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The Envelope Secret
About Lawrence Bernstein

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Old school package… license to print money

Case Studies in Cash Creation

Goosing Response With a FREE STUFF Bonus in 2023 and “The Yacht Owner’s Paradox”
Are you over 55? “It’s All Free for Seniors” UPDATED
“The Great Money Bubble: Protect Yourself from the Coming Inflation Storm”
“Ogilvy Orchestration” In the Halcyon Days of Merrill Lynch (“How To Speculate in Commodity Futures”)
“Defunct Bank Bags Full of Old Money Up For Grabs” (Secrets to “Making Money With Money” in Marketing)
“How To Get More Done”
The Difference Between Doing $50k a Year in Sales… and $300 MILLION!
When “Crazy Bob” Waved His Magic Wand (The Art of the Killer Offer)
“X-RAY FILM DO NOT FOLD”
“Who’s Burning More Fat?”(Weight Loss Selling Wonders… from the Mailbox Masters)
“World’s First ‘Make-Yourself-A-Millionaire’ Kit!” (Schwartz’s Never Ending Oeuvre)
“Age-Defying ‘Youth Enzyme’ Multiplies Energy And Keeps You Going All Day Long…”
“Night Table Turnaround Books”… You Don’t Even Need to Open… To Profit From
Why they gladly pay $39.99 for a book they can get on Amazon for half the price (“Say NO To Nursing Homes”)
“I define a recession as when your neighbor loses his job, but a depression is when you lose your job.” (Dave Beck)
A.B.A Customer Reactivation (“Biden’s New Billion-Dollar Spending Spree Creates Surprising Inflation Proof Triple-Play Investment Opportunity”)
“5 Key Steps to Boost Your Natural Healing Power”
Secrets of an Eternally Young Beauty Brand of One (UPDATE)
“Like me… You can make really BIG MONEY at home watching TV — or just reading your daily newspaper!”
Become MY NEXT APPRENTICE in The World’s Greatest Business!
The Marshall McLuhan-Eugene Schwartz Newsletter Tag Team Triumph? (PLUS: “The Medium Is the Message” in JUNQUE Mail)
Seminar Selling With a Comic Book? (“The Medium Is the Message” Part 1)
“Oilflation Is Is Here: Within Ten Years It Will Make You Roaring Rich or Painfully Poor. Your Choice.”
“Ronald Reagan Was Elected President of the ‘Titanic'” (Plus: Why “They” Hate Us)
“Is There Truth in Advertising?” (Article on Eugene Schwartz and The First Amendment As a Shield for Swindling By Albert Saxon)
“It’s A Lot of Bull!” (More Contrarian Copywriting!)
“Baby Boomers Now Fear Memory Loss More Than Cancer” (UPDATED)
(Book Advertising in 2022) “FREE Plus Shipping” and Lead Magnets that Land Response
12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
A MAGIC Subject Line I Can’t Wait to Test!
Play It Again… Gary Ben!
OPECALYPSE
A Headline That Will Be With Us 50 Years from Now!
“F-A-S-T Implementation Boot Camp”
“Thousands of Plastic Surgeons Could Go Out of Business by 2017!”
“ONE-TIME Inflation-BUSTING Sale” (A “Boomer Bribe” and Renewal Selling in a Mad, Mad World)
“Secret Bargains, Shocking Steals, Sweetheart Deals”
“Lazy High School Drop-Out Gets $3-Million Dollars While Relaxing in His Bathrobe and Slippers!”
Give Me 3 Minutes… And I’ll Show You the Secrets of a Fascinating 1920 Ad
“High Above Sea And River Your Own Half-Acre Caribbean Villa Site On Jamaica’s North Coast”
“How To Stop a Wrinkle From Happening” And Other Dangerous Advertising Oddities
The SHOOTING STAR Anti-Aging Campaign of the Century… That Faded Away
GREAT Financial Lead that Reaches through Time… (And sounding the trumpet LOUD and often!)
Almost Certainly A Gary Bencivenga Magalog (Rodale ABA Classics)
This 9-Letter Word Turned a Potential Best Seller… Into a Remainder Bin Book
“WARP SPEED WEALTH” (A Vintage Internet Marketing Direct Mail Promo)
“Good Cop, Bad Cop” Copy… From the Retail Copywriting Kingdom
The Alt-Health Headline That Won’t Die (The MAGIC of “Claim in Time Frame”)
“Bulletproof Paychecks Mailed To You Like Clockwork For Doing Nothing”
From Dated… to EVERGREEN Product (The Greatest Financial Meltdown in History!)
2 Years and Thousands of Insertions Later for this Men’s Hair Loss Testimonial Headline
“More People are Choosing This 1-Day, Dream Bathroom Update and Saving Thousands of Dollars.*”
“Gardening Made Easy for Seniors”
Perfect “Proof Element Headline” for Selling $310,000 Books(!)… Plus, the World’s Worst “Response Bleeder”
More Fundraising FUN… How the “Distressed Gentlefolk’s Aid Association” Fished for WHALES… In the Ocean of Print
1966 Schwartz Ad for “Revolutionary New Self-Hypnotism Machine”
HIGH TICKET Business Development Seminar (And Home Study) Selling from 1995! (PLUS the “Perfect” Pen Name)
Biz-Op Letter VACUUMS Up $480,000 in ‘Small Checks’ in an Afternoon (Copy Secrets of STOPPING Prospects from Disqualifying Themselves)
Print is DEAD… Long Live the Banner! (From a Direct Response WHALE with $197 Billion in Managed Assets)
Rocking Risk Free Trial Offers for Weight Loss in 2022
Luscious Lobster Gourmet Food Copy
Direct Response Tag Team Extraordinaire and a POSITIONING Powerhouse (UPDATE)
“Frankly, dear public, you are being robbed. This may be put crudely, but at least it is clear.”
This Ad Reminds Me of the Midtown-Manhattan Store with the Giant “Going Out of Business” Signs… for 17 Straight Years!
“Would you take $10 to try a product that could quite literally change your life!” (When “Technique” Triumphs)
This EVERGREEN Double Page Spread… TURNS HEADS… 62 Years Later
“Which Ad Pulled Better?” (Schwab’s SUAVE Lead Gen Part 1)
The BIG Idea That Launched a $100 Million Business (UPDATED)
“New Prostate Discovery Helps Men Avoid ‘Extreme Bathroom Planning’” (More HITS from the “Last Man Standing” in Newspaper Print)
“How my enlarged prostate saved me from going bald” (Magic Subject Lines)
“America’s Last Stand” (Killer Crypto Pitch)
This Men’s Health Copy Made Me Nearly FAINT at the Mailbox!
Evergreen Money Machines and Book Club Bonanzas (“Is Your Junk Now Worth a Small Fortune?”)
“The Biology of Empowerment: How to Program Yourself to Success at a Cellular Level”
From a Kookie Bass Fisherman’s Invention to $100 Million a Year in Sales
“Get SHOCKED out of your comfort zone!” (When POSITIONING Takes Center Stage)
“Last year I was going through a bitter divorce. I needed time to rest, and time to heal. So I only worked one week each month. I made $105,453.83”
Malcolm Decker and the SECRET of His 27-Year Running DOUBLE Control
From ZERO to $450 Million with This Affiliate Model? (Update)
“Will your retirement dreams be in ruins when the Reagan Era gives way to the Recession of 1989?”
“I ‘Bearly” Made It Out Alive”
A Hidden GEM of An Advertorial for an UNUSUAL Product (10th Year Running)
Copy Ideas… AFTER You’ve Scaled Everest (Plus Biblical Selling Secrets)
“Burn This Letter”
“How Almost Anyone Can Profit From Inflation, Recessions And Depressions”
Charlie Allen’s AMAZING Golf & Fishing Advertorials
“I Love You, Lawrence Bernstein” & Titillating Teaser Copy (Plus “Please open this envelope as soon as you have read my letter)
Why Some Copywriters Are STILL Making Bank With This 66-Year-Old Headline!
“She was detained by border control because of the extremely effective anti-aging facial care invented by her daughter” (Secrets of Swipes That SELL!)
Inflation Rocket Train “Accelerating Fast” (Plus “Bullets That Bring It” for Info Products)
“Dawn of the Entrepreneurial Golden Age”
“Had ENOUGH?”
Fight Tech Neck
My Copywriting “Blasphemies” Against Eugene Schwartz (Plus “A Used Advertising Book For $900?” and Selling Million Dollar Copywriting Courses)
“Released to the Public: Bags of Vintage U.S. Coins Dating as Far Back as the 1800s!”
Business vs. Biz-Op… The “MEDIUM OF MONEY” in Marketing from (Marshall McLuhan)… “Cheap Tricks” & The World’s Greatest GRABBER! (Part 1 of 2)
Lead Magnets That LAND 150,000 Paying Subscribers (UPDATE)

Coming soon