[dropcap]I[/dropcap] had to fess up to my 14-year-old.
I told him, “you’re a better man than me.”
He’s responsible beyond his years, a straight-A student, captain of the young debaters… and free of his dad’s dysfunctions.
Here he is at last year’s Berkshire-Hathaway shareholders’ meeting.
You’ll recognize the man standing in the photo beneath.
These were taken at Warren Buffett’s favorite steakhouse, Gorat’s.
That evening Brian sent me a text message.
“Bill Gates, Warren Buffett and Charlie Munger just walked through the back door near the table where we’re sitting.”
“Get some selfies!” I replied.
I already envisioned the hashtags, #ChillinWithBill and #ChillinWithCharlie.
When he later told me he couldn’t capture any selfies, I asked him:
“What stopped you?”
“Around ten linebacker-sized guys in navy blue blazers!” he shot back.
“Got it!”
I doubt Brian will follow in his father’s footsteps.
Too early to say for his siblings.
But IF they ever venture into direct response, I’m confident they’ll have the best game plan… be it tomorrow or ten years from now.
I’ll tell you all about it in a moment but first… allow this kooky advertising curator a trip back into hallowed antiquity.
Rumor has it the head librarian of Alexandria had a scroll under each arm as he ran out of the burning building.
One was the Epic of Gilgamesh.
The other was the Kama Sutra.
Ever since then… debate has raged on.
Not about which is the more valuable tome but…
What civilization might be like today if the
Library of Alexandria hadn’t burned down…
… Some historians claim the Industrial Revolution could have occurred 500 years sooner.
… Others opine that crystal technology from Atlantis would protect us from from all major diseases.
… Still others say not one whit of difference.
We’ll never know.
You can’t split-test history.
But there is ONE THING you can be certain of.
No matter what products and services you sell…
No matter what city or country you call home…
No matter whether your company turns over $100 thousand a year… a $100 million or more…
You’re only as good as your last good idea
I’ve spent over fifteen years rubbing elbows with marketers and copywriters around the world.
… From consulting with billionaires like Norman Rentrop… riding shotgun in the family minivan during rush hour.
… To midnight messaging with company founders and serial entrepreneurs on every continent but Antarctica.
… To arming kitchen table entrepreneurs like myself… with response getting ideas they couldn’t find anywhere else.
Ideas have been the constant currency.
You’re only as good as your last good idea.
Here’s the storehouse of more good ideas than any sane man or woman can deploy in one lifetime.
It’s called:
“The Advertising Money Machine”
Dear Friend,
I have a confession.
I had a close call recently.
One that drove home with startling clarity my mortality.
I don’t wish to elaborate on that just yet, but I immediately got to work on this new membership site.
You know the feeling you get when you’re about to go on a trip or a holiday?
There’s a strong urge to tie up loose ends: like paying bills, doing things you’ve put off, or contacting people in your personal and professional circles.
That’s exactly how I felt after that close brush.
So, in that spirit, let me level with you.
When I said I’m dysfunctional, that’s the tip of the iceberg.
I’m also a touch reclusive and HIGHLY compulsive.
So, I thank God every day for direct response because I’m certain…
No employer in his right mind would hire me!
But it works both ways.
As one of my favorite quotes from Groucho Marx goes:
“I don’t care to belong to any club that will have me as a member.”
Here are some pictures from inside my office that give a glimpse of where I’m coming from.
The top one is the view of the Santa Catalina Mountains and the bottom is my desk filled with stacks of direct mail.
Over a million dollars and 14,000 hours later…
Did I say compulsive?
On second thought, make that certifiable.
Let me explain.
If it were just the the million, I’d be ahead in the game.
That’s estimated from the small fortune I spend each year on subscriptions, product purchase, advisories and memberships.
Which I do for one reason… and one reason only…
To keep my name (and aliases!) seeded on direct mail buyer lists!
But the REAL price is the thousand or so hours I spend each year digging through dozens of online archives in search of NEW ideas from print advertising… past and present.
Multiply a thousand hours times the last 14 years or so and I’m up to 14,000 hours.
