Stan Weinstein was a veritable one man band in the investment newsletter business in the 1970s and 1980s, amidst publishing giants like Value Line, The Wall Street Transcript, and the Merrill Lynch Market Letter. Weinstein's Professional Tape … [Continue reading]
I realize it's a bit of an exaggeration to say Dr. Al Sears is the "last man standing" in print newspaper advertising in the States in 2024. But not buy much when you consider there were ten fold the number of newspaper supplement ads a decade ago … [Continue reading]
Kudos to the copywriter who cooked up this cracking space ad back in 1982. He or she left no spice out from this rollicking advertising recipe. The frontman for this promo is Gayelord Hauser, the decades long health and beauty guru to the … [Continue reading]
Here's one of the current champs (April 2024) in the "Save Money & Rebates" category. This package kicks off with a quote often attributed to Sam Walton: "I was asked what I thought about the recession. I thought about it and decided not … [Continue reading]
This package is for a penny stock that has long ago been delisted for a newsletter that never existed, not really. In almost all cases, the penny stock pitch you get in your mailbox will offer a newsletter for sale, in this case Andy Carpenter's … [Continue reading]
This story selling SMASH hit continues its conquest of mailboxes all over parts East... and West "Dear Friend, About 2 o’clock in the morning I hear a knock on the door. It’s the night guard from our hospital. He tells me there is a pregnant … [Continue reading]
Maybe it's me, but I'm noticing a lot more testimonial type or "prospect parlance" headlines. This is no minor nuance because unlike a headline that makes a claim, say "10 days to clear breathing"... This one sounds like it came straight from … [Continue reading]
This full page Bowflex Treadclimber ad had plenty of insertions between 2003 and 2006. Like any good lead generation ad for a high ticket offer, this now defunct product had a price around $2,000 and there were three response mechanisms in the … [Continue reading]
As a long time "self help sucker" I used to have an enormous self-help library. Over the years, it's whittled down and been replaced largely with book on Catholicism: moral theology, catechesis, lives of the Saints and the like. But Wayne Dyer … [Continue reading]
Forget about "sneak up." This is teaser copy that does NOT beat around the bush... and it hails from one of the all time direct mail kings... … [Continue reading]
Here's an epic 52-page sales letter for a solar power generator for when "the lights go out." The publisher and copywriter, Lee Bellinger, has groomed his audience in the pages of his Off-Grid Confidential to swing for offers jut like … [Continue reading]
Who would ever think of publishing a self-help title like: "Advice From A Failure?" Conventional wisdom says: "No!" After all, authors, marketers and promoters are supposed to "have it together." There's obviously no "one size fits all" in … [Continue reading]
What does the renowned International Paper campaign, "The Power of the Printed Word," have to do with a real estate guide I'm creating for moving to Arizona? Maybe nothing, maybe everything. But as surely as a paper company uses its own product … [Continue reading]
This two-word headline is like a stiff jab that seizes the prospect's attention. Unlike almost all of the promos this prolific publisher pushes out with his newsletter... This one does NOT include a price for the high ticket product for … [Continue reading]
"Dear Fellow Gardener, I'm not kidding! You can solve literally hundreds of lawn, garden, and houseplant problems - even get rid of indoor pests like ants and moths - with common household items. … [Continue reading]
Gene Schwartz's direct mail package for "Dr. Chang's Book of Internal Exercises" mailed continuously from 1979 through 1993, the year of Gene Schwartz's premature passing. It was so successful, Gene returned to his first love of print to run this … [Continue reading]
Here's another one from the fine folks at Pacific Coast Coin Exchange and the eternal financial copywriting force Dan Rosenthal. I couldn't help but invoke this powerful two-word sub-head in all caps and with an exclam: INFLATION DEFENSE! … [Continue reading]
This is one of the top front end promos out there in early 2024 for Jim Rickards’ Strategic Intelligence at $49 for an annual subscription. … [Continue reading]
Fifty years ago, if you opened any major market newspaper, you'd be treated to a slew of headlines like these: "The Dollar Will Be Wiped Out" "All Paper Currencies Are Doomed" … [Continue reading]
Frontend FIRE with James Altucher Does BIG promise advertising get any bigger than $15,700,000,000,000? "Yes, that’s $15.7 TRILLION with a T…That’s more than 10X BIGGER than the crypto market…" writes the sharp as a saw copywriter -- the numbers … [Continue reading]
The evolution of red hot marketing and copy starts with a winning perennial product. In this case it's Bottom Line's Ultimate Women's Guide. The 2019 version of this tabloid sized magalog is a departure from the trademark layouts that lasted … [Continue reading]
Had this package mailed 12-24 months later than it did... The publishers would have lived out the metaphor the clever headline is based on and... Laughed all the way to the bank... when energy prices began to soar. Larry Edelson ran Real … [Continue reading]
The most authoritative guide to the vineyards, cellars and distilleries of the world ever published. Yours To Sample And Enjoy On 10 Days' Free Examination! Plus A Free And Exclusive Vintage Chart! THIS beautiful book is the first and only … [Continue reading]
Here's a follow-up package to the... "Self-Defense Package My Mailman Knows By Heart." Positioning played a big role in the success of these promotions and there's an evergreen quality both to the product and the sales piece. … [Continue reading]
He was the alternative-health guru featured season after season on PBS fundraising appeals and in direct mail pitches that hit mailboxes from coast to coast. Yet, this guru is somewhat unique because he was almost poisoned to death by a dietary … [Continue reading]