A rare copy of this 76-page training manual went up for auction in London. Bidding started at £1,000 and finally ended at £25,000. Here's a digital copy of this $250 million rouge firm's playbook. Yours free! … [Continue reading]
Lawrence’s Lessons On LIFETIME Offers
I don't claim to know it all -- not by a long shot. But I know a thing or two about offering LIFETIME memberships and subscriptions. If you ever find yourself contemplating such a zany notion, my succinct advice is this... … [Continue reading]
The World’s Greatest Treasury of House Advertising
This is surely one of the all time great collections of advertising for copywriters, consultants and freelancers of all stripes. In this 32-pager, you'll find the interview I hosted with the one time CEO of this legendary agency. There's a ton … [Continue reading]
Rare African Herb Triggers 18 Times More Weight Loss
Dr. Sears is one of the rare alternative health gurus who has as big a presence in print as direct mail. He's got one of the biggest print ad spends in this closing chapter of printed newspapers in the United States. This ad has been going … [Continue reading]
Little Lines of Lead Gen Copy… Worth MILLIONS
You've seen the supplement advertorials stuffing the pages of American newspapers. There are only TWO target audiences for these ubiquitous insertions -- boomers and seniors. Obvious, right? When's the last time you've seen a millennial reading … [Continue reading]
Big Bookalog for Super Supplement Selling (52 Pages)
When you've got a blockbuster supplement that can tackle not one... but ONE DOZEN different areas of health... you need a LOT of real estate for LONG FORM copy. Take this 52-pager going through the mail in July 2019. Here's the gamut of support … [Continue reading]
Jumbo June Magic Subject Lines
Use this SEC loophole to invest in Pre-IPO companies (Bonner & Partners) Readers are ALWAYS fascinated with loopholes that MAKE them money and SAVE them money. STUNNING: Turn $50 Into Pot Stock Fortune (Technology Profits Daily) Another tried … [Continue reading]
The USA Today Has Shrunken Away & Killer Cannabis Copy
Since its first day of issue way back in 1982, USA Today has been a stomping ground for direct response players. It has paid circulation Monday–Friday of 726,906. But the print edition has been steadily shrinking. I'm afraid Warren Buffett's … [Continue reading]
The King of Residential Real Estate Copywriting (New Category)
Most real estate copy seems devoid of the flair and fireworks many of us love about direct response advertising. We're not merely after informing when it comes to ad copy. No. We're looking to CHANGE the state of qualified prospects... and turn … [Continue reading]
The End of CNN
"Trump Derangement Syndrome" "Minimum Wage Millionaires" "The Government is secretly stealing your DNA" That's exactly what you'd expect from this publisher who's been in the mail since 1969. … [Continue reading]
Copywriting Evolution of a Blockbuster Product (50-Page Swipe File)
Who would believe these two ads sell the SAME product? They are night and day different leads... and a powerful lesson in the evolution of copy for selling a super successful dietary supplement. There are than 29,000 different dietary … [Continue reading]
The Billion Dollar Boys of Direct Response (MEGA Ad Collections)
Here's the 200-page ad collection with not just one... but TWO billion dollar products. What's more... each product sells for TEN TIMES the price of the commodity product they're based on. And that's just the beginning! UPDATES: October 10, … [Continue reading]
Boiler Room on Paper… 5,832 Word Penny Stock Pitch
Penny stock promos are a world unto their own. Here we've got a nearly 6,000 word, 20-page (!) tabloid sized newspaper mailing for a technology company stock, selling for a whopping $1.57 a share at the time of this writing (May 19, … [Continue reading]
Marvelous May Magic Subject Lines
In this big batch of subject lines... the world's most popular email signature... turned into a subject line... dozens of straight laced subject lines from behemoths like Forbes, as well as the scatologically inspired "your POOP: floater vs. sinker + … [Continue reading]
44-Page Ultimate Anti-Aging Advertising
This collection is a master course in so many things -- from world class health and beauty copy to luscious layouts to pitching product lines in print and to product naming and positioning. And it hails from the greatest off the page beauty … [Continue reading]
Renegade Rabbi’s $1.5 Billion Fabulous Fundraising
Sometimes, the market you "think" is your ideal target market turns out to be 180 degrees different. When I met this "renegade Rabbi" in January 2017, he shared one of the greatest direct mail marketing case studies I'd ever heard, along with so … [Continue reading]
From Jailbird Diet Kingpin to Billion Dollar Health and Beauty Copywriter
This should be a required case study for anyone getting into direct response -- particularly what kind of advertising claims NOT to make. Even by the standards of the 1980s, Mitch Friedlander's ads were over the top. For example, the word "cure" … [Continue reading]
Amazing April Magic Subject Lines
Alert: This Stock Is Too Cheap to Be Ignored (Wealth Insider Alert) This one's got a strong curiosity pull -- one of the most reliable appeals in email marketing. Regarding Your Account: Claim your $6,495 "Payout" (From the Office of Jim Rickards) … [Continue reading]
They Keep Laughing… But This Headline (Still) Keeps Working
This ad hails from one of the greatest "under the radar" direct marketers I know, James D., of James Direct. James Direct specializes in alternative health publications and champions print advertising. Yes, print is still alive and well. … [Continue reading]
EXPOSED: 3 of America’s Darkest Secrets the Deep State Hopes You Never Discover!
There's nothing like frightening teaser copy about the terrors of the "Deep State" to snap a prospect to attention. … [Continue reading]
B2B Marketing: Payroll Law 2019
It's the hottest new mailing from Fred Pryor Seminars. Okay... maybe not. It's about as much fun as watching grass grow. … [Continue reading]
55 Trillion Emails NEVER Opened (March Magic Subject Lines)
The truth is sobering. Especially for us marketers. 78% of emails NEVER get opened. A whopping 55 trillion emails each year never see the light of day. They inhabit a virtual junkyard and are doomed to remain there for an eternity. What's … [Continue reading]
The DEAD WRONG “Melt Up” Package (March 2019, 47-Page Bookalog)
It's the bookalog that's sweeping the nation. If you want to learn the art of the copywriting mark up, look at this package. Here's Stansberry's red hot "Melt Up" mailing. … [Continue reading]
Forget Fish Oil Forever
Here's a current supplements package from the ever prolific Dr. Sears. We've got something interesting here from the continuity perspective because the offer combines inventory loading (a 6 month supply of the product) plus a "Membership in our … [Continue reading]
How to Legally Collect up to $6,129 a Month in Mortgage Refunds
Here's more direct response dynamite in the mold of the long time control, Canadian Social Security. This one's been mailing for several months and still going in February of 2019. Here's why this package is hot right now. Like the above … [Continue reading]
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