Now, it’d be one thing if that were behind me.
But I continue to log many hours each week DIGGING EVEN DEEPER… no matter what other turmoil is going on in my life.
See, when it comes to ad archiving I AM certifiable.
Why fight it?
But I take comfort in a few things…
My namesake is Saint Lawrence.
Did you know he was a 3rd Century martyr who was roasted on a grid iron?
He supposedly quipped during this excruciating ordeal: “I’m done on this side, turn me over!”
For that reason, he’s the patron of cooks and comedians.
Dark meat… and a darker sense of humor.
He also happens to be the patron Saint of archivists and librarians.
My local library wouldn’t have me… so I’m stuck in my catacombs with junk mail.
Then there’s this beaut from George Bernard Shaw.
Like Shaw, a fellow Irishman (please, don’t ask just now!) I too have been “unreasonable” for precisely… my entire life.
So, it’s taken only a few decades to get comfortable in my own skin.
Here’s an example of my typical midnight manias.
Eleven years ago and change, I was reading an interview in Target Marketing about one of my heroes, Marty Edelston, founder of Boardroom Inc.
At its peak in the mid 1990s, Boardroom was a $150 million per year enterprise, built on direct mail marketing.
Marty and his righthand man, Brian Kurtz, who now runs some of the sharpest mastermind groups around, were being interviewed by another one of my heroes, the great Denny Hatch, of Who’s Mailing What? and Target Marketing fame.
It was…
The midnight discovery that changed my life!
Listen.
These “Case Studies in Cash Creation” on my new member site will pump you with more energy than a wild insomniac tossing back espresso shots at midnight.
I WAS that wild insomniac!
Here’s the first thing that grabbed me by the lapels in that article.
It’s a quote about Mel Martin, the “father of fascinations.”
“Mel Martin was the world’s slowest copywriter. It would take him three to four months to write a direct mail package. He could get stuck for a month on a letter opening. ” (Martin Edelston, Boardroom Inc.)
Ah! There was hope for me!
It was reassuring to learn a member of the copywriting pantheon was also slow as molasses on a cold winter’s day.
By the way…
Did I mention I’m writing a book on procrastination?
Perhaps, it’s different than you’d imagine.
Because I’m writing the world’s first book on becoming a better procrastinator. Heck, if nothing’s curbed it by now, why not aim for world class?
I started writing it sometime back in the 80s.
If you’d like to pre-order a copy, it’ll be finished in 2027. 🙂
But seriously, ANY problem can be remedied — be it procrastination, a shortage of revenue, or even lack of talent — when you’ve got the RIGHT knowledge… and take action.
Back to the interview.
Let me give you the quote that…
Started me on a MANIC tear!
“In the early ’70s, Mel Martin was hired as a copywriter by Herb Nagourney, the toothy publisher of The New York Times books whose business was built on running coupon ads in unsold space in the Times. While there, Martin created what Edelston considers to be some of the greatest book advertising ever written. “I would love to go through The Times on microfiche and find those ads,” Edelston says. “Each was a masterpiece.”
It was after midnight… but I thought, “What’s the problem?”
So I dug into the databases.
These ads aren’t something you’d find in a normal search engine query. Not by a long shot.
Obviously, I went to the New York Times historical database first.
I was fourteen years late to the party — from when the article was originally published — but what the heck?
Bingo!
I’d found the first one. Then the second and third. By the time I’d finished at close to 3:00 am, I’d rounded up dozens of them.
Now it was time to read them!
I stayed up another few hours going through each and every ad.
Mel Martin’s space ads were everything Marty Edelston said they were… and more!
And heck, since Marty started a company from a basement desk wedged next to a furnace… and turned it into a $150 million enterprise… who was I to argue?
My next step was clear.
I caught a few hours sleep, then headed over to the copy shop to get the ads printed. Next, I grabbed Marty’s address in Connecticut and had the batch shipped to him, along with a brief cover letter.
A week or so later, I was struck by a bolt from the blue when I went to my mailbox.
Did Marty Edelston just send me a check for $2,000?
I was never going to be on the shortlist of Boardroom’s superstar copywriters.
