They laughed at this Caples swipe... until advertisers far and wide made money with this immortal headline swipe. Here's a selection of some of the ads in the video. … [Continue reading]
Penny Stock “Prospect Parlance”
Do you know what to say... and how to say it to... The retiree looking for bigger returns but terrified of risk? The novice options trader who's just discovered his "greed glands?" The crisis investor ready for social chaos to … [Continue reading]
Power Predictions for Your Promotions
What is it about the power of predictions that captivates the masses… and captures response? It’s simple. People are DESPERATELY in search of certainty — so the fortune teller who paints a detailed picture (even an unpleasant one) and states … [Continue reading]
Magic Subject Lines for the Week of July 2nd
As of this morning, there are 95,191 emails in my Gmail inbox. 90% of them are marketing emails I've been getting since Gmail unveiled in 2004. I've been seeding my name on hundreds of email marketing lists ever since. Why study lots of email … [Continue reading]
Magic Subject Lines for the Week of June 25th
Here's a batch of my own. Yes, I'm a fan of ellipses in the subject line. The punctuation mark suggests the payoff is in the body of the email. There's more to tell and the recipient has to open to find out. My favorite of the batch? The … [Continue reading]
Sneaky Subscription Selling
Here's another powerful "enargia lead" in the in the style used by one of the world's greatest copywriters for decades. And this innocent looking book offer packs a hidden punch. … [Continue reading]
“Take Two and Call Me When You’re 100!” (Part 1 of 3)
It's a blockbuster product backed up by a headline with a familiar twist. Here's how you create a SUPER supplement. … [Continue reading]
Magic Subject Lines for Week of June 18th
Here are some "Magic Subject Lines" for this week. My favorite of the batch? "British government rejects payments in its own currency" … [Continue reading]
Blockbuster Supplement Keeps on SELLING
This one's been HOT for over 10 years. And it shows no signs of slowing down. Chalk it up to constant testing and tweaking. … [Continue reading]
New King of the Bookalog Block for 2018?
Is this bookalog the new End Of America for 2018? What's the End of America? Some prepper pitch about humanity outfitting cars with machine guns a la Mad Max, and surviving in underground bunkers? … [Continue reading]
Magic Subject Lines for Week of June 4th
Delay is the death of the sale! We need deadlines... deadlines... deadlines! Both for ourselves and more importantly for our prospects. Here are some powerful URGENCY based subject lines for when you need response NOW! … [Continue reading]
Giant Alt-Health Mailbox Winner of 2018
Here's another HOT Alt-Health magalog my mailman must recognize by now. This tabloid winner has everything, from an arresting story-selling lead, to powerful proof elements throughout to world class bullets. … [Continue reading]
Secrets of an Alt-Health Control That RULED Mailboxes for 10 Years
How do you write a piece of copy that mails for ten years? Don't ask me. Just dig into this mailbox winner and study it over and over again. Why did this tabloid sized magalog have one of the longest tenures in recent direct mail? Easy to … [Continue reading]
(Almost) LOST 100 Year Old Response Booster SMASHES Your Prospect’s Most Common (and Hidden) Objection
Have you ever wondered about this? Why do some prospects get EVER SO CLOSE TO BUYING… but don’t? They almost buy… but. Here’s the problem with these prospects. …They believe your claims about your product or service… …They believe your … [Continue reading]
Magic Subject Lines for Week of May 28th
The continuing battle for your customers' attention in a cluttered Inbox DEMANDS a variety of attack strategies. Here's some food for thought for this week. My favorite of the batch? "How this Kansas farm boy "milks" the market for millions" … [Continue reading]
Magic Subject Lines for Week of May 21st
OVERLOAD has only gotten worse in email marketing so you need a variety of attack strategies to get your emails noticed, let alone opened. Ogilvy wrote “On the average, five times as many people read the headline as read the body copy. It follows … [Continue reading]
Billion Dollar “Senior Swipes” (122 GIANT Ads)
Almost every product and service under the sun can be found in this GIANT collection of ads. Yes, you'll find the obligatory memory and joint pain pills, life alert pendants, walk-in bathtubs, adult diapers, arthritis remedies, reverse mortgages, … [Continue reading]
MAGIC Subject Line from Quarter BILLION Dollar Company… Yanks Response from ANY List
This is a MAGIC subject line that works so well... they turned it into a powerful direct mail package. … [Continue reading]
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