$4,997 for a newsletter subscription…
$3,200 for a skin cream…
$4,000 for an anti-aging supplement…
$9,990 for a power supply backup…
And cosmetic dentistry that makes them all look like bargains.
Whether you’re marketing products or services…
Forget about what those around you are charging.
“Teaspoon, pail or tanker truck, the ocean doesn’t care.”
There are only two things to know when it comes to selling high ticket.
- Start by looking at how other successful marketers are selling at prices MUCH higher than everyone else.
Since one winning ad is worth a thousand pages of theory…
Take a look at this one from Celergen.
If you had to describe Celergen in two words, Miracle Pill would come to mind.
Its insertions only appear in high end publications, featuring the playgrounds of the wealthy, like Robb Report and Elite Traveler.
This 2-page spread comes from Town and Country May 2017, where the single color page rate-card is $121,620
You’d better have some stellar copy and world class positioning when you’re selling a bottle of pills for $350.
Once you understand HOW it’s done in another market, you can start to test some tweaks in your own.
Celergen’s website is a mini-masterclass in hight ticket selling.
They offer a 6 month bundled supply of serum AND capsules for $3,200.
Yes, there are respondents who will go for it… but more importantly, it makes the stand alone products look inexpensive by comparison.
Importantly, product ORIGIN plays a BIG role when it comes to setting price in beauty and cosmetics.
After all, how many respondents would go for “Seacaucus, New Jersey Cellular Therapy?”
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