Have you ever wondered about this? Why do some prospects get EVER SO CLOSE TO BUYING… but don’t? They almost buy… but. Here’s the problem with these prospects. …They believe your claims about your product or service… …They believe your … [Continue reading]
Magic Subject Lines for Week of May 28th
The continuing battle for your customers' attention in a cluttered Inbox DEMANDS a variety of attack strategies. Here's some food for thought for this week. My favorite of the batch? "How this Kansas farm boy "milks" the market for millions" … [Continue reading]
Magic Subject Lines for Week of May 21st
OVERLOAD has only gotten worse in email marketing so you need a variety of attack strategies to get your emails noticed, let alone opened. Ogilvy wrote “On the average, five times as many people read the headline as read the body copy. It follows … [Continue reading]
Billion Dollar “Senior Swipes” (122 GIANT Ads)
Almost every product and service under the sun can be found in this GIANT collection of ads. Yes, you'll find the obligatory memory and joint pain pills, life alert pendants, walk-in bathtubs, adult diapers, arthritis remedies, reverse mortgages, … [Continue reading]
MAGIC Subject Line from Quarter BILLION Dollar Company… Yanks Response from ANY List
This is a MAGIC subject line that works so well... they turned it into a powerful direct mail package. … [Continue reading]
World’s Greatest USP & Reason Why 100-Page “Dirty Dossier” of WINNING Ads
A good unique selling proposition can be the difference between success and failure. And a great one? A great USP can create an industry disrupter in short order. This 102 page "Dirty Dossier" tells you all you'll ever need to know. … [Continue reading]
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