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Swipe of the Week

Case Studies in Cash Creation

  • POWER Proof Elements You Can Take to the Bank… Forever!
  • The Great Heart Bypass Scam
  • America, 2024 (Long Copy Glance 8… Years Into the Future)
  • “Lazy High School Drop-Out Gets $3-Million Dollars While Relaxing in His Bathrobe and Slippers!”
  • “WARP SPEED WEALTH” (A Vintage Internet Marketing Direct Mail Promo)
  • “Letting Your Hair Down” with An Oddball Advertising Insertion
  • “But When Driving, These Sunglasses May Save Your Life!”
  • “The Anti-Terrorist Portfolio” (Post 9/11 Mailbox Hit)
  • “High Above Sea And River Your Own Half-Acre Caribbean Villa Site On Jamaica’s North Coast”
  • Professional Practice Marketing & High Ticket Selling at Its Finest
  • Decades Long DM Control (1-Part Self-Help, 1-Part Biz-Op, 1-Part “the ONE Thing”)
  • SMASHING Objections Your Prospects Don’t Even Know They Have… Yet! (Investment Ad Masterpiece from the COPY OGRE)
  • “Good Cop, Bad Cop” Copy… From the Retail Copywriting Kingdom
  • The “2 Bites at the Apple” Advertorial (“I Too Thought My Love Life Was Over Until I Decided Not to Visit My Doctor”)
  • RED HOT Risk-Free Trial Offer in 2023 (Plus… from “The Fine Print” to Monthly Continuity in Supplement Selling!)
  • “An Open Letter to Somebody at the CIA” (Howard Ruff: Lead Gen Legend!)
  • Drive-Thru Nostalgia and More… Free Stuff for Seniors
  • Only a few will survive and PROSPER from the current economic crisis… will YOU be one of us?
  • Yellow, Dog-Eared Bookalog Triumph! (“The Plague of the Black Debt” and CORRECTION)
  • Play It Again… Gary Ben!
  • “The Vinegar ‘Cures’ just keep on coming”
  • “Last year I was going through a bitter divorce. I needed time to rest, and time to heal. So I only worked one week each month. I made $105,453.83”
  • Caples On Copy
  • “Burn This Letter” (And “Money in the Dark” Direct Mail Marketing)
  • “Global Warming Hoax? New Book Reveals Fact From Fiction…”
  • “We have the men – will you provide the life-boats?”
  • Penny Stock Pitch 2023 (“Lithium Wars: How the Cold War for Green Energy Dominance Could Fuel Your Portfolio)
  • “Do NOT Withdraw a Dime from Your Retirement Without Reading This First”
  • Ogilvy Travel Advertising Triumphs (You’ll start where Americans are welcome when you visit Amsterdam first.)
  • More Fundraising FUN… How the “Distressed Gentlefolk’s Aid Association” Fished for WHALES… In the Ocean of Print
  • “Save $215 on the Ultimate in European Goose Down Bedding”
  • $197 BILLION Investment Manager’s LEGENDARY Lead Gen in 2022
  • “YES. You can increase your creative power.” (BREAKTHROUGH Brands that Keep on Going)
  • “America’s Nightmare Winter” Is Coming! Will You Be Ready? (The Zeitgeist for 2023 in This BOLD Bookalog?)
  • “Why Are Women Being lied to About Their Hair Loss” (Long Copy Direct Response Ads vs. Direct Response Brand Ads)
  • Self-Help SLAM DUNK from Gary Bencivenga & Marty Edelston
  • They Turned OFF Direct Response Advertising… And Now Revlon’s GONE
  • “The DIRTY LOOPHOLE… that lets insurance companies refuse to cover your hospital stay!” (FASCINATIONS Funhouse!)
  • One of the Most Important (100 or So!) Things I Learned at Gary Bencivenga’s Seminar
  • “Dawn of the Entrepreneurial Golden Age”
  • Brazilian Jujitsu Chiro Copywriter’s “TINYTORIALS” Triumph
  • How To AVOID Getting Egg on Your Face As a Copywriter (UPDATED)
  • Power Positioning and a Half Million Ad Insertions (UPDATED)
  • Goosing Response With a FREE STUFF Bonus in 2023 and “The Yacht Owner’s Paradox”
  • Are you over 55? “It’s All Free for Seniors” UPDATED
  • “The Great Money Bubble: Protect Yourself from the Coming Inflation Storm”
  • “Ogilvy Orchestration” In the Halcyon Days of Merrill Lynch (“How To Speculate in Commodity Futures”)
  • “Defunct Bank Bags Full of Old Money Up For Grabs” (Secrets to “Making Money With Money” in Marketing)
  • “How To Get More Done”
  • The Difference Between Doing $50k a Year in Sales… and $300 MILLION!
  • When “Crazy Bob” Waved His Magic Wand (The Art of the Killer Offer)
  • “X-RAY FILM DO NOT FOLD”
  • “Who’s Burning More Fat?”(Weight Loss Selling Wonders… from the Mailbox Masters)
  • “World’s First ‘Make-Yourself-A-Millionaire’ Kit!” (Schwartz’s Never Ending Oeuvre)
  • “Age-Defying ‘Youth Enzyme’ Multiplies Energy And Keeps You Going All Day Long…”
  • “Night Table Turnaround Books”… You Don’t Even Need to Open… To Profit From
  • Why they gladly pay $39.99 for a book they can get on Amazon for half the price (“Say NO To Nursing Homes”)
  • “I define a recession as when your neighbor loses his job, but a depression is when you lose your job.” (Dave Beck)
  • A.B.A Customer Reactivation (“Biden’s New Billion-Dollar Spending Spree Creates Surprising Inflation Proof Triple-Play Investment Opportunity”)
  • “5 Key Steps to Boost Your Natural Healing Power”
  • Secrets of an Eternally Young Beauty Brand of One (UPDATE)
  • “Like me… You can make really BIG MONEY at home watching TV — or just reading your daily newspaper!”
  • Become MY NEXT APPRENTICE in The World’s Greatest Business!
  • The Marshall McLuhan-Eugene Schwartz Newsletter Tag Team Triumph? (PLUS: “The Medium Is the Message” in JUNQUE Mail)
  • Seminar Selling With a Comic Book? (“The Medium Is the Message” Part 1)
  • “Oilflation Is Is Here: Within Ten Years It Will Make You Roaring Rich or Painfully Poor. Your Choice.”
  • “Ronald Reagan Was Elected President of the ‘Titanic'” (Plus: Why “They” Hate Us)
  • “Is There Truth in Advertising?” (Article on Eugene Schwartz and The First Amendment As a Shield for Swindling By Albert Saxon)
  • “It’s A Lot of Bull!” (More Contrarian Copywriting!)
  • “Baby Boomers Now Fear Memory Loss More Than Cancer” (UPDATED)
  • (Book Advertising in 2022) “FREE Plus Shipping” and Lead Magnets that Land Response
  • 12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
  • A MAGIC Subject Line I Can’t Wait to Test!
  • OPECALYPSE
  • A Headline That Will Be With Us 50 Years from Now!
  • “F-A-S-T Implementation Boot Camp”
  • “Thousands of Plastic Surgeons Could Go Out of Business by 2017!”
  • “ONE-TIME Inflation-BUSTING Sale” (A “Boomer Bribe” and Renewal Selling in a Mad, Mad World)
  • “Secret Bargains, Shocking Steals, Sweetheart Deals”
  • Give Me 3 Minutes… And I’ll Show You the Secrets of a Fascinating 1920 Ad
  • “How To Stop a Wrinkle From Happening” And Other Dangerous Advertising Oddities
  • The SHOOTING STAR Anti-Aging Campaign of the Century… That Faded Away
  • GREAT Financial Lead that Reaches through Time… (And sounding the trumpet LOUD and often!)
  • Almost Certainly A Gary Bencivenga Magalog (Rodale ABA Classics)
  • This 9-Letter Word Turned a Potential Best Seller… Into a Remainder Bin Book
  • The Alt-Health Headline That Won’t Die (The MAGIC of “Claim in Time Frame”)
  • “Bulletproof Paychecks Mailed To You Like Clockwork For Doing Nothing”
  • From Dated… to EVERGREEN Product (The Greatest Financial Meltdown in History!)
  • 2 Years and Thousands of Insertions Later for this Men’s Hair Loss Testimonial Headline
  • “More People are Choosing This 1-Day, Dream Bathroom Update and Saving Thousands of Dollars.*”
  • “Gardening Made Easy for Seniors”
  • Perfect “Proof Element Headline” for Selling $310,000 Books(!)… Plus, the World’s Worst “Response Bleeder”
  • 1966 Schwartz Ad for “Revolutionary New Self-Hypnotism Machine”
  • HIGH TICKET Business Development Seminar (And Home Study) Selling from 1995! (PLUS the “Perfect” Pen Name)
  • Biz-Op Letter VACUUMS Up $480,000 in ‘Small Checks’ in an Afternoon (Copy Secrets of STOPPING Prospects from Disqualifying Themselves)
  • Print is DEAD… Long Live the Banner! (From a Direct Response WHALE with $197 Billion in Managed Assets)
  • Rocking Risk Free Trial Offers for Weight Loss in 2023

