proves a “Perfect Pitch”
UPDATE: September 2023. I'm still mesmerized by the power of this evergreen financial pitch. And hailing from Gary Bencivenga, how could it be anything but a perfect pitch? You won't find any fancy graphic design or embellishments … [Continue reading]
Masterpiece of a High Ticket Info Marketing-Speaking Business Sales Letter (PLUS… When They Lose the Order Form!)
I have a big "mea culpa" for this entry. There's no envelope and no order form for this HOT high ticket offer. Or to be more precise, I think they can be located, but it'll take a minor archeological expedition to locate them in my archival … [Continue reading]
“Secrets of the Market Wizards – Revealed!”
This was a perennially successful offer for an evergreen, in demand interview product from trading publisher, Tradewins. So much so there were multiple promos and bundles of Jack Schwager's "Market Wizards" with other products. "Discover Dozens … [Continue reading]
“Death Begins In The Colon?”
Here's a successful envelope package received multiple times over 2022 and 2023. It's even got the old school lift letter with: "Open this if you're still undecided about..." … [Continue reading]
Nat Geo Private Jet Expeditions at $89,995 (The Junked Junket)
Travel advertising doesn't get much better than this. High ticket selling doesn't get any better. Here's Nat Geo's Africa By Private Jet. … [Continue reading]
E=mc2 (Making the complex simple and the simple complex in advertising)
The late, great adman and entrepreneur, Joe Sugarman, gave us the maxim about making the complex simple and the simple complex in direct response advertising. What could be more complex for the average layman than Einstein's E=mc2? … [Continue reading]
Scintillating Makepeace INFLATION Piece (Retirement RED ALERT!)
What's the ULTIMATE advertising approach for getting your prospect out of inertia and getting him to take ACTION? Surely, the PROSPECT DRIVEN approach is near the top of the list. What's the prospect driven lead? … [Continue reading]
The Lesser Known Market of Health & Beauty Devices
You can tell by the look and layout that this is a turn of the century ad. What's it selling? It's for a beauty device known as a "facial toning system." … [Continue reading]
$20 Million Book Bonanza (Multi-Channel Sales Madness)
Brain Kurtz sure came up with a zinger when he decided to swerve into the direct response television FAST LANE in 2008. The multi-channel success story combined direct mail (which Boardroom and Bottom Line seemed to "corner the market on" at its … [Continue reading]
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