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Case Studies in Cash Creation

“Nobel Prize ‘Energy Hack’ Supports More STEM CELLS in Your Brain, Gut Muscles, and Skin”
“Ogilvy Orchestration” In the Halcyon Days of Merrill Lynch (“How To Speculate in Commodity Futures”)
“The Best-Kept Secrets of the Rich & Well Connected” (Pushing Premiums to Sell Subscriptions)
The Genius of Joseph Segel and The Signed First Edition Society (Link Corrected)
The Little Black Book of Billionaire Secrets (UPDATED)
“101 Best Ways For Men To Get Healthy” (October 2024 Mailbox Hit)
RED HOT Risk-Free Trial Offer in 2024 (Plus… from “The Fine Print” to Monthly Continuity in Supplement Selling!)
The Response Boosting Secrets of the Hunzas!
“ONE-TIME Inflation-BUSTING Sale” (A “Boomer Bribe” and Renewal Selling in a Mad, Mad World)
“The Greatest Trick This BLOCKBUSTER Biz-Op Ever Pulled Was…
“Brilliant Copy” Doesn’t Matter… If You Get the Appeal Wrong
“Had ENOUGH?”
The “2 Bites at the Apple” Advertorial (“I Too Thought My Love Life Was Over Until I Decided Not to Visit My Doctor”)
Join the party, get… The Sayings of Chairman Malcolm
The Amazing Advertising Secrets of the Correspondence School… Above the Menswear Shop in Manchester (“Write Your Way To a New Career!”)
Updating a GIANT Concept… With a NEW Giant Concept
No Order Mechanism = No Sales! (Money you didn’t even know you had!)
When In Doubt Put a Warren Buffett Proof Element Out
Around The World In 180 Days (Selling High Ticket Travel)
The Evergreen Category of “Old Wives’ Tales” and Home Remedies PLUS the Art of Bonus Overload (UPDATED)
20 Year BLOCKBUSTER Headline in Foreign Language Learning
$20 Million Book Bonanza (Multi-Channel Sales Madness)
10-Year Running Lead Gen in Real Estate Agent Business Development
“Why be lost for words? You can be confident in another language in 3½ weeks”
The 10-Second Headline Turnaround Designers Never Tell You About!
From Dated… to EVERGREEN Product (The Greatest Financial Meltdown in History!)
Newsletter Renewal Offer, Selling the Premium, and Money Left on the Table?
Secrets of an Eternally Young Beauty Brand of One (Perfect Positioning & UPDATE)
“The Biology of Empowerment: How to Program Yourself to Success at a Cellular Level”
They Climbed “the Everest of Self-Help Mail Order Copy” (Develop a memory so powerful, you’re like a human computer!)
“How To Turn $500 Into $30,000.00 Fast And Easy!”
The Fruits of THREE-FREE Home Run Derby 30 Years Later
“It’s nearly dawn in Washington, DC… a van rumbles up to the White House delivery dock…”
10 Year Fundraising Control That Beat a 20 Year Control
“They tricked me into opening this envelope!”
Stock Trading SAAS Superstar
Growing Chiropractic Practice from a Handful to Hundreds
Somebody actually mailed this! (Chat Chatter and Copy Crits)
“Time-Life invites you on a food lover’s ‘tour’ of provincial France”
“Old Fashioned Cures That Work REVEALED!”
MAGIC Headline? “Get Paid” + “Lose Weight” = BIG Trouble
Fund Launching FUN… from the Investment Guru Who Called the Crash of ’87 & Lived in the World’s Most Expensive Flat
“Death By Indecision” (Great Leads That Rake in Response)
“The real threat of old age.” (Fine touch in this fundraising ad)
“What are we going to do about Granny?”
Anti-Aging Magalog with Product Sample Included
“Explore the cradle of civilization in the most civilized way, on the 5-Plus Star Vistafjord.”
On the prowl for the weak and the wounded
Magic Subject Lines (Harvard Health Publishing)
“This man won $166,505 in Las Vegas” and “Money in the Dark” MASTERS
“We are wine experts and wine lovers, but we are NOT wine snobs here!” (Bonner Private Wine Partnership)
Become MY NEXT APPRENTICE in The World’s Greatest Business!
One of the Greatest U.S.P.s You’ll Ever See (Dr John La Tourrette, RIP)
Luscious Lobster Gourmet Food Copy (UPDATE)
“When you have a designer, every package looks like a magalog.”
DEPRESSION-INFLATION SURVIVAL PLAN
David Ogilvy Sells Shell By the Seashore
“How The French Live 42 Percent Longer Than Everyone Else” (Why This Mailed in the MILLIONS)
“The Millionaire’s Secret”
The Most DANGEROUS Ad in History? (UPDATED… Again)
“This book came between two men and separated them forever” (The guts of the 775-word story that brought in a staggering $1.8 billion)
“The Secret to Becoming a Millionaire Is Simply Using the Right Words!”
A Haunting Advocacy Ad from a Memorable Print Campaign (The ad that “predicted” 9/11)
“The axe came down. The clay vessel shattered. And 1650-year-old coins spilled out.”
Selling PAIN PILLS to Boomers and Seniors
The KING of Self-Help (The Power of Visualization)
Set Up a WEALTH MACHINE that fills your pockets with $100,000 a year or more while you kick back and watch the money roll in steadily!
Secrets of RABID Direct Response Testers (7 Years of Press Ad Power)
Men’s Health Envelope Control Package for 2 Years and Counting (“Conservative” Alt-Health Marketing)
$25 “RETIREMENT NOTES”
“We guarantee to cut 8 strokes off your game by showing you how to use your mind instead of your muscle”
The Swedish Chimpanzee Method and the Greatest Financial Advertising in Commonwealth History
“Recipes for Diabetics” (EVERGREEN Products that SELL)
How To Rob WINNING Headlines… Legally
When “Crazy Bob” Waved His Magic Wand (The Art of the Killer Offer)
“Free Stuff and Great Bargain Adventures for People Over 50” (Double Page Spread)
Which Headline Won? Testosterone Headline Split Tests… and Clayton’s DM Treasure Chest
“Getting Rich In Commodities, Currencies and Coins — Before or During The Next Depression”
Parisian Dinner Party
80-Page Pitch for Selling to Hillbillies, Paranoids and Kooks (from the late Brian Keith Voiles)
15 Year Old Martial Arts Marketing STILL Kicking @ss
“Some of the Richest CEOs in America Live on $1 a Year”
Killer Layouts… Rabid Response & Multi-Readership Paths
“Why I Will Pay You $4,768 To Cancel Your Subscription Right Now” (High Ticket Selling)
“Don’t you wish your brain worked like it did 10 years ago?”
$995 a Year Newsletter Proves a “Perfect Pitch”
“Too Clever Copywriting” That Defies Reason
12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
“Thinking Big Could Be Making You Fail” (Tiny Requirement HUGE Promise)
From a Kookie Bass Fisherman’s Invention to $100 Million a Year in Sales
“Nvidia’s $1 Trillion AI Pivot” (5 Decades of Financial Marketing)
“I showed my 16-year-old daughter how to turn $10,000 into 110,000 in just 12 months…
Now, with the proper guidance, even the beginner can master the art of Chinese Cooking
HELP! (1-Word Headlines That WIN)
“Who’s Burning More Fat?”(Weight Loss Selling Wonders… from the Mailbox Masters)
Self-Help Superstar (The 2-Word Headline Hit)
Biz-Op Letter VACUUMS Up $480,000 in ‘Small Checks’ in an Afternoon (Copy Secrets of STOPPING Prospects from Disqualifying Themselves)

Coming Soon