When a company with over $100 billion under management is doing the same (winning!) things across all media, it's worth watching what they do. You've seen their killer lead generation ads in print. Here are two banners flying far and … [Continue reading]
Deep State Coup Exposed At Last… Look Who’s Worried Now.
Maybe there's no better example of a newsletter that speaks directly to the white hot core of its readership than the Bob Livingston Newsletter. Here's the latest bookalog mailing in October of 2019. The don't get mad... get rich... theme is at … [Continue reading]
A Waterfront Island Paradise
A broad driveway sweeps through beautiful landscaping to the entrance of this spectacular cedar and copper home on its own private island with a dock and 360º views of a bay of Long Island Sound with all manner of wildlife and amazing sunsets Here's … [Continue reading]
Breakthrough Stem Cell Therapy Conquers Thinning Hair
Here's a hot supplement that's been going strong for about a year. Re-Nourish is one of the big hair supplements to come on the scene in 2019. NAD+ fortifiers are a fast growing supplements category much like "stem cell" pills and creams were … [Continue reading]
The Day Harvard Health Went ROGUE with Direct Mail Marketing
Harvard Health has a reputation to uphold. You're not going to see any of those undignified direct mail promotions coming from Harvard's hallowed halls. You know the kind. ... Envelopes inked up with racy teaser copy and juicy … [Continue reading]
“Wonder Pill” That Cures EVERYTHING VS. Working Class Supplement For ONE Thing
You'd think supplement buyers would RUSH for "Wonder Drug" cure-alls that promise relief from almost every malady known to man. After all, why buy 12 supplements when you can buy one? But the reality is they're surprisingly hard to sell. … [Continue reading]
Blockbuster Supplements That Sell for SIX TIMES More
Forget those $20 dollar a bottle diet pills. Those marketers are pikers. Here's how HIGH TICKET supplement sellers do it at $119 for a 30 day supply. And this is no mere weight loss product -- it boasts a laundry list of benefits. … [Continue reading]
MILLIONS More Over Your Marketing Lifetime… with FINE Print Offer Copy (Subscription Selling Secrets)
Here's a bookalog HOT off the presses in September 2019. "Destroy Cancer?" is one GIANT alternative health package... with a giant claim to match. But it's NOT the pile of persuasion or technically outstanding copy in this alt-health package … [Continue reading]
Financial Control Outlasting Company’s Editors and Investment Strategists
This package was written over five years ago by the late legendary copywriter, Jim Rutz. It's so successful the publisher has made only minor modifications to the original over time and it's still mailing strong today. It's a textbook … [Continue reading]
Self-Defense & Martial Arts Magic Subject Lines
What does it take to GET THROUGH to your market with email in 2019? Well, it's a LOT harder than it was 2009... and vastly more challenging than 2003. Your email recipients' inboxes are jammed with more CLUTTER... their attention spans are … [Continue reading]
Prison-Style Pushup Program
These marketers don't mess around. They took a film crew to Alcatraz Island, the infamous maximum security prison, known as The Rock, to produce this DVD home study course. … [Continue reading]
How to Dominate Your Competition, Boost Your Income and Attract More Customers with Kettlebells
Here we have it. A business development pitch for personal trainers, tethered to the work of Russian superman and kettlebell evangelist, Pavel Tsatsouline. … [Continue reading]
How to Lead, Survive and Dominate Physically—And Reengineer Yourself As “The Complete Athletic Package”…
Here's Dragon Door's multi-page pitch for Explosive Calisthenics. There's page after page of fascinations. in this 300+ page book How to Lead, Survive and Dominate Physically—And Reengineer Yourself As “The Complete Athletic … [Continue reading]
“When Doctors ‘Feel Rotten’ — This is What They Do!” Racking Up Sales…
Who says you can't profitably swipe the classics today? I have a marketing colleague who began hitting it out of the park with this idea in 2019. He's asked me to keep the ad (and his identity) under wraps. This swipe packs a powerful proof … [Continue reading]
A Model Dan Kennedy Weight Loss Ad
Today I've been reflecting on the news about Dan Kennedy. His oeuvre will keep marketers around the globe busy for a generation. Here's a story Dan recounted many times. He was working as a consultant for Weight Watchers and the CEO pulled … [Continue reading]
Dan Kennedy is BACK
So, I published this page on August 22nd, 2019 with the title: "Dan Kennedy in Hospice and Near Death." Several emails went out from a variety of sources declareding Dan had passed away. At the time of this writing on 02/02/2020 the latest is … [Continue reading]
GRUESOME Lead Gen Ad = GREAT Response
Here's a full page lead generation ad that's had HUNDREDS of insertions from May 2015 to present. A picture is worth a THOUSAND words... and this ad has gotten thousands of respondents to pick up the phone. Why? It's IMPOSSIBLE to ignore -- … [Continue reading]
Magic Subject Line Making a MINT!
Here's a subject line lifted from some of the best guys in the biz. Its first incarnation was as a headline for a print ad back in the early 1990s. It's now hitting inboxes far and wide and consistently getting HIGH open rates. … [Continue reading]
Imprisoned Infomercial Marketer’s AMAZING Comeback!
Kevin Trudeau is one of the most unique figures in the gallery of direct marketers. EVERY American who ever channel surfed in the 1990s and 2000s knew his face from his ever present infomercials. His books and print ads usually bore the … [Continue reading]
GIANT July Magic Subject Lines (Anti-Aging)
Here's a BIG basket of subject lines in beauty and rejuvenation. Anti-Aging Doctor: Americans missing THIS in modern diet (Lee Bellinger) How to lift saggy skin, without surgery (Courtney & Mike) Collagen DOESN'T work (unless) (Money and … [Continue reading]
Big Mailer’s Tricks for Keeping Controls HOT (August 2019 Alt-Health Bookalog)
If you have a NetFlix account, you've surely noticed this. You'll see a title one day and the next day, the thumbnail with the same title has completely different cover art. NetFlix is testing to see what you'll hover over... and what you'll … [Continue reading]
The “C-V2X” Revolution (Futurist Investments)
Here's a BIG promise investment pitch hot off the presses. If futurist technology investment newsletters are part of your present... or future... check this one out. … [Continue reading]
Popular Headline Swiped by Supplement Sellers Nationwide
The great thing about copy chiefs? They'll never let you blatantly swipe headlines out in the open. In fact, they won't let you swipe period. The bad thing about copy chiefs? They'll never let you blatantly swipe headlines out in the … [Continue reading]
11 Amazing Secrets That Can Make Huge Profits For Any Business in Greenville!
We've got to stretch back in time several decades to unearth one of the truly GREAT business development and seminar marketing ads that ever appeared in print. I'll make a confession. If I'm around in ten years, I'll still be trumpeting print … [Continue reading]
Event Marketing Magic That Built The World’s Largest Retail Store
The retail apocalypse continues in the States. Many of the oldest and most prestigious retailers are calling it quits, while other are just holding on by a thread. … [Continue reading]
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