Lawrence, Should We Make This Change to Your Account? (Customer Care Director For Agora Financial) The "official" approach is trendy right now for getting an email opened. Of course, this type of subject line lends itself to bigger companies verses … [Continue reading]
Winter Winner 2019 Mailbox Gladiatorial Games
Here's the 2019 incarnation of a GIANT winner from 2018. What do you do when you've got a big mailbox HIT? This current control is the answer. … [Continue reading]
Fine Tuning Controls (Penny Stock Fortunes)
One of my favorite places to hunt for "new" ideas is a stack of advertising controls that mailed tenish years ago. Many of the themes and ideas that eventually fatigued are ready for a rebirth after a hiatus. … [Continue reading]
The JPDK Marketing Model in the Dating Market
Ironically, what's known today as the "pick up" market was created by a straight laced, yet lonely copywriter with the publication,"How to Pick Up Girls." It's not a market I'm particularly in love with... but archivists must archive. The PUA … [Continue reading]
Magic Subject Lines for the Week of February 4th
Sometimes I test the boundaries of good taste (and sanity) compiling these subject lines. Here's the latest batch of Magic Subject Lines. … [Continue reading]
Men’s Health Promo (February 2019)
Sometimes I shudder a little before putting up a men's health promo. Believe me, this one is tepid compared to some of the stuff going through the mail system nowadays. This package is heavy on stacking proof elements and uses origin marketing … [Continue reading]
Magic Subject Lines for the Week of January 28th
They're the two most important elements in ANY email. You can have the "perfect" email body copy but without these... no one will ever read it. What are they? … [Continue reading]
In a Full-Blown Pandemic Or Bio-Terror Attack, The Public Will Be On Its Own…
Here's a pitch for an evergreen prepper product -- colloidal silver. Like solar power generators, this is a red hot product for a red hot market. … [Continue reading]
$8.5 Million in Sales and over 80,000 Customers
This blockbuster for Newsmax Financial saw many knockoff attempts. None came close to the raw power of this one. It brought in roughly $8.5 million in sales and pulled in 80,000 customers through wide affiliate marketing. Here's a great take on … [Continue reading]
Biblical Bush Delivers 78% Better Relief Than #1 Joint Solution
Here's a hot new alt-health ad that's charging out of the gate in early 2019. It's takes a page out of the "Christians with Cash" genre that was a popular advertising lead a few years ago. … [Continue reading]
Magic Subject Lines for the Week of January 21st (TRICK Subject Lines)
Some marketers report these UNUSUAL subject lines earn them the HIGHEST open rates of any email subject lines they send. You've likely seen some of them before and may have thought the sender was carelessly in a hurry. But these TRICK subject … [Continue reading]
How to Turn Flagship Supplements Products Into Niche HITS
How many enthusiastic amateurs have you met when asked the question: "Who's your product for?"... give the answer: “It’s for everyone!” These budding business builders have no idea who their target market is. And that signals there’s usually a … [Continue reading]
How Agora Builds Direct Mail EMPIRES (2019 45-page bookalog)
This Retirement Millionaire bookalog is really making the rounds in mid January 2019. There were not one but TWO DM packages that greeted me this week. If you want to see a rock solid offer with red hot premiums combined with plenty of urgency … [Continue reading]
MASSIVE Investing Magalog of 2019
"Hey, it's the first week of January." "Why is this a direct mail piece of record for 2019?" Answer: because it mailed like CRAZY for most of 2018. This is no ordinary DM. This mailing demonstrates one of the MOST important lessons in all … [Continue reading]
Marketing Lesson from the Prepper’s Pantry
The market once known as survivalists has gained a lot of ground and respectability with the more contemporary moniker, preppers. The former was a market of paranoids and kooks. The latter is one of prudent eccentrics. Most of us will never … [Continue reading]
The REVENGE Motif that Made a Mint
A former client once shared with me how he boasted about his new "magic" product to Professor Weckesser. While he was midway through listing the numerous benefits, Weckesser cut him off and said: “That’s all wonderful, but how are you going to sell … [Continue reading]
Corporate Advertising That Sells and High Level Lead Gen
This ad's been running in Bloomberg Businessweek, among other publications, throughout 2018. It's textbook lead generation ad for HIGH value transactions. … [Continue reading]
Reclusive Billion Dollar Marketer Is BACK
To be fair he never left but he certainly downsized his marketing and operations. And who can blame him? When you take a group of companies from $50 million to $350 million in a little over the span of a year, you're entitled to kick … [Continue reading]
Magic Subject Lines for December 2018
I've missed a few installments due to travel far from my cactus patch in the Southwest US. It's nice to get out on the open ocean when you're usually landlocked, or desert locked in my case. Here's a quote for the ages from an advertising … [Continue reading]
WINNING Direct Response Theme in 2018-2019
Here it is. It's taking names and kicking backside right now. And with all the vigorous testing you'll see in this one, you'll have no doubt of its success. … [Continue reading]
Pentagon Insider Strikes Again!
Direct mail has always been this giant's mainstay. But that doesn't mean they ignore print either. … [Continue reading]
The Number 1 Investment of 2019 (December 2018 DM Package)
Forget crypto currency pitches. Forget marijuana millionaire promos. We're going to be seeing a LOT of this theme in the years to come. … [Continue reading]
Surprise “Gift” from Donald J. Trump (Winter 2018 DM Package)
When you look at direct mail consistently, you begin to notice the patterns of winning packages. Heading into 2019, prospects are all the savvier, competition all the stiffer, and it takes a BIG idea to wrest your market's attention. … [Continue reading]
Magic Subject Lines for the Weeks of November 12th & 19th
I'm a YUGE fan of this kind of subject line: "Read this Before Monday" "Why must I read this before Monday?" I used to think. You've got to OPEN it to find out! Dow Theory Forecasts had a similar zinger of a headline that ran by the … [Continue reading]
The Amazing Sex Secret of a Shameless Swiper
Are you ever amazed by how certain combinations of words wield power over others... power to get them to do things... power to make them buy? It's healthy for those of us who write copy to never lose our fascination with these magic combinations … [Continue reading]