But getting this check from Marty was the next best thing!
By the way, I cashed it. 🙂
The $2,000 was just a token of gratitude and a drop in the bucket compared with what was to come.
Because I later had several phone conversations with Marty.
And what we discussed… and I discovered… was worth 10,000 times the check!
They’re the timeless fundamentals that can take even an indebted, basement-run business… to an industry leader turning over $150 million a year. And they’re just as valid today as they were forty years ago.
Things like:
… The power of subscription selling
… The lifetime value of good ideas
… The art of high ticket selling
And more.
It’s startling to realize… but I’ve been archiving winning direct response for 15 years, even before…
The morning I made a DRUNKEN FOOL of myself…
at Gary Bencivenga’s legendary retirement seminar
The Russian Samovar on West 52nd Street is just as packed with patrons as ever on weekend nights.
Except today, this semi-sane teetotaler sticks with a plate of pelmeni and a cup of tea.
Not then!
It’s not as though vodka isn’t dangerous enough on its own.
No.
The Russian Samovar specializes in dozens of varieties of flavored vodka shots.
And since the Bencivenga 100 Seminar brought me back home to Manhattan for the second time since my move out to cactus country…
I figured an extra victory lap or two wouldn’t hurt that night.
It hurt!
By the time I realized what was happening the next morning, the combination of a vodka induced fog and sheer surprise led to some strange ramblings after Gary asked someone to hand me a microphone.
Whenever I cue up my DVD set nowadays, I force myself to sit through that portion for a dose of humility… and to keep me on the straight and narrow.
But do you know what?
It’s taken all these years… and communicating with countless customers in every market imaginable… to begin to answer the question…
What does it take for marketers and copywriters to stay AHEAD?
No matter your market… or where your customers are located… ideas are the currency of direct response.
Here’s what you need:
… A FRESH supply of ideas from both inside and… especially OUTSIDE your market or industry.
… A parade of subscription selling examples… because as Gary the Great taught us in one of his sessions: “Wealth is an income stream.”
…. Tested and proven concepts from direct mail and print… especially if you live outside the States… or your only reference point is online.
… How to know WHAT products to sell... as well as how to sell them… even if you’re a retired billionaire just looking to “stay relevant.”
… High ticket selling examples.
… How to CONNECT the dots across ALL of direct response.
Right up there with all that, you’ll take a certain delight in profiting from…
KNOWING things almost no one else knows!
Here’s just a fraction:
Story Selling THRILLER from €1.54 BILLION Fundraiser… This story selling SMASH hit continues its conquest of mailboxes all over parts East… and West.
MEASLY Million a Year in Mail Order… Or a Supplements Brand Selling for HUNDREDS of Millions? (The 3 MAGIC Keys)
UNWOKE Ad Triumph… How Ogilvy & Shell Oil SILENCED Greta Thunberg… 24 Years Before She Was Born
55 Trillion Emails NEVER Opened. Hundreds of MAGIC Subject Lines for rocking response in 2020 and beyond.
SMASHING Objections Your Prospects Don’t Even Know They Have… Yet! (Investment Ad Masterpiece from the COPY OGRE)
Shameless Swipers and the Most Knocked Off Diet Copy in History Run an ad like this today only if ORANGE is your favorite color. Prison orange.
Jay A’s Amazing 2-Page AD-VENTURE in USA Today
The Keepers of the Kingdoms & Selling Luxury Real Estate Here’s a lesson or two in selling high end real estate… from David Ogilvy’s son!
Direct Response Players Volume 1 (200+ Pages of Power Persuasion) The ultimate ad collection of two billion dollar selling marketers PLUS their massive 364 ad swipe file for nearly every market known to man.
A STUPID Mistake That Cost an Advertiser $300,000… by the New York Attorney General
(Almost) LOST 100 Year Old Response Booster SMASHES Your Customer’s Most Common (and Hidden) Objections. No matter your industry… no matter whether you’re doing a direct mail drop to a million… or an email blast from your kitchen table to 500… this (almost) LOST 100 year old response boosting secret could lead to your biggest breakthroughs of 2020… and beyond. 27 PACKED pages!
A TREASURY of Language Learning Copywriting Classics
Ad Lessons from the LARGEST Book Publishing Enterprise EVER in Existence (224-page “Dirty Dossier”)
FABULOUS Fascination Ringing the Register… 9 YEARS and Counting!
Renegade Rabbi’s $1.5 Billion Fabulous Fundraising
MAGIC Headline Sold 2.6 MILLION Books PLUS How to Burn a List of 175,000 Paying Subscribers
Billion Dollar TIDAL WAVE… of Anti-Aging Advertising Secrets
Lawrence’s Lessons On LIFETIME Offers
Thank You Mister President… For This Great Copywriting Lead
Winter Winner 2019 Mailbox Gladiatorial Games
Mom’s AMAZING Pineapple Weight Loss Pitch (Mailing 10 Years and Counting)
20 Year BLOCKBUSTER Headline in Foreign Language Learning
The Copywriter Whose Clients Bought Him A Mansion He was the mid 1980s diet kingpin — who became a jailbird — who became the world’s greatest “off the page” beauty copywriter.
Killer 2020 Supplements Control… and the A.B.A School of Advertising
How Gene Schwartz Got a $536,970 Ad Insertion… for FREE
Marketing Lesson from the Prepper’s Pantry
Biz-Op Letter VACUUMS Up $480,000 in ‘Small Checks’ in an Afternoon
Dan Rosenthal on: “Writing with Your Ears,” Launching the First $5,000 Advisory… and Doing Deals for Millions
Ad Money Machine goes way beyond health and wealth.
Sure, you’ll find TONS of investment newsletter pitches, trading advisories, supplement promos and alternative health magalogs.
But they’re FAR from the be-all and end-all of direct response.
There are also GIANT categories… like these
Business Development, Corporate Advertising, Chiro & Dental, Prepper Pitches, Educational Advertising, Food Copy, Fundraising, Travel Advertising… even Religion, Philosophy & History
Your next million dollar idea may be mere moments away.
Even more… secrets most marketers
and copywriters will NEVER know!
“H-Bomb on Paper” response booster. Looking for NEW response boosting ideas for your ads? This one’s got the POWER of an H-Bomb.
MAGIC subject line from quarter BILLION dollar company… yanks response from ANY List. So good it was turned into a direct mail package.
SNEAKY subscription selling secrets. An IRRESISTIBLE offer that’s 100% above board… yet wrings out every last ounce of response.
The BIG bookalog that launched a thousand copywriting careers. A 21st Century direct mail list topper for POWER product positioning.
YOUR biggest copywriting BREAKTHROUGH of 2020? The response boosting power of this “late in life” copywriting secret may ASTOUND you… whether you’re doing a direct mail drop to a million… or an email blast to 500. 26-page PDF.
A Tale of Two Ads: one a breakthrough… one a swipe gone off the rails. Inside: a “response rocket” you’ll wonder how you lived without.
AMAZING MONEY making tales from the world’s greatest story seller. 40 pages of the hardest pulling story ads EVER run.
The headline they STOLE from Clayton Makepeace… he stole it too. This HOT headline’s here for the long haul… and the reason why it’s so effective.
The most DANGEROUS ad in history? This advertiser got NAILED by the FTC for a $61 million judgement. Yet… this ad will teach you more about MONEY MAKING proof elements than anything else you’ll ever see.
World’s greatest AFFILIATE marketing model? Some things are too good to share… but here it is. An EVERGREEN concept in cash creation with the power of niches.
How to turn a BORING financial bookalog into cloak and dagger murder mystery. If anyone ever tells you financial advertising is boring, show them this bookalog. “Story selling” MAGIC!
How to run 100,000 ads in print that NEVER fatigue. Likely the ad with the MOST insertions in the history of BIZ-OP.
HIGH TICKET Selling Secrets: Anti-aging, currency trading, MIRACLE pills, legacy programs, cosmetic dentistry, home exercise equipment, gourmet food, travel and MORE!
Case Studies in CATASTROPHE (When the FTC Comes a Knockin’) No point in making a fortune if you’ve got to later trade it in for an “orange jumper.”
Self-defense package my mailman knows by heart. It’s rare when a self-defense or martial arts product crosses solidly into the mainstream. This did.
Ad written on car hood (in 15 minutes) brought in $140 million in a year. Run an ad like this today only if ORANGE is the preferred color in your wardrobe!
World’s Greatest USP & Reason Why “DIRTY Dossier” One of the best retail advertising swipe files you’ll get your hands on.
40 LIFE CHANGING pages that could turn YOU into a fabulous fascination writer... even if you’ve never written one before!
They LAUGHED at him on National TV… till he made a killing in the survival market.
A picture is worth TEN THOUSAND ad insertions. This senior supplement was on FIRE in late 2018 and 2019. There’s MONEY to be made with this concept for a l-o-n-g time.
2 MAGIC HEADLINES Battle It Out… And the Winner Is… The biz-op headline of the year… for a package that mailed from coast to coast.
$100 BILLION firm’s KILLER Lead Gen Magnets One of the greatest (yet brain dead simple) lead generation discoveries of all time.
SYSTEM for selling $39 commodity products for $397. The blueprints for creating insatiable demand. 200-page “Dirty Dossier.”
And so much more!
“From zero to $20 million in two years… at 25 years of age”
(Video testimonial at bottom)
(João Eduardo de Campos, Brazilian direct response entrepreneur)
“Looking for BIG IDEAS that could catapult your copy (and your royalties) into the big leagues?
Lawrence has always been my GO-TO guy for finding direct response blockbusters (recent and back to the beginning of time)…
… that light up the neural pathways, and spark connections and ideas I would have never considered otherwise.
Ad Money Machine is aptly named – a resource no self-respecting direct response copywriter can live without!
(Kelvin Parker, Kelvin Parker, Direct Response Copywriter, CustomerTriggeredPersuasion.com)
“Lawrence. The truth is I lied ! A few days ago when I messaged you that I had already made the price of admission (7500usd) by just reading half of your direct mail masterpiece well let’s just say it was 10 times that. I thank the Lord for having rediscovered you again.”
(Peter Nicholas, Australian serial entrepreneur and world beating health & beauty brand builder)
“Thanks to your guidance, my business is booming. I literally have more clients than I can handle.”
(Financial copywriter, (Awaiting permission to use his name.)
“I love receiving packages from you. You’re like a Direct-Response Santa.”
(Dr. Karl Blanks, Chairman and Co-Founder of Conversion Rate Experts with clients including: GE, Lloyds, Apple, Google, Facebook, Amazon, Sony, Vodafone and PayPal)
“If I told you how many times I made my investment back I would lose all credibility.
Lawrence, I really have to thank you for your very clever and powerful marketing tool. The tool responsible for our surge in sales!
Every company — direct response or not — should get their hands on it. If you don’t make at least 25 times or more on your investment I don’t think you opened the package and followed the step by step instructions.
(Direct response founder, Anonymous)
“God, Lawrence, I really appreciate your stuff, so here’s a testimonial:
If you want to succeed gloriously in this business (assuming you have any talent, of course) sit down for a month and read, learn and practice the principles you unearth in this treasury of great stuff. Marvelous!”
(Drayton Bird, Direct marketing legend, London)
“You’re one crazy dude to do all this work, but until you get therapy, I’ll take advantage of it with glee!”
(Dr. Jack Booman, Leading Chiro copywriter, Spring Grove, Minn.)
“As a marketing enthusiast and dedicated student of the craft, I’m constantly searching for valuable insight and information. And once I found YOU (many years ago) I felt like I had finally found what I was looking for.
I was right.
Since that day, EVERY marketing strategy, sales system, retention model, acquisition model, process, advertisement, etc., that I have executed started with FIRST referencing one or more elements from you, your website, or your partners. From my own house ads to ads for my clients, the foundation of everything I have done began with listening to your teachings, or the teachings of those that you reference/endorse. Dead or alive.
I now own and operate a successful digital ad agency with over 50 employees (give or take a few employees depending on economics 😉 and feel as though I owe you more than a bit of gratitude for my success.
(Digital agency founder, received 1/7/14, prefers anonymity)
“I get loads of emails from online marketers looking to sell me stuff to improve my marketing, but I trust Lawrence to deliver quality every time.”
(Jamie Sylvian, London)
“By the way, Lawrence, I should thank you directly…
Back in early November, Michael Masterson and I gave a speech at the AWAI Copy Bootcamp in Delray that dealt, in part, with the value of focusing on one theme rather than many in headlines and leads.
And the example I threw into our Powerpoint came directly from your website (attributed) where you compared two products for better vision. Naturally, I don’t remember much about the convoluted example. But the better version came from Gene S., “Your Eyes Can Heal Themselves…”
I don’t know where you find this stuff, but the examples were invaluable at making a strong point quickly.
I hope some of the 300-400 people present took my advice during the talk and went looking for your site.”
(John Forde, A-List copywriter and Parisian)
“Lawrence is the world’s greatest direct response researcher.”
(Gary Bencivenga, Copywriting legend)
This is REALLY GOOD STUFF! Also, GREATLY, appreciate the fact that you blew up the examples and published them in a Tabloid format.
Not everyone would go to the expense of doing that, but its the BEST way to see these examples. Thanks, AGAIN, for making this course available.
(Real estate marketing guru, Name withheld)
“Your manual has been instrumental in me writing an ad that generated over $20,000 in just two weeks, so cudos to you Lawrence.”
Dr. Ivan Carney, Temecula, CA
“My jaw is literally black and blue from hitting the floor over and over again as I got to see the techniques you’ve uncovered. I never dreamed many of these things were even possible, let alone how easy you’ve made them. The word ‘miraculous’ comes to mind.”
(Ken McCarthy, System Seminar Founder)
“If you want to learn what it really takes to sell – well, every single thing he shows has a lesson. I got two ideas this morning for something I am working on, which is actually a get-rich-slowly-but-surely educational service for marketers.”
(Drayton Bird, David Ogilvy said of him: “Drayton Bird knows more about direct marketing than anyone in the world.”)
“I want to take a moment to thank you for providing these updates. You are one of those rare marketers who supports his customers LONG after the sale.
(Karl Barndt, Kuncketown, Penn.)
“I want to thank you very much for coming out to Paradise Valley. It was a great day together with you. We very much appreciate your deep knowledge, insight and love and passion for the history and present of our industry.”
(Norman Rentrop, Founder Rentrop Verlag and one of Europe’s biggest direct marketers)
“Lawrence, you are probably the most dedicated direct response scholar I’ve ever met.”
Tony Flores, Financial Copywriter and longtime #1 to Clayton Makepeace
“I think you’re a genius.”
(Christian Godefroy, European direct response legend)
“I saw you on the Gary Bencivenga retirement DVDs that I purchased. Great publicity for you.
I have to tell you, combining Gary’s wisdom with your swipe files is a lethal weapon.
Confidentially, because I’m not a braggart (in fact, you’re the first person I’ve told this to), my design partner and I have beaten A-list, world-class copywriting and design competition – 4 straight times. That’s how much I’ve benefited from–and appreciate – your material.”
(Rich Silver, Crow Moon Marketing, Dahlonega, GA )
“Brilliant examples, great commentary. This one just gave me an idea for a newsletter we’re about to launch that I think will hit large. I don’t know where you find this stuff, but I’m glad you do.”
(John Forde, Paris)
“If Lawrence has got a product for sale, you should get it!”
(Marty Edelston, Direct response legend and Founder of Boardroom Inc.)
Bonuses so BIG… so valuable…
they can only be sent to you by direct mail
Grab your front row seat to The Ad Money Machine and get instant access to Case Studies in Cash Creation… just moments from now.
And lock in these bonuses while it’s still 2019 because after the countdown… they’re GONE.
Just as one test is worth a thousand opinions… One winning ad is worth a thousand pages of theory!
This never before released compilation of winning print ads is so BIG… it can only be sent to you by direct mail.
It’s perhaps the world’s most unique database of print ads… that have brought home the bacon in countless markets.
No one relishes direct mail more than I do.
But if you want to get ideas FAST… for emails, landing pages, VSLs, product research… and almost anything else you can think of… nothing beats winning print advertising.
Trilogy of Direct Mail “Stealth” Secrets
Direct mail is the platform YOU own… forever. Google, Facebook and Amazon can’t do a darn thing about it. No approval needed… you’re in control.
Why aren’t you using it? If you’ve got a house file of customers… you’re leaving a fortune on the table.
And whether you’re on the West Coast, Gold Coast, Ivory Coast… or anywhere else… you’ve only got only TWO choices today when it comes to successful direct mail approaches … there’s no “in-between.”
You can either go for a full-blown SALES treatment… envelope teaser copy and all… or you can go STEALTH, also known as “sneak up.”
I’m going to hand you the three most powerful STEALTH approaches in use today… the world over. You can use one — or all three — to get your mail piece delivered… OPENED… and READ.
The most versatile of the three will cost you a princely fifteen cents… not counting postage or printing. It’s the greatest LOOPHOLE in the direct mail world and it even rivals the open rate of a FedEx envelope for some campaigns. You can use it ANYWHERE in the world.
The Trilogy will become your best insurance policy against being SLAPPED… BANNED… DEMONETIZED… or made a PLATFORM PRISONER.
The Trilogy of Direct Mail Stealth Secrets LIBERATES your marketing… AND your response.
You’ll know more about the REAL secrets of winning direct mail than anyone you know.
So if you’re a kitchen table operator like me — without an art department — and want something dirt cheap you can get out the door FAST… that gets RESPONSE… this may be the best Christmas present you receive.
It’s just as important to cover…
Who is this NOT for?
Dabbler?
Dilettante?
Voyeur?
Do us both a favor and take a pass.
You don’t need any more files to “collect” on your hard drive… and I certainly don’t need the headache.
This is for those with REAL businesses and real customers — those with SKIN in the game.
And just like the world of business, “the guarantee” is precisely the same as with any media buy, DRTV spot or direct mail drop.
Zip. Zero. Zilch.
No do-overs… and no hand holding.
That’s the REAL world of high level direct response… and business.
So if you want a friend, get a dog.
And if risk-free “voyeurism” is your thing… the Internet is awash with “zero-risk” products… you can download till your heart’s content.
One last thing.
If you’re after a website with fancy design and flash animation, this isn’t for you either.
But if you’d like an ARSENAL of advertising ideas you can immediately use… to make your advertising make you MORE MONEY… I’d love to have you.
You get what you pay for…
Sometimes you get much more. That’s the promise of direct response, isn’t it?
Because direct response is all about achieving what outsiders consider the impossible.
Whether it’s building a company in record time compared to conventional businesses… achieving tax exemption for the second time — after losing it… or devising a brand that can’t be knocked off by competitors.
You’ve likely read and written your share of sales letter closes.
The copywriter uses a typical value build, usually with references to products and services with defined prices, ranging from a cup of Starbucks to an Ivy League education.
But that’s tough to do here.
That’s because there’s never been anything like the Ad Money Machine.
Whether it’s Subscription Selling Secrets… Evergreen Product Creation… or Origin Marketing Magic… you never know when your next BIG advertising idea will HIT!
Maybe in the shower… or while you’re stopped in traffic… or maybe while you’re asleep.
Because the more you feed your conscious mind these powerful ideas, the more you’ll engage your subconscious mind to come up with…
WINNERS!
Lord knows, writing a sales letter — sometimes even a simple email — can be excruciating… when you get stuck.
And a world class procrastinator like me needs ALL the help he can get, when it comes to inspiring advertising ideas to keep me moving forward.
The only security you and I will ever have is our ability to produce.
And if you’re in marketing, it’s your winning ideas that will produce for you. You’ll have more than you can ever use.
Join me on this journey through the annals of winning advertising and grab the two big bonuses… while it’s still 2019.
Yours for bolder response,
Lawrence Bernstein
(The world’s most obsessed ad archivist)
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