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“Unpaid” Newsletter Secrets

Case Studies in Cash Creation

“Massive Megatrend Profit Opportunity”
A “Proper” British Ad… Only Problem? No Sales!
HOME RUN Headline (47 years and STILL Going Strong)
The Last of the Diaper Chieftains (Secrets of Successful Print Ads in 2025)
Contrarian Copy That Conquers Skepticism
Jay A’s Amazing 2-Page AD-VENTURE in USA Today (UPDATED)
“Is Spiritual Peace Worth 3 Minutes A Day To You?”
A Haunting Advocacy Ad from a Memorable Print Campaign (The ad that “predicted” 9/11)
BottomLines’s IRRESISTIBLE Reactivation Offers
Classic Self-Help “Spiritual Solution” Package
Knocking It Out of the Park with Nostalgia (“Try my Granny’s Delicious Old-Fashioned Recipes”)
Kings of Coin & Currency Copy
“One Weird Trick” for REVIVING “Clickbait” Subject Lines That SELL!
Case Studies in Catastrophe (When the FTC Comes a Knockin’ Part 1)
“But I only care about advertising in my own market!”
Shameless Swipers and the Most Knocked Off Diet Copy in History (Update)
“How to make sure you NEVER end up in a Nursing Home”
“How You Can Get Super Rich In Commercial Real Estate”
World’s Greatest USP & Reason Why 100-Page “Dirty Dossier” of WINNING Ads
“The Cousteau Society Collection of Stamps of the Sea” (The Genius of Joseph Segel)
The Little Black Book of Billionaire Secrets (UPDATED)
“When you have a designer, every package looks like a magalog.”
Thank You Mister President… For This Great Copywriting Lead
If I Had Only ONE Supplements Magalog on a Desert Island
Shoestring Direct Mail Startups and The “UNPAID” Newsletter (UPDATED)
They Laughed At the John Caples Swipe… Until! (UPDATED)
“I Ate Less from the Very First Day!” (The Case of the Disappearing Weight Loss Winner)
The 100% Headline Swipe
The 4 Envelope Strategies in Direct Mail… and the Inner Envelope Secret
More Legendary Lead Gen from the $294 Billion Boys at Fisher (UPDATE)
“Ivy League Scientists Take This Age-Defying Pill Every Day”
The Tiny Pill Promo that Got Them in BIG Trouble
Professional Practice Marketing & High Ticket Selling at Its Finest
Bottom Line Yearbook 2025 (Fascinations Galore and Much More)
His destiny was to die in poverty and disappointment.
Secrets of a $400 Million Subscription-Selling Coupon
E=mc2 (Making the complex simple and the simple complex in advertising)
Wanamaker’s Offer Wonders (Continuity Selling Secrets in 1900)
Down from Canada Came Tales of a Wonderful Heating Pad? (Plus the Exciting Wide World of Health Devices!)
The Art of Restaurant Review Guides… Before Google and Yelp
Mom’s AMAZING Pineapple Weight Loss Pitch (Kitchen Table Copywriter’s 10-Year Mailer)
Tiny Bookalog… HUGE Response
Anti-Aging Magalog with Product Sample Included
“Are YOU unknowingly operating… a HALF business?” (Textbook Bulleted Headline Lead)
Even More… Killer Lead Gen Magnets from a $295 Billion Firm
Men’s Health Envelope Control Package for 2 Years and Counting (“Conservative” Alt-Health Marketing)
“Get SHOCKED out of your comfort zone!” (When POSITIONING Takes Center Stage)
“TEST GOLD LIKE A JEWELER!” (Bill Myers’ Highbrow Biz-Op
Get Ready for the… “YEAR 2000” BOMB:
“We guarantee to cut 8 strokes off your game by showing you how to use your mind instead of your muscle”
35 Years of Tweaking and Testing and a CRUSHING Control
How Commodity Copywriting KILLED One of the 20th Century’s Great Direct Response Outfits
“I’ll Never Give You All My Trading Secrets, But I Will Give You My Trades…”
From STOMACH Turning Fundraising Ads to €370 Million with 10 Million Members
“When was the last time you had an opportunity to buy something at 2004 prices, but guaranteed tremendous savings for up to 2 more years?”
“The Death of the Dollar” 2025 Reboot Package (Multi-Mailer)
Explore 3 millennia of genius…
When was the last time you thought about your veins?
“The Biology of Empowerment: How to Program Yourself to Success at a Cellular Level”
“£125,000 ($300,000) and 2 years of loving labour went into this sumptuous Centennial Edition of THE COMPLETE WORKS OF DICKENS”
“How You Can Make $4,000.00 A Day, Sitting At Your Kitchen Table, In Your Underwear!” (The JPDK Marketing Model)
Almost Certainly A Gary Bencivenga Magalog (Rodale ABA Classics UPDATE)
Good Grief, Gary! (“An Open Letter To Every Man And Woman In America…”
The Golfer Struck by Lightning… and the Marketer Who Struck Millions in Mail Order (UPDATED)
“Send Us Your Best Ad And We’ll Send You Back A Better One.” (It Coulda Been a Contender)
The World of Michelangelo and The Kings of Continuity
“If $925,000 is within your reach do not buy anything ‘til you see this close-in NW Austin home”
“Life is short… or maybe not” (Hundreds of insertions for this supplements advertorial)
“The Fifth Greatest Trade Of All Time”
“WARP SPEED WEALTH” (A Vintage Internet Marketing Direct Mail Promo)
“How to Save $19,899,901”
“Lose the Wheat, Lose the Weight! Cookbook”
“Secrets of The Societies The Greatest Kept Secrets of All Time for Money, Power, Romantic Love!” (Part 2)
“Heart Repair In A Pill!”
“China to Attack Taiwan as Soon as May 5, 2025”
“What if Only Half of Bob’s Predictions Are Right?” (Making Claims in a Claim-Crazy Arena & The Death of “Fear That Sells”)
SimpleHeartTest.com (Lead Generation with Surveys, the Newsmax IPO, and MarketWise Metldown)
Power Positioning in Pictures
ULTIMATE Product Positioning (“The World’s Most Powerful Money Manual” UPDATED)
“Your Priceless Collectibles Are Facing Forced Liquidation” (High End Estate Planning Insert)
A Killer Offer Headline from the 1990s
“The Magnificent Obsession That Produced The Coffee Favored By Kings” (UPDATED: Includes Reply Card)
“This is the advertising job you thought you’d never see advertised” (Ogilvy Copywriting Test & Lead Gen Legend)
“U.S. residents hit Jackpot with ‘Old Vegas’ Casino Rolls” (Double-Page Barn Burner in 2025)
“ROOTBLAST” (Product Names that ROCK Response for Decades)
Men “With” Hats and Memorable Positioning!
“FREE MONEY” This Headline Works… No Really (Part 1 of 2)
Troy-Bilt Lead Generation
Triple-Page Weight Loss Spread from 2005 (And Even More… Orange Jumpsuit Advertising)
“The 4 Most Costly Estate Planning Mistakes Made By Those Worth $3 Million to $250 Million” (LASER Targeted Lead Gen)
Even More Free + Shipping “The Dry Eye Remedy”
“Get My FREE Report On Lethal Fighting” (Self-Defense Lead Gen)
Seminar & Speaking Lead Gen Swipes (The Rich Dad Brand in 2025)
Magic Metaphors & Red HOT Markets
Depression Era Travel Advertising with a Twist (Free Trip to Hoover Dam!)
“H-Bomb on Paper” Response Booster (UPDATED)
“FILTHY OLD HOUSE – FASHIONABLE CHELSEA” (Honesty in Advertising)

Coming Soon