This ad may be over fifty years old at the time of this edit in August of 2023. But it offers a TON of insights about success in direct response. First things first, let's start with the EVERGREEN THEME. … [Continue reading]
“The Biology of Empowerment: How to Program Yourself to Success at a Cellular Level”
"- In Great Britain, a young boy astounds the medical community by almost completely reversing the physical effects of a congenital disease for which there is no known cure - without pharmaceuticals of any kind. - In Brazil, a film crew captures … [Continue reading]
“Get SHOCKED out of your comfort zone!” (When POSITIONING Takes Center Stage)
It's teaser laden carriers like this that helped propel Nightingale-Conant to the top of the self-help heap. … [Continue reading]
From ZERO to $450 Million with This Affiliate Model? (Update)
This is one INCREDIBLE business model. (Sshhh! Don't tell anyone.) And it keeps on rolling in 2022. It's a great example of a PURE affiliate marketing offer -- using online lead generation -- that targets large and passionate segments of the … [Continue reading]
“Will your retirement dreams be in ruins when the Reagan Era gives way to the Recession of 1989?”
You don't run across a direct mail package from 1989 every day, do you? This one hails from the glory days of Phillips Publishing and is most likely written by the mightiest financial copywriter at the time. The opening reads like a first … [Continue reading]
“I ‘Bearly” Made It Out Alive”
Here's a recent insertion from the marketing dynamos at Stauer-Govmint.com. Guess the "Grizzly Hunting Knife" straddles the line of "precious metal" and costume jewelry? After consuming scores of their brilliant "story ads" over the years, I've … [Continue reading]
“How Almost Anyone Can Profit From Inflation, Recessions And Depressions”
I bumped into this fantastic lead in mid-2022 and was really captivated by it. Besides the fact that this ad is apropos for the chaotic mess of a world we live in, it really speaks to marketers and publishers. … [Continue reading]
“I Love You, Lawrence Bernstein” & Titillating Teaser Copy (Plus “Please open this envelope as soon as you have read my letter)
"Do People Still Purchase Health Info Products in 2022?" You bet they do! More on that here. … [Continue reading]
“She was detained by border control because of the extremely effective anti-aging facial care invented by her daughter” (Secrets of Swipes That SELL!)
My friend and client in the Far East was such a fan (and discerning marketer!) he bought Green Tree Press from the late Dr. Weckesser's estate. … [Continue reading]
Inflation Rocket Train “Accelerating Fast” (Plus “Bullets That Bring It” for Info Products)
Sometimes you can learn more about marketing from watching what one GREAT marketer/publisher does... Than trying to keep tabs on what everyone is doing. So it is with this venerable direct response player and newsletter publisher... going … [Continue reading]
“Had ENOUGH?”
It's not enough that the second word in this two-word headline is in CAPS, but it's also underlined. It's hard to pack more punch into a such a compact headline as this. And there's no shortage of frustrations in most markets to deploy a … [Continue reading]
Fight Tech Neck
Here's a long copy double page spread for Strivectin neck cream. Of course, "long" is a relative term in the world of direct response, but since so much anti-aging advertising is in the realm of big brand, image advertising, this is still a model … [Continue reading]
“Released to the Public: Bags of Vintage U.S. Coins Dating as Far Back as the 1800s!”
Here's a coin offer from the sister company of the costume jewelry king, Stauer. Govmint.com gets a ton of leads from print ads like these and you'll notice something interesting. … [Continue reading]
Lead Magnets That LAND 150,000 Paying Subscribers (UPDATE)
A single good lead magnet can build a GREAT business. But today, having MULTIPLE response-getting lead magnets, like Fisher Investments for example, beats just one. As of mid 2022, this fee-only investment advisor manages $197 billion in … [Continue reading]
Book Selling Bonanza & The Irresistible Offer
You almost can't go wrong with the "Don't (blank) until you read this book... watch this video" headline template. What's more, you're not constrained by market because you can use it in ANY industry in which you can reach bonafide prospects. … [Continue reading]
Joint Pain Print Ad With JUICE (June 2022)
Supplements print insertions are just a small fraction of what they were three years ago. All the more reason to tear into a control like this one from Jeff McGeary for Dr. Sears. … [Continue reading]
How to Hook 3 MILLION Paying Subscribers!
“Do You Come From Royal Blood, ? This has been one DYNAMITE appeal for Ancestry.com which takes in $1 billion a year in sales... according to its new owners, Blackstone Inc., the international private equity behemoth that now makes the "vampire … [Continue reading]
“The Secret to Attracting Money”… and the L.O.A. Craze from Yesterday
Hop back in a time machine to 2006 and this is the sort of ad that filled mailboxes and inboxes alike. Law of attraction (LOA) was so omnipresent that many coaches and copywriters made it the focus of their business. Joe Vitale was one of the … [Continue reading]
Blockbuster BITCOIN Book Bonanza for 2022
There's a reason this headline template hasn't run out of gas over the years. Because it works. This package for the "The Big Book of Crypto" pulls out all the stops... … [Continue reading]
The Power of a HOT Offer Headline… Like This One for a Financial Newsletter
You may know this classic offer headline and ad from the alternative health market. Here's a counterpart financial offer headline. It's ads like these that helped put KCI Communications on the map before it became one of the GIANTS in the … [Continue reading]
Requests for this Massive Magalog from Yesteryear… Topic Makes Publishers Nervous Today
Several requests came in for this titan tabloid over the last month... And a similar one, so I thought I'd post it with at least some spartan commentary, for now. … [Continue reading]
“Get up to $100,000 MORE From Social Security!”
There's no keeping a good direct response category down! This category burst on the scene in 1962 with Sidney Walton’s 1962 "pioneer" ad: "Can You Get Social Security Even If You Make $1,000,000 a Year?" This ad is succinct with strong … [Continue reading]
The Multi-Millionaire’s Little Black Book of Sure Thing Profit Secrets
Here's a red blooded trading pitch (from a few administrations ago) that's a hodgepodge of several successful direct response headlines, sub-heads and product names, including the redoubtable "Little Black Book." You'll notice there's a good deal … [Continue reading]
THIS Copywriting Element Was 50% Responsible for Company’s Meteoric Rise to $278 Million
Obviously, we're not talking about the headline. Nor the media. Even the copywriters who know... only pay it lip service. And nothing has changed about it in 30 years. So if you too would like a BUMP in response and sales... read on. … [Continue reading]
Blockbuster VSL and KILLER Email Campaign: “153 Stock Kill List Released…” (More MAGIC Subject Lines)
This campaign for the "Countdown to Crisis Recommendations" advisory by Jim Rickards is racking up ridiculous response in May-June of 2020. … [Continue reading]
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