 
 
 
 
 

The more you TEST… the more you sell. COMING SOON

 
 
 
 
 
 
 
 
 

Categories

  • A-Z Swiping & Video Series
  • Advertorials
  • Alternative Health Hits
  • Banners that Bring It
  • Beauty & Anti-Aging
  • Biz-Op
  • Blockbuster Products
  • Books, Home Study, Info Products & Newsletters
  • Business Development
  • Coins, currency & collectibles
  • Continuity Selling: Subscriptions, Alerts & Memberships
  • Copywriting & Marketing
  • Corporate Advertising
  • Crisis Copywriting, Survivalism & Legal
  • Dangerous Advertising
  • Direct Response Dirty Dossiers
  • Direct Response Dynamite, USPs & Positioning
  • Education
  • Fabulous Fascinations
  • Financial Favs, Investing & Retirement
  • Fitness, Sports & Self Defense
  • Food Copy
  • Fundrasing
  • Great Leads
  • High Ticket
  • Killer Teaser Copy
  • Lead Generation
  • Magic Subject Lines
  • Mailbox Hits
  • Origin Marketing Magic
  • Personality in Copy
  • Print Advertising
  • Professional Practices
  • Proof Element Powerhouses
  • Real Estate
  • Religion, Philosophy & History
  • Retail Copywriting Kingdom
  • Save Money & Rebates
  • Self-Help & Wealth Creation
  • Seminars & Workshops
  • Seniors & Boomers
  • Story Selling
  • Supplements
  • The Sales Liberator Videos
  • Trading
  • Travel Advertising
  • Uncategorized
  • Video Sales Letters & Funnels
  • Weight Loss & Diet

 
 
 
 
 
 

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