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The Envelope Secret
About Lawrence Bernstein

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Crazy Bob’s KILLER Offers!

Case Studies in Cash Creation

“I was in Brazil a few years ago when they declared 1,000 cruzeiros equal to one new one”
Why they gladly pay $39.99 for a book they can get on Amazon for half the price (“Say NO To Nursing Homes”)
Copy Ideas… AFTER You’ve Scaled Everest (Plus Biblical Selling Secrets)
20 Years and Counting for this $79 Ebook (UPDATE)
The Best Biz-Op Copywriter (Almost) No One Knows
“The kit is identical to one my friend paid a dentist $600 for and actually worked faster”
RIP Brian Keith Voiles
44 Giant Pages of Course Creation Copywriting
My Copywriting “Blasphemies” Against Eugene Schwartz (Plus “A Used Advertising Book For $900?” and Selling Million Dollar Copywriting Courses)
“Which Ad Pulled Better?” (Schwab’s SUAVE Lead Gen Part 1)
“I Ate Less from the Very First Day!” (The Case of the Disappearing Weight Loss Winner)
“The New Pill for Memory Loss that helps make sure you don’t end up a mental ”vegetable!'”
Which Headline Won? “Panics And Crashes… And How You Can Make Money Out Of Them”
“It’s A Lot of Bull!” (More Contrarian Copywriting!)
Lipstick on a Pig Advertising During the Last Meltdown (“Real Estate Slowdown Triggers Investor Bonanza”)
“Will you survive the next crash?” (“Panics & Crashes and How You Can Make Money Out of Them”)
Down from Canada Came Tales of a Wonderful Heating Pad? (Plus the Exciting Wide World of Health Devices!)
“Will This Strange Antarctic Squid Solve America’s Memory Crisis?”
Testing 1-2-3… Testing 1-2-3 (SVB Collapse Swipes)
The Amazing Advertising Secrets of the Correspondence School… Above the Menswear Shop in Manchester (“Write Your Way To a New Career!”)
“Blasphemous” Books and Advertising Headlines?
“Do NOT Withdraw a Dime from Your Retirement Without Reading This First”
The Winner After a Battle Royale of a Year… (Part 1)
Fishing in the Shallow Waters of Newspaper Print in 2023 in the Trading Software Market
Testing at LIGHT Speed… On a Shoestring (“How to Make Yourself Judgement Proof”)
“Ronald Reagan Was Elected President of the ‘Titanic'” (Plus: Why “They” Hate Us)
“It’s déjà vu all over again.” (WINNING Copy Themes the BIG BOYS Bust Out)
“It’s nearly dawn in Washington, DC… a van rumbles up to the White House delivery dock…”
MAD March 2023 Magic Subject Lines
The Winner After a Battle Royale of a Year… (Part 2)
“I showed my 16-year-old daughter how to turn $10,000 into 110,000 in just 12 months…
“Amazing Money Making Tales from the World’s Greatest Story Seller” (UPDATED for 2023)
Goosing Response With a FREE STUFF Bonus in 2023 and “The Yacht Owner’s Paradox”
Subscription Selling Adventures with the Prevention Book Club! (Plus Fabulous Fascinations at the “The Food Pharmacy”)
Secrets of APEX Predators… in the Print Ad Jungle of 2023 (Plus Dr. Sears’ “2-Second” RED PILL Secret for Boosting Your Brand in Any Ad)
SMASHING “Origin Marketing” Success Story (Featherspring International)
Get Ready for the… “YEAR 2000” BOMB:
2010’s Advertorial Avalanche… and “Caveat Venditor!”
“Fat Magnets”… Copy Crooks… and a MAGIC Weight Loss Headline
Good Grief, Gary! (“An Open Letter To Every Man And Woman In America…”
HIGH TICKET Business Development Seminar (And Home Study) Selling from 1995! (PLUS the “Perfect” Pen Name)
“Do you run your own business…? Are you responsible for bottom-line profits of any enterprise?”
Jay Abraham Super Consultant Package (Textbook Home Study Offer)
“Swap this… For this… And Watch this happen…”
POWER Proof Elements You Can Take to the Bank… Forever!
The Great Heart Bypass Scam
America, 2024 (Long Copy Glance 8… Years Into the Future)
“Lazy High School Drop-Out Gets $3-Million Dollars While Relaxing in His Bathrobe and Slippers!”
“WARP SPEED WEALTH” (A Vintage Internet Marketing Direct Mail Promo)
“Letting Your Hair Down” with An Oddball Advertising Insertion
“But When Driving, These Sunglasses May Save Your Life!”
“The Anti-Terrorist Portfolio” (Post 9/11 Mailbox Hit)
“High Above Sea And River Your Own Half-Acre Caribbean Villa Site On Jamaica’s North Coast”
Professional Practice Marketing & High Ticket Selling at Its Finest
Decades Long DM Control (1-Part Self-Help, 1-Part Biz-Op, 1-Part “the ONE Thing”)
SMASHING Objections Your Prospects Don’t Even Know They Have… Yet! (Investment Ad Masterpiece from the COPY OGRE)
“Good Cop, Bad Cop” Copy… From the Retail Copywriting Kingdom
The “2 Bites at the Apple” Advertorial (“I Too Thought My Love Life Was Over Until I Decided Not to Visit My Doctor”)
RED HOT Risk-Free Trial Offer in 2023 (Plus… from “The Fine Print” to Monthly Continuity in Supplement Selling!)
“An Open Letter to Somebody at the CIA” (Howard Ruff: Lead Gen Legend!)
Drive-Thru Nostalgia and More… Free Stuff for Seniors
Only a few will survive and PROSPER from the current economic crisis… will YOU be one of us?
Yellow, Dog-Eared Bookalog Triumph! (“The Plague of the Black Debt” and CORRECTION)
Play It Again… Gary Ben!
“The Vinegar ‘Cures’ just keep on coming”
“Last year I was going through a bitter divorce. I needed time to rest, and time to heal. So I only worked one week each month. I made $105,453.83”
Caples On Copy
“Burn This Letter” (And “Money in the Dark” Direct Mail Marketing)
“Global Warming Hoax? New Book Reveals Fact From Fiction…”
“We have the men – will you provide the life-boats?”
Penny Stock Pitch 2023 (“Lithium Wars: How the Cold War for Green Energy Dominance Could Fuel Your Portfolio)
Ogilvy Travel Advertising Triumphs (You’ll start where Americans are welcome when you visit Amsterdam first.)
More Fundraising FUN… How the “Distressed Gentlefolk’s Aid Association” Fished for WHALES… In the Ocean of Print
“Save $215 on the Ultimate in European Goose Down Bedding”
$197 BILLION Investment Manager’s LEGENDARY Lead Gen in 2022
“YES. You can increase your creative power.” (BREAKTHROUGH Brands that Keep on Going)
“America’s Nightmare Winter” Is Coming! Will You Be Ready? (The Zeitgeist for 2023 in This BOLD Bookalog?)
“Why Are Women Being lied to About Their Hair Loss” (Long Copy Direct Response Ads vs. Direct Response Brand Ads)
Self-Help SLAM DUNK from Gary Bencivenga & Marty Edelston
They Turned OFF Direct Response Advertising… And Now Revlon’s GONE
“The DIRTY LOOPHOLE… that lets insurance companies refuse to cover your hospital stay!” (FASCINATIONS Funhouse!)
One of the Most Important (100 or So!) Things I Learned at Gary Bencivenga’s Seminar
“Dawn of the Entrepreneurial Golden Age”
Brazilian Jujitsu Chiro Copywriter’s “TINYTORIALS” Triumph
How To AVOID Getting Egg on Your Face As a Copywriter (UPDATED)
Power Positioning and a Half Million Ad Insertions (UPDATED)
Are you over 55? “It’s All Free for Seniors” UPDATED
“The Great Money Bubble: Protect Yourself from the Coming Inflation Storm”
“Ogilvy Orchestration” In the Halcyon Days of Merrill Lynch (“How To Speculate in Commodity Futures”)
“Defunct Bank Bags Full of Old Money Up For Grabs” (Secrets to “Making Money With Money” in Marketing)
“How To Get More Done”
The Difference Between Doing $50k a Year in Sales… and $300 MILLION!
When “Crazy Bob” Waved His Magic Wand (The Art of the Killer Offer)
“X-RAY FILM DO NOT FOLD”
“Who’s Burning More Fat?”(Weight Loss Selling Wonders… from the Mailbox Masters)
“World’s First ‘Make-Yourself-A-Millionaire’ Kit!” (Schwartz’s Never Ending Oeuvre)
“Age-Defying ‘Youth Enzyme’ Multiplies Energy And Keeps You Going All Day Long…”

Which One Won? Coming Soon