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It’s a Jungle Out There

Case Studies in Cash Creation

Prince Karim Khan’s Killer Copy (“The Costa Smeralda will never be a tripper’s paradise”)
Caples On Copy
Penny Pitch 2026: “The Business Rising From the Roar of College Stadiums”
Marketing Secrets of the World’s Largest Chiropractic Franchise
“Death By Indecision” (Great Leads That Rake in Response)
“The Magnificent Obsession That Produced The Coffee Favored By Kings” (UPDATED: Includes Reply Card)
14-Year Investment Control That Outlasted 3 Newsletter Editors! (UPDATED)
Copy Test: “Write If You Want Work” (UPDATE)
6 Issue Trial Subscription Selling from Bottom Line/Personal at its Peak
“The 4 Most Costly Estate Planning Mistakes Made By Those Worth $3 Million to $250 Million” (LASER Targeted Lead Gen)
“Peaches so sweet flavorful and uncontrollably juicy you must eat them over the sink!”
5 WARNING SIGNS of CARPAL TUNNEL Syndrome
Ed O’Keefe, the Leapfrog Principle, and the Millionaire Dental Practice
Which Headline Won? (“How To Double Your Child’s Grades in School”)
“Like me… You can make really BIG MONEY at home watching TV — or just reading your daily newspaper!”
Wanamaker’s Offer Wonders (Continuity Selling Secrets in 1900)
ROM – the $14,615 Home Exercise Equipment That Had Its Day in the Sun
Tonight We’re Gonna Scam You Like It’s 2009…
“How The French Live 42 Percent Longer Than Everyone Else” (Why This Mailed in the MILLIONS)
Draw the Pirate (And the Short Film Lauded by Gary Bencivenga)
Self-Help Sucker’s Savory Swipes (Update)
“Your Priceless Collectibles Are Facing Forced Liquidation” (High End Estate Planning Insert)
“I couldn’t ask my mother these questions!” (The TESTING Titans of Rodale Press)
The Classic “The Wall Street Journal. It works.” Campaign: O’Toole of the Trade
“How to Build a Fortune That’s Impervious to the Stock Market”
12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
His destiny was to die in poverty and disappointment.
“Ronald Reagan Was Elected President of the ‘Titanic'” (Plus: Why “They” Hate Us)
“How to Get Rid of the Ringing in Your Ears and Improve Your Hearing at the Same Time”
He Could Have Been King… And the KINGS of Continuity Selling
How to turn a “boring” financial bookalog into cloak and dagger murder mystery (UPDATED)
“Get My FREE Report On Lethal Fighting” (Self-Defense Lead Gen)
“Time-Life invites you on a food lover’s ‘tour’ of provincial France”
Massive Maths Membership Model
Twin Sisters of Direct Response from the Twin Cities (“Fill Your Vault With Morgan Silver Bars”)
A Weight Loss Pitch that Could Be MUCH Stronger (MAGIC Words that Bump Sales)
When 95% of Advertisers Make the Same Claims… Try This
From Envelope Teaser Copy… to Magic Subject Line
“How one man’s criminal misconduct could make your company 10, 20, even 50 times more profitable – legally!”
A Farewell to Kings… of Direct Mail
“Motley Fool Issues Total Conviction Buy Alert: CEO Invests $2.6 Billion In One Stock”
“Found: 1,600-Year-Old Roman Gladiator Coins”
Why they gladly pay $39.99 for a book they can get on Amazon for half the price (“Say NO To Nursing Homes”) LINK CORRECTED
“If you’re not sure you need life insurance, please read my letter…”
35 Years of Tweaking and Testing and a CRUSHING Control
“Meet the Beauty in the Beast” (12-Year Fashion Jewelry Control)
“How Any Woman Can Make Her Body Younger”
Masterpiece of a High Ticket Info Marketing-Speaking Business Sales Letter (PLUS… When They Lose the Order Form!)
Ogilvy’s “Magic Lanterns” for Getting Copywriting Clients
“Out-of-shape 55-year-old golfer, crippled by arthritis…”
Mel Martin’s Subscription Selling and Power Pricing (UPDATE)
“I showed my 16-year-old daughter how to turn $10,000 into $110,000 in just 12 months…
“FILTHY OLD HOUSE – FASHIONABLE CHELSEA” (Honesty in Advertising)
What Are We REALLY Selling? (The Secret of 20-Inch Arms)
“Let me give you the secrets of FEARLESS CONVERSATION!” (Updated)
Thomas Hall’s Direct Mail Guides and Sales Letters (The Original “Inner Circle” Marketer)
“How To Collect Coins” (Textbook Lead Gen Advertising)
“Porter flew 3,300 miles to investigate this system”
“Is Spiritual Peace Worth 3 Minutes A Day To You?”
“Marco Pierre White from the safety of Table 3” and the advertisement for an advertisement that became an advertisement for advertising
The Shocking Truth… “The Butt of Jokes”… Etc
BUILDS STRONG INFO-BUSINESSES 12 WAYS
Dan Rosenthal on: “Writing with Your Ears,” Launching the First $5,000 Advisory… and Doing Deals for Millions
Real Estate Agent Business Development DM Package (The JPDK Marketing Model)
Comic Irony of Claims (Wrapped in Plastic)
“The Little Black Book Of IRA Secrets”
“The Best-Kept Secrets of the Rich & Well Connected” (Pushing Premiums to Sell Subscriptions)
Are you over 55? “It’s All Free for Seniors” UPDATED
The Mad Man No One Knows
6-Year Smash Hit Fashion Jewelry Offer
“U.S. Navy Helicopter Pilot Reveals How Any American Can Make Serious Money With a Personal Computer!”
Classic Self-Help “Spiritual Solution” Package
Leaving your prospect stranded by not paying off the headline (“What your skin tags are really trying to tell you!”)
Lipstick on a Pig Advertising During the Last Meltdown (“Real Estate Slowdown Triggers Investor Bonanza”)
Bye Bye Belly Fat!
More Lead Gen Lessons from Littleton Coin
The Dark Side of Correspondence Schools (UPDATED)
“Who You Should NEVER Name as a Beneficiary!”
High Class Lead Gen for High Ticket Products (“Free Gold Kit Inside!”)
“LIGHTS OUT!”
Killer Supplements Control… and the A.B.A School of Advertising
“How to make sure you NEVER end up in a Nursing Home”
A “Proper” British Ad… Only Problem? No Sales!
“How you can turn an uncertain stock market into pure profits” (Link Corrected)
Secrets of an Eternally Young Beauty Brand of ONE (1934-2026)
From Red-Hot Lead Gen that Rocked Response in the Silver Market… to a 3,300 Word Double Page Spread (Dan Rosenthal Dynamite)
Old School Options Trading Pitch… Dressed Like a Biz-Op (Corrected)
Secrets of “The Omega Ad” (Link Corrected)
”Are you paying $80 a month for vitamins? That’s more than I pay for groceries!”
Copy That Transcends the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)
How To Rob WINNING Headlines… Legally
Men’s Health Envelope Control Package for 2 Years and Counting (“Conservative” Alt-Health Marketing)
Ad written on car hood (in 15 minutes) brought in $140 million in a year (Orange jumpsuit advertising)
Age Erasers for Women… Age Erasers for Men
A-List Copywriter Swipes THIS Classic Ad (Part 1)
Knocking It Out of the Park with Nostalgia (“Try my Granny’s Delicious Old-Fashioned Recipes”)
“Lose the Wheat, Lose the Weight! Cookbook”

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