“When it comes to your future, this extraordinary seer is able to see things that you can‘t even conceive!” Welcome to the wacky world of Maria Duval. "Who is Maria Duval? How can she dare pledge to predict your lucky numbers so you can win the … [Continue reading]
This is NOT a current magalog, but it's one that beckoned to me from my archive room. … [Continue reading]
99% of online marketers will never test it... even though thousands of print insertions have PROVEN it boosts sales. Most are possibly leaving a small fortune on the table. What is it? … [Continue reading]
You've probably bumped into this at some point, . The "ad within the ad" can be very effective for brands and products that are widely known. In this case, the hundred-year-old London-based, Save the Children, has been a household name for … [Continue reading]
Architectural Digest pulled no punches when it came to lead generation with gusto. Insertions by the boatload appeared in every top shelf publication. … [Continue reading]
He was the mid 1980's diet kingpin -- who became a jailbird -- who became the world's greatest "off the page" beauty copywriter. Ask a roomful of direct response people, "Who's the most successful working copywriter today?" and you'll get a … [Continue reading]
This bullet-laden quarter page ad saw exactly ONE insertion in September of 2007. … [Continue reading]
This was perhaps the swansong, blockbuster DM promo for Agora Financial before it went under. This package pitched Rickard's Crash Speculator at a hefty $2,995 a year. … [Continue reading]
The late George Fontanills was a leader in options trading education. His company, Optionetics, ran full page lead generation ads in major market newspapers from 2002-2009. Like true seminar lead gen, the copy told just enough to get … [Continue reading]
You can still spot some blockbusters in the last of the Mohicans chapter of newspaper print advertising in the USA. This full page ad for Dr. Sears beauty formula, Restore, is picking up steam in mid 2024. … [Continue reading]
Here's one of the great power of demonstration ads of all times. Why? Anyone who picked up a newspaper was conceivably in the target market for Reading Dynamics. … [Continue reading]
Message to marketers who want to PUMP themselves up and EXAGGERATE claims -- DON'T do it. Success in direct response is as much about SAFETY FIRST (a favorite phrase of 9th World Chess Champion, Tigran Petrosian) as it is about staying relevant … [Continue reading]
By August of 2007 when this full page lead generation-seminar ad appeared in major market media, the Global Financial Crisis (GFC for short) was already underway. While I've never been a raving fan of the nothing-down real estate market, I've long … [Continue reading]
Here's one of the textbook tabloid testimonial headlines from the summer of 2024 for FlexEzy Plus Joint Formula. … [Continue reading]
Not all supplements promotions are created equal. And not all supplements (and their advertising claims!) are either. … [Continue reading]
This is one of the BIG alt-health winners in print over the last decade. It had something of the order of five thousand thousand insertions in American newspapers and magazines in 2011 and 2012. … [Continue reading]
Whether it's the "The One Stock to Buy in July" or any month for that matter, Forbes blasts this perennial winner to its email subscribers year round. The "claim in time frame" or "claim by date," as in RESPOND by this date, has nothing to do with … [Continue reading]
It's hard to call this an investment pitch as it has all the appeals and trappings of biz-op. Variations of this lead ran from 2009 to 2016 both online and in direct mail. … [Continue reading]
Here's one of the world's great copywriters doing the equivalent of a "posing routine" in his ad writing prime. His prolific powers continue to astound a generation of entrepreneurs and business builders. Who is he? I'll get to that in a … [Continue reading]
What's the ULTIMATE advertising approach for getting your prospect out of inertia and getting him to take ACTION? Surely, the PROSPECT DRIVEN approach is near the top of the list. What's the prospect driven lead? … [Continue reading]
In the early 1990's, I-Power was the recession beating book du jour. I-Power is short for "Ideas Power." And ingenuity power... and improvement power... and a host of other "I" words. It was the brainchild of Bottom Line founder, Marty … [Continue reading]
Christian Godefroy was a European direct marketing giant and one of the world's foremost copywriters and marketers in the French language. His untimely passing in 2012 was a blow to many of us. Fortunately, he achieved enough success for several … [Continue reading]
Here's a stellar supplements promo for a nagging problem that makes life a misery for millions. Second Opinion has one of the most elegant business models in alternative health direct mail marketing. The newsletter is the perfect platform and … [Continue reading]
4 years after Klein-Becker's landmark "Better Than Botox?" ad, this ad began making the rounds. What's fascinating about this ad is not only did it suggest a topical cream could be an alternative to surgery or Botox treatments, but claimed surgery … [Continue reading]
Insurance magnate, self-help evangelist and financial backer of Napoleon Hill, W. Clement Stone, launched Success Unlimited Magazine in 1954. It was a later incarnation of Orison Swett Marden's Success founded in 1897. Great display ads for … [Continue